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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Dec. 14, 1962)
Toy Sales Will Reach Billion By GERALD S. SNYDER United Prtu International Newark, N.J. -WPli- During the final weeks of the Christ mas shopping spree, sales of toys alone should reach the staggering total of more than $1 billion. Thafs half of the year's to tal. Why should toys take such a large share of the consumer dollar? What are the "best" toys to buy for your child? Why don't space age young sters go for "space toys?" To get the answers to these questions, and take a p re Christmas look into the na tion's S2 billion a year toy industry, this UPI reporter took two children for a chat with the industry's spokes man, Saul Robbins. Dark-haired Gregory Bay lock of (1265 Shetland Drive), Union, N.J., and blonde, green-eyed Joan Moscr, of (260 Lincoln Ave.) Union, both eight years old and stu dents at St. Michael's paro chial school here, listened as the president of the Toy Man ufacturers of the U.S.A. spoke about toys and the concep tions and misconceptions that accompany them. Children Perceptive "Children are so percep tive, so sophisticated today," Bobbins said. rrajiciscdLn I FOR HER CHRISTMAS! Select from a Complete Stock of Occasional Pieces in every 5? Patternl FRANCISCAN EARTHENWARE Beautiful Franciscan Earthenware is dishwasher proof, heat-proof. With color locked under a lustrous glaze. Start a set for her or add to the one she has. Select from Desert Rosa, Apple, Duet, Autumn, Star, burst, Daisy, or Spice patterns. 16-pc starter IgftQS set only f 5 Cloud Nine $Q95 Happy Talk, Merry-go Rround, Fan Tan, It's a Breeze. 16 pc. Starter Set. All open stock. Buy a piece or a set of 5 12. Beautiful Gift Wrapping. 5 4 5 323 East Mjin They take music lessons. They study science at an ear lier age and are being brought up amid a greater amount of tension. "They haven't the substi tutes they had in the old days. The places to play are gone. You can't find an open field any more." "They are thirsty for es cape." Greg spoke up. He explain ed how his Cub Scout pack built a space age toy. "It was a Sputnik," the boy said. "We used a balloon and some sticks and some glue to make it. It was a nice toy." Robbins just smiled and shook his head. "Try selling that toy," he said to the re porter. "Toy people have, and it turnerd out a dud. You can play Western, and soldiers and Indians. But you can't play space. Not yet. "Kids can't conceive what it's like to be on the moon." Want Familiar Things So interplanetary, celestial exploring toys have no mean ing, Robbins said. "A success ful toy must spring from an experience that a child is al ready familiar with and, most important, it must make him happy." Free-form thinkers and their "educational" toys have not always been successful, HOMEWARES As :m Select from these patterns; Robbins said, because they couldn't see this. "Many of those toys were not toys at all. They were teaching aids." "You can't get away with anything less than down-to-earth realism today," said Robbins. Thus, dolls no longer just blink and gurgle. Press the hands of one winsome little miss and she puckers up and kisses with the appropriate sound effects. "How about some haaay?" says the talkin1 horse. Sit on his back and he whinnies and neighs. Pull the magic ring on the great sea serpent and he fights back! Like Racing Sets "Up!" periscope and the giant atom submarine noses ahead. The warning chime rings and the polaris missiles fire. Pull the trigger of the ba zooka rocket and whammo! A full 30 feet away the enemy's pill box "explodes." The most outstanding phe nomenon in toys this year1 Auto racing track sets. You're at the controls, spinning on the turns, climbing the grades! There is some speculation that auto racers may be crowding out electric trains in the list of all-time staples of the Christmas trade. J? ft APPLE 0 T as- Pink-A-Dilly $1495 Homewares f Phone 772-2133 MEDFORD Central Point Bethel Elects New Officers Central Point - Miss Cath leen Harsh, daughter of Mrs. Merrill W. Harsh and the late Mr. Harsh, 154 South Fourth street. Central Point, was elected honored queen of Bethel 38, International Or der of Job's Daughters, dur ing junior bethel night held Tuesdav evening, December 4. Elected to serve as line of ficers with Miss Harsh were the Misses Sue Kclley, senior princess: Kathleen Collins worth, junior princess; Ann Morgan, guide and Jeri Gard ner, marshal. Installation of the new of ficers will be held at 7:,10 p.m. December 29 in the Ma sonic hall. Central