Image provided by: University of Oregon Libraries; Eugene, OR
About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (March 5, 1963)
UNI -Everyone In Southern Oregon Heada The Mall Tribune" Publlihad Dally except Saturday by MEDFOKD PRINTING CO. 13 North rir St., Ph. 77U-6U1 ROBERT W RUHL. Idltor HERB CREV AdverUsina Manaier GERALD T LATHAM, Bus Mgr ERIC W ALLEN JR.. Una. Editor EARL H ADAMS. City Editor HARRY CUIPMAN. Telea Editor RICHARD JEWETT. S porta Editor OLIVE ST ARCHER Women'. Editor DALE ErUCKSON, Circulauon Mgr An Independent Newspaper Entered as second claas matter at ' Medford. Oregon under Aet ox March 3. 1897 SUBSCRIPTION RATES By Mall In Advance Dally and Sunday 1 year 916.00 . Dally and Sunday a mos 10.00 Dally and 8unday-4 mos 5.00 Sunday Only One year S5.00 Single Copy (Mailed! 20o By Camel And Motor Route. Dally and Sunday 1 year 1:11.00 Daily and Sunday 1 mo. 1.75 Sunday Onlv 1 mo. 30c Carrier and Vendors Copy 10c Official Paper of City of Medford Official Paper of Jackaon County United Presa International rull Leased Wire U.P I Tolephoto Newiplctures MEMBER OF AUDIT BUREAU" OF CIRCULATIONS Advertising Representative: NELSON ROBERTS It ASSOCI atf.s nt'lrea in New York. Chi cago. Detroit, San Francisco, Los Angeifs Beanie, rortiauw Denver. NiWSPAPII PUILISHI IS ASSOCIATION NATION A I EDITORIAL Flight o' Time Medford and Jackson County History from Ihe files of The Mail Tribune JO. 20, 30, 40 and SO years ago. 10 YEARS AGO March 5, 1953 (Tuesday) Southern Oregon's 1953 water supply outlook remains "good" to "excellent" ' In spile of spring weather in recent weeks. Burglars break inlo the Doctors' clinic, 1032 West Main st and take an undeter mined amount of morphine and opium. 20 YEARS AGO March S, 1943 (Sunday) Two Jackson county men start three-year prison sen tences for. failure to report at public service camp after be ing registered as conscien tious objectors. From Arthur Perry's "Ye Smudge Pot" column: "Lambs are cavorting on rural mead ows. All have been warned not to follow Mary to school and beware of wolves wear ing their father's clothing." 30 YEARS AGO March 5, 1(33 (Tuesday) Drug runner kidnaps cus toms officer and leaves him tied to tree In Slsklyous aft er wild ride from Canada. Medford High school safe broken open; $5 reported stolen. 40 YEARS AGO March 5, 1923 (Wodnetday) Only one case of inloxica tlon brought before Medford police court during Fcbru ary. Defense open In Ku Klux Klan "nightriding" case be ing held in circuit court in Jacksonville. SO YEARS AGO March S, 1913 (Thursday) Five local residents turn down appointments as dep uty sheriffs because civil service Jobs pay more money Owners change name of Hertford's Ugo theater to "It" theater. What's Your I.Q.? Nine or ran correct Is superior; seven or eight is asccllcntl five or us is good. 1. Diamond Head rises above which U.S. stale capt tal? 2. A type of dog, under wear and a rebellion share what common name? 3. Which opera by Gounod lias the Initials R and J? 4. In which U.S. historical docum.'nl Is It said, "we mu tually pledge our lives, our fortunes and our sacred hon or?" 5. Which Colorado city Is Spanish for a village? 6. Give the tolul of the years in Lincoln's's Gettys burg Address, a spider's legs and the product of the num bers for buckling a shoe 7. In 11)28 the "Great Engi neer" defeated the "Happy Warrior;" who were they? 8. Whal do the letters, A. B. AB. and O Identify? D. Why would It have been difficult for Peter Stuyvcsant to compete In running race. 10. In his famous oration, what did Mark Antony ask to borrow? Answers! 1, Honolulu. 2. Boxer. 3. Romeo and Juliet. 4. Declaration ol Independ ence. S. Pueblo. 6. Ninety seven. 7. Herbert Hoover and Al Smith. I. Blood types. 9. He had a wooden leg. 10. ". . , lend me your oars." TUESDAY. MARCH 5. 1963 Outflow of British Brains ' As a lot of old salts learned, Admiral Hyman G. Rickover can be a dangerous weapon. In this instance he is being used, unwittingly, to defend the British govern ment of Prime Minister Harold Macmillan. Viscount Hailsham. ranking member of the Macmillan cabinet, is accusing U.S. industry, education, and govern ment of systematically "buying" away British scientists. And the real villain, according to Lord Hailsham, is the American secondaiy school system. To support this argument he cites Admiral Rickover, who has been particularly critical of high schools in the United States. Rickover "that little ball of vinegar and cold fire" has