A 12 1
FRIDAY. JUNE 14. 1963
MEOFORD MAIL TRIBUNE, MEDFORD. OREGON
bf The Mill
Edited
Tribune Advertising Department
CAL-ORE LEAGUE MEETING TUESDAY The Cal-Ore Electrical League's governing
Board will convene at the Rogue Valley Country Club, Medford. Tuesday. June 18th, for
.1.. .1. mM-ftiimmar nMI mpptlnff. According lO Clarence TTCHVCI. HiaiiaKini
... .ii.i .tt.niin ! fxnf-ctfd bv thli "Electrical Tradesman's Association,'
whose' operations include the area covered by Pacific Power &. Light Company (COPCO and
Central Divisions) and other utilities operating in Southern Oregon and extreme Northern
California counties. It has been pointed out tnai me memDersnip extreme, imK.i, w
for Electrical Appliance and Contracting, Plumbing firms In the area, but including local
and Portland based Distributors and advertising media outlets throughout. The organiza-
iH Kn,, vpari a no for. as Electrical Industry people refer to it,
the promotion of "All electric living." Vern Owens, Klamath Falls business man, is the cur-
rent President, following wenaro mien, uiiKmni -icum - ,........- ... r
ality. Clarence Weaver has played a considerable part in the Leagues steady growth and
handles its business allairs oui oi meir meuiuru uhi.
ilie eiecincai league
a , rather enviable progress
record and among distinctions
is the approval by the Nation
al Electrical Manufacturers
Association and International
Association of Electrical
Leagues.
From records carefully as
sembled each month from
members, a close analysis of
their combined promotional
efforts toward living Elec
trically is obtained. The pub
lic has long recognized the
League emblem plctorally.
but as another indication of
Electrical local industry pco-
pie working to the common
good of the public.
Shown here are, left, Dick
Finch, owner and manager of
Home Appliance stores here
and in Klamath Falls, who
was the first Cal-Ore League
PrndHnni Hf In iwrentlv a member of the board of directors.
Cal-Ore League's managing director. Vern Owens of Klamath Falls is president,
sT gr iifli. t
at the San Francisco Visitors
Bureau, according to Chat
Rhodes, director of visitor pro
motion for lha Bureau, who was
in Medford this week.
Groups planning to visit the
city can now obtain the answers
to their auestions about whar
to stay, where to eat, what to do
and how much it will cost from
one convenient, central source.
A postcard, letter or telephone
call is all It takes.
Not only does the Bureau
serve as an information center,
but. more importantly, will ar
range accommodations for out-of-town
groups at hotels and
motels, set up luncheons and dinners, program fashion shows, sightseeing and shopping
tours and secure tickets for such upcoming events as the Giants' games at Candlestick Park.
Spring Opera, Cinerama, stage plays and musicals on the Civic Light Opera schedule.
This group visitors service is designed to m ake it easier for clubs, schools and organisa
tions of all types to take advantage ot the cily s unlimited social, recreational, cultural ana
entertainment facilities without the bother of burdensome details.
Best of all, there is no charge of any kind for this service by the Bureau. And, as is
often the case with group travel arrangements, substantial savings can sometimes be real
ised with the assistance oi on-the-spot experts.
Groups interested In information about this service should contact the San Francisco
Visitors Bureau, 1375 Market Street, San Francisco 3, UNderhill 3-2615.
The typical San Francisco scene shown here is taken from the Hyde Street cable car
line with Alcatras Island in the distance. Until recently Alcatras was the nation's number
one maximum security prison. ,
Rhodes tells o ri 'Verboiitiei Anonymous'
travel service available to
groups is currently in operation
j iw mis rirmisssiiiTtesir'ifrii rfr - -----m--i'ttat' jiibhimhwmbbMbbMbssss?
