MtDFOHD WAIL TRIBUNE. MEDFORD, OREGON
TUESDAY. FEBRUARY 19, 1963
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by The Mail
Edited
Tribune Advertising Department
TOTAL RETAIL DOLLAR VOLUME ROSE CONSIDERABLY during the 7-day period
ended Wednesday, February 13, above the corresponding week last year, Dun & Brad
street reported today. National Percentage Changes varied lrom the corresponding levels
of a year ago by the following percentages: plus 4 to plus 8. Regional Percentage Changes
varied from the comparable levels of a year ago by the following percentages: New Eng
land minus 5 to minus 1; East South Central 0 to plus 4; West North Central and West
South Central plus 2 to plus 6; Middle Atlantic plus 6 to plus 10; East North Central
plus 7 to plus 11; Mountain and Pacific plus 8 to plus 12.
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SUPERMARKETS KEY FOOD PROMOTIONS TO PASSOVER, EASTER. Food rrtaiw I
win again tnis spring leaiure ads ana displays tliat are tied m with the observance of
Passover (April v and taster (April 14).
BIG POTENTIAL IN BRIDAL
FOOTWEAR. More than Ul'. of the
U. S. population marries each year
there were 1.620,000 weddings In 1962;
1968 marriages will total over two mil
lion, reports Boot & Shoe Recorder. Con
clusion, bridal footwear sales potential
is big. Shoe sales totaling up to $70 are
not unusual for a single wedding. To
add to this bright picture, bridal foot,
wear is an all year-round business. Forty
six per cent of all weddings take place
in the first six months, 54 in the last
half.
THE MOBIL ECONOMY RUN will
take a high and rugged road this spring,
it was announced today.
Drivers will try to squeeze top mile
age potentials out of their 35 new pas
senger cars in this year's cross-country
test, which will leave Los Angeles on
March 30 and finish in Detroit on April
stated the United States Auto Club.
Risking spring thaws in the Rockies.
the 1963 models will make overniuht
stops in Las Vegas, Nev., Salt Lake Citv.
Utah; Cheyenne, Wyo.; Omaha, Neb.:
and Chicago, 111., during the 2500-mile,
6-day trip.
Competing in what officials called
the longest and toughest test in the 27
year history of the economy run will be
the standard models representing all of
THE TRIUMPH SPITFIRE 4, a new British import, is the latest in the Triumph line
of sport cars according to Bob Boyer of J. R. Whitney Olds. First full-size sports car in
the popular price range, the Spitfire 4 features low, sleek body styling by Micheloili of
Italy, Roll-up windows and foam-cushioned bucket seats add to driving comfort. An easily
erected vinyl top converts the Spitfire 4 to a snug all-weather car. The four-speed gearbox
controls a twin-carburetor, four-cylinder engine. The engine develops 63 bhp and delivers
a top speed of well over 90 miles an hour. A combination of four-wheel independent sus
pension and rack and pinion steering makes for precise handling under all conditions.
Front-wheel self adjusting caliper-type disc brakes are standard equipment. The Spitfire 4
shown here carries a suggested list price of $2249 at West Coast ports of entry, plus stale
and local taxes,
OREGON FOOD STORES has announced two "big money" winners in their $120,
000.00 cash give-away program.
Maxine Miller of Ashland won S100 and Mrs. Paul Gould of Grants Pass won $250.
Every participant in this program wins something and the profit-sharing premium cards
are guaranteed to be worth at least $1.00.
According to Walt Vaughn, Oregon Food Store manager; "No purchase or other con
sideration is required to receive the Premium Card or to participate for the premium in
dicated under the seal!" The card has 13 "Free Punch" areas that must be punched out
before the seal is removed.
Top cash amount to be given away during this program is $1,000.00.
WESTERN AUTO SUPPLY COMPANY contributed a record-breaking $2,086,063 to its
Employees' Profit Sharing Program for 1962. It was equal to seven and one-half weeks
base pay.
The contribution exceeded the S2,000,000-mark for the first time and boosted the total
in the profit sharing fund to nearly $15,000. The company's 2,585 profit sharing employees
throughout the nation have to their credit in the fund an average of nearly $6,000 each.
Employees become eligible for participation in the program after completing three cal
endar years of service with the company. All the money in the program, considered one
of the most liberal of its kind in the country, is contributed by the company at no cost
to employees.
"GOOD THINGS COME IN SMALL PACKAGES"
and no exception to this rule is Miss Venus DeMars,
left, currently being featured at the Medford Hotel.
Standing a scant 37 inches tall, Miss DeMars
dances, sings and performs comedy at its best. Re
garded as one of the finest Mexican Ranchera singers,
she has made several recordings that have been best
sellers in Mexico. She is well known for combining
the beauty of Mexican songs with the authentic cos
tume of the country.