revealed, by thij logic, the basic reason for Amer ica's urgent search for scientists. The defects of their own educational system force the Americans to "live parasitically on other people's brains." THE DRAIN on British brainpower has been uroll rlr.rnmnntorl Tn a ctllrhr HrrVlthr nllr"llifi VPr in this country, the Royal Society, foremost scien tific organization in Britain, shows that emigra tion to the United States. Canada, and other countries now claims about 17 per cent of all the people awarded the Doctor of Philosophy degree each year as against 8 per cent in 1952. Tne United States took 3.5 per cent of these in 1952; now takes 5.6 per cent. In all, during the 10-year period, Britain lost 518 PhDs to the United States, 242 to Canada, 245 to other Com monwealth countries, and 131 to other nations for a total of 1,136. The report stated : "The survey showed clear ly that the emigration of scientists created some serious gaps in the scientific effort of this coun try. Instances were noted of scientists leaving university and research institutions after estab lishing thriving research groups." "THE STUDY did not attempt to assess immigra- tion to Britain of foreign scientists. However, the U.K. census of two years ago showed that foreign scientists and engineers made up about 9 per cent of the scientific labor force. Tne ratio in this country, according to the National Science Foundation, is 10 per cent. Harold Wilson, newly British Labor party, turns Lord Hailsham's argu ment around. He charges that private industry in Britain is spending three times as much on adver tising as on research. If the ratio were revised, he says, scientists would not have to work "on a shoestring ana would remain m Britain. v- - -. THE ECONOMIST" calm, long-range view of the whole business. . . "In a bigger country where total spending on science is much greater, like the United States," it observes, "there are bound to be more people working in each specialized branch of science . . . mi 1 1 t 1 . 1 1 . Til. TV 1 mis win aiso appeal to me young riijj wuuuei ing where he can best do the work he prefers. But he will also be liuluenced by the tar wider choice of academic posts where there is a tremendous range ot academic and research jobs to compete for and the chance of more rapid promotion that therefore exists." "The Economist" avoids the Rickover weapon, inclining in this instance to the philosophical rather than the political. Science is international, it remains: "Britain must gain with the rest of the world" from the freedom of scientists to work effectively in the best conditions they can find." E.R.R. Merit Some (500,000 hopeful high school juniors will take three-hour tests today, that may deter mine whether they can afford to go to college. The ninth annual competition for National Merit scholarships is intense. Only 11,000 of the 600, 000 can expect to win semifinalist status: the next-highest-scoring group of about 25,000 will be named "Commended Students." Of the semifinalists, about 1,000 will receive scholarships awarded by the National Merit Scholarship Corporation or by various corporate business sponsors. But about half of the semi finalist or -commended students will receive fi nancial assistance from sources other than the Merit Program. The roster of these students has been termed "a national register of talent." THE STIPENDS of Merit Scholars range from 1 $100 to $1,500 a year, according to financial need, for four years at an accredited college of the student's choice. There are now 3,1598 Merit Scholars enrolled in 403 colleges and universities. A total of 2,018 Merit Scholars have been graduated from the classes that entered college in the years 11)5(5-5!). More than two-thirds of them won academic honors. About two out of every three graduates in each class reported that they were planning to enter graduate or profes sional study. , Impressive as the record of the National Merit Scholarship Corporation program has been, it is obvious that it can fill only a small part of the total need for assistance to worthy students. Sonic 3.