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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (June 14, 1963)
A 12 1 FRIDAY. JUNE 14. 1963 MEOFORD MAIL TRIBUNE, MEDFORD. OREGON bf The Mill Edited Tribune Advertising Department CAL-ORE LEAGUE MEETING TUESDAY The Cal-Ore Electrical League's governing Board will convene at the Rogue Valley Country Club, Medford. Tuesday. June 18th, for .1.. .1. mM-ftiimmar nMI mpptlnff. According lO Clarence TTCHVCI. HiaiiaKini ... .ii.i .tt.niin ! fxnf-ctfd bv thli "Electrical Tradesman's Association,' whose' operations include the area covered by Pacific Power &. Light Company (COPCO and Central Divisions) and other utilities operating in Southern Oregon and extreme Northern California counties. It has been pointed out tnai me memDersnip extreme, imK.i, w for Electrical Appliance and Contracting, Plumbing firms In the area, but including local and Portland based Distributors and advertising media outlets throughout. The organiza- iH Kn,, vpari a no for. as Electrical Industry people refer to it, the promotion of "All electric living." Vern Owens, Klamath Falls business man, is the cur- rent President, following wenaro mien, uiiKmni -icum - ,........- ... r ality. Clarence Weaver has played a considerable part in the Leagues steady growth and handles its business allairs oui oi meir meuiuru uhi. ilie eiecincai league a , rather enviable progress record and among distinctions is the approval by the Nation al Electrical Manufacturers Association and International Association of Electrical Leagues. From records carefully as sembled each month from members, a close analysis of their combined promotional efforts toward living Elec trically is obtained. The pub lic has long recognized the League emblem plctorally. but as another indication of Electrical local industry pco- pie working to the common good of the public. Shown here are, left, Dick Finch, owner and manager of Home Appliance stores here and in Klamath Falls, who was the first Cal-Ore League PrndHnni Hf In iwrentlv a member of the board of directors. Cal-Ore League's managing director. Vern Owens of Klamath Falls is president, sT gr iifli. t at the San Francisco Visitors Bureau, according to Chat Rhodes, director of visitor pro motion for lha Bureau, who was in Medford this week. Groups planning to visit the city can now obtain the answers to their auestions about whar to stay, where to eat, what to do and how much it will cost from one convenient, central source. A postcard, letter or telephone call is all It takes. Not only does the Bureau serve as an information center, but. more importantly, will ar range accommodations for out-of-town groups at hotels and motels, set up luncheons and dinners, program fashion shows, sightseeing and shopping tours and secure tickets for such upcoming events as the Giants' games at Candlestick Park. Spring Opera, Cinerama, stage plays and musicals on the Civic Light Opera schedule. This group visitors service is designed to m ake it easier for clubs, schools and organisa tions of all types to take advantage ot the cily s unlimited social, recreational, cultural ana entertainment facilities without the bother of burdensome details. Best of all, there is no charge of any kind for this service by the Bureau. And, as is often the case with group travel arrangements, substantial savings can sometimes be real ised with the assistance oi on-the-spot experts. Groups interested In information about this service should contact the San Francisco Visitors Bureau, 1375 Market Street, San Francisco 3, UNderhill 3-2615. The typical San Francisco scene shown here is taken from the Hyde Street cable car line with Alcatras Island in the distance. Until recently Alcatras was the nation's number one maximum security prison. , Rhodes tells o ri 'Verboiitiei Anonymous' travel service available to groups is currently in operation j iw mis rirmisssiiiTtesir'ifrii rfr - -----m--i'ttat' jiibhimhwmbbMbbMbssss? Muzzled Congressmen Threatened With Disintegration by Frustration Wert Dick Finch Clarence L. Weaver Right, Clarence L. Weaver, ROGUE VALLEY TO BE REPRESENTED AT NATIONAL REAL ESTATE SHOW Mrs. Virginia Plummer of the Clark J. Walker Agency Is leaving for New York City to morrow to take charge of the agency's booth at the National Real Estate Show to be held at the New York Coliseum on June 20. 21. 