Watch closely, as she may surprise customers with
quick costume changes as she sings such American
favorites as "Bill Bailey", "Hard Hearted Hannah"
r.r.d others. Danceable background music is supplied
by the "Voyagers", who accompany her. The group
includes her husband, Larry Ford. Venus was also just
recently featured in the Alfred Hitchcock production
of "Maria".
"WELL FLIP MY WIG" is the title of the 151h
annual Kiwanis Kapers according to a series of ads
currently running in the Medford Mail Tribune.
Ads sponsored by the Medford Kiwanis Club, Jor
gensen's Dairy, Coordinated Milk Sales and the Mail
Tribune point out that the show will be held in Med
ford Senior High School auditorium on February 27, 28, March 1 and 2.
STUDENTS QUERIED. What is the make-up of the college students' wardrobe. What did
he buy last year and what influences his purchases are some of the questions asked by
E. I. du Pont de Nemours & Co. in a survey conducted among 220 students in 26 uni
versities and colleges, reports Daily News Record. The average expenditure for additions
to the college man's wardrobe last year was between S300 and $350. He spent $58 for
suits, S27 for dress slacks, $14 for casual slacks, S36 for sport coats, $10 for outer jack
ets, S33 for sweaters, etc. In store types shopped for these purchases, campus area stores
obtained 30 of the business, university shops of department stores 20, and others di
vided the remainder. Concerning the "most important garment attributes," style is way
out in front with 93, followed by price, comfort and durability. The two "most im
portant influences" on campus attide are: well dressed students, 64, advertising 56.
What media reaches these boys was the next part of the survey. Campus newspapers are
red regularly by 83; the daily newspaper by 65, Sunday supplements, 63 and
campus magazines, 26. TV is available to 847c at college, but only 4 watch it reg
ularly. Some 21 listened regularly to the radio. Regarding effects of advertising:
73 said it has made them more knowledgeable about clothing, and 727c more style con
scious. Students were asked if they find clothing advertising informative; 72 7o answered
affirmatively and 71 find them interesting.
THINK YOU SEE MORE WHITE VOLKS
WAGENS than any other color? You prob
ably do. Volkswagen's statistical department
took a look at its 1962 sales records today
and reported that more customers ordered
white VW's last year than any other color
20.6 per cent to be exact.
In VW's "color popularity" rating, here's
how customers ranked the other six VW sedan
colors: red 18.3, turquoise 17.6, blue
14.5, black 13.1. gray 11.0. green 4.9.
Opening rear side windows which were
first made available on Volkswagen sedans
early last year were ordered by 18.2 of the
company's U. S. customers during December.
A, K. "Woody" Morse said.
This was a sharp increase from the 0.6
percentage which ordered this option during
February, 1962. For the year as a whole, 7.8
of all VW sedans sold in this country were
ordered with the special hinaed windows.
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Detroit's major production
cars, said officials.
Each entrant auto will
be strictly stock and typi
cal of the model anyone
can buy from any dealer
ship, officials slated.
The cars can only be
tuned to factory recom
mended settings, drivers
must obey all traffic laws
and must not use gas-saving
driving tricks, said of
ficials. The field will be di
vided into eight classes de
termined by engine and
body sizes and prices. Com
pacts will compete against
compacts, and luxury mod
els will run against each
, ... , ... other, slated USAC.
the classes will be: (A) Small enmnr rnmnaru- im M,t;,,. ; ..
Large engine compacts; (D) Intermediate size cars' with V-8 engines; (E) Standard size s U
cylmder models; (F) Low-price V-8's: (G) Medium-price V-8's: (in l.v.-v n..imKii.
LOS ANGELES ' i
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1963
Mobil Economy Run
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Venus De Mars
Four Accidents
Investigated by
Medford Police
Medford city police investi
gated four vehicle accidents
Saturday and one Sunday, ac
cording to reports. A passen
ger in one of the cars was
treated as an out-patient at
Sacred Heart hospital.
Slightly injured was Mrs.
Mamie Swectman, 68, Grants
Pass, a passenger in a car
driven by her husband, Ernest
Ben Swectman, 70. The
Sweet man vehicle collided
about 12:28 p.m. Saturday at
Central ave. and Ninth st.
with a car driven by Carl
Houston Cook, 54, of 335 Ma
ple St., according to police.
Cook was cited for failure to
yield the right of way.
Robert Ferris Russell, 49, of
2886 Bcall lane, was cited for
making an improper left turn
fter his car collided with a
chicle operated by Lavcrne
Bud Traux, 34, Central Point,
bout 11 a.m. Saturday at
West Main and Orange sts.,
reports show.
Ralph Junior Newman re
ported to police that an un
known vehicle struck and
damaged his car about 11:20
a.m. Saturday while it was
parked in front of his resi
dence at 102 Elk st.
