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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Feb. 19, 1963)
MtDFOHD WAIL TRIBUNE. MEDFORD, OREGON TUESDAY. FEBRUARY 19, 1963 p"-35 'r,", grm I rd r. if . ' L by The Mail Edited Tribune Advertising Department TOTAL RETAIL DOLLAR VOLUME ROSE CONSIDERABLY during the 7-day period ended Wednesday, February 13, above the corresponding week last year, Dun & Brad street reported today. National Percentage Changes varied lrom the corresponding levels of a year ago by the following percentages: plus 4 to plus 8. Regional Percentage Changes varied from the comparable levels of a year ago by the following percentages: New Eng land minus 5 to minus 1; East South Central 0 to plus 4; West North Central and West South Central plus 2 to plus 6; Middle Atlantic plus 6 to plus 10; East North Central plus 7 to plus 11; Mountain and Pacific plus 8 to plus 12. C"" w' " X. n- ' ii IIMI m .. i. fmmmmm J- . . . SUPERMARKETS KEY FOOD PROMOTIONS TO PASSOVER, EASTER. Food rrtaiw I win again tnis spring leaiure ads ana displays tliat are tied m with the observance of Passover (April v and taster (April 14). BIG POTENTIAL IN BRIDAL FOOTWEAR. More than Ul'. of the U. S. population marries each year there were 1.620,000 weddings In 1962; 1968 marriages will total over two mil lion, reports Boot & Shoe Recorder. Con clusion, bridal footwear sales potential is big. Shoe sales totaling up to $70 are not unusual for a single wedding. To add to this bright picture, bridal foot, wear is an all year-round business. Forty six per cent of all weddings take place in the first six months, 54 in the last half. THE MOBIL ECONOMY RUN will take a high and rugged road this spring, it was announced today. Drivers will try to squeeze top mile age potentials out of their 35 new pas senger cars in this year's cross-country test, which will leave Los Angeles on March 30 and finish in Detroit on April stated the United States Auto Club. Risking spring thaws in the Rockies. the 1963 models will make overniuht stops in Las Vegas, Nev., Salt Lake Citv. Utah; Cheyenne, Wyo.; Omaha, Neb.: and Chicago, 111., during the 2500-mile, 6-day trip. Competing in what officials called the longest and toughest test in the 27 year history of the economy run will be the standard models representing all of THE TRIUMPH SPITFIRE 4, a new British import, is the latest in the Triumph line of sport cars according to Bob Boyer of J. R. Whitney Olds. First full-size sports car in the popular price range, the Spitfire 4 features low, sleek body styling by Micheloili of Italy, Roll-up windows and foam-cushioned bucket seats add to driving comfort. An easily erected vinyl top converts the Spitfire 4 to a snug all-weather car. The four-speed gearbox controls a twin-carburetor, four-cylinder engine. The engine develops 63 bhp and delivers a top speed of well over 90 miles an hour. A combination of four-wheel independent sus pension and rack and pinion steering makes for precise handling under all conditions. Front-wheel self adjusting caliper-type disc brakes are standard equipment. The Spitfire 4 shown here carries a suggested list price of $2249 at West Coast ports of entry, plus stale and local taxes, OREGON FOOD STORES has announced two "big money" winners in their $120, 000.00 cash give-away program. Maxine Miller of Ashland won S100 and Mrs. Paul Gould of Grants Pass won $250. Every participant in this program wins something and the profit-sharing premium cards are guaranteed to be worth at least $1.00. According to Walt Vaughn, Oregon Food Store manager; "No purchase or other con sideration is required to receive the Premium Card or to participate for the premium in dicated under the seal!" The card has 13 "Free Punch" areas that must be punched out before the seal is removed. Top cash amount to be given away during this program is $1,000.00. WESTERN AUTO SUPPLY COMPANY contributed a record-breaking $2,086,063 to its Employees' Profit Sharing Program for 1962. It was equal to seven and one-half weeks base pay. The contribution exceeded the S2,000,000-mark for the first time and