FRIDAY, OCTOBER VI,
Anti-Alcoholism
Drive Turns To
Educating Young
By ALINE MOSBY
United Press International
Paris - WPli - On the third
floor of a faded ex-mansion
on the left bank of the River
Seine, a group of dedicated
men and women have plotted
a tactical shift in their "war."
No more subway signs
pleading with Frenchmen to
stay sober. The new offen
sive: The French government's
eight year old anti-alcoholism
campaign will be aim
ed at children and highway
travelers.
The "High Committee for
Study and Information on Al
coholism" has been fighting
since its creation Nov. 13,
1954, for French people to
drink less. The average per
son in France consumes 30.5
liters la litre is nearly a quart)
of pure alcohol a year, com
pared to 14.2 in Italy, 9.3 in
Great Britain and 9.4 in Hie
United States.
The committee never has
preached prohibition in a
country of great foods and
wine. This would be impos
sible and a blow to mankind,
members feel.
Instead their pitch is for
moderation: "One litre of
wine a day for heavy work
er; 3 i foi for sedentary work
ers; ii for women, none for
children until they are 14."
Has the committee's cam
paign been successful? j
"Its difficult to say,- ad
mitted a spokesman in an in
terview at committee head
quarters. "We can't check ex
actly . . . It's a year in, year
out evolution. Our campaign
may not show results for
years.
"But we must keep repeal
ing it. It would be all lost in
two or three years if we slop
ped, that is sure."
The committee can report
some, but not necessarily con
clusive, results from its cam
paign that began when for
mer Premier Pierre Mendcs
T
France lifted a glass of milk
to his lips.
Government statistics say
consumption of wine and beer
has dropped 10 per cent In
recent years. Sod drink sales
have zoomed 140 per cent.
You can buy powdered milk
now in cartons with spouts
just like in the United States.
And the new supermarkets
even carry pasteurized, homo
genized milk in cartons an
absolutely revolutionary sight
to older Parislenncs.
Death Number Drops
The number of deaths from
cirrhosis of the liver and al
coholism dropped from Its
1957 high of 20,279 to 17,-
870 in 1900. However, deaths !
from alcoholism alone increas
ed from 1,091 in 1960 to 1,188
in 1961.
The committee also feels
that "by now people know
about our campaign." In 1958,
89 per cent of a group polled
V
A
said they were well (.ware of
the modern, ta-slcf ill sobriety
signs that blanket France.
"People are used to the
subway signs and don't no
lice them any more," the com
mittee spokesman explained.
"We have erected 500 signs
on highways and changed our
slogans."
The committee has succeed
ed in having legislation pass
ed forbidding bars and wine
shops in stadiums. A 195R
law provides one year in jail
and a fine for drunk drivers.
Bars around hospitals "are
headed for extinction,' the
committee says. Another law
provides for free milk distri
bution in some schools.
But It's uphill all the way.
The spokesman said "The
wine growers are furious with
us." Some communities have
been "reticent" about passing
out milk
One I960 poll In Marseil
les shows what the committee
is up against. Of 100 boys
and girls, aged 14 and 15. H4
said they drank water with
meals, 85 wine mixed with
water, nine pure wine. 12
beer, 21 soft drinks. Two
drank milk.
The committee's program
includes a shower of pam
phlets that say, for example,
"Alcoholism kills more
Frenchmen each year than
tuberculosis and highway ac
cidents put together," Chil
dren receive blotters and bro
chures telling how French In
ventors and scientists were
sober men.
"Our aim is to educate
French people to drink lit
tle and well," said the spokes
man "We hope wine grow
ers will stop producing an
enormous quantity and grow
wines of quality and higher
prices. And we hope people
will learn that if they don't
drink too much, and drink
good wine, they won't be ill."
A
n
Subscribers
Tn rrport improp' or non
delivery ol th Mail Tribune in
Mrdforrt. phone 772-0141; Ah
land call At 4!ft Rridfr it., or
phone 4R2-aoo;t: Mnntafu and
Yrekn phmif fl42-240:i, before
fl:4. p.m. daily and 10 30 a m
Sunday.
If regular delivery arrives
shortly after you call pieaie
nottiv of tic thus eliminating
upeoial nieanencer lervice.
