Image provided by: University of Oregon Libraries; Eugene, OR
About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (March 20, 1963)
MEDrORD MAIL TRIBUNE, MEDFORD, OREGON WEDNESDAY. MARCH 20, 193 g (Patterns Favored Dn Colorful IMIew (Floor Coverirags New carpet and rug fashion trends for 1963 definitely fol low a pattern-as long as it's pattern. That's the viewpoint of American carpet producers introduced in their new col lections for spring. If you think that "pattern" Is synonymous with "floral," however, take another look. There are some handsome tra ditional stylings with classic floral designs - but there's even more to the pattern story. The carpets and rugs for 1963 reveal a dual trend in design-elegant and traditional on one hand, informal and casual on the other. The new patterns, often a combination of color and texture, are seen in both categories, destined for decor - from the small apartment to the split-level house in the suburbs. The trends are evident in both carpets and rugs -with both forms getting new em phasis for the coming year. There is further stress on co - ordinating floor designs throughout the house, depend ing on the individual use and style of each room. . Two Colors New carpet and rug stylings are interpreted in two classifi cations of color: soft pastel shadings and deeper, rich col ors. Both groups, however, have strong statements to make, with nondescript "neu- New Elegance Welcomed in Home Furnishings Ready for Spring A more elegant look is re flected again in home furnish ings as spring 1963 bows in. The new elegance how ever, is lacking ornateness all of which perfectly fits pres ent day architecture and your way of living. There are several important trends in new furniture styles . . . design, color, versatility and value. New designs reflect influ ences from around the world but the most important style trends are Italian Provincial and Mediterranean themes. The two are unquestionably today's style leaders in home furnishings. The straight line designing of these styles fit today's home, and It has the touch of the Traditional, mak ing it almost transitional. Captains Chut One manufacturer intro duced a captain's chest that takes its design origin from the Orient. This chest Is of fered in various sizes, and can be used for anything from a dresser base to an accent piece in the living room or hallway. r Ill :V IS fVflp!- ' ' H . ' FLORAL HAT-Rounded and angled away from the face is spring pose of floral hats, designed to highlight hair and complexion. Cosmetics news to complement the look is a wedge-shaped lipstick which outlines and colors lips in one application. Max Factor's "Fine Line"; hat by Leslie James of California. Open Shoe CLOSED Look! f M SHOE nfi&$ J Featuring a A j nvart patent K V ' shell trimmed Modern furniture remains the most popular. Here too, however, in many modern styles there is a trace of some other design influence. There is style news too in the hardware that accents the new furniture styles. Pewter and the combination of pew ter and copper are the trend. Brass is still tremendously popular in traditional pieces, but you will see pewter on many light-finish traditional lines. On seating units pewter is seen as ferrules on bandings. Citrus Tones Blue, coral tones, citrus tones and other hues will be the top accent colors with off-whites, toast, beige, and the browns taking the lead in the more basic units. You will see Wedgewood blues, brilliant blues with metallic thread interwoven, navy blue, and luminous Per sian blues appearing on the scene. You will see more seating units upholstered in floral print material. A polished cot ton fabric, quilted along the lines of the design, will be a favorite. Upholstered pieces empha size the up-off-the-floor look. Scaling is light, and the de sign is low. For the most part upholstered seating units have the contemporary look, rath er than true modern, or au thentic traditional look. Sofa Designs Sectional sofas are being designed so that you can al most give a theater look to your television room. Again in 1963 the cedar chest makes a further style stride. The new cedar chest is a handsome piece of furni ture - not just a sentimental storage piece. . Aside from the important style trends in the 1963 furni ture, the versatility of many of the pieces will be most appealing to you. Many of the new case pieces are purposely designed to fit into a number of rooms in your home. Strides made in' recent years in design, and manufac turing know-how have en abled the furniture industry to give you the elegance you want for your home without the cost of elegance. Taking into consideration the longevity of furniture and design attention given to each item, it s hard to find a better value on the market today. trals" on the way out. Golds-in almost endless variety-make up the outstand ing color family. Carpet styles are now introduced in broader color ranges than ever before (one new style comes in 46 dif ferent colors), and gold shines through them all. By Itself, gold is seen in shades ranging from pale, creamy tones to burnished bronze. There are antique golds, sunny yellow-golds and shades bordering on orange, an important color grouping in itself for 1963. Gold tinges the green fam ily, too, with emphasis on avo cado, bronze, moss and other golden-green hues. All are des tined to blend with mellow wood tones and enliven drap ery and upholstery fabrics in new home furnishings. In traditional stylings, there are the deep jewel tones of sapphire, ruby, emerald and topaz. Off-white and ivory tones continue as favorites in some stylings, and there arc some