boosted the total in the profit sharing fund to nearly $15,000. The company's 2,585 profit sharing employees throughout the nation have to their credit in the fund an average of nearly $6,000 each. Employees become eligible for participation in the program after completing three cal endar years of service with the company. All the money in the program, considered one of the most liberal of its kind in the country, is contributed by the company at no cost to employees. "GOOD THINGS COME IN SMALL PACKAGES" and no exception to this rule is Miss Venus DeMars, left, currently being featured at the Medford Hotel. Standing a scant 37 inches tall, Miss DeMars dances, sings and performs comedy at its best. Re garded as one of the finest Mexican Ranchera singers, she has made several recordings that have been best sellers in Mexico. She is well known for combining the beauty of Mexican songs with the authentic cos tume of the country. Watch closely, as she may surprise customers with quick costume changes as she sings such American favorites as "Bill Bailey", "Hard Hearted Hannah" r.r.d others. Danceable background music is supplied by the "Voyagers", who accompany her. The group includes her husband, Larry Ford. Venus was also just recently featured in the Alfred Hitchcock production of "Maria". "WELL FLIP MY WIG" is the title of the 151h annual Kiwanis Kapers according to a series of ads currently running in the Medford Mail Tribune. Ads sponsored by the Medford Kiwanis Club, Jor gensen's Dairy, Coordinated Milk Sales and the Mail Tribune point out that the show will be held in Med ford Senior High School auditorium on February 27, 28, March 1 and 2. STUDENTS QUERIED. What is the make-up of the college students' wardrobe. What did he buy last year and what influences his purchases are some of the questions asked by E. I. du Pont de Nemours & Co. in a survey conducted among 220 students in 26 uni versities and colleges, reports Daily News Record. The average expenditure for additions to the college man's wardrobe last year was between S300 and $350. He spent $58 for suits, S27 for dress slacks, $14 for casual slacks, S36 for sport coats, $10 for outer jack ets, S33 for sweaters, etc. In store types shopped for these purchases, campus area stores obtained 30 of the business, university shops of department stores 20, and others di vided the remainder. Concerning the "most important garment attributes," style is way out in front with 93, followed by price, comfort and durability. The two "most im portant influences" on campus attide are: well dressed students, 64, advertising 56. What media reaches these boys was the next part of the survey. Campus newspapers are red regularly by 83; the daily newspaper by 65, Sunday supplements, 63 and campus magazines, 26. TV is available to 847c at college, but only 4 watch it reg ularly. Some 21 listened regularly to the radio. Regarding effects of advertising: 73 said it has made them more knowledgeable about clothing, and 727c more style con scious. Students were asked if they find clothing advertising informative; 72 7o answered affirmatively and 71 find them interesting. THINK YOU SEE MORE WHITE VOLKS WAGENS than any other color? You prob ably do. Volkswagen's statistical department took a look at its 1962 sales records today and reported that more customers ordered white VW's last year than any other color 20.6 per cent to be exact. In VW's "color popularity" rating, here's how customers ranked the other six VW sedan colors: red 18.3, turquoise 17.6, blue 14.5, black 13.1. gray 11.0. green 4.9. Opening rear side windows which were first made available on Volkswagen sedans early last year were ordered by 18.2 of the company's U. S. customers during December. A, K. "Woody" Morse said. This was a sharp increase from the 0.6 percentage which ordered this option during February, 1962. For the year as a whole, 7.8 of all VW sedans sold in this country were ordered with the special hinaed windows. i 1 1 i I "Yr-M J Vr-? DEIROT I- UW caoum Detroit's major production cars, said officials. Each entrant auto will be strictly stock and typi cal of the