MEDFORD MAIL TH1BUNE. MEDFORD. OREGON
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The People Behind The Salesmen
The most important members of our sales learn who don't
ordinarily do much selling, but they must nevertheless be
topnotch in their service to you. They ot course are our
Employees. Back row from left to right Cliff Turvey,
John Gibson, Herb Hunt sales mgr., Bob Taylor owner,
Harvey Wyatl, Pat Thanos, Gerald Severson, Vern Nor
wood, Lena Campbell, John Guslafson, Doris Evans, Lee
Gustisen, Geo. Galbraith, Wally Sodaberg, Clyde Perdue,
Vic Poncia, Berry Johnson; front row Bob Hamilton,
Doug Brown, Bill Lucas, Roy Kirk, Jesse Boykin, Earl
Ogden, Bill Newland, Cecil Whitten, (not pictured) Chuck
Stayten and Bob Burpee.
y t ' . y . ,
I
THE 1363 LE MANS convertible exempli
fies Pontiac styling and engineering lead
ership with a larger body, an improved
four-cylinder engine, a new cast iron V-8,
a new automatic transmission, a wider
track, new accessories and greatly im-
proved ride; handling and perfurniance. Re
taining its unique front engine-rear trans
mission power train arrangement, the 1963
Tempest is offered in five body styles. The
Le Mans is also available in a sports coupe
model.
How Sales by Makes Shifted
In First Half, '62 vs. '61
(Bated on comparison of number of con regitlsrod in 1962 vi. 196 1)
DOWN ; UP
. 40 " 20 0 20 40
'Makes
Pontiac
nick
Olds. ,'
Clwv. '
Ckry tt
Rambler
INDUSTRY
SALES
Imptrtol
Stide.
Ford
Merciry
Cadillac
Lincoln
MIm.
Plynoith
Dodge
; I I I I
i
'
; lC. AutvnoU, Sf-t
' I wrote i
, - ft t
Renault i Spend
$500,000 to Unveil
R-8, Other '63s
New York - Renault, Inc.,
has announced it will spend
more than $500,000 in six
weeks, beginning late next
month, in advertising to in
troduce the new R-8 sedan and
the 19(13 Dauphine and Cara
vclle S convertible.
Walt Woron, Renault di
rector of public relations and
advertising in the U.S., said
the campaign will be concen
trated in mass print media.
He said that two-page, four
color R-8 ads will be arranged
back-to-back rather than in
a spread so that a reader who
is thumbing through the mag
azine will catch the ad whe
ther he started at the front or
back.
The first page will feature
a picture of the R-8 and the
back of the page will discuss
features, with detail color pho
tos. Followup R-8 ads will ap
pear later in mass-print me
dia, as will ads for Dauphine.
Ads for Caravelle S will ap
pear in enthusiast magazines.
Dealer materials for show
room display, radio and TV
spot commercials and
paper advertisement! have
been sent to Renault's dealers.
Woron said advertising
plans for 1963 are not ye1
firm, but he said the total ad
budget will be in excess of $2
million.
Y, 1
$.7 X
by Renault
Easier Credit Helps Used Cars
BUD HAMILTON
Service Manager
We are pleased to introduce
you to our NEW Service Man
ager who has been associated
with a General Motors dealer
ship in Salem, Oregon for the
past 17 years. While with Otto
J. Wilson Buick in Salem, lie
was active in the Body repair,
Parts Managing, Service Man
aging and a line mechanic.
His basic knowledge in the
automotive field was en
hanced through many courses
at the General Motors Train
ing Center, which included
courses in Power Steering,
Tune up, Transmission as
sembly and repair. Engine
courses of all (ypes, EloctricRl
schooling, and 2 courses on
Service Managing.
He had lived in Salem for
38 years, prior to bringing his
wife and 3 children to Meri-
ford recently. He is now re
siding at 2847 Juniper Ave.
You are invited to bring
your service problems to Bud,
where I know you'll find con
siderate and courteous treat
ment. With Bud's experience
and our new testing equip
ment we feel confident the
short hop to our new shop will
be worth your time and in-vestm'.iil.
EARL OGDEN
Earl Ogden who recently
joined our Serviec Depart
ment, is in charge of the
Truck Department. Since we
received the GMC Truck
Franchise in 1960 it has been
a gradual build up of parts
and accounts until such time
as we were capable of having
facilities to handle a complete
and separate truck depart
ment. Mr. Ogden brings 12
years of past experience with
his own shop in the Mcdford
area, 11 years previous ex
perience with Southern Cali
fornia Edson Co., 2 years with
K.F. Corporation as Service
Manager.
