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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Oct. 12, 1962)
FRIDAY, OCTOBER VI, Anti-Alcoholism Drive Turns To Educating Young By ALINE MOSBY United Press International Paris - WPli - On the third floor of a faded ex-mansion on the left bank of the River Seine, a group of dedicated men and women have plotted a tactical shift in their "war." No more subway signs pleading with Frenchmen to stay sober. The new offen sive: The French government's eight year old anti-alcoholism campaign will be aim ed at children and highway travelers. The "High Committee for Study and Information on Al coholism" has been fighting since its creation Nov. 13, 1954, for French people to drink less. The average per son in France consumes 30.5 liters la litre is nearly a quart) of pure alcohol a year, com pared to 14.2 in Italy, 9.3 in Great Britain and 9.4 in Hie United States. The committee never has preached prohibition in a country of great foods and wine. This would be impos sible and a blow to mankind, members feel. Instead their pitch is for moderation: "One litre of wine a day for heavy work er; 3 i foi for sedentary work ers; ii for women, none for children until they are 14." Has the committee's cam paign been successful? j "Its difficult to say,- ad mitted a spokesman in an in terview at committee head quarters. "We can't check ex actly . . . It's a year in, year out evolution. Our campaign may not show results for years. "But we must keep repeal ing it. It would be all lost in two or three years if we slop ped, that is sure." The committee can report some, but not necessarily con clusive, results from its cam paign that began when for mer Premier Pierre Mendcs T France lifted a glass of milk to his lips. Government statistics say consumption of wine and beer has dropped 10 per cent In recent years. Sod drink sales have zoomed 140 per cent. You can buy powdered milk now in cartons with spouts just like in the United States. And the new supermarkets even carry pasteurized, homo genized milk in cartons an absolutely revolutionary sight to older Parislenncs. Death Number Drops The number of deaths from cirrhosis of the liver and al coholism dropped from Its 1957 high of 20,279 to 17,- 870 in 1900. However, deaths ! from alcoholism alone increas ed from 1,091 in 1960 to 1,188 in 1961. The committee also feels that "by now people know about our campaign." In 1958, 89 per cent of a group polled V A said they were well (.ware of the modern, ta-slcf ill sobriety signs that blanket France. "People are used to the subway signs and don't no lice them any more," the com mittee spokesman explained. "We have erected 500 signs on highways and changed our slogans." The committee has succeed ed in having legislation pass ed forbidding bars and wine shops in stadiums. A 195R law provides one year in jail and a fine for drunk drivers. Bars around hospitals "are headed for extinction,' the committee says. Another law provides for free milk distri bution in some schools. But It's uphill all the way. The spokesman said "The wine growers are furious with us." Some communities have been "reticent" about passing out milk One I960 poll In Marseil les shows what the committee is up against. Of 100 boys and girls, aged 14 and 15. H4 said they drank water with meals, 85 wine mixed with water, nine pure wine. 12 beer, 21 soft drinks. Two drank milk. The committee's program includes a shower of pam phlets that say, for example, "Alcoholism kills more Frenchmen each year than tuberculosis and highway ac cidents put together," Chil dren receive blotters and bro chures telling how French In ventors and scientists were sober men. "Our aim is to educate French people to drink lit tle and well," said the spokes man "We hope wine grow ers will stop producing an enormous quantity and grow wines of quality and higher prices. And we hope people will learn that if they don't drink too much, and drink good wine, they won't be ill." A n Subscribers Tn rrport improp' or non delivery ol th Mail Tribune in Mrdforrt. phone 772-0141; Ah land call At 4!ft Rridfr it., or phone 4R2-aoo;t: Mnntafu and Yrekn phmif fl42-240:i, before fl:4. p.m. daily and 10 30 a m Sunday. 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The Council deals with problems, major and minor, encountered by guidance coun selors and suclal workers. Edited hv Mrs. Alma Denny. (Uopyrlgni by General Features Corp. Carmla F. Their old neighborhood is unfit for hu man habitation. Lillian D. To them its Park Avenue and Paradise rolled into one. Carmtla F. My parents have lived in the same apart ment for 55 years. It's an old section of the Bronx, from which most of their neighbors had the good sense to niovo long ago. It used to be a com fortable residential neighbor hood. It was a nice place for me and my sister to grow up in. But now it's become al most one hundred per cent commercial and industrial. Factories, lofts and w a r e houses have sprung up where apartment houses, two-family homes and private dwellings used to stand. I want my folks to move. It's torture to visit them, amid the rubbish and smells. My children refuse to accompany me there. But my sister en courages our parents to stay put. Lillian D. Why disturb old people from their familiar surroundings? They don't see the block with the same eyes as we do. To them it's the garden-spot of the world and it spells Home Sweet Home. There's where they've planted . their roots. Their few remain ing neighbors are closer to them than blood relations. It would kill them to be cut off from such ancient friendships. One takes care of the other around there, better than Is done in a family. My parents don't want to move. And the only reason my sister keeps nagging about this is that she and her chil dren find the trip to the old house distasteful. Too bad about them! My parents may be living In what looks like a slum to Carmela and others. but It's heaven to them. Th Council: Transplanta-'' lion Is always traumatic to some degree . whether it s a rose bush, a skin graft or ' an urban renewal project, Ba sically one deals with an up rooting, a removal from the familiar milieu to a strange one which may be antagonis tic and repelling. And, in Hie case of the aged parents of these women, the roots a r a buried so deep and the sur roundings are so nutritive that relocation especially since . it isn't compulsory would probably be permanently In--, Jurious. If Carmela's folks had no choice, that Is if a government .. bulldozer were roaring at the Y U door asking them to make way for a new highway, then her " arguments would help them make the best of a bad deal. They could be promised new : friends, new furniture, mote "company" coming to call. It " would still be a sad move for . ; them, but they'd accept it as inevitable and concentrate on whatever silver lined their . cloud. But as long as there's no. outside reason for pulling up stakes, as long as the building " is intact and permits a bear able standard of living for its . inhabitants, we'd advise Car mela to come around to Lil- r lian's way of thinking. Let , " these aged folk, really part of the hulls and walls they occu py, live out the rest of their , days in their famiiar nooks. This is their haven, their ; Heaven on earth, even though it appears unappetizing to Car- i rnela and other reluctant vis itorc. ' A report on relocation of " elderly people was offered re- ' ccntly by the University of Chicago Medical school. It cit- ' ed a sharp rise in the death EH irate over normal expectancy. Worse, it found an alarming increase in mortality among those aged who were merely anticipating a move whether -to a home for the aged, a hos pital or another form of radi cal displace ment. Dr. C. Knight Aldrich drew tins con-, elusion from the study: "Don't relocate elderly people unless necessary." lie adds that when . It is necessary to dislodge them, psychological help to prepare them for the change can be lilesaving. No, these aged parents get , more than shelter from their old setting. They get prestige, continuity and a daily sense !. of "belonging." CAT SHOOTS MISTRESS Averell Park, N.Y. - UPD Mrs. Evelyn Zipkin, 46, was ! wounded in the knee Thurs day night when her cat knock ed over a loaded shotgun, i sending a spray of pellets into , the woman's leg. She was ! treated at a hospital and re- , I leased. The cat last was seen ' heading for the woods. . 4