Muzzled Congressmen Threatened
With Disintegration by Frustration
Wert
Dick Finch
Clarence L. Weaver
Right, Clarence L. Weaver,
ROGUE VALLEY TO BE REPRESENTED AT NATIONAL REAL ESTATE SHOW
Mrs. Virginia Plummer of the Clark J. Walker Agency Is leaving for New York City to
morrow to take charge of the agency's booth at the National Real Estate Show to be held at
the New York Coliseum on June 20. 21. 22, 23 and 24. Mrs. Plummer is taking with her a
varied assortment of brochures and information on the Rogue Valley as well as film pro
vided through the courtesy of Pacific Power It Light Company on the Toketee and Big
Bend Projects.
Clark J. Walker, I Real Estate Broker in Medford for many years decided to take
space at the show because of the many inquiries received from people in the East for prop
erties In the valley. The display will consist of pictures and full information on properties
listed by the Clark J. Walker Agency. In addition, as exclusive selling agency for the new
140 home Rio Vista Subdivision at Gold Hill. Mrs. Plummer will promote the sale of cus
tom built homes at Rio Vista, every lot of which overlooks the Rogue River and has a
panoramic view of the valley.
The advantages of the valley as a place to ratire will be especially stressed as well as
the advantages oi coming here,. the "Oregon V aeatlonland" for fishing, boating, surfing and
hunting, In easy reach from any area in South em Oregon.
Th. National Real Estate Show attracts over 100.000 people yearly and is a boon to
manufacturers oi bulldtno materials as well as a real estate outlet on a national scale. It is
anilcinated that this show will not only create tremendous interest in Oregon and the
valley in particular but will be the means of directing large numbers ot vacationists from
other areas. Mrs. Plummer Is Branch Manager ot tne ciarx J. winter Agency in voio nm
ACE CABINET SHOP OPENS Rogue River Valley's
newest cabinet and carpenter shop, located east of U.S.
Interstate 5 freeway at the Central Point off-ramp, has re
cently opened under the management of Bill Ross, formerly
of southern California.
Included In the latest modern equipment of the Ace Cab
inet Shop arc a six foot jointer, shaper, two table saws,
boring and mortising machine, band saw, routers, ganders
and drills. Including the company's specialized work will be
kitchen and house cabinets of all kinds, g uncases, wall panel,
ing, bookcases, etc.
Bill Ross completed his apprenticeship at Long Beach,
California, from 1947 to 1951. He attended the Business and
Technology Division of Long Beach City College, earning
his journeyman's certificate In the local Union. He has
worked in many of the finest cabinet shops in Southern
California in the cities of Long Beach, Compton, San Bernar
dino and Riverside He Is also a graduate ot the Skadron School
.mating in San Bernardino.
WEST COAST AIRLINES SCORES GAINS WITH NEW SCHEDULES Medford has
shown the greatest traffic growth of West Coast Airlines' entire 60-city system during the
first month of revamped schedules, it was reported today by Hal Wallis, Vice-President in
charge of sales for West Coast Airlines. ' .
West Coast Airlines, which serves 60 cities in the West extending from Calgary to San
Francisco, has recently inaugurated a new expanded "commuter-type" service between
Northwest points for early-morning, evening-return business travelers. "Response," said
Wallis, "was both instantaneous and amazing."
According to Wallis, lowest round-trip fares to Portland and San Francisco, along with
more convenient schedules, are "but the first of many innovations which will stamp West
Coast as the nation's foremost local service airline."
Shown above is the modernized version of the reliable F-27 turbo-prop plane which
West Coast Airlines is currently putting into service along its 60 city route.