Mr. Ogden resides at 301
North Columbus, and has 3
daughters that have graduated
from the Medford Beauty
School. They include Judy
Welsh, Bobbie Ogden, and
Doris Ogden.
Earl has been with us suf
ficient a lime at this point
that we can sincerely recom
mend him to you for your
trucking needs. It will be our
every effort to make our
truck department grow with
the sales of GMC Trucks.
Bur Dealers Report
No Wild Financing
The current strength in the
used-car market can be traced,
at least in part, to easier fi
nancing, an Automotive News
survey of dealers and finance
sources shows.
The changei do not by
any meant constitute a shift
to wild end questionable
financing. Nor are the
changes evident In all sec
tions of the nation.
The recent trends boil down
to this: On the average, fi
nance sources will accept a
used-car note which runs a
little longer. In some cases,
they will accept a downpay
mcnl that is a bit thinner.
Both comparisons are with '61
conditions.
All finance sources checked
reported that their average
used-car not runs for a long
er period than it did a year
ago. The change is quite small.
On the average, loans may run
for a month longer now than
they did a year ago.
Even e small change like
this can be important. The
longer repayment period
can cut the monthly pay
ment and mean the differ
ence between a sale and a
used car still sitting on the
lot.
In a spot check of dealers,
Automotive News found that
39 per cent feel that it is easi
er to finance used cars than
it was a year ago. Thirty-eight
per cent of the replying deal
ers reported that longer loan;
are being approved and 63
per cent said that downpay-
ment requirements have been
eased.
Pontiac Offers
Luxury, Power
In '63 Grand Prix
HIS
t ". . . od if yoa run info ony
frovble, coff IBM."
Top Cars
New-(r rrsntraUonji for even
months, phu two tutri (or
AiKtiit:
insi uiner
1 1.211.133
Pontiac Clean lines, un
trimmed body panels and a
number of luxury features
news- are highlights of Pontiac's '63
Grand Prix sport coupe which
goes on sale Oct. 4.
The car hai a split grille.
lw',1 vertical headlights, a
large roncave rear window
and a thin roof profile. Un
like other Pontiacs. the tail
lamps are inteorated into the
rear end panel, rather than
being located in the fender
They are not visible except
when in use.
Bucket seals are standard.
Grand Prix interior
a
3
4
s
n
7
lo
ll 12
33 325
ati.nn
2-4 S24
2.1-1. 429
237.1114
l!l.2f
inl 330
123 2 in
M.mn
fin 13.1
49 112
11 200
7. 1.
f 13 2-'
poi. i features are carpeting nil low
931 9B7 i cr(joor areas, safety rcfLctois
77S31S 2i0) j panels, floor console
211.340 3 ... .
Will SlUlt ItVL-l, IVHI K,UI
Chev.
Ford
Pontine
OmmKlvr IfHIIIIN A
oidt iir764 j tcs.v lamp and tachometer.
Buick iijji s Under the hood is a 389-
Mrcury 17S40.1 it cubic-inch engine that devcl-
piym. 171 413 7 ops 303 horsepower and has
Do1ff 133 42.1 9 . comnression ratio of 10.23
to 1.
The Grand Prix is mounted
on a 120-inch whcelbave. The
car is 211.9 inches long. 78 7
ln he wide and S4 6 inches
high.
Callllur
Chryilr
Sludf.
Llncolo
Imperial
12 790 10
32 Bll II
41.74912 1
17 094 13
1.2291 i .
231.311
T"ll All Mlkf
4.013 13 J.3H1. 124
What's New:
Cast-iron 260-horsepower
V-8 offered . . . self-adjusting
brakes . . . 12,000-mile
chassis lubrication . . . five
inches longer . . , divided
grille . . . LeMnnt now a
separate series , . .transistor
sed radio . , . wider track
. . . 20-gallon fuel tank.
Pontiac's kid brother has
grown bigger and stronger.
The '63 Tempest, which goes
on sale Oct. 4, is five inches
longer and two inches wider
than its predecessor, and it
offers a powerful new V-8
engine as an optional feature.
Wheelhase remains at 112
inches, but the '63 version is
194.3 inches long and 74.2
inches wide. It has a wider
track, too. Rear tread Is 58
inches, an increase of 1.2, and
front tread is 57.3, a gain ot
half an inch.
The new engine is a cast
iron 326-cubic-inch V-8 that
develops 260 horsepower. It
replaces an aluminum eight
of 215 cubic inches and 185
horsepower that was or
dered by less than 2 per
cent of Tempest buyers dur
ing the last two yean.