(5 million students are enrolled in institutions of higher learning today and more than (5 million are expected to be jamming the colleges by the autumn of 1970.E'.R.R. . in the Pentagon have minister of science and a elected leader or the of London has taken a available ... in America Scholars MEDFORD inJ n n fl- My opinion on world affairs? said, all I know is what I hear ... Communications ... Letters to the Editor mutt bear the nam and address of tha writer, although under certain circumstances the us of a pen nam or initial for publication is permissible. The Mail Tribune reserves the right to edit all letters with a view to clarification and condensation. Letters submitted for publication mutt not exceed 400 words. The letters printed in this column do not necessarily repretent the views of the paper; in fact the contrary is often the case. Girls and Women To Ihe Editor: I Just want to ask the lady or man who said o 1 d women shouldn't work, well why not? We have to live just the same as young women and all of us aren't so lucky to have husbands who can work for us. I for one have to make it alone, and they don't pay us Social Se curity till we're so old we can't ' walk and just why should we old women have work, as the party calls us. Just wonder if she or he has an old mother or grand mother. Oh, I know a lot of women who work that should be home. But the price every thing is today, both have to work. I don't work to buy a new car or new rug, I work to live. I have grandchildren who sometime will need work, and I'll feel sorry for them too, when they can't get work. There's office work young girls can do if they have finished school, and we old women, we're called, can't do.it. If they would pay our Social Security at 50 years we could stay home, but till we get old enough we still have to live some way. I guess the person who wrote that thinks they should take all the old women out and shoot them like old horses. Well, things aren't done that way yet, so we are going to have to be a pest to the young girls. It's just as hard for us to get work, 1 know, for I had the same thing happen, they would ask my age and then look at me like I was some freak, and now I have to work since my husband's death. I won't be a burden to our family as long as I can go. The girls could sew or Iron for people. I do all I can get and I get by. If there's enough will power and faith we can do anything. Mrs. Emma Castleman, 326 North Bartlctt St., Medford. Freedom of Conscience To the Editor: Those who are urging the passage of a law allegedly designed to "save the family" are cither ignoring the real purpose of this legislation or are will fully attempting to deceive the people as to Us real pur pose, which is to save Sunday as. a religious holiday. The "saving" of any religious holi day by the State is a concept that is 100 per cent un American. Those who accuse the op ponents of this bill as follow, lug the Communist line, be cause the "Communists want everything open on Sundays," are unwittingly admitting the religious implications of the bill, because they Imply thai Godless, atheistic Commu nism wishes to see Sunday, a religious day, desecrated. It would follow that such indi viduals would call every dis senter to this un-American legislation a follower of ihe Communist line, whether he be Jew, Seventh-day Advcn tist, Seventh-day Baptist or (just a believer in freedom of conscience. I am 100 per cent for mak ing our nation strong through the strengthening of the fam ily. But our nation did not become strong through the Stale's imposing laws which arc ostensibly to save the family but in reality are to save a religious day. This leg islation proposes a law which would Impose fines and jail sentences on those who dis- ohey it and label as criminals Americans who, our consti- tution says, have the right to j life, liberty and the pursuit : of happiness. ! The family cannot be Icgis ! lated into salvation. Religious bodies have the rrsponsibil I jly of "saving the family" ; and not the Slate. If religious bodies prevail upon their members to refrain from buy ing on Sundays or from per forming in other ways which MAIL TRIBUNE, MEDFORD, ft As Will Rogers might have on TV panel discussion shows!" would tend to destroy the sacredness of the family or a day, they are within "heir rights to try to do so. But the State has no right to do the job of the Church. It Is frightening to think that we are being asked to surrender our American herit age of freedom of conscience to fight Communism or any other "ism." Our nation is strongest when it is free, not when our liberties have been taken from us. When Com munism is dead and buried, we shall still be strong, if we ourselves are not slaves. L. Charles Pierce, 391 Liberty St., Ashland, Ore.' Wash ihe Smoke To the Editor: With so much agitation going the rounds of saw-mill smoke, fouled air