model anyone can buy from any dealer ship, officials slated. The cars can only be tuned to factory recom mended settings, drivers must obey all traffic laws and must not use gas-saving driving tricks, said of ficials. The field will be di vided into eight classes de termined by engine and body sizes and prices. Com pacts will compete against compacts, and luxury mod els will run against each , ... , ... other, slated USAC. the classes will be: (A) Small enmnr rnmnaru- im M,t;,,. ; .. Large engine compacts; (D) Intermediate size cars' with V-8 engines; (E) Standard size s U cylmder models; (F) Low-price V-8's: (G) Medium-price V-8's: (in l.v.-v n..imKii. LOS ANGELES ' i 1 ' . OKLAHOMA inaMAl .' "mm" , 1963 Mobil Economy Run MAKH X 10 AMI 4 J T vr Venus De Mars Four Accidents Investigated by Medford Police Medford city police investi gated four vehicle accidents Saturday and one Sunday, ac cording to reports. A passen ger in one of the cars was treated as an out-patient at Sacred Heart hospital. Slightly injured was Mrs. Mamie Swectman, 68, Grants Pass, a passenger in a car driven by her husband, Ernest Ben Swectman, 70. The Sweet man vehicle collided about 12:28 p.m. Saturday at Central ave. and Ninth st. with a car driven by Carl Houston Cook, 54, of 335 Ma ple St., according to police. Cook was cited for failure to yield the right of way. Robert Ferris Russell, 49, of 2886 Bcall lane, was cited for making an improper left turn fter his car collided with a chicle operated by Lavcrne Bud Traux, 34, Central Point, bout 11 a.m. Saturday at West Main and Orange sts., reports show. Ralph Junior Newman re ported to police that an un known vehicle struck and damaged his car about 11:20 a.m. Saturday while it was parked in front of his resi dence at 102 Elk st. Cited by Police Jerry Lee Jarman, 19, of 4712 Table Rock rd was cited for violation of basic rule, after the car which he was driving struck a parked house trailer at 1243 South Riverside ave. about 10:30 p.m., police said. The trailer was registered to R. O. Jay Walker, 2605 Lucky lane. In the only accident Sun day, a vehicle driven by John Allen McKinley, 20, of 124 Newton St., struck a car regis tered to James Carrel Mit chell, 3380 North Pacific high way, about 1 a.m., while it was parked at Sixth st. and Riverside ave. McKinley was not cited, officers said. J 5 In the Day's News By FRANK JENKINS The mail brings this inter esting letter from Eugene Ant ley , a reader of this column in Ashland: "Unfortunately for the hopes that you expressed the other day for a Pax Ameri cana lasting for generations, there is a factor that didn't exist during the Pax Romana (the Peace of Rome) or the Pax Brittanica (the Peace of Britain). A relative peace existed while and because Rome and Britain were supreme one on land and the other on the sea. The Pax Romana and the Pax Brittanica ended when these two powers could no longer dominate. "Today war may come at any time because there is not one great national system in the world, but two. Neither will give in to the other and, so far, neither will turn over enough of its sovereignty to a supra-natural system to en sure disarmament and peace." 4-H NEWS M1UE enough. - But, before there could be Pax Romana, the struggle between Rome and Carthage for the mastery of the then' known world had to be sel tied. It took the three Punic Wars to settle it. The first began in 164 B.C. and the third ended in 146 B.C., when Rome defeated and utterly destroyed Carthage. The Pax Romana followed. While it lasted, there was peace. There was peace be cause throughout the then- known world no country was strong enough to risk incur ring the wrath of Rome, Prince. It included the deci sive battles of Crecy and Poic tiers, in which the yeomen English archers definitely es tablished their superiority over aristocratic knights in steel armor. It began in 1337 and ended in 1453 116 years later. The Pax Brittanica followed. It endured, with relatively minor interruptions, until th beginning of World War I a period of approximately four and a half centuries. U Give us time. There may be a Pax Amer icana yet. by