Point. The public is welcome to attend. During the meeting, pro ficiency tests were passed by Miss Linda Mushaney and Miss Karen Edwards. Reports were given on the progress made at the work shops where bethel members are making teasel trees, dried I arrangements, bird feeders, sprays, planters, aprons, sachets and other gifts for the Christmas bazaar to be held Saturday, December 15 next to the Central Point post of fice. The Anhorn - Faber agency has donated their of fices for the event. The last workshop was held at the Ma sonic hall December 9. Pro ceeds will be distributed among the philanthropic proj ects of the bethel. Queen Sandra Fleasly an nounced that the next meet ing to be held December 18 would be a Christmas party and daughters ate requested to bring canned foods or 50 cents for a needy family. She also announced that there would be a slumber party December 22, and practice for installation will be held at 7:30 p.m. December 27. Miss B e a s 1 y ' s "go to church" Sunday was held De cember 9 at the Presbyterian church. Central Point. Junior bethel officers par ticipating during the eve ning's ceremonies were the Misses Karen Edwards, mu sician; Jo Anne Hamilton, chaplain; Mary Kurz, treas urer; Clarcsse Offutt, librar ian; Linda Mushaney, first messenger; Anna Thompson, second messencer; Susan Mul ler, third messenger and Karen Jantzcr, fourth mes senger. The Misses Cathleen Harsh and Susan Muller were re sponsible for the evening's decorations and Miss Elin Livingston and Linda Mus haney served refresh m e n I a with assistance from their mothers. Bridge Event Reservations Still Open Reservations for the Mcd ford Duplicate Bridge club Christmas dinner and parly should be made with Mrs. J. J. Fincgan or Mrs. Frank Baker, club officers have an nounced. The event is plan ned for Tuesday, December 18, when dinner will be served at 6 p.m., followed by the distribution of gifts and a master point play. At the December 10 session of the club Mrs. Louise Stew art and Mrs. R. G. Purcell, both of Salem, participated and were among the winners. They were enroule home from Phoenix. Ariz., where they played international bridge tournament. Winning first in the north south position at the recent play were Mrs. Lcland Clark and Mrs. John Dougherty who scored flfi'i points. Mrs. Paul A. Hatton and John Shortridge were second with 96 points, and third place went to Mrs. R. T. Jones and Mrs. Baker. The east-west position win ners were Mrs. Fred Rehling and Mrs. Jack Mitchell, 102; Mrs. Stewart and Mrs. Pur cell. 94' i. and W. A. Mans field and Gary Peterson, 841 2. Circulars Available On Entertaining Helps for making holiday entertaining easy are con tained in two new extension circulars from Oregon State university. 'Homemade Mixes for Con venience'' contains recipes for m a k i n E homemade rcarly mixes that can he used for any number nf baked goods with the addition nf a few flavoring ingredients. The other new circular "Buffet Meal!"," suggests ways to handle crowds at mealtime in an easy informal manner. OSU home economists say buffet service is easily adopt ed to feeding groups of six or larser. The circ 'ar sug gests menus and quantity rec ipes plus guides for setting the buffet table. Copies of the circular! are free on request at county ex. tension offices or bv writing the OSU Bulletin Clerk. There now are approxim ately 32 R million hnmrown ing families in the U S. MAIL TRIBUNE, MEDFORD. Yrekan Entertains Hornbrook Groups Hombrook Mrs. Frank Ohlund entertained members of the Hornbrook bridge clubs Wednesday at her home on Butte street in Yreka. Cohost ess at the annual Christmas party was Mrs. Bertha Brad ley, Hornbrook. Traditional decorations were used. Out-of-town guests included Mrs. John Griffin, Phoenix, Ore., and Mrs. Frank Graves, Hilt. Mrs. Graves held high score and Mrs. Lester Nye, Hornbrook. won second place. Past Noble Grands Make Party Plans Gold Hill The annual Christmas party of Past Noble Grands club of Ame thyst Rebekah lodge will be held at the home of Mrs. Earl Moore, Lampman road, Tuesday, December 18 at 8 p.m. There will be a gift ex change. Co-hoslesscs are Mrs. Lester Parker and Mrs. Paul Thompson. Mrs. Joe Lewis, president, will conduct an end-of-lhe-year business session. just as Electric t i Beaver Elet. 4 Plumbing Supply 773-4549 Brooks Electric 772-5209 Court Street Electric (Talent) 535-4135 Electronic Service 773-1971 Enloe Electric (Talent) 535-1269 Feldmen t Olson Electric 773-7751 Harrison Electric (Central Point) 664-2091 Norpac Supply 773-4645 V 1 i I j OREGON I