Toy Sales Will Reach Billion
By GERALD S. SNYDER
United Prtu International
Newark, N.J. -WPli- During
the final weeks of the Christ
mas shopping spree, sales of
toys alone should reach the
staggering total of more than
$1 billion.
Thafs half of the year's to
tal. Why should toys take such
a large share of the consumer
dollar?
What are the "best" toys to
buy for your child?
Why don't space age young
sters go for "space toys?"
To get the answers to these
questions, and take a p re
Christmas look into the na
tion's S2 billion a year toy
industry, this UPI reporter
took two children for a chat
with the industry's spokes
man, Saul Robbins.
Dark-haired Gregory Bay
lock of (1265 Shetland Drive),
Union, N.J., and blonde,
green-eyed Joan Moscr, of
(260 Lincoln Ave.) Union,
both eight years old and stu
dents at St. Michael's paro
chial school here, listened as
the president of the Toy Man
ufacturers of the U.S.A. spoke
about toys and the concep
tions and misconceptions that
accompany them.
Children Perceptive
"Children are so percep
tive, so sophisticated today,"
Bobbins said.
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They take music lessons.
They study science at an ear
lier age and are being
brought up amid a greater
amount of tension.
"They haven't the substi
tutes they had in the old days.
The places to play are gone.
You can't find an open field
any more."
"They are thirsty for es
cape." Greg spoke up. He explain
ed how his Cub Scout pack
built a space age toy.
"It was a Sputnik," the boy
said. "We used a balloon and
some sticks and some glue to
make it. It was a nice toy."
Robbins just smiled and
shook his head. "Try selling
that toy," he said to the re
porter. "Toy people have, and it
turnerd out a dud. You can
play Western, and soldiers
and Indians. But you can't
play space. Not yet.
"Kids can't conceive what
it's like to be on the moon."
Want Familiar Things
So interplanetary, celestial
exploring toys have no mean
ing, Robbins said. "A success
ful toy must spring from an
experience that a child is al
ready familiar with and,
most important, it must make
him happy."
Free-form thinkers and
their "educational" toys have
not always been successful,
HOMEWARES
As :m
Select from these patterns;
Robbins said, because they
couldn't see this. "Many of
those toys were not toys at
all. They were teaching aids."
"You can't get away with
anything less than down-to-earth
realism today," said
Robbins.
Thus, dolls no longer just
blink and gurgle. Press the
hands of one winsome little
miss and she puckers up and
kisses with the appropriate
sound effects.
"How about some haaay?"
says the talkin1 horse. Sit on
his back and he whinnies and
neighs.
Pull the magic ring on the
great sea serpent and he
fights back!
Like Racing Sets
"Up!" periscope and the
giant atom submarine noses
ahead. The warning chime
rings and the polaris missiles
fire.
Pull the trigger of the ba
zooka rocket and whammo! A
full 30 feet away the enemy's
pill box "explodes."
The most outstanding phe
nomenon in toys this year1
Auto racing track sets. You're
at the controls, spinning on
the turns, climbing the grades!
There is some speculation
that auto racers may be
crowding out electric trains
in the list of all-time staples
of the Christmas trade.
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Phone 772-2133
MEDFORD
Central Point
Bethel Elects
New Officers
Central Point - Miss Cath
leen Harsh, daughter of Mrs.
Merrill W. Harsh and the late
Mr. Harsh, 154 South Fourth
street. Central Point, was
elected honored queen of
Bethel 38, International Or
der of Job's Daughters, dur
ing junior bethel night held
Tuesdav evening, December
4.
Elected to serve as line of
ficers with Miss Harsh were
the Misses Sue Kclley, senior
princess: Kathleen Collins
worth, junior princess; Ann
Morgan, guide and Jeri Gard
ner, marshal.
Installation of the new of
ficers will be held at 7:,10
p.m. December 29 in the Ma
sonic hall. Central Point. The
public is welcome to attend.
During the meeting, pro
ficiency tests were passed by
Miss Linda Mushaney and
Miss Karen Edwards.