3 A
13b2
k nTTifTrfWlr Wu nn)) - 1! inn1 fo n n in) n
AVlULaii vuiiiy- 11 llA M ii 11 : ll't, 1U n WUl SIM 1U)QIK OteM,
Open Sunday
BIG
SPECIAL P
y
3 Section Living
Room Sets
Divan Ottoman Chair
Nylon Foam Huge Variety
Retail Values $238.00
DISCOUNT PRICE
SECTIONALS
DIVANS
Priced at
Grand Opening
Discounts
OCCASIONAL
TABLES
Priced at
Grand Opening
Discounts
Divan and Chair Early American
LIVING SOFA and
ROOM SET CHAIR
Sleeps 2 Comfortably 100o Nylon Wing Back Deluxe loose
Fabrics, Choice of Colors Cushion and Foam
Retail Value $168.00 Retail Value $239.95
DISCOUNT PRICE DISCOUNT PRICE
$1788 $JJ88
PAYMEPnIT flaw
MEDFOHD MAIL TRIBUNE. MEDFORD, OREGON
1 2 to 6 p. m
DAYS
Ok
Chromecraft
Dinette Sets
Finest Quality Vinyl Fabrics
Formica Top
Retail Value $78.00
DISCOUNT PRICE
LIVING ROOM
HIDE-AWAYS
Priced at
Grand Opening
Discounts
it tI ?. .
SERVED DAILY
DONT IV1ISS THIS VALUE-PACKED EVENT! H
a- rmpn VmSn CPQB Hoi. thru Sat,
RICES .... LIMITED TIME . . . ALL CSTS FiGTFEN!
On
O
finn
LJU
Formica Top 4-pc.
BEDROOM
SET
Scandia Styling Walnut Finish
Retail Value $199.95
DISCOUNT PRICE
POLE LAMPS
COFFEE TABLES
Priced at
, Grand Opening
Discounts
0
0
0
3-Piece
SECTIONAL
100 Nylon Loose Cushion
and Foam
Retail Value $238.00
DISCOUNT PRICE
$1
1 3 7
M 88
n
HAN
m ! I' "'"I WT 3 P""'j.u mrmmrn r-T-m . . .
B,. 1 l. 1 li A B- ' 2 ' a - A ,, J I
v In) iL
D00
RS OPEN
Everything Sold
New Departments Eieing Added Weekly!
All Departments Expanding Daily!
SPECIAL ORDERS ACCEPTED!
pSPlil
fifn fp?
Jlil Irlii
T F1 f"""1 1""
u Lt3 In Lj
A Regular
Come In And Regist
t
( ( )) tLl
PISE
n7T
f
3P"""":x
at Introductory
ni?Q
i Li Gjija
S3 F
li
59.95 Value
er ... No Obligation
t iLAi
TT
r ,1
MEDFORD MAIL TRIBUNE, MEDFORD, OREGON
I in 1 1
aittitij.M ferawiJ iilwvrtal
4 pc. Sectional
Rich Modern Styling, Nylon,
Choice of Colors
Retail Value $288.00
DISCOUNT PRICE
1J(0)(0)
BOX SPRINGS
MATTRESSSES
Priced at
Grand Opening
Discounts
Quality Styled
COLONIAL
SOFA
Pillow. Back Loose Cushion Foam
Seat Choice of Colors
Retail Value $248.00
DISCOUNT PRICE
n
ti
ri
it
1
4
i if 1 h
In U
n
PLATFORM
ROCKERS
Choice of Fabric and Color
Retail Value $48.00
DISCOUNT PRICE
Swivel Rockers
and
Dinettes
Priced at
Grand Opening
Discounts
BEDROOM
SETS
Priced at
Grand Opening
Discounts
Choice Selection
Occasional
CHAIRS
Wide Choice of Nylon Fabrics
and Colors
Rrtsil Value $19.95
DISCOUNT PRICE
$088
1
rr3 n
ANYWHERE IN OREGON
rTI TT A tt pa IT3
v ; I !Vl jl I -
RANTEED! .
n n
f ,ar, ..a
Famous Brand
Hide-A Ways
Loose Cushion Foam Deluxe
Innerspring Mattress
Retail Value $228.00
DISCOUNT PRICE
$'
TABLE
LAMPS
Colonial and Modern
Priced at
Grand Opening
Discounts
Modern
SWIVEL
ROCKERS
100 Nylon Frieze Loose Cushion
Foam
Retail Value $78.00
DISCOUNT PRICE
$ EJ1
88
"1 '.rV'
FRIDAY, OCTOBER 12, 1962
A 7
Family
Council
fcdltiiri nnlp: The Kimlly
Council cnnkihlk of a iudge, a
Pbvrhtatmt, three clergymen,
three edltori and a women's editur,
each article Is a summary of a
family dlaRreement presented to
the Council. The Council deals
with problems, major and minor,
encountered by guidance coun
selors and suclal workers. Edited
hv Mrs. Alma Denny. (Uopyrlgni
by General Features Corp.