and its objectionable fall-out, it might be well to study one sure cure for it. This will be found to stop the fall-out at least, in the car everyone is driving. To keep piston and cylinder clean and long last ing, the intake air is sucked through an oil bath that -e-tains every solid particle of foreign matter. Some 20 years ago, Martha of NW central Washington, daughter of sawmiller Dan Gamble, deceased, was and still is possessed of original ideas quite equal to her Pa. So, at the time referred to, her 60,000 cut mill had whittled all the fir and pine on "The Hill" lo flats and squares, she, Martha proposed moving back lo the gulch near Brewster, where German born stone-mason Chris Starz man with me helping, nigh a life-time ago, rocked up '.he twin Scotch tube marine boil ers that Dan had salvaged from the old sicrn-wheeler Ellcnsburg wrecked on a Co lumbia river bar. The very first lick of work for the Gamble Lumber Co. But Martha's school-mates, then all grown up, objected to the smoke and dirt of the saw-mill even though it did stand for a much needed pay-roll. So Martha says, sez she: "I'll wash the so-and-so smoke." And wash it she did, through a big fat round steel tank of water that held back all foreign materials, poured into the mill-pond. Sure was quite a sight, to see the white puffs of steam from the Big Corliss engine and much bigger ones from the shot-gun feed, no smoke stack and no smoke, no holler, from happy people al that old-time stern-wheeler head of navigation on the ever whis pering Columbia. F. J. Clifford. Route 2, Box 200K, Central Point, Ore. "Jehovah, Jve or Lord" To the Editor: The writer is not a regular contributor lo M-T "Communicalions" per haps because my beloved fa ther, who was cily editor of the San Francisco Chronicle in the 1880s, once told me that these epistles to the Edi tor, In priasc or protest of something or oilier, were re garded by orthodox news papermen as "crank letters." However. I feel constrained, as a citizen and veteran, to comment adversely upon a letter appearing in the M-T of Feb. 26. bearing the signa ture of William Thomas Cuddy, a fellow-member of the White City domiciliary, which castigated the Presi dent of our country for fail ure to write or utter the "Sacred Name of Jesus'" in their official proclamations. messages, news conferences and speeches. I am intimately acquainted with Mr. Cuddy, esteem the gentleman highly, and have profound respect for his abil ity, integrity and intelli gence. But in writing the let ter in question. 1 verily be lieve that "furor scribcndi" obfuscated reason, causing OREGON Uruguay, Increasing By PHIL NEWSOM UPI Foreign News Analyst Montevideo basks in the sun along -the Rio de la Plata, capital of a nation boasting more than su years of in ternal ' peace, a land with out personal Income tax, fortunate that she has es caped the woes of her two big neigh- iSslj bors Argen tina and Brazil. But, as many another na tion, Uruguay is having in creasing economic difficul ties. And, as of March 1 a new government took office, mounting labor unrest was expressing itself in a strike Mr. Cuddy to act from the necessity of moving his pen rather than his brain! We should bear in mind that the President is elected by the qualified voters of all of our States. We are not an atheistic nation, neither are we an exclusively Christian nation. Millions of our citi zens are of the Jewish faith. The census of 1960 reveals that there are more than 500,000 Mohammedans in the U.S. and that 100,000 voting Hawaiians are Buddhists. Fur thermore, a very numerous Protestant sect the Unitari ians reject the doctrine of Christ's divinity. For the foregoing reasons, our Presidents have wisely avoided mentioning the name of Jesus and t r i n i t a r i an Christians, Catholics and Pro testants alike, should not re sent this omission because the term "God," which appears in so many Presidential utter ances and writings, embraces the triune Godhead of Father, Son and Hold Spirit. Abraham Lincoln invoked the help of Almighty God more frequently, and doubt less spent more time on his knees in prayer, than any other Chief Executive; yet he was a member of no church, Washington Report By William (c) United Feature Syndicate DRAWING TO CLOSE Washington-The long era of Republican good feeling toward the Kennedy admin istration is drawing to its close. There is a gathering twilight for bipartisan cooper ation in all its forms be tween the president and h i s Republi can