Reports were given on the
progress made at the work
shops where bethel members
are making teasel trees, dried I
arrangements, bird feeders,
sprays, planters, aprons,
sachets and other gifts for the
Christmas bazaar to be held
Saturday, December 15 next
to the Central Point post of
fice. The Anhorn - Faber
agency has donated their of
fices for the event. The last
workshop was held at the Ma
sonic hall December 9. Pro
ceeds will be distributed
among the philanthropic proj
ects of the bethel.
Queen Sandra Fleasly an
nounced that the next meet
ing to be held December 18
would be a Christmas party
and daughters ate requested
to bring canned foods or 50
cents for a needy family. She
also announced that there
would be a slumber party
December 22, and practice for
installation will be held at
7:30 p.m. December 27.
Miss B e a s 1 y ' s "go to
church" Sunday was held De
cember 9 at the Presbyterian
church. Central Point.
Junior bethel officers par
ticipating during the eve
ning's ceremonies were the
Misses Karen Edwards, mu
sician; Jo Anne Hamilton,
chaplain; Mary Kurz, treas
urer; Clarcsse Offutt, librar
ian; Linda Mushaney, first
messenger; Anna Thompson,
second messencer; Susan Mul
ler, third messenger and
Karen Jantzcr, fourth mes
senger. The Misses Cathleen Harsh
and Susan Muller were re
sponsible for the evening's
decorations and Miss Elin
Livingston and Linda Mus
haney served refresh m e n I a
with assistance from their
mothers.
Bridge Event
Reservations
Still Open
Reservations for the Mcd
ford Duplicate Bridge club
Christmas dinner and parly
should be made with Mrs. J.
J. Fincgan or Mrs. Frank
Baker, club officers have an
nounced. The event is plan
ned for Tuesday, December
18, when dinner will be
served at 6 p.m., followed by
the distribution of gifts and
a master point play.
At the December 10 session
of the club Mrs. Louise Stew
art and Mrs. R. G. Purcell,
both of Salem, participated
and were among the winners.
They were enroule home from
Phoenix. Ariz., where they
played international bridge
tournament.
Winning first in the north
south position at the recent
play were Mrs. Lcland Clark
and Mrs. John Dougherty
who scored flfi'i points. Mrs.
Paul A. Hatton and John
Shortridge were second with
96 points, and third place
went to Mrs. R. T. Jones and
Mrs. Baker.
The east-west position win
ners were Mrs. Fred Rehling
and Mrs. Jack Mitchell, 102;
Mrs. Stewart and Mrs. Pur
cell. 94' i. and W. A. Mans
field and Gary Peterson, 841 2.
Circulars Available
On Entertaining
Helps for making holiday
entertaining easy are con
tained in two new extension
circulars from Oregon State
university.
'Homemade Mixes for Con
venience'' contains recipes for
m a k i n E homemade rcarly
mixes that can he used for
any number nf baked goods
with the addition nf a few
flavoring ingredients.
The other new circular
"Buffet Meal!"," suggests ways
to handle crowds at mealtime
in an easy informal manner.
OSU home economists say
buffet service is easily adopt
ed to feeding groups of six
or larser. The circ 'ar sug
gests menus and quantity rec
ipes plus guides for setting
the buffet table.
Copies of the circular! are
free on request at county ex.
tension offices or bv writing
the OSU Bulletin Clerk.
There now are approxim
ately 32 R million hnmrown
ing families in the U S.
MAIL TRIBUNE, MEDFORD.
Yrekan Entertains
Hornbrook Groups
Hombrook Mrs. Frank
Ohlund entertained members
of the Hornbrook bridge clubs
Wednesday at her home on
Butte street in Yreka. Cohost
ess at the annual Christmas
party was Mrs. Bertha Brad
ley, Hornbrook. Traditional
decorations were used.
Out-of-town guests included
Mrs. John Griffin, Phoenix,
Ore., and Mrs. Frank Graves,
Hilt. Mrs. Graves held high
score and Mrs. Lester Nye,
Hornbrook. won second place.
Past Noble Grands
Make Party Plans
Gold Hill The annual
Christmas party of Past
Noble Grands club of Ame
thyst Rebekah lodge will be
held at the home of Mrs.
