Medford mail tribune. (Medford, Or.) 1909-1989, October 03, 1962, Image 9

Historic Oregon Newspapers

Medford mail tribune., October 03, 1962, Image 9

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Newspaper Page TextMEDFORD MAIL TH1BUNE. MEDFORD. OREGON Rllfe r7niBjH 777") errs I . . . It v id I ,1 The People Behind The Salesmen The most important members of our sales learn who don't ordinarily do much selling, but they must nevertheless be topnotch in their service to you. They ot course are our Employees. Back row from left to right Cliff Turvey, John Gibson, Herb Hunt sales mgr., Bob Taylor owner, Harvey Wyatl, Pat Thanos, Gerald Severson, Vern Nor wood, Lena Campbell, John Guslafson, Doris Evans, Lee Gustisen, Geo. Galbraith, Wally Sodaberg, Clyde Perdue, Vic Poncia, Berry Johnson; front row Bob Hamilton, Doug Brown, Bill Lucas, Roy Kirk, Jesse Boykin, Earl Ogden, Bill Newland, Cecil Whitten, (not pictured) Chuck Stayten and Bob Burpee. y t ' . y . , I THE 1363 LE MANS convertible exempli fies Pontiac styling and engineering lead ership with a larger body, an improved four-cylinder engine, a new cast iron V-8, a new automatic transmission, a wider track, new accessories and greatly im- proved ride; handling and perfurniance. Re taining its unique front engine-rear trans mission power train arrangement, the 1963 Tempest is offered in five body styles. The Le Mans is also available in a sports coupe model. How Sales by Makes Shifted In First Half, '62 vs. '61 (Bated on comparison of number of con regitlsrod in 1962 vi. 196 1) DOWN ; UP . 40 " 20 0 20 40 'Makes Pontiac nick Olds. ,' Clwv. ' Ckry tt Rambler INDUSTRY SALES Imptrtol Stide. Ford Merciry Cadillac Lincoln MIm. Plynoith Dodge ; I I I I i ' ; lC. AutvnoU, Sf-t ' I wrote i , - ft t Renault i Spend $500,000 to Unveil R-8, Other '63s New York - Renault, Inc., has announced it will spend more than $500,000 in six weeks, beginning late next month, in advertising to in troduce the new R-8 sedan and the 19(13 Dauphine and Cara vclle S convertible. Walt Woron, Renault di rector of public relations and advertising in the U.S., said the campaign will be concen trated in mass print media. He said that two-page, four color R-8 ads will be arranged back-to-back rather than in a spread so that a reader who is thumbing through the mag azine will catch the ad whe ther he started at the front or back. The first page will feature a picture of the R-8 and the back of the page will discuss features, with detail color pho tos. Followup R-8 ads will ap pear later in mass-print me dia, as will ads for Dauphine. Ads for Caravelle S will ap pear in enthusiast magazines. Dealer materials for show room display, radio and TV spot commercials and paper advertisement! have been sent to Renault's dealers. Woron said advertising plans for 1963 are not ye1 firm, but he said the total ad budget will be in excess of $2 million. Y, 1 $.7 X by Renault Easier Credit Helps Used Cars BUD HAMILTON Service Manager We are pleased to introduce you to our NEW Service Man ager who has been associated with a General Motors dealer ship in Salem, Oregon for the past 17 years. While with Otto J. Wilson Buick in Salem, lie was active in the Body repair, Parts Managing, Service Man aging and a line mechanic. His basic knowledge in the automotive field was en hanced through many courses at the General Motors Train ing Center, which included courses in Power Steering, Tune up, Transmission as sembly and repair. Engine courses of all (ypes, EloctricRl schooling, and 2 courses on Service Managing. He had lived in Salem for 38 years, prior to bringing his wife and 3 children to Meri- ford recently. He is now re siding at 2847 Juniper Ave. You are invited to bring your service problems to Bud, where I know you'll find con siderate and courteous treat ment. With Bud's experience and our new testing equip ment we feel confident the short hop to our new shop will be worth your time and in-vestm'.iil. EARL OGDEN Earl Ogden who recently joined our Serviec Depart ment, is in charge of the Truck Department. Since we received the GMC Truck Franchise in 1960 