IF SO Let's hope it comes AGREEMENT and not by the grim arbitrament of war to the death. Let's hope the world has moved far enough in the direction of common sense to avoid what happened to bring about the so-called Peace of Rome and the so called peace of Britain. Maybe the grim awfulnesa of THE BOMB may make it possible. AND " Sill JEWELRY IS GOING GREEN THIS YEAR, nominalina iade as the leadina fashion gem preference on everyone's "must" list, reported Charles Pecht, manager of Zale's Jewelrs. Jade is seen in pendants, rings, brooches, earrings, and necklaces. Some pendants are de signed similar to delicate oriental temples housing miniature jade Buddhas, A very fashion-conscious necklace combines jade and gold beads. Jade, in the correct mounting, adapts itself to any occasion the gamut of fashion might dictate. Gold used this season will be 14 karat. The Italian-style florentine finish continues in popularity. "Bracelets are returning to traditional lines-simple and in good taste," the Zale man ager remarked. "There will be an introduction of detachable charms. The charm bracelet will be suitable for afternoon wear and by removing the charms, you have a smart brace let to complement your evening wardrobe." There is a new concealed clasp that becomes one of the bracelet links when fastened. Charms will be larger and set with more precious stores-particularly diamonds. Another new fashion item destined for popularity is the 14k gold ball pendant. The pendant is available in many sizes and can be worn alone or in combination with a gold bead necklace or uniform pearls. Multicolored gold will be seen in the form of bangle bracelets. Milady can wear sev eral in rainbow gold colors, Behind-the-ear hair styles will demand earrings as never before, with the trend going toward karat gold varieties. Men's jewelry has taken a new twist. Tie tacks are coming out in the shape of buas. turtles, mice and other such creatures. These will add spice to men's lines and are set with precious stones. Looking at the entire fashion field, jewelry is bigger-with a Hair toward airv crafii manship. Most outstanding will be the emphasize on jads-used in all typos of jewelry for lounu-ine-ciocK occasions. FOOD CHAINS SCORE SALES GAIN. Food chains with two or nwre stores reached an annual sales total of S27.5 billion in 1962, reports Supermarket Editions of Cham Store Age. This is a gain of 3.8 over the previous year's sales volume. For the 12 month period, chains with 100 or more stores had a sales increase of 2.2 over the pre ceding year. Chains with 12 to 19 stores had an increase of 5.5, and chains with 2 to 11 stores scored a yearly gain of 8.6 over 1961. Business Guides. Inc. reports the ban tam operations are on the increase-thc latest count shows that there arc 3.311 bantam stores operated by food chains as compared with 2.810 in 1961. Business Guides also reports that there were 31.671 food chain stores in operation at year s end, of which 22,- 667 were supermarket doing over siu.uuu wecxiy volume. WINTER VACATIONISTS ON THE GO. There are now some six million winter vaca tionists and the number is constantly growing, reports Alexander Hamilton Institute, Their reactions to the weather puts them into two groups. One welcomes snow and ice for the sports they provide-skating, skiing, tobogganing, etc. The other group heads south in quest of sunshine, warm-water sports, etc. However, both groups generate travel and resort busi ness in substantial amounts. The number of skiers have doubled in five years and now ex ceed two million. They are bigger spenders than even the summer tourists, averaging $20 a day. The:r purchases of ski apparel and equipment hit S85 million last year, as reported by Ski Industries of America. Resorts have been cashing in on this trend, with increased construction to provide good skiing slopes and living accommodations, 1 i t Child Recovers From Strychnine Tigard -lliPt- Larry Brazil, 3, was reported fully recov ered today after apparently consuming strychnine while playing. Humane society officials said five dogs and a cat died from strychnine poisoning here