Earl Moore, Lampman road,
Tuesday, December 18 at 8
p.m. There will be a gift ex
change. Co-hoslesscs are Mrs.
Lester Parker and Mrs. Paul
Thompson.
Mrs. Joe Lewis, president,
will conduct an end-of-lhe-year
business session.
just as
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Beaver Elet. 4 Plumbing Supply 773-4549
Brooks Electric 772-5209
Court Street Electric (Talent) 535-4135
Electronic Service 773-1971
Enloe Electric (Talent) 535-1269
Feldmen t Olson Electric 773-7751
Harrison Electric (Central Point) 664-2091
Norpac Supply 773-4645
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1
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I
j
OREGON
I Camp Fire Girls
I Pa Hi Da Ka Group
I Pa Hi Da Ka. junior high
I school Camp Fire group, has
j two new members, Tina Boe
and Elizabeth llcnning.
The group recently joined!
with other junior high groups
for a roller skating party. In
November the girls attended
a mother-daughter tea and
conducted a progressive din
ner. In October, they helped
Medford Lions club serve a j
pancake supper, j
Baked Bananas Make
Luscious Dessert
If you're not concerned
about calories, baked bananas
and cream makes a luscious
dessert. Peel six firm ripe
bananas and arrage, whole, in
buttered baking dish. Sprin
kle with one tablespoon of
lemon juice and one-half cup
nf brown sugar. Dot with
three tablespoons of butter or
margarine.
Bake in preheated 35H de
gree oven 25 minutes or until
bananas arc hot and sugar,
melted. Baste twice during
baking. Serve hot. with heavy
cream. Or serve on slices of
pound cake or ginecrbrcad
and top with whipped cream.
Serves six.
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White Fruit Cake
By BRENDA
WARNER ROTZOLL
United Fi International
Baraboo. Wis. - (UPI' - One
of the few things while as a
white Christmas is the fruit
cake you can make with this
recipe carefully hoarded until
now by my family.
It is one of the prettiest
cakes you can make for the
holiday. The rich white
dough, shot through with
cocoanut, makes a velvety
backdrop for jewels of can
died red and green fruit.
Serve with a clear, spark
ling red cranberry punch or
special holiday wine.
As fruitcakes go, this is the
"lasl-niinutc" affair - it needs
to ace only one week.
While there are some rec
ipes for "light" fruitcakes, an
outright white cake is missing
from most recipe collections.
This one has never been out
of my mother's family before.
Here is (lie recipe for Inez
Rolzoll's white fruit cake; 1
cup butter; 2 cups sugar; 1
(scant) cup milk; 3'2 cups
flour; 3 tsp. baking powder;
5 egg whites; 1 cup cocoanut;
' 3 cup each of shaved citron
candied red cherries, candied
green pineapple, and blanched
almonds.
lime, a revolutionary
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FRIDAY. DECEMBER 14. 1962
Is Holiday Treat
Cream shortening, gradual
ly working in sugar. Add 3
cups flour and baking powder
sifted together, altcrn a t e I y
with milk. Fold In stiffly
beaten egg whites. Last, mix
fruit and nuts with remain
ing half-cup flour ito keep
from lumping together) and
add to batter.
Bake in angel cake tube
tin for 2 hours.
Cool slowly, wrap In foil or
store in an airtight container
for one week. Re-wrappcd,
this cake keeps well for a
week or two after first cut.
Blackberry, Red Raspberry, Rhubarb & Strawberry Mixed
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Home From Trip
Hornbrook Mrs. Bertha
Bradley and her brother-in-law,
Will Rogers, Grenada,
Calif., returned recently from
a week's trip south. In Sacra
mento, they joined other
members of the family at a
dinner at the home of Mrs.
J. W. Terrell, Mrs. Bradley's
sister. Before returning home,
Mrs. Bradley and Mr. Rogers
drove to Lodi, Calif., where
they visited his sister-in-law,
Mrs. Chester Rogers, and his
niece, Mrs. Lawton Smith,
and in Anderson, Calif., they
stopped for a visit with his
brother and sister-in- law, Mr.
and Mrs. Arthur Rogers.
Maggie's
HOMEMADE
JELLY &
FRUIT CAKE
light, and
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1 V