RETAILERS SAY THE BEST IS YET TO COME. Optimism was expressed by buyers
who are in New York to see the new fall apparel lines, reports the New York Herald
Tribune. In formal and informal meetings, speakers advised their audiences to accent in
novation, more appealing fashion and better quality goods. A consensus of ooinion is that
better volume and enhanced profits will be possible for fall and seasons beyond. At member-store
clinics sponsored by Klrby Block tc Co., Inc., Cynthia Marks, merchandise man
ager, advised stores to give attention to "trading up servicing the woman who will pay
more for something that is worth more." Miss Marks stressed that any trading up effort
requires in additional open-to-buy allocation, rather than carving some of the buying
uuugai irom icwti pricva mercnsnaiia. uinerwise. sne saia, ine lower priced lines
suiter, established customers ire lost." In c oats and suits, she emphasized the sales poten
tial of fur-trims and classic styles. Harry Udoff, president of Atlas Buying Corp., told a
better sportswear clinic held by his firm thai sportswear "could and should show an
increase of better than 10." His forecast Increased sales in junior sportswear, owing to
a o7o nie in xne numDer oi teen-agers tnis year over last, and io more novel styling of'
lerea in mil neia. He also predicted growth in sklwear sales and stressed the potential
sales of stretch fabrics. The latter, he said, can "easily be 70 of pants sales this fall," as
production caicnes up wun demand, stretch will be "the miracle fabric for jackets, suits
tops, skirts, coats, etc."
Bill Ross
of contracting
and est-
THE CASCADE SHOPPING CENTER it Camp White is rapidly taking form and the
Cascade Market, managed by Medlord's veteran grocer, Melvln Hall, Is slated lo open
Monday. A small army of workmen are busy on the entire project which, when completed,
will otter complete shopping center services.
The First National Bank's new branch, Town k Country apparel shop, Cascade Marina,
postofitce, pharmacy, beauty and barber shops, laundromat, bakery and restaurant ire Included.
GIFT 8HOP OPENS IN MEDFORD
SHOPPING CENTER A number of
quite unusual items will be featured In
the new Mary Lou's Gift Shop which has
Just opened In the Medford Shopping
Center, according to Mury Louise Rosen'
dahl, owner and operator of the shop.
Located In the Oregon Bank Building
In Uie Medford Shopping Center, the
shop will handle Studio Girl of Holly
wood cosmetics, Oak barrel type bars.
coppcrware, fine porcelain, hanging ash
, wall decor, leather goods, greeting
wax goods and many imported
Mr. and Mrs. RosendHhl have lived
In Medford for the post year, having
moved here from Coos Bay and before
that, San Diego, California. Mr. Rosen
dahl is a Navy commander currently
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Small Worlds
Around Us
By LYNN M. WATKINS
(Riglstar and Tiibune
Syndicate. .961)
Mary Louise Rotendah!
serving as commanding officer of a minesweeper.
MEDFORD MARINE COMPANY has been appointed to handle the sales of the revo
lutionary new 4-cycle Homelite S5 h.p. outboard motor recently Introduced by Hoinllte.
a division of Textron Inc.
This new outboard is the first to use successfully the automotive 4-cycle principle with
Its many advantages. It Is on display at 2060 West Main.
"Our own tests with the Ho...iit showed us that It will appeal to outboard enthusi
asts, whether they're looking forward to family cruises, to water skiing or to fishing," J.
McCann said.
"This 4-cyllnder. 4 cycle outboard cuts gas and oil costs in hall. Unpleasant odors and
fumes are eliminated by exhausting under water it ill times. Gives you automotive quiet
ness, convenience and reliability." McCann slated.
"Most important, the Homelite burns gasoline instead of gasoline irixed with oil. There's
a separate lubricetlon system. You pull up at a gas pump and fill the tank. Just as you fill
the tank on your automobile."
The Homelite outboard. Juil like an automobile, uses one full piston stroke to exhaust
i " ana one iuii siroxe io oring in i lreih charge of air and gas. Two-cycle engii
combine the exhaust with the power stroke and the intake with the compression stroke.
Tom McCahill. noted automotive and outboard motor test driver and writer, ran the
Homelite on a 202 mile test recently wih great success. The oil consumption for the whole
.; C 1 ' " p ' ""Bea z.i miles per hour tn an II fool lapslrake hull with
2230 pounds gross weiqht. I racked up 202 miles in t hours and 11 minutes at a total oil and
gas cost of only 112.12. That's Just about half ol what most two-cycle Jobs would have cost
lo operate at the same speed, for the same loed," Mr. McCahill reported
THE HUE IS BLUE FOR FALL FLOORS
field for the past few seasons, blue has come
floors for fall In carpets, area rugs and smoo
The range of blues has a sky-high limit: Fro
and from there to strong deep sapphire blues,
purple. The return of blue for floors does n
the January market. Golds, greens, hennas
meir piece on me noor.