opposition in and out of congress. The two years of his term re maining be- r . ,na.l White lore uie ioui elections will be so vastly dif ferent from the two years that have gone that a late arriving observer might sup pose the whole political world had been turned upside down. In a word, an old-fashioned partisan storm is about to break in all fury. Life will be rugged from now on for all the participants in the great game of politics. And it will be disturbing even for those detached spectators who would like to cling to the In tellectually sound but human ly inoperable notion that par tisan politics ought to take a most muted tone in the kind of external world in which we life. IiHAT the partisan payoff is - near at hand is illustrated all over the current Washing ton scene. Republican attacks on Kennedy legislative pro posals used to be mainly in the field of welfare legisla tion. Now the GOP is reach ing for the administration's vitals all across the board, and most notably on both tax and budget policy. A drive to cut as much as $10 billion from administra tion spending authority has just been opened by house Republicans. At the same time, th -y arc developing a wide assault on every detail of the Kennedy budget, a job in which they have the able assistance of the last Eisen hower budget director, Mau rice Stans. ... ON" FOREIGN policy. Repub lican criticism used to be both scattered and tentative Now it is coming from all across the face of the party on Cuba, on nuclear disarma ment, on western allied rela tions, on the whole complex of questions involved in the cold war. At least two GOP aspirants for the 1964 presl- Like Other Economic of 12,000 power and tele phone workers. The strike hit in the midst of the gay pre - Lenten cele brations and blacked out the city. Telephones went out of service and troops were called in. Other unions declared their solidarity with the strikers Matter of Fact (cl New York Hfrald THE PSYCHOLOGICAL DETERRENT Rome After making his first presentation to the NATO Council, Special Am- bassador Liv ingston Mer chant has come to Rome to explain (or perhaps one should say peddle) the m u I tilateral nuclear d e -terent. Even Aimp before the dis cussions have begun, it is possible to predict the local outcome of the Merchant mis sion with considerable confi dence. The President's Spec ial Ambassador will get a warm welcome, a reaffirma tion of the approval "in prin ciple" of the multilateral force that Prime Minister Fanfani gave the President in Washington - but no final commitment. There are at least three reasons why the present Ital ian government is unlikely to make a final commitment to Merchant. The first is the oncoming national ' election. No one in authority wants the practical problems raised by the multilaterial deterrent scheme to become electoral is sues. The second reason is the main practical . problem in- because he abhorred pomp and "external forms," believ ing that "Love Thy Neigh bor" was the sum and essence of true religion. In closing, permit me to quote a famous quatrain, penned in the 18th century by Alexander Pope: "Father of all, in every age, In every clime adored. By saint, by savage and by sage, Jehovah, Jove, or Lord." Earl R. Girvin V.A. Domiciliary White City, Ore. S. White dential nomination, Gov. Nel son Rockefeller of New York and Senator Barry Goldwatcr of Arizona, are directly parti cipating at one stage or an other in the new Republican policy of general attack. Being out of office is now having the predictable conse quence of drawing the Re publicans more together: they thrive better on adversity. Being in office is now having the predictable consequence of splitting the Democrats farther apart. They can't stand prosperity; they are good losers but surpassingly poor winners. While Republican solidarity is thus growing, Democratic solidarity is fragmenting. This is in part because of the his toric Democratic division along the Mason-Dixon line. But in greater part it is be cause the president at heart prefers the mod lie way but is being constantly pushed by urban-bloc senators and con gressmen to take up immod erate attitudes and unwise and unattainable programs. ANLY the Democratic center remains in truly effective support of the president. The left is sullen, and thinks him lo be too easy on the Repub licans. The right is cold, and thinks him to be too kind to the left. He is thus in some thing ot the position reported by Marshal Foch of France in the first