interesting "weathered" shades of taupe, nut brown and terra cotta. In color combinations, there are many tone-on-tone shad ings and the subtle color blends which have largely re placed sharply contrasting tweeds. Some of the interest ing color mixtures Include gray with brown or charcoal; turquoise with bronze; on beat blues and greens; brown with scarlet; and gold with almost any color. Multi-colors pro vide the interest of pattern, especially when teamed with strong texture design. Patterns Favored The best of traditional pat tern stylings have been given new emphasis in 1963 collections-sculptured carpets with graceful, curved lines; floral designs which are cleanly spaced, never garish; medal lions created by multi-level textures, or the combination of cut-and-uncut surface pile. There are fewer "abstract" geometric patterns, more of the classic patterns inspired by documentary-print fabrics and traditional designs of all kinds. Many new carpet qualities for 1963 reflect a richness of texture that complements tra ditional styling -plain, plush surfaces in deep, solid colors, the classic carpet appearance. Between this point and the rugged looped or shaggy twist textures, there are other vari ations -cut-and-uncut texture patterns, multi-level loops or cut pile. Textures are keyed to color. Tight, dense loops are seen in vibrant hues to underscore contemporary interiors; softer textures are shown in subtle tones. Patterns Strong The style trends evident in carpets are equally strong in rugs, which get new emphasis with the largest carpet man ufacturers introducing new groups of area and room-size rugs, including designs in the custom-made field. There is equal emphasis on the fact that both carpets and rugs can be used throughout the house. To make the match easy, there are more co-ordinated collections which show a consistent color range throughout several variations in texture and pattern. Har monizing forms of both can be mixed or matched with ease In adjoining rooms or areas. New Guise A classic idea appearing in new guise is the use of bor ders or fringe on rugs. In a number of new styles the bor der treatment of the rug In a room can be varied. In other styles, there Is a very definita border or center motif for a focal point in the room. In use are both natural and synthetic fibers engineered es pecially for carpets and rugs chiefly, these are wools, con tinuous filament nylons and acrylics, In that order. The further development of spe cial deniers in the man-made fibers has made possible their increased use in traditional constructoins, such as Axmln ster and Wilton weaves. New styles in polypropyl ene fiber are beginning to make an appearance on tha market, currently on a limit ed basis. An clasticked side gore gently hugs your instep The heel is just right for walking. Black Patent Bone Patent Blue Patent $1495 QoJuatm xtct Stewart Tha Corner Shoa Stora - Central at Main C Downtown Medford FLORAL PRINT - Dramatic treatment for a window comes with floral print draperies and shades in coordinated solid color, with matching border trim. Suggestions from Singer sewing experts. 7 1, a-U. I OXFORD WEAVE-The "cas ! ual look" for spring is ac i cented here with cool perfec tion in a sport jacket in an i oxfora-weave of Fortrel poly I M This Sporty, New 66 Pm99 1 All you hava to do is ragisterl Just drop In at Robinson Bros., print your nama, address and telaphona numbar on an entry blank and drop it in tha box on our countar . . . you don't hava to buy to participate . . . you don't hava to be present to win. Register only once, please. Age limit 16 years. s n .THE WESTERN WAY BRANDS MEN KNOW AND PREFER O JANTZEN SPORTSWEAR Short Sleeved Knit Shirts-Spring Sweateri-Swlmwear. O VAN HUESEN Short Sleeved Shirts (White or Colored)-Swimwear-Sport Shirts. O WINGS AND CAMPUS Shirts Swimwear Bermudas Sweaters. O SPRING SUITS By HART, SCHAFFNER AND MARX, CURIEE and CRICKITEER. Stay cool, calm and collected in your Featherweight, lightweight, Comfort and Dressy Tool O KNITWEAR by Munsingwear, Jockey You'll find the most complete selection of knit wear In every thing from Sox and Underwear to the Sharpest Stylet in Knit Shirts including the JOCKEY Thorobred Shirt and the MUN SINGWEAR Grand Slam Golfer. O LEVIS, FARAH and DAY'S Easy living at its best with the Items listed here: Bermudas, Beachers, Cotton Casual Pants, Colored Jeans, Blended Sport Casual Slacks. O DAY'S, HAGGAR and BEN HOGAN Spring and Summer Slacks (2 full racks). At. tool at tha ocean breeze in the hottest dayt of tha year. and For BOYS! Fa rah Casuals CoMont Walking Shorts, Colored Jeant Taylored of California Drett Slacks, Suitt and Sport Coatt Wear Sport Casual Slacks You'll b winnar avary ,im whan you wear DAY'S Sport Caiual Slacks. DAY'S ara tail ored to fit and feel tmooth and comfortable. Theie ara a per fectly blended combination of 50 Fortrel Polyester and 50 Zantrel Rayon, etpeclally for tha coming aeaton ahead. Now It tha time to look to tha future with the tlacka of the future tailored by DAY'S. The proof li in the fit to coma into Roblnton'a and BE FIT, LOOK FIT and live comfort able, the Weitern way. Try DAY'S Sport Caiual Slackt Washable, of course. Rob Roy Sport Shirts, Knit Shlrtt Knight of California Sport Shirts Botany Knits and Lord Blair Short Sleeve Shirtt Munsingwear Sweatert, Knit Shirtt and Pajamat, Underwear and Sockt Campus Beachert, Sweat Shirtt, Sport Shirtt and Swim Wear O'Brien Beachert and Caiual Slackt Sea Wolf Dratt Slackt, Sport Coatt and Cordt OPEN FRIDAY NIGHTS 'TIL 9 P.M. Next to Pick's Apparel -If Men and Boys Wear It-We Carry It! if 1 ester and cotton.