Cited by Police
Jerry Lee Jarman, 19, of
4712 Table Rock rd was
cited for violation of basic
rule, after the car which he
was driving struck a parked
house trailer at 1243 South
Riverside ave. about 10:30
p.m., police said. The trailer
was registered to R. O. Jay
Walker, 2605 Lucky lane.
In the only accident Sun
day, a vehicle driven by John
Allen McKinley, 20, of 124
Newton St., struck a car regis
tered to James Carrel Mit
chell, 3380 North Pacific high
way, about 1 a.m., while it
was parked at Sixth st. and
Riverside ave. McKinley was
not cited, officers said.
J 5
In the Day's News
By FRANK JENKINS
The mail brings this inter
esting letter from Eugene Ant
ley , a reader of this column
in Ashland:
"Unfortunately for the
hopes that you expressed the
other day for a Pax Ameri
cana lasting for generations,
there is a factor that didn't
exist during the Pax Romana
(the Peace of Rome) or the
Pax Brittanica (the Peace of
Britain).
A relative peace existed
while and because Rome and
Britain were supreme one
on land and the other on the
sea. The Pax Romana and the
Pax Brittanica ended when
these two powers could no
longer dominate.
"Today war may come at
any time because there is not
one great national system in
the world, but two. Neither
will give in to the other and,
so far, neither will turn over
enough of its sovereignty to
a supra-natural system to en
sure disarmament and peace."
4-H NEWS
M1UE enough.
- But, before there could be
Pax Romana, the struggle
between Rome and Carthage
for the mastery of the then'
known world had to be sel
tied. It took the three Punic
Wars to settle it. The first
began in 164 B.C. and the
third ended in 146 B.C., when
Rome defeated and utterly
destroyed Carthage.
The Pax Romana followed.
While it lasted, there was
peace. There was peace be
cause throughout the then-
known world no country was
strong enough to risk incur
ring the wrath of Rome,
Prince. It included the deci
sive battles of Crecy and Poic
tiers, in which the yeomen
English archers definitely es
tablished their superiority
over aristocratic knights in
steel armor.
It began in 1337 and ended
in 1453 116 years later.
The Pax Brittanica followed.
It endured, with relatively
minor interruptions, until th
beginning of World War I
a period of approximately
four and a half centuries.
U Give us time.
There may be a Pax Amer
icana yet.
by
IF SO
Let's hope it comes
AGREEMENT and not by
the grim arbitrament of war
to the death. Let's hope the
world has moved far enough
in the direction of common
sense to avoid what happened
to bring about the so-called
Peace of Rome and the so
called peace of Britain.
Maybe the grim awfulnesa
of THE BOMB may make it
possible.
AND
" Sill
JEWELRY IS GOING GREEN THIS YEAR, nominalina iade as the leadina fashion
gem preference on everyone's "must" list, reported Charles Pecht, manager of Zale's
Jewelrs.
Jade is seen in pendants, rings, brooches, earrings, and necklaces. Some pendants are de
signed similar to delicate oriental temples housing miniature jade Buddhas,
A very fashion-conscious necklace combines jade and gold beads. Jade, in the correct
mounting, adapts itself to any occasion the gamut of fashion might dictate.
Gold used this season will be 14 karat. The Italian-style florentine finish continues in
popularity.
"Bracelets are returning to traditional lines-simple and in good taste," the Zale man
ager remarked. "There will be an introduction of detachable charms. The charm bracelet
will be suitable for afternoon wear and by removing the charms, you have a smart brace
let to complement your evening wardrobe."
There is a new concealed clasp that becomes one of the bracelet links when fastened.
Charms will be larger and set with more precious stores-particularly diamonds.
Another new fashion item destined for popularity is the 14k gold ball pendant. The
pendant is available in many sizes and can be worn alone or in combination with a
gold bead necklace or uniform pearls.
Multicolored gold will be seen in the form of bangle bracelets. Milady can wear sev
eral in rainbow gold colors,
Behind-the-ear hair styles will demand earrings as never before, with the trend going
toward karat gold varieties.
Men's jewelry has taken a new twist. Tie tacks are coming out in the shape of buas.
turtles, mice and other such creatures. These will add spice to men's lines and are set
with precious stones.
Looking at the entire fashion field, jewelry is bigger-with a Hair toward airv crafii
manship. Most outstanding will be the emphasize on jads-used in all typos of jewelry for
lounu-ine-ciocK occasions.
FOOD CHAINS SCORE SALES GAIN.
Food chains with two or nwre stores reached
an annual sales total of S27.5 billion in 1962, reports Supermarket Editions of Cham
Store Age. This is a gain of 3.8 over the previous year's sales volume. For the 12
month period, chains with 100 or more stores had a sales increase of 2.2 over the pre
ceding year. Chains with 12 to 19 stores had an increase of 5.5, and chains with 2 to
11 stores scored a yearly gain of 8.6 over 1961. Business Guides. Inc. reports the ban
tam operations are on the increase-thc latest count shows that there arc 3.311 bantam
stores operated by food chains as compared with 2.810 in 1961. Business Guides also
reports that there were 31.671 food chain stores in operation at year s end, of which 22,-
667 were supermarket doing over siu.uuu wecxiy volume.