After hlntS Of a return til thr flnnr v,.rL,n
up as the strongest, most significant color for
th surfaces, reports Home Furnishings Daily,
m subtle silvery blues to brilliant vivid blue
Thev are also toiirlirH u-iih r.n .,
ot rule out the colors which were' strong at
nd the rieher beiges are expected to keep
Necessity Replaces Taste I
In Animals Choice of Food
A rabbit doesn't like carrots
any better than clover, grass,
tree bark or alfalfa, but being
always hungry for vegetation,
It will eat carrots or nearly
any available plant and obvi
ously enjoy whatever is provided.
Neither is cheese the favor
ite food for mice, yet pictures
usually show a rabbit eating
a carrot and the mouse losing
its head over a piece of cheese.
It's not always a question of
preference so much as it is
necessity.
The house mouse, faced for
the very first time in its life
with a piece of cheese, would
prefer to eat It leisurely. He
would like to nibble It leis
urely. He would like to nibble
at It, for it smells good; he
has the time, he isn't going
anywhere and he would like
to enjoy every bit. The trou
ble Is the trap snaps, even be
fore he has savored the first
mouthful, and to the mouse,
It s sad state of affairs.
Strong Jaws
With the rabbit, the situa
tion is usually different. He
probably knows what the car
rot tastes like. Being an ani
mal that must always be alert
and watchful that any enemy
doesn't sneak up on him, it
would be reasonable to pre
sume he would hurry his
meals. But, he, like the mouse,
hasn't anywhere to go or any
thing to do except eat, so he
takes plenty of time and sav
ors every muuthful. His jaw
muscles have about as much
endurance as his legs, for a
carrot just 4 inches long and
barely an inch in diameter
will necessitate a tremen
dous amount of "jaw-work."
Watching a rabbit rat, even
when it is nut hurried, takes
some pretty fast counting. One
4-lnch carrot necessitates about
SCO complete up and down
Jaw movements, give or take
a few. The rabbit helps its
watcher little, for occasion
ally it will stop chewing to
look the lmmrdiate situation
over and be sure the coast is
clear.
3.000 Bites
By tin .same process of,
watchful counting, and con-1
centrating on the jaw move
ments of a squirrel, a close ap
proximation of Its jaw work
was gotten; he took around
400 bites to open a hickory
nut, and it took seven nuts,
and about 3.000 bites later, be
fore the little guy was satis
fied. He obviously enjoyed
every bite.
He opened the first nut in
a little less than two minutes;
it took four minutes for the
second nut, and seven minutes
for the sixth-cutting the en
tire side of a hickory nut re
quires some serious chewing,
and it's tiring.
The same squirrel opened a
peanut in three and half sec
onds, then he took half a hun
dred bites to reduce the nut to
swallowable pieces; the squir
rel could devote more time to
tree climbing it an adequate
supply of peanuts was always
available. But, of course, too
many soft shelled nuts would
not be abrasive enough to
keep the little rodent's teeth
worn down to the proper
ltmgth-so it should eat harder-
shelled foods.
Eats When Hungry
Unlike man, who usually
cats by the clock, the animal
eats whenever it is hungry
We waste a great amount of
time eating, and expend much
energy. Our Jaws execute 700
to 800 Jaw movements at
every meai; inree meals a
day runs our jawwork into
sizeable numbers.
In the world of 1 i v i n e
things, we have the chewers,
munchers, nibblers, gnawers
and swallowers-most of which
expend energy in enjoying
what they deposit in their
stomachs. Considerably differ
ent is the poor little house
mouse who is trapped by the
first nibble at a piece of
cheese, when he would rather
have had a peanut or a sar
dine.