22, 23 and 24. Mrs. Plummer is taking with her a varied assortment of brochures and information on the Rogue Valley as well as film pro vided through the courtesy of Pacific Power It Light Company on the Toketee and Big Bend Projects. Clark J. Walker, I Real Estate Broker in Medford for many years decided to take space at the show because of the many inquiries received from people in the East for prop erties In the valley. The display will consist of pictures and full information on properties listed by the Clark J. Walker Agency. In addition, as exclusive selling agency for the new 140 home Rio Vista Subdivision at Gold Hill. Mrs. Plummer will promote the sale of cus tom built homes at Rio Vista, every lot of which overlooks the Rogue River and has a panoramic view of the valley. The advantages of the valley as a place to ratire will be especially stressed as well as the advantages oi coming here,. the "Oregon V aeatlonland" for fishing, boating, surfing and hunting, In easy reach from any area in South em Oregon. Th. National Real Estate Show attracts over 100.000 people yearly and is a boon to manufacturers oi bulldtno materials as well as a real estate outlet on a national scale. It is anilcinated that this show will not only create tremendous interest in Oregon and the valley in particular but will be the means of directing large numbers ot vacationists from other areas. Mrs. Plummer Is Branch Manager ot tne ciarx J. winter Agency in voio nm ACE CABINET SHOP OPENS Rogue River Valley's newest cabinet and carpenter shop, located east of U.S. Interstate 5 freeway at the Central Point off-ramp, has re cently opened under the management of Bill Ross, formerly of southern California. Included In the latest modern equipment of the Ace Cab inet Shop arc a six foot jointer, shaper, two table saws, boring and mortising machine, band saw, routers, ganders and drills. Including the company's specialized work will be kitchen and house cabinets of all kinds, g uncases, wall panel, ing, bookcases, etc. Bill Ross completed his apprenticeship at Long Beach, California, from 1947 to 1951. He attended the Business and Technology Division of Long Beach City College, earning his journeyman's certificate In the local Union. He has worked in many of the finest cabinet shops in Southern California in the cities of Long Beach, Compton, San Bernar dino and Riverside He Is also a graduate ot the Skadron School .mating in San Bernardino. WEST COAST AIRLINES SCORES GAINS WITH NEW SCHEDULES Medford has shown the greatest traffic growth of West Coast Airlines' entire 60-city system during the first month of revamped schedules, it was reported today by Hal Wallis, Vice-President in charge of sales for West Coast Airlines. ' . West Coast Airlines, which serves 60 cities in the West extending from Calgary to San Francisco, has recently inaugurated a new expanded "commuter-type" service between Northwest points for early-morning, evening-return business travelers. "Response," said Wallis, "was both instantaneous and amazing." According to Wallis, lowest round-trip fares to Portland and San Francisco, along with more convenient schedules, are "but the first of many innovations which will stamp West Coast as the nation's foremost local service airline." Shown above is the modernized version of the reliable F-27 turbo-prop plane which West Coast Airlines is currently putting into service along its 60 city route. RETAILERS SAY THE BEST IS YET TO COME. Optimism was expressed by buyers who are in New York to see the new fall apparel lines, reports the New York Herald Tribune. In formal and informal meetings, speakers advised their audiences to accent in novation, more appealing fashion and better quality goods. A consensus of ooinion is that better volume and enhanced profits will be possible for fall and seasons beyond. At member-store clinics sponsored by Klrby Block tc Co., Inc., Cynthia Marks, merchandise man ager, advised stores to give attention to "trading up servicing the woman who will pay more for something that is worth more." Miss Marks stressed that any trading up effort requires in additional open-to-buy allocation, rather than carving some of the buying uuugai irom icwti pricva mercnsnaiia. uinerwise. sne saia, ine lower priced lines suiter, established customers ire lost." In c oats and suits, she emphasized the sales poten tial of fur-trims and classic styles. Harry Udoff, president of Atlas Buying Corp., told a better sportswear clinic held by his firm thai sportswear "could and should show an increase of better than 10." His forecast Increased sales in junior sportswear, owing to a o7o nie in xne numDer oi teen-agers tnis year over last, and io more novel styling of' lerea in mil neia. He also predicted growth in sklwear sales and stressed the potential sales of stretch fabrics. The latter, he said, can "easily be 70 of pants sales this fall," as production caicnes up wun demand, stretch will be "the miracle fabric for jackets, suits tops, skirts, coats, etc." Bill Ross of contracting and est- THE CASCADE SHOPPING CENTER it Camp White is rapidly taking form and the Cascade Market, managed by Medlord's veteran grocer, Melvln Hall, Is slated lo open Monday. A small army of workmen are busy on the entire project which, when completed, will otter complete shopping center services. The First National Bank's new branch, Town k Country apparel shop, Cascade Marina, postofitce, pharmacy, beauty and barber shops, laundromat, bakery and restaurant ire Included. GIFT 8HOP OPENS IN MEDFORD SHOPPING CENTER A number of quite unusual items will be featured In the new Mary Lou's Gift Shop which has Just opened In the Medford Shopping