WINTER VACATIONISTS ON THE GO. There are now some six million winter vaca
tionists and the number is constantly growing, reports Alexander Hamilton Institute, Their
reactions to the weather puts them into two groups. One welcomes snow and ice for the
sports they provide-skating, skiing, tobogganing, etc. The other group heads south in quest
of sunshine, warm-water sports, etc. However, both groups generate travel and resort busi
ness in substantial amounts. The number of skiers have doubled in five years and now ex
ceed two million. They are bigger spenders than even the summer tourists, averaging
$20 a day. The:r purchases of ski apparel and equipment hit S85 million last year, as
reported by Ski Industries of America. Resorts have been cashing in on this trend, with
increased construction to provide good skiing slopes and living accommodations,
1 i t
Child Recovers
From Strychnine
Tigard -lliPt- Larry Brazil,
3, was reported fully recov
ered today after apparently
consuming strychnine while
playing.
Humane society officials
said five dogs and a cat died
from strychnine poisoning
here in the past week. The
boy apparently picked up a
bone covered with strychnine,
officers said.
The boys' father said the
youth was very ill for three
days
One of the poisoned dogs
was Larry's puppy. Search
continued for the poisoner.
Mushy Nofes All Right
But Drink Must Stop
Milwaukee, Wis. - IDPli -Mrs.
Elizabeth Mengc told
Judge Christ Seraphim that
her husband of 40 years, Otto,
70, wrote her mushy notes
and drank too much.
"Lady, you shouldn't be
mad about the notes, you
should be glad," the judge
told Mrs. Mengc. And turning
to her husband he added,
"You'd better stop drinking,
but keep writing those notes
to your wife."
A smiling Mrs. Mengc left
the courtroom with her hand
on her1 husband's arm.
QUARTETS ENTERED
Forest Grove -d'Pli-Eightccn
quartets have entered the
17th annual All - Northwest
Barber Shop Ballad contest
here March 1-2.
Knitten Kittens
The last meeting of the
Knitten Kittens 4-H club was
called to order by Carolce
Kuesl, president.
We were asked to take
baby gift for one of our mem-1
ber's new brother.
Mrs. Frink reminded us to
take our lids and Jars.
We decided to have a film
instead of a talent show
our poll nek dinner. Refresh
ments were served.
Marsha Wilson
Reporter
Similarly
Before there could be a Pax
Brittanica (the peace of Brit-
in) the Hundreds Years War
to decide which should be su
preme in the world of that
day Britain or France
had to be fought out to its
conclusion.
The Hundred Years War
began In the reign of Britain's
Edward III, supported by his
son, the great and tragic Black
Salariea of $3820
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There are U. S. Civil Service
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Start Training Now!
Spring Term Begins
an March 25th
ROBERTSON
SCHOOL OF BUSINESS
40 N. Riverside, Medford
Phone 773-4264
Merry Mixers
A recent meeting of t h e
Merry Mixers 4-H club was
called to order by Shirley
Roberts, president. The min
utes were read and roll was
called by Diannc Davis. Roll
call was answered by what
each person planned to exhibit.
A list of different' films
were read off that we might
be able to see.
Wc had a parly after the
meeting. Sue Cornutt and
Dianne Davis served the refreshments.
The next meeting will be
March 9,
Marsha Wilson,
Reporter
CP Cudchewert
The last meeting of the
Central Point Cudchewers 4-H
club was called to order by
the president, James Anhorn.
Roll was called but the min
utes were dispensed with.
James Stith Introduced our
visitor, Floyd Adams. We dis
cussed 4-H Week.
Wc also discussed the lamb
show to be held June 21 and
22. Record book sections were
passed out. A subject for a
skit for Friendship Follies
was discussed. The film was
entitled Woodland Manners.
Tanna and Jack Lcroy served
very delicious refreshments.
Meeting was adjourned.
Cathy Lcgler,
Reporter
"To Tell the Truth"
1962 FORD
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THE NIGHT CHURCHILL
ALMOST GAVE IIP
THE WAR
Ik
jia in
Relive with author Stanley Lowell the tense hours
of decision when Winston Churchill faced the
prospect of surrender or complete destruction
of England to Hitler's armies.
The outcome of that decision is history, but from
it comes a little-known story that stands as a
tribute to one man's courage.
Read how "the greatest speech since the
Gettysburg Address" grew out of deep despair
in the FEBRUARY
247H Issue
UARY I
TVeelclyr
with your copy of the
Medford
1
Tribune