world war: His left flank was in dissension, his right flank was crumbling and his last means of attack was through his center All this docs not mean that the president is without re sources. It does mean, how ever, that his difficulties will multiply the longer he seeks ui. no-,.,-. if. iu appease wing. The tVmncrati- eft persists in believing that the required political tactic is to act as though the present w as the new deal area of the '30s in a poor and stricken and inward-looking country rather than the era of the '60s in a rich and outward looking country which is truly con cerned not with domestic tinkering but with interna tional safety The ReDublicans have had no confusion In distinguishing which era this Is. The presi-1 mistake we made with the dent will in any event have medium range ballistic mis trouble enough in the next I siles. When we first offered two years. But he will find j the latter, it wassuppos-d to deep trouble, indeed, unless i be a favor to our allies In he broadens his Democratic the end. accepting the center by squeezing back his MRBMs became a favor to clamorous left. the United States. Nations, Difficulties and threatened a general strike in protest against the arrest of labor leaders. Uruguay, about the size of the state of Indiana, is the smallest of the South Ameri can nations, with a popula tion of about three million, about a third of whom live in the capital. . By Joseph Alsep Tribune Syndicate volved in this scheme. The Pentagon has reduced the estimated cost of the multi laterial deterrent by the sim ple expedient of deciding that surface ships will do quite well enough as platforms for these particular Polaris mis siles. Nonetheless, the cost will be heavy - in the neigh borhood of two - and - a - half billion dollars, reportedly. WITH the U. S. footing 40 per cent of the bill, that leaves a billon and a half dollars to be put up by the Europeans, which will mainly mean the Germans and Ital ians if the multilateral deter rent ever becomes a reality. The Italian Defense Minis try is already hard put to pay for the modernization of its NATO division. Finding an other hundred million or so a year to pay for the multilater al deterrent will be far from easy. In the end, it may even prove to be impossible. As for the third reason for the unliklihood of an im mediate Italian commitment, it is, so to say, rooted in the nature of the beast. From Prime Minister Fanfani down, the chief personages in the Italian government are sin cerely pleased by the Presi dential offer that Merchant has come here to spell out. But they are not only wor ried about the bill; they are also mainly pleased by the offer for "psychological" rea sons. a 'THE FACT that the multi-- lateral deterrent's value is mainly psychological, at leant at present, needs to be square ly faced. It will not mean, to begin with, that the Italians and Germans will acquire nu clear weapons for the first time. Both countries already have nuclear weapons. In the four "Honest John" battalions in the Italian army, the total kilotonnage of the warheads is certainly several times as great as the kiloton nage of the warheads as yet available to Gen. de Gaulle's embryo nuclear striking force. The total kilotonnage of the warheads integrated into the German armed forces is not less than 20 times and perhaps as much as 30 times, the current French total. Each of these warheads now in German and Italian hands of course has its atten dant American sergant or cor poral; and all of them are equipped with the electronic lock, to which Washington holds the key. But the fact remains that the Germans can use their nuclear arms if only two men, President Ken nedy and Chancellor Aden auer, agree on the need, and the Italians can do the same if there is agreement between the President and Prime Min ister Fanfani. TN THE case of the multi- lateral deterrent, in con trast, nuclear arms which are to be allocated to it will not be usable without the unanimous agreement of the five or six or eight or ten representatives of contributing nations on the Board of Control. As now planned, this force will not merely have a built-in Ameri can veto. It will have a lot of other built-in vetoes well. The pyschological gain of course lies in putting the Germans, Italians, and others who may join the scheme in to the strategic nuclear busi ness, which has more prestige than the tactical nuclear bus iness symbolized by those Italian "Honest Johns." For the Italians, who have