Center, according to Mury Louise Rosen' dahl, owner and operator of the shop. Located In the Oregon Bank Building In Uie Medford Shopping Center, the shop will handle Studio Girl of Holly wood cosmetics, Oak barrel type bars. coppcrware, fine porcelain, hanging ash , wall decor, leather goods, greeting wax goods and many imported Mr. and Mrs. RosendHhl have lived In Medford for the post year, having moved here from Coos Bay and before that, San Diego, California. Mr. Rosen dahl is a Navy commander currently ML j v if , - f . J I If i, S."' ... a- 'y" f .. l cv: 'y Small Worlds Around Us By LYNN M. WATKINS (Riglstar and Tiibune Syndicate. .961) Mary Louise Rotendah! serving as commanding officer of a minesweeper. MEDFORD MARINE COMPANY has been appointed to handle the sales of the revo lutionary new 4-cycle Homelite S5 h.p. outboard motor recently Introduced by Hoinllte. a division of Textron Inc. This new outboard is the first to use successfully the automotive 4-cycle principle with Its many advantages. It Is on display at 2060 West Main. "Our own tests with the Ho...iit showed us that It will appeal to outboard enthusi asts, whether they're looking forward to family cruises, to water skiing or to fishing," J. McCann said. "This 4-cyllnder. 4 cycle outboard cuts gas and oil costs in hall. Unpleasant odors and fumes are eliminated by exhausting under water it ill times. Gives you automotive quiet ness, convenience and reliability." McCann slated. "Most important, the Homelite burns gasoline instead of gasoline irixed with oil. There's a separate lubricetlon system. You pull up at a gas pump and fill the tank. Just as you fill the tank on your automobile." The Homelite outboard. Juil like an automobile, uses one full piston stroke to exhaust i " ana one iuii siroxe io oring in i lreih charge of air and gas. Two-cycle engii combine the exhaust with the power stroke and the intake with the compression stroke. Tom McCahill. noted automotive and outboard motor test driver and writer, ran the Homelite on a 202 mile test recently wih great success. The oil consumption for the whole .; C 1 ' " p ' ""Bea z.i miles per hour tn an II fool lapslrake hull with 2230 pounds gross weiqht. I racked up 202 miles in t hours and 11 minutes at a total oil and gas cost of only 112.12. That's Just about half ol what most two-cycle Jobs would have cost lo operate at the same speed, for the same loed," Mr. McCahill reported THE HUE IS BLUE FOR FALL FLOORS field for the past few seasons, blue has come floors for fall In carpets, area rugs and smoo The range of blues has a sky-high limit: Fro and from there to strong deep sapphire blues, purple. The return of blue for floors does n the January market. Golds, greens, hennas meir piece on me noor. After hlntS Of a return til thr flnnr v,.rL,n up as the strongest, most significant color for th surfaces, reports Home Furnishings Daily, m subtle silvery blues to brilliant vivid blue Thev are also toiirlirH u-iih r.n ., ot rule out the colors which were' strong at nd the rieher beiges are expected to keep Necessity Replaces Taste I In Animals Choice of Food A rabbit doesn't like carrots any better than clover, grass, tree bark or alfalfa, but being always hungry for vegetation, It will eat carrots or nearly any available plant and obvi ously enjoy whatever is provided. Neither is cheese the favor ite food for mice, yet pictures usually show a rabbit eating a carrot and the mouse losing its head over a piece of cheese. It's not always a question of preference so much as it is necessity. The house mouse, faced for the very first time in its life with a piece of cheese, would prefer to eat It leisurely. He would like to nibble It leis urely. He would like to nibble at It, for it smells good; he has the time, he isn't going anywhere and he would like to enjoy every bit. The trou ble Is the trap snaps, even be fore he has savored the first mouthful, and to the mouse, It s sad state of affairs. Strong Jaws With the rabbit, the situa tion is usually different. He probably knows what the car rot tastes like. Being an ani mal that must always be alert and watchful that any enemy doesn't sneak up on him, it would be reasonable to pre sume he would hurry his meals. But, he, like the mouse, hasn't anywhere to go or any thing to do except eat, so he takes plenty of time and sav ors every muuthful. His jaw muscles have about as much endurance as his legs, for a carrot just 4 inches long and barely an inch in diameter will necessitate a tremen dous amount of "jaw-work." Watching a rabbit rat, even when it is nut hurried, takes some pretty fast counting. One 4-lnch carrot necessitates about SCO complete up and down Jaw movements, give or take a few. The rabbit helps its watcher little, for occasion ally it will stop chewing to look the lmmrdiate situation over and be sure the coast is clear. 