By DICK WEST
Washington - (UPD-Last year
the alleged muzzling of mil
itary officers was making
headlines. And now there is
a big contro
wsy over
the muzzling
of con gress
men. Of the
two, I would
say the latter
is potentially
more explo
sive. If you
muzzle a mili
t a r y officer.
he can always relieve his
frustrations by barking at an
enlisted man.
But if you bottle up words
in a congressman, you get
a dangerous fermenting ef
fect, like putting too much
yeast in the home brew.
He is likely either to blow
his cork or fly three feet into
the air and bust.
Oddly enough, the muzzl
ing of congressmen is being
carried out by two of their
own kinds Reps. Wayne
Hays (D-Ohio) and Paul C.
Jones (D-Mo.).
Hays got sore the other
day because someone ob
jected to his request for
unanimous consent to ad
dress the House for five
hours. He thereupon began
to block similar requests by
other members.
Since then, forensic activi
ty in the chamber has been
pretty much confined to the
actual business at hand. There
hasn't been an eerie silence
exactly, but the decibel count
is relatively anemic.
When you confine a con
gressman to the business at
hand, you are playing a Diano
with only one string.
The verbal blockade was
further tightened this week
by Jones' one-man crusade to
curtail the practice of "ex
tending" remarks and other
wise having material printed
in the Congressional Record.
MoteLodge To Be
Located in Medford
Medford has been selected
as one of the locations for a
Western MoteLodge of Salin
as, Calif., the Mail Tribune
learned this week.
It will be part of an $8
million motel building and
franchising program in the
Northwest. Plans call for the
construction of four motels in
Oregon, six in Washington
and two in Idaho.
Jones pointed out that the
cost of printing the record
had risen to $90 a page, in
cluding a lot of what he call
ed "trash, tripe and trivia."
He urged his colleagues to
show more restraint and dis
cretion in contributing to the
record, which other literary
critics have described as the
nearest thing we have to a
national wastebasket.
And, in case some mem
bers lacked the will power
to refrain from such embel
lishments, Jones posted
himself as sentinel to
mike certain they tapered
off.
Needless to say, he and
Hays will not be nominated
as the two most popular kids
on the block.
If you could hear the muf
fled cries of congressmen
with words to disgorge and
no place to utter them, it
would turn your heart to but
ter, or at least to margarine.
Unless Hays and Jones re
lent soon, I fear the buildup
of gaseous compression will
cause our lawgivers to disin
tegrate.
As an act of mercy, some
of us are planning to form
an organization called "Ver
bosities Anonymous" to help
them endure the ordeal.
Should a congressman wake
up at night with a compul
sion to talk, we will lend
him a tape recorder.
DANCE j
1 1 Every Sat. i
"THE ROGUE'S"!
I VFW Hall f
f Rogue River
Saturday Night - June 15
At The MEDFORD ARMORY
The Checkers Present
The Renowned Recording Artists
THE WAILERS
IN PERSON!
Featuring . . .
Rockin' Robin & The Marchans
"Tall Cool One" "Louie Louie"
9 to 1 Adm. $1.50 before 9 p m.-$2.00 after 9 p.m.
JT FEEDS
FAMILY of 5
12 Pitcei Chicken
I 1 ft. Cokilaw 1
I Garlic Bread I
"4 J 'Public House
announces
NEW SUMMER HOURS
"OPEN AT NOON"
It Yir iiu It trfcrw
It's 'rem Skakty't
4
28th Annual
uimu IEFSIV
I
Sunday June 16th 1P.M.
TOU VELLE PARK
Sponsored By The
MEDFORD ACTIVE 20-30 CLUB
FUN FOR ALL
Contests
Music
Drill Team
Prizes
Antique Cars
Registration For
Events At 12 Noon
lis' ' 'IN,
Publish in ce-eeerttiwi
vita tk Mtdrord Actn
20-30 Cl
MEDFORD MAIL TRIBUNE