it has been a gradual build up of parts and accounts until such time as we were capable of having facilities to handle a complete and separate truck depart ment. Mr. Ogden brings 12 years of past experience with his own shop in the Mcdford area, 11 years previous ex perience with Southern Cali fornia Edson Co., 2 years with K.F. Corporation as Service Manager. Mr. Ogden resides at 301 North Columbus, and has 3 daughters that have graduated from the Medford Beauty School. They include Judy Welsh, Bobbie Ogden, and Doris Ogden. Earl has been with us suf ficient a lime at this point that we can sincerely recom mend him to you for your trucking needs. It will be our every effort to make our truck department grow with the sales of GMC Trucks. Bur Dealers Report No Wild Financing The current strength in the used-car market can be traced, at least in part, to easier fi nancing, an Automotive News survey of dealers and finance sources shows. The changei do not by any meant constitute a shift to wild end questionable financing. Nor are the changes evident In all sec tions of the nation. The recent trends boil down to this: On the average, fi nance sources will accept a used-car note which runs a little longer. In some cases, they will accept a downpay mcnl that is a bit thinner. Both comparisons are with '61 conditions. All finance sources checked reported that their average used-car not runs for a long er period than it did a year ago. The change is quite small. On the average, loans may run for a month longer now than they did a year ago. Even e small change like this can be important. The longer repayment period can cut the monthly pay ment and mean the differ ence between a sale and a used car still sitting on the lot. In a spot check of dealers, Automotive News found that 39 per cent feel that it is easi er to finance used cars than it was a year ago. Thirty-eight per cent of the replying deal ers reported that longer loan; are being approved and 63 per cent said that downpay- ment requirements have been eased. Pontiac Offers Luxury, Power In '63 Grand Prix HIS t ". . . od if yoa run info ony frovble, coff IBM." Top Cars New-(r rrsntraUonji for even months, phu two tutri (or AiKtiit: insi uiner 1 1.211.133 Pontiac Clean lines, un trimmed body panels and a number of luxury features news- are highlights of Pontiac's '63 Grand Prix sport coupe which goes on sale Oct. 4. The car hai a split grille. lw',1 vertical headlights, a large roncave rear window and a thin roof profile. Un like other Pontiacs. the tail lamps are inteorated into the rear end panel, rather than being located in the fender They are not visible except when in use. Bucket seals are standard. Grand Prix interior a 3 4 s n 7 lo ll 12 33 325 ati.nn 2-4 S24 2.1-1. 429 237.1114 l!l.2f inl 330 123 2 in M.mn fin 13.1 49 112 11 200 7. 1. f 13 2-' poi. i features are carpeting nil low 931 9B7 i cr(joor areas, safety rcfLctois 77S31S 2i0) j panels, floor console 211.340 3 ... . Will SlUlt ItVL-l, IVHI K,UI Chev. Ford Pontine OmmKlvr IfHIIIIN A oidt iir764 j tcs.v lamp and tachometer. Buick iijji s Under the hood is a 389- Mrcury 17S40.1 it cubic-inch engine that devcl- piym. 171 413 7 ops 303 horsepower and has Do1ff 133 42.1 9 . comnression ratio of 10.23 to 1. The Grand Prix is mounted on a 120-inch whcelbave. The car is 211.9 inches long. 78 7 ln he wide and S4 6 inches high. Callllur Chryilr Sludf. Llncolo Imperial 12 790 10 32 Bll II 41.74912 1 17 094 13 1.2291 i . 231.311 T"ll All Mlkf 4.013 13 J.3H1. 124 What's New: Cast-iron 260-horsepower V-8 offered . . . self-adjusting brakes . . . 12,000-mile chassis lubrication . . . five inches longer . . , divided grille . . . LeMnnt now a separate series , . .transistor sed radio . , . wider track . . . 