3.000 Bites By tin .same process of, watchful counting, and con-1 centrating on the jaw move ments of a squirrel, a close ap proximation of Its jaw work was gotten; he took around 400 bites to open a hickory nut, and it took seven nuts, and about 3.000 bites later, be fore the little guy was satis fied. He obviously enjoyed every bite. He opened the first nut in a little less than two minutes; it took four minutes for the second nut, and seven minutes for the sixth-cutting the en tire side of a hickory nut re quires some serious chewing, and it's tiring. The same squirrel opened a peanut in three and half sec onds, then he took half a hun dred bites to reduce the nut to swallowable pieces; the squir rel could devote more time to tree climbing it an adequate supply of peanuts was always available. But, of course, too many soft shelled nuts would not be abrasive enough to keep the little rodent's teeth worn down to the proper ltmgth-so it should eat harder- shelled foods. Eats When Hungry Unlike man, who usually cats by the clock, the animal eats whenever it is hungry We waste a great amount of time eating, and expend much energy. Our Jaws execute 700 to 800 Jaw movements at every meai; inree meals a day runs our jawwork into sizeable numbers. In the world of 1 i v i n e things, we have the chewers, munchers, nibblers, gnawers and swallowers-most of which expend energy in enjoying what they deposit in their stomachs. Considerably differ ent is the poor little house mouse who is trapped by the first nibble at a piece of cheese, when he would rather have had a peanut or a sar dine. By DICK WEST Washington - (UPD-Last year the alleged muzzling of mil itary officers was making headlines. And now there is a big contro wsy over the muzzling of con gress men. Of the two, I would say the latter is potentially more explo sive. If you muzzle a mili t a r y officer. he can always relieve his frustrations by barking at an enlisted man. But if you bottle up words in a congressman, you get a dangerous fermenting ef fect, like putting too much yeast in the home brew. He is likely either to blow his cork or fly three feet into the air and bust. Oddly enough, the muzzl ing of congressmen is being carried out by two of their own kinds Reps. Wayne Hays (D-Ohio) and Paul C. Jones (D-Mo.). Hays got sore the other day because someone ob jected to his request for unanimous consent to ad dress the House for five hours. He thereupon began to block similar requests by other members. Since then, forensic activi ty in the chamber has been pretty much confined to the actual business at hand. There hasn't been an eerie silence exactly, but the decibel count is relatively anemic. When you confine a con gressman to the business at hand, you are playing a Diano with only one string. The verbal blockade was further tightened this week by Jones' one-man crusade to curtail the practice of "ex tending" remarks and other wise having material printed in the Congressional Record. MoteLodge To Be Located in Medford Medford has been selected as one of the locations for a Western MoteLodge of Salin as, Calif., the Mail Tribune learned this week. It will be part of an $8 million motel building and franchising program in the Northwest. Plans call for the construction of four motels in Oregon, six in Washington and two in Idaho. Jones pointed out that the cost of printing the record had risen to $90 a page, in cluding a lot of what he call ed "trash, tripe and trivia." He urged his colleagues to show more restraint and dis cretion in contributing to the record, which other literary critics have described as the nearest thing we have to a national wastebasket. And, in case some mem bers lacked the will power to refrain from such embel lishments, Jones posted himself as sentinel to mike certain they tapered off. Needless to say, he and Hays will not be nominated as the two most popular kids on the block. If you could hear the muf fled cries of congressmen with words to disgorge and no place to utter them, it would turn your heart to but ter, or at least to margarine. Unless Hays and Jones re lent soon, I fear the buildup of gaseous compression will cause our lawgivers to disin tegrate. As an act of mercy, some of us are planning to form an organization called "Ver bosities Anonymous" to help them endure the ordeal. Should a congressman wake up at night with a compul sion to talk, we will lend him a tape recorder. DANCE j 1 1 Every Sat. i "THE ROGUE'S"! I VFW Hall f f Rogue River Saturday Night - June 15 At The MEDFORD ARMORY The Checkers Present The Renowned Recording Artists THE WAILERS IN PERSON! Featuring . . . Rockin' Robin & The Marchans "Tall Cool One" "Louie Louie" 9 to 1 Adm. $1.50 before 9 p m.-$2.00 after 9 p.m. JT FEEDS FAMILY of 5 12 Pitcei Chicken I 1 ft. Cokilaw 1 I Garlic Bread I "4 J 'Public House announces NEW SUMMER HOURS "OPEN AT NOON" It Yir iiu It trfcrw It's 'rem Skakty't 4 28th Annual uimu IEFSIV I Sunday June 16th 1P.M. TOU VELLE PARK Sponsored By The MEDFORD ACTIVE 20-30 CLUB FUN FOR ALL Contests Music Drill Team Prizes Antique Cars Registration For Events At 12 Noon lis' ' 'IN, Publish in ce-eeerttiwi vita tk Mtdrord Actn 20-30 Cl MEDFORD MAIL TRIBUNE
