PARENTS. TEACHERS, AND TOTS ACROSS THE LAND ARE SAYING:
Thank You
Dr. Seuss!
For Giving Us Books That Even Beginners
Can Read All By Themselves
Must books written simply enough for first, second and third traders
necessarily be dull? It was always assumed so . . . until the beloved
DR. SEUSS created "The Cat in the Hat." The kids loved it, and parents
and teachers were thrilled to see their children reading joyously and un
aided. Now the idea has been expanded by Dr. Seuss and other gifted writ
ers and artists into a whole program of irresistible BEGINNER BOOKS.
I MRfKTS )
Look at me!
Look at me!
Look at me now!
It is fun to have fun
But you have to know how!
ffaverad rem
The Cl i tkt But "
1967 Dr. Snu
To introduce you and your child
to the new
Beginning
Readers'
Program
WE INVITE YOU TO ACCEPT
These 3 Beginner Books
Including the delightful
DR. SEUSS Story "THE CAT IN THE HAT"
The sunniest, funniest tale your youngster ever read all by him f HI
for only
48)
WITH TRIAL
ENROLLMENT
Youll know something special is happening the
first time your youngster turns, wide-eyed, from the
xany cartoon creatures and their hilarious antics to
the words that tell the story. Word by word, phrase
by phrase, he will follow the print. Excitement grows
and grows until the secret cannot be kept a second
longer. "Mommy! Daddy I Come and listen. can
read it my tell !" And so the great adventure begins,
moving from page to page, book to book - until the
words that were once hard to read become easy
understanding comes more quickly-and vocabulary
grows by leaps and bounds. All because he has
discovered reading is fun, token k can do it kimttlf:
The Cut t tae Sat " ) 1W7 Dr. Sraee
BOOKS Of ADVENTURE. HUMOR, KNOWLEOGE
WRITTEN IN WORDS HE ALREADY KNOWS OR CAN QUICKLY LEARN
TNI CAT HI THE HAT
By Or. SMltt
Mommy waa oat Mi
there waa nothing; U do
until the mapicol "Cat
la the Hat" watted la
to entertain Sally and
bar brother. Than oh.
what a meat! How the
cat fixed it all up before
Mommy got bach mahca
a Dr. Seuaa atorr rour
child will level
SO, 0O0. 001
By P. D. uMmn
What child doean't tm
dofa-aapeelally wildly
colored dose that ehT,
drive cara, abate. Ball
boatal P. D. Eaatmaa'a '
funny worda and ple
turas win dclifht your
eniM-una live aim
tery of 7e ample i
PUT MC IN THE ZOO
Br ncbort Lepehtre
A polha.dot animal
wante to vet rate a noo,
but they won't tahe him.
Where he doee wind up
la a real eurprlee for be.
(inning; readera. Writ
ten In rhyme for added
word retention, thin
memorable booh contain
juet 100 different worde
your child already hnowo
or will quickly learn.
The importance of the BEGINNING READERS'
PROGRAM goes far beyond the glorious illustrations
and fascinating stories. Each book makes reading
more fun, and easier than ever, because it is written
in 60 to 275 basic words your child has already
learned, or can quickly pick up. All are written and
illustrated by gifted writers and artists who know
where a child's heart is. There's a story on whales,
the tale of a city boy who becomes
a cowboy, a little girl who flew an
airplane . . . even a trip to the
moon. No wonder TV and comic
books soon step aside!
BEGINNER BOOKS are dur
ably designed to live with a small
child. Printed in at least three
bright colors and in large readable
type, 'they're just long enough for
a child's attention span. As a
) IMS, 1M0 Dr. Seaae
member, your child will receive a
BEGINNER BOOK every month
and you will be billed f 1.49 plus
a small mailing charge, instead of
the S 1.95 retail price. After 4
selections,you may cancel any time.
Owr MramWwry Trial CMTer
We invite you to prove the benefits
of the BEGINNING READERS'
PROGRAM by accepting the three books shown here
-a S6.85 value -for only $1.49. Even this small
investment in your child's reading and school progress
carries no risk.
Ten days' trial must convince you that the program
will stimulate his appetite for reading, or you may
return the three introductory books and owe nothing.
If we prove our point, have you ever seen a greater
bargain? Fill out and return the coupon now.
MAIL. COUPON TODAY
thc munmnm i
A aVeteani CraMer Kntornemea fne.
ITS I oitacrma Oner, Ma. Now Vara 22. N. Y. -Pkaae
enroB my ehIM In the BEGINNING HEAD
ERS' PROGRAM and and him at enee Uw three
BEGINNER BOOKS pictured here, for which ran
will biD me only 11.4 Hue n ame maiHns chane.
It not oMhjbted, 1 may retarn thcea hneka within I
day, and awe nothing. Otbcieloo, each month there
after, yon WIS aend my child another BEGINNER
BOOK for which I wiS pay 11.41 phm n email aaaiHn
cham llaeuad af we renmr 11. va retail pneei.
4 taie eareiimcnt any unee alter pnronaa-
wuuy i
-Aa-
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Ins four at
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mmi nana u lielialm Sjnhlf ft mi nana.
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