in the past week. The boy apparently picked up a bone covered with strychnine, officers said. The boys' father said the youth was very ill for three days One of the poisoned dogs was Larry's puppy. Search continued for the poisoner. Mushy Nofes All Right But Drink Must Stop Milwaukee, Wis. - IDPli -Mrs. Elizabeth Mengc told Judge Christ Seraphim that her husband of 40 years, Otto, 70, wrote her mushy notes and drank too much. "Lady, you shouldn't be mad about the notes, you should be glad," the judge told Mrs. Mengc. And turning to her husband he added, "You'd better stop drinking, but keep writing those notes to your wife." A smiling Mrs. Mengc left the courtroom with her hand on her1 husband's arm. QUARTETS ENTERED Forest Grove -d'Pli-Eightccn quartets have entered the 17th annual All - Northwest Barber Shop Ballad contest here March 1-2. Knitten Kittens The last meeting of the Knitten Kittens 4-H club was called to order by Carolce Kuesl, president. We were asked to take baby gift for one of our mem-1 ber's new brother. Mrs. Frink reminded us to take our lids and Jars. We decided to have a film instead of a talent show our poll nek dinner. Refresh ments were served. Marsha Wilson Reporter Similarly Before there could be a Pax Brittanica (the peace of Brit- in) the Hundreds Years War to decide which should be su preme in the world of that day Britain or France had to be fought out to its conclusion. The Hundred Years War began In the reign of Britain's Edward III, supported by his son, the great and tragic Black Salariea of $3820 to $4110 and up if you can type and take shorthand! There are U. S. Civil Service openings for trained typists and stenographers in every state and most cities. Benefits include long vacations, sick pay, re tirement benefits. Start Training Now! Spring Term Begins an March 25th ROBERTSON SCHOOL OF BUSINESS 40 N. Riverside, Medford Phone 773-4264 Merry Mixers A recent meeting of t h e Merry Mixers 4-H club was called to order by Shirley Roberts, president. The min utes were read and roll was called by Diannc Davis. Roll call was answered by what each person planned to exhibit. A list of different' films were read off that we might be able to see. Wc had a parly after the meeting. Sue Cornutt and Dianne Davis served the refreshments. The next meeting will be March 9, Marsha Wilson, Reporter CP Cudchewert The last meeting of the Central Point Cudchewers 4-H club was called to order by the president, James Anhorn. Roll was called but the min utes were dispensed with. James Stith Introduced our visitor, Floyd Adams. We dis cussed 4-H Week. Wc also discussed the lamb show to be held June 21 and 22. Record book sections were passed out. A subject for a skit for Friendship Follies was discussed. The film was entitled Woodland Manners. Tanna and Jack Lcroy served very delicious refreshments. Meeting was adjourned. Cathy Lcgler, Reporter "To Tell the Truth" 1962 FORD 2 Dr. Galaiie 500, Victoria, V.8, Automatic, $2699.00 Full Powtr, Rum lik new. LEA RAMBLER fifth and Bartittt Phone 772-4185 Counsel With . . . Mr. Insurance Fred Brennan (&7 FOR ALL YOUR INSURANCE NEEDS, SELECT A CERTIFIED INSURANCE AGENT. F. R. Brennan, C.I. A. QUALIFIED ALL LINES WRITTEN MEDFORD INSURANCE Agency PHONE 773-7343 27 North Holly Street SAVE 50 OR MORE! ECON-O-CLEAN Professional Dry Cleaning With Coin Operative Economy! 38 lb. MINIMUM ORDER $1.90 Cleaning and Spotting Onlyl NU-WAY CLEANERS 601 East Main CRYSTAL WHITE LAUNDRY & DRY CLEANERS 811 North Central DUMAS DOMESTIC LAUNDRY & DRY CLEANERS 30-32 North Rivarslda GRESSETT'S DRIVE-IN CLEANERS 702 Wait Main THE NIGHT CHURCHILL ALMOST GAVE IIP THE WAR Ik jia in Relive with author Stanley Lowell the tense hours of decision when Winston Churchill faced the prospect of surrender or complete destruction of England to Hitler's armies. The outcome of that decision is history, but from it comes a little-known story that stands as a tribute to one man's courage. Read how "the greatest speech since the Gettysburg Address" grew out of deep despair in the FEBRUARY 247H Issue UARY I TVeelclyr with your copy of the Medford 1 Tribune