a healthy fear of strategic no clear weapons in German hands, there is the additional advantage of seeming to sat isfy German claims without undue risk because of all those built-in vetoes But the question clearly remains whether European enthusiasm can be sustained "T una project wmcn will ' cost a lot- which "'" not add significantly to the military power of the Western Alli ance, and which will be main ly valuable for strictly psy chological reasons. Maybe the picture will be altered if it is later trans- formed into a truly European ! deterrent by the removal of the American veto. But if European enthusiasm is not i sustained, one must pray we shall not again make the! Having Uruguay has been describ ed as a super welfare state. providing benefits from the cradle to the grave. the heavy cost of main taining these benefits and tha uncertainties of national in. come based primarily upon agriculture have combined to create the country's present proDiems. Living costs have shot sky ward at a rate of 25 per cent per year or more. Production costs have reached a point in many fac tories where imported goods can be sold cheaper than those manufactured at home.-. Gold and dollar reserves have dropped alarmingly. , Depends on Exports Uruguay depends primarily upon its exports of wool and meats, and its economy was at its peak during the Korean War. Since then, successive years have been marked by increasingly large trade defi cits and increasing labor un rest. Tourist trade from Argen tina and Brazil, also impor tant to the economy, has fall en off as those nations hava gone through their own peri ods of turmoil'. A further woe is smuggling. Value of smuggled goods ranging from electrical ap pliances to coffee has been set at from $1 million lo $2 million dollars monthly. Strictly Personal By Sydney J. Harris (ci Field Enterprises, inc. NAMES All the furor over the ex hibition of the "Mona Lisa" in the United States remind ed me of tha curious way we have with names. For in stance, almost ' all Ameri cans are con v i n c e d (i f they think of it at all) that da Vinci's Hani- painting is a portrait of a woman who was named Mona Lisa. Actually, the name he gave the painting if he bothered to title it at all, which most painters do not was "La Gioconda," since she was the wife of an Italian burgher of that name. Her first name was Lisa, and "Mona" is merely the familiar form of "Ma Donna." And Whistler, of c o u r s e, would never have considered for a moment entitling his famous picture, "Whistler's Mother." He gave it the se date and formal title, "Ar rangement in Gray and Black." Yet no one ever calls it that, and lo posterity it re mains known as "Whistler's Mother." as Much the tame has hap pened in music. One of the best known of musical com positions it B e e t h o ven't "Moonlight" tonata. But tha composer bluntly called the work "Oput 27, No. 2." He openly expressed hit deep v dislike of 'giving nicknamet to hit compositions. However, when a Ger man critic of the time heard the piece he was reminded of moonlight on Lake Lu cerne and dubbed it t h "Moonlight" tonata, which displeased Beethoven, but, which has stuck. It teemt at if the public nqedt tome kind of verbal 1 "handle" lo assist it in grasping or remembering works of art. Mott of the popular names of classical compositions were not given to them by ihe composers; but by olhert, in much the same way at we dub base ball playert with nick names. Even so minor a piece ot verse as the familiar poem be ginning " 'Twas the night be fore Christmas" is not known or called by its proper title, which is "A Visit From St. Nicholas." Everyone takes tha first line for the title, and nothing will ever restore its proper name. Indeed, it is the name, and aura attached to it. that often compels attention more than the object itself. "Mona Lisa? is a magic phrase by now. and will attract millions of view ers who know and care noth ing about da Vinci, his sittet, or Ihe art of painting. I once heard an amusing, and psychologically sound. story of a Paris antiquarian who displayed in his window five wooden statues, which no titled "The Five Senses " The i first day. a customer came in ! a4 bought one of the staiuca. ! The next day the antinuarl. an had calmly relettered the title card to "The Four Sea sons." Upon selling another, the remaining group became "The Three Graces '" Then they became "Night and Day."' When all but one had been sold, he titled the remaining statue "Solitude."