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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Jan. 13, 1963)
PARENTS. TEACHERS, AND TOTS ACROSS THE LAND ARE SAYING: Thank You Dr. Seuss! For Giving Us Books That Even Beginners Can Read All By Themselves Must books written simply enough for first, second and third traders necessarily be dull? It was always assumed so . . . until the beloved DR. SEUSS created "The Cat in the Hat." The kids loved it, and parents and teachers were thrilled to see their children reading joyously and un aided. Now the idea has been expanded by Dr. Seuss and other gifted writ ers and artists into a whole program of irresistible BEGINNER BOOKS. I MRfKTS ) Look at me! Look at me! Look at me now! It is fun to have fun But you have to know how! ffaverad rem The Cl i tkt But " 1967 Dr. Snu To introduce you and your child to the new Beginning Readers' Program WE INVITE YOU TO ACCEPT These 3 Beginner Books Including the delightful DR. SEUSS Story "THE CAT IN THE HAT" The sunniest, funniest tale your youngster ever read all by him f HI for only 48) WITH TRIAL ENROLLMENT Youll know something special is happening the first time your youngster turns, wide-eyed, from the xany cartoon creatures and their hilarious antics to the words that tell the story. Word by word, phrase by phrase, he will follow the print. Excitement grows and grows until the secret cannot be kept a second longer. "Mommy! Daddy I Come and listen. can read it my tell !" And so the great adventure begins, moving from page to page, book to book - until the words that were once hard to read become easy understanding comes more quickly-and vocabulary grows by leaps and bounds. All because he has discovered reading is fun, token k can do it kimttlf: The Cut t tae Sat " ) 1W7 Dr. Sraee BOOKS Of ADVENTURE. HUMOR, KNOWLEOGE WRITTEN IN WORDS HE ALREADY KNOWS OR CAN QUICKLY LEARN TNI CAT HI THE HAT By Or. SMltt Mommy waa oat Mi there waa nothing; U do until the mapicol "Cat la the Hat" watted la to entertain Sally and bar brother. Than oh. what a meat! How the cat fixed it all up before Mommy got bach mahca a Dr. Seuaa atorr rour child will level SO, 0O0. 001 By P. D. uMmn What child doean't tm dofa-aapeelally wildly colored dose that ehT, drive cara, abate. Ball boatal P. D. Eaatmaa'a ' funny worda and ple turas win dclifht your eniM-una live aim tery of 7e ample i PUT MC IN THE ZOO Br ncbort Lepehtre A polha.dot animal wante to vet rate a noo, but they won't tahe him. Where he doee wind up la a real eurprlee for be. (inning; readera. Writ ten In rhyme for added word retention, thin memorable booh contain juet 100 different worde your child already hnowo or will quickly learn. The importance of the BEGINNING READERS' PROGRAM goes far beyond the glorious illustrations and fascinating stories. Each book makes reading more fun, and easier than ever, because it is written in 60 to 275 basic words your child has already learned, or can quickly pick up. All are written and illustrated by gifted writers and artists who know where a child's heart is. There's a story on whales, the tale of a city boy who becomes a cowboy, a little girl who flew an airplane . . . even a trip to the moon. No wonder TV and comic books soon step aside! BEGINNER BOOKS are dur ably designed to live with a small child. Printed in at least three bright colors and in large readable type, 'they're just long enough for a child's attention span. As a ) IMS, 1M0 Dr. Seaae member, your child will receive a BEGINNER BOOK every month and you will be billed f 1.49 plus a small mailing charge, instead of the S 1.95 retail price. After 4 selections,you may cancel any time. Owr MramWwry Trial CMTer We invite you to prove the benefits of the BEGINNING READERS' PROGRAM by accepting the three books shown here -a S6.85 value -for only $1.49. Even this small investment in your child's reading and school progress carries no risk. Ten days' trial must convince you that the program will stimulate his appetite for reading, or you may return the three introductory books and owe nothing. If we prove our point, have you ever seen a greater bargain? Fill out and return the coupon now. MAIL. COUPON TODAY thc munmnm i A aVeteani CraMer Kntornemea fne. ITS I oitacrma Oner, Ma. Now Vara 22. N. Y. -Pkaae enroB my ehIM In the BEGINNING HEAD ERS' PROGRAM and and him at enee Uw three BEGINNER BOOKS pictured here, for which ran will biD me only 11.4 Hue n ame maiHns chane. It not oMhjbted, 1 may retarn thcea hneka within I day, and awe nothing. Otbcieloo, each month there after, yon WIS aend my child another BEGINNER BOOK for which I wiS pay 11.41 phm n email aaaiHn cham llaeuad af we renmr 11. va retail pneei. 4 taie eareiimcnt any unee alter pnronaa- wuuy i -Aa- I aeay caw Ins four at print) CHy mmi nana u lielialm Sjnhlf ft mi nana. A DM. aT Tat Snow loMi Ua., lit! OaafwuVan)., TaMe i, Sal.