20-gallon fuel tank. Pontiac's kid brother has grown bigger and stronger. The '63 Tempest, which goes on sale Oct. 4, is five inches longer and two inches wider than its predecessor, and it offers a powerful new V-8 engine as an optional feature. Wheelhase remains at 112 inches, but the '63 version is 194.3 inches long and 74.2 inches wide. It has a wider track, too. Rear tread Is 58 inches, an increase of 1.2, and front tread is 57.3, a gain ot half an inch. The new engine is a cast iron 326-cubic-inch V-8 that develops 260 horsepower. It replaces an aluminum eight of 215 cubic inches and 185 horsepower that was or dered by less than 2 per cent of Tempest buyers dur ing the last two yean. The basic four-cylinder Tempest engine has a lighter block. Displacement is 194 5 cubic inches, and horsepower ranges from 115 to 186. Horse j power started at 110 last year. I ' i Trmpcst, like the largrr Pontiac, has a split grille for j'63. Body panels are sculp I lured, and there are two rear treatments The regular Tem pest has dual laillights set vertically on each side, while the LrMans has wide tail j lamps set in horizontal pan el. j The LeMans is being mer chandised as a separate series this year. In '62, Tempest of fered a "LcMans option," which Included bucket scats and special exterior and in terior trim. Tempest has several engi neering and mechenical re finements. A revised suspen sion system is said to lm prore ride and handling; brakes ere self adjusting, and Delcolron alternetor is standard on all models. The automatic transmission is fully hydraulic In all gears and now has a "park" fea ture. The fuel lank capacity There is no doubt that easl r financing makes used cars easier to. sell, ine cur- rent strength in the used-car j market would not be there I if finance sources were get ting more strict, rather than more liberal, on what they will accept. New compact cars compete directly in price with lalc- model used units of the stand ard size. The compacts have had a tremendous advantage in that new-car financing typi cally can be obtained over longer periods than used-car notes. More liberal financing of used cars may now be wip ing out a part of this advan tage. New-car sales, used-car sales and the financing of both is a huge circle of chickens and eggs and it is always difficult to deter mine what comes first what is the cause and what is the eflect. For example, the current strength in the used-car mar ket could be considered the cause ot the easier finance terms on used care. In a strong market, a repossession is less of a problem and the finance sources can be more liberal. Two dealers one in Ohio and another in Canada came up with another explan ation of what came first. Both dealers said .that the many sources of financing are com peting keenly for the avail able business. They accept tlu more liberal deals, making a higher level ot sales possible. The Canadian said lha'. bank efforts to gel a bigger slice of the business that for merly went to finance compa nies was the heart of the com-petilion.-Automotice News, Sept. 17. has been increased to 20 gal lons, compared with 16 last year. Pontiac says improved In terior insulation with a fully insulated dash shroud has re duced interior noise. The chassis lubrication interval has been extended to 12,000 miles or every six months. tachometer is available a factory-installed option, and radios are transistorized. The heater has a new air out let duct for belter air distribu tion, and a new air condition er puts the evaporator out of sight under the right side of the instrument panel. Interiors have been re styled, and the new instru ment panel features round ed knobs en all controls, in struments clustered togeth er for easy viewing and glare-free instrument lens. Making LeMans a separate series gives Tempest seven models this year, compared with five in '62. Here's the new lineup: Standard Four-door se dan, two-door coupe, two-door sport coupe, convertible and four-door wagon. LeMans Two door sport coupe and convertible. Both have bucket scats. New peinting process , adjusleble steering wheel . . . transistorised ignition optional . . . new rooflines and front and rear styling . . . AM-FM radio , . . Del colron alternator . light er V-B engine . . . improved suspension , self-adjusting brekei. Ponliac sales are up 47 per cent this year, and dealers hope to continue that excel lent performance with the '63 models they will place on dis play Oct. 4. The new models