Carmla F. Their old
neighborhood is unfit for hu
man habitation.
Lillian D. To them its
Park Avenue and Paradise
rolled into one.
Carmtla F. My parents
have lived in the same apart
ment for 55 years. It's an old
section of the Bronx, from
which most of their neighbors
had the good sense to niovo
long ago. It used to be a com
fortable residential neighbor
hood. It was a nice place for
me and my sister to grow up
in. But now it's become al
most one hundred per cent
commercial and industrial.
Factories, lofts and w a r e
houses have sprung up where
apartment houses, two-family
homes and private dwellings
used to stand.
I want my folks to move.
It's torture to visit them, amid
the rubbish and smells. My
children refuse to accompany
me there. But my sister en
courages our parents to stay
put.
Lillian D. Why disturb
old people from their familiar
surroundings? They don't see
the block with the same eyes
as we do. To them it's the
garden-spot of the world and
it spells Home Sweet Home.
There's where they've planted .
their roots. Their few remain
ing neighbors are closer to
them than blood relations. It
would kill them to be cut off
from such ancient friendships.
One takes care of the other
around there, better than Is
done in a family.
My parents don't want to
move. And the only reason my
sister keeps nagging about
this is that she and her chil
dren find the trip to the old
house distasteful. Too bad
about them! My parents may
be living In what looks like
a slum to Carmela and others.
but It's heaven to them.
Th Council: Transplanta-''
lion Is always traumatic to
some degree . whether it s
a rose bush, a skin graft or '
an urban renewal project, Ba
sically one deals with an up
rooting, a removal from the
familiar milieu to a strange
one which may be antagonis
tic and repelling. And, in Hie
case of the aged parents of
these women, the roots a r a
buried so deep and the sur
roundings are so nutritive that
relocation especially since .
it isn't compulsory would
probably be permanently In--,
Jurious.
If Carmela's folks had no
choice, that Is if a government ..
bulldozer were roaring at the
Y
U
door asking them to make way
for a new highway, then her "
arguments would help them
make the best of a bad deal.
They could be promised new :
friends, new furniture, mote
"company" coming to call. It "
would still be a sad move for . ;
them, but they'd accept it as
inevitable and concentrate on
whatever silver lined their .
cloud.
But as long as there's no.
outside reason for pulling up
stakes, as long as the building "
is intact and permits a bear
able standard of living for its .
inhabitants, we'd advise Car
mela to come around to Lil- r
lian's way of thinking. Let , "
these aged folk, really part of
the hulls and walls they occu
py, live out the rest of their ,
days in their famiiar nooks.
This is their haven, their ;
Heaven on earth, even though
it appears unappetizing to Car- i
rnela and other reluctant vis
itorc. '
A report on relocation of "
elderly people was offered re- '
ccntly by the University of
Chicago Medical school. It cit- '
ed a sharp rise in the death
EH
irate over normal expectancy.
Worse, it found an alarming
increase in mortality among
those aged who were merely
anticipating a move whether -to
a home for the aged, a hos
pital or another form of radi
cal displace ment. Dr. C.
Knight Aldrich drew tins con-,
elusion from the study: "Don't
relocate elderly people unless
necessary." lie adds that when .
It is necessary to dislodge
them, psychological help to
prepare them for the change
can be lilesaving.
No, these aged parents get ,
more than shelter from their
old setting. They get prestige,
continuity and a daily sense !.
of "belonging."
CAT SHOOTS MISTRESS
Averell Park, N.Y. - UPD
Mrs. Evelyn Zipkin, 46, was
! wounded in the knee Thurs
day night when her cat knock
ed over a loaded shotgun,
i sending a spray of pellets into
, the woman's leg. She was
! treated at a hospital and re- ,
I leased. The cat last was seen
' heading for the woods. .
4