Camp Fire Girls I Pa Hi Da Ka Group I Pa Hi Da Ka. junior high I school Camp Fire group, has j two new members, Tina Boe and Elizabeth llcnning. The group recently joined! with other junior high groups for a roller skating party. In November the girls attended a mother-daughter tea and conducted a progressive din ner. In October, they helped Medford Lions club serve a j pancake supper, j Baked Bananas Make Luscious Dessert If you're not concerned about calories, baked bananas and cream makes a luscious dessert. Peel six firm ripe bananas and arrage, whole, in buttered baking dish. Sprin kle with one tablespoon of lemon juice and one-half cup nf brown sugar. Dot with three tablespoons of butter or margarine. Bake in preheated 35H de gree oven 25 minutes or until bananas arc hot and sugar, melted. Baste twice during baking. Serve hot. with heavy cream. Or serve on slices of pound cake or ginecrbrcad and top with whipped cream. Serves six. 1 ,r Through litis wiie comes energy which tronslates to warmth . . . warmth which wraps your family 'round like a blanket . . . Elcctnc warmth in electrically-heated homes. Clean warmth sootless, smudgcless, smokeless, fumelcss clean as electric silent and efficient. heat, perfected in our new advance in space heating since ore-historic man discovered fire. You owe it to your family beforeyou build, remodel, or change your heating arrange mentsto investigate the mostmodern of all heating systems electric heat. PARTICIPATING ELECTRICAL HEATING AND WIRING CONTRACTORS: White Fruit Cake By BRENDA WARNER ROTZOLL United Fi International Baraboo. Wis. - (UPI' - One of the few things while as a white Christmas is the fruit cake you can make with this recipe carefully hoarded until now by my family. It is one of the prettiest cakes you can make for the holiday. The rich white dough, shot through with cocoanut, makes a velvety backdrop for jewels of can died red and green fruit. Serve with a clear, spark ling red cranberry punch or special holiday wine. As fruitcakes go, this is the "lasl-niinutc" affair - it needs to ace only one week. While there are some rec ipes for "light" fruitcakes, an outright white cake is missing from most recipe collections. This one has never been out of my mother's family before. Here is (lie recipe for Inez Rolzoll's white fruit cake; 1 cup butter; 2 cups sugar; 1 (scant) cup milk; 3'2 cups flour; 3 tsp. baking powder; 5 egg whites; 1 cup cocoanut; ' 3 cup each of shaved citron candied red cherries, candied green pineapple, and blanched almonds. lime, a revolutionary Rogue Electric Service Rush Electric Company Trowbridge Electric PARTICIPATING DISTRIBUTORS: Sloan Co. King Swan Cavalier Weillnghoute Electric Supply Co. Weitinghouse Electrical Heating Equipment FRIDAY. DECEMBER 14. 1962 Is Holiday Treat Cream shortening, gradual ly working in sugar. Add 3 cups flour and baking powder sifted together, altcrn a t e I y with milk. Fold In stiffly beaten egg whites. Last, mix fruit and nuts with remain ing half-cup flour ito keep from lumping together) and add to batter. Bake in angel cake tube tin for 2 hours. Cool slowly, wrap In foil or store in an airtight container for one week. Re-wrappcd, this cake keeps well for a week or two after first cut. Blackberry, Red Raspberry, Rhubarb & Strawberry Mixed Plum and Apple jelly, also Pear Butter GIFT PACKS IN BASKETS Your Choice of Jelly Phone 4515 Hamrick Rd. 664-3018 Central Point, Ore. VOBH Q o SDILIlKfir A simple piece of wire . . . but not so simple in its effect. Sym bol of comforts mon tried for centuries to ochieve. Available to almost everyone in 20th cen tury America. A simple piece of wire meaning cleanliness and essential warmth perfect climate control -inside millions of American homes. development ... the 772-6603 772-4960 773-6J4t A 7 Home From Trip Hornbrook Mrs. Bertha Bradley and her brother-in-law, Will Rogers, Grenada, Calif., returned recently from a week's trip south. In Sacra mento, they joined other members of the family at a dinner at the home of Mrs. J. W. Terrell, Mrs. Bradley's sister. Before returning home, Mrs. Bradley and Mr. Rogers drove to Lodi, Calif., where they visited his sister-in-law, Mrs. Chester Rogers, and his niece, Mrs. Lawton Smith, and in Anderson, Calif., they stopped for a visit with his brother and sister-in- law, Mr. and Mrs. Arthur Rogers. Maggie's HOMEMADE JELLY & FRUIT CAKE light, and first truly Look for the heating contractor diiplayinj the Col, Ore Electric League tymbal of dependable, quality' workmanship. Alk obout the heot-on-tiine plan. ):M-r;a'0J0'W"M 1 V