have re claimed the popular split grille, and the dual headlights are positioned vertically in stead of horizontally. Body panels and rooflines are new, side trim has been changed and the tailllghts are located In the fenders. Other feetures of Pon tile'! stenderd-sised line In clude redesigned front end and rear suspension, self ad justing brakes, a lighter V-8 engine and new "bike-and-bake" painting process. In the painting method, a coat of finish color Is applied, then baked In permit the paint to "set up" for finish sanding. After sanding, the painted area is cleaned and baked again at a higher temperature which causes the acrylic lac quer to rcflow and fill in minor imperfections. The suspension has been re vised by using rubber instead of steel bushings in the front upper control arm shaft. Pon tiac says this eliminates the need for lubrication and im proves the ride. A Delcolron alternator is standard this year, and the heating and air-conditioning systems have been improved. A now option is an adjustable steering wheel which may be tilled in one of seven posi tions. Buyers also may choose a combination AM-FM radio. An engineering innova tion Is a transistorised igni tion system. It has no break er points or condenser. Pontiac says its edvantages Include improved perform ance, quicker starting and hotter spark at the plug. The system will be available on all premium-fuel engine packages. Pontiac's basic engine is a 389-cubic-lnch unit. Horse power, with standard trans mission, is 215 for Catallnas and Star Chiefs, 235 for Bon nevilles and 303 for the Grand Prix. Various other transmis sion and carburetor comblnn tlons boost horsepower to 313. Also available is a 421-cubic-inch engine with horse power ratings of 353 and 370. Pontiacs come in Hiree sizes. The Calalina and Grand Prix are built on a 120-Inch wheel base and are 21 1.9 inches long. Star Chiefs and Bonncvllles have a 123-inch whcelbase and are 218 9 inches from bumper to bumper. Station vagon di mensions are: Whcelbase, 113 inches; overall length, 2128 inches. Ponliac offers 14 standard sized models. The lineup, un changed from '62, is as fol lows: Calaline Four door sedsn, two-door sedan, four door hardtop, two door hardtop, convertible, four door two-cest wagon snd four-door Ihrae-seat wegon. Star Chief Four door sedan and four-door hardtop. Bonneville Four - door hardtop, two -door hardtop, convertible and four-door two seal wagon. Grand Prix Two-donr hardtop (bucket seats). USED CARS PONTIACS DOWN 61 PONTIAC Tempest $600 Station Wagon, Slick 61 PONTIAC Convertible 900 61 PONTIAC Ha.d Top 800 4 Door 61 PONTIAC Hard Top Cpe . . 900 61 PONTIAC Station Waaon... 950 60 PONTIAC Bonneville 750 4 Door 60 PONTIAC Bonneville Cpe . 750 59 PONTIAC Convertible 650 59 PONTIAC Station Wagon . . 650 58 PONTIAC 4 Dr. Star Chief .. 400 57 PONTIAC Star Chief 4 Dr.. . 330 56 PONTIAC 4 Dr. -3 of these.. 200 55 PONTIAC 4 Dr. Star Chief.. 200 CHEVROLETS 61 CHEVROLET 2 Dr. 6 Cyl 600 60 CHEVROLET Impala 600 4 Door Hard Top 59 CHEVROLET Station Wgn. . . 500 59 CHEVROLET 4 Dr. Sedan... 450 58 CHEVROLET Sta.Wgn 390 56 CHEVROLET 14 ton 200 54 CHEVROLET Suburban 100 FORDS & MERCURY 60 COMET4Dr.Sedan....:.... 550 60 COMET Station Wagon 600 57 FORD 2 Dr. Stick,... ....... 275 57 FORD 4 Dr. Automatic...... 260 56 MERCURY 4 Dr. Hardtop.... 200 57 FORD RANCHERO 400 55 FORD 4Dr.V8.......... 150 Ovardrjva t 56 FORD 2 Dr 200 57 FORD Tilt Cab 2 Ton 700 FOREIGN IMPORTS 57 TR CONVERTIBLE '. 400 61 CARAVELLE Convertible ... 500 60 VOLVO 59 VOLVO 57 VOLVO Dr Dr Dr 60 RENAULT Dauphine.. 58 RENAULT Dauph'ne . 58 VAUXHALL 4 Dr 400 300 200 250 200 200 61 GORDINI 4Speed ; 400 OTHER MAKES 60 PLYMOUTH Sta.Wgn..:... 600 59 CHRYSLER 4 Dr. Windsor 450 60 VALIANT 4 Dr 450 57 BUICK 4 Dr. Special 330 Hjrd Top 56 BUICK 4 Dr. Hard Top...'. 265 Specijl 55 OLDSMOBILE 4 Dr 200 Hard Top 55 BUICK Super Hard Top 200 TRUCKS AND PICKUPS 62 GMC 2 Ton 57 FORD 2 Ton Like new.... 56 CHEVROLET Pickup........ 53 CHEVROLET Vi Ton 6 . . . 4 Spate- Ton Ton Flat Bed 55 GMC 55 GMC With Brownit 55 GMC 9 Pass Crummie On Approved Credit 1500 700 200 . 150 200 450 , 180