The basic four-cylinder
Tempest engine has a lighter
block. Displacement is 194 5
cubic inches, and horsepower
ranges from 115 to 186. Horse
j power started at 110 last
year.
I '
i Trmpcst, like the largrr
Pontiac, has a split grille for
j'63. Body panels are sculp
I lured, and there are two rear
treatments The regular Tem
pest has dual laillights set
vertically on each side, while
the LrMans has wide tail
j lamps set in horizontal pan
el. j The LeMans is being mer
chandised as a separate series
this year. In '62, Tempest of
fered a "LcMans option,"
which Included bucket scats
and special exterior and in
terior trim.
Tempest has several engi
neering and mechenical re
finements. A revised suspen
sion system is said to lm
prore ride and handling;
brakes ere self adjusting,
and Delcolron alternetor
is standard on all models.
The automatic transmission
is fully hydraulic In all gears
and now has a "park" fea
ture. The fuel lank capacity
There is no doubt that easl
r financing makes used
cars easier to. sell, ine cur-
rent strength in the used-car j
market would not be there I
if finance sources were get
ting more strict, rather than
more liberal, on what they
will accept.
New compact cars compete
directly in price with lalc-
model used units of the stand
ard size. The compacts have
had a tremendous advantage
in that new-car financing typi
cally can be obtained over
longer periods than used-car
notes. More liberal financing
of used cars may now be wip
ing out a part of this advan
tage. New-car sales, used-car
sales and the financing of
both is a huge circle of
chickens and eggs and it is
always difficult to deter
mine what comes first
what is the cause and what
is the eflect.
For example, the current
strength in the used-car mar
ket could be considered the
cause ot the easier finance
terms on used care. In a strong
market, a repossession is less
of a problem and the finance
sources can be more liberal.
Two dealers one in Ohio
and another in Canada
came up with another explan
ation of what came first. Both
dealers said .that the many
sources of financing are com
peting keenly for the avail
able business. They accept tlu
more liberal deals, making a
higher level ot sales possible.
The Canadian said lha'.
bank efforts to gel a bigger
slice of the business that for
merly went to finance compa
nies was the heart of the com-petilion.-Automotice
News,
Sept. 17.
has been increased to 20 gal
lons, compared with 16 last
year.
Pontiac says improved In
terior insulation with a fully
insulated dash shroud has re
duced interior noise. The
chassis lubrication interval
has been extended to 12,000
miles or every six months.
tachometer is available
a factory-installed option,
and radios are transistorized.
The heater has a new air out
let duct for belter air distribu
tion, and a new air condition
er puts the evaporator out of
sight under the right side of
the instrument panel.
Interiors have been re
styled, and the new instru
ment panel features round
ed knobs en all controls, in
struments clustered togeth
er for easy viewing and
glare-free instrument lens.
Making LeMans a separate
series gives Tempest seven
models this year, compared
with five in '62. Here's the
new lineup:
Standard Four-door se
dan, two-door coupe, two-door
sport coupe, convertible and
four-door wagon.
LeMans Two door sport
coupe and convertible. Both
have bucket scats.
New peinting process ,
adjusleble steering wheel
. . . transistorised ignition
optional . . . new rooflines
and front and rear styling
. . . AM-FM radio , . . Del
colron alternator . light
er V-B engine . . . improved
suspension , self-adjusting
brekei.
Ponliac sales are up 47 per
cent this year, and dealers
hope to continue that excel
lent performance with the '63
models they will place on dis
play Oct. 4.
The new models have re
claimed the popular split
grille, and the dual headlights
are positioned vertically in
stead of horizontally. Body
panels and rooflines are new,
side trim has been changed
and the tailllghts are located
In the fenders.
Other feetures of Pon
tile'! stenderd-sised line In
clude redesigned front end
and rear suspension, self ad
justing brakes, a lighter V-8
engine and new "bike-and-bake"
painting process.
In the painting method, a
coat of finish color Is applied,
then baked In permit the paint
to "set up" for finish sanding.
After sanding, the painted
area is cleaned and baked
again at a higher temperature
which causes the acrylic lac
quer to rcflow and fill in
minor imperfections.
The suspension has been re
vised by using rubber instead
of steel bushings in the front
upper control arm shaft. Pon
tiac says this eliminates the
need for lubrication and im
proves the ride.
A Delcolron alternator is
standard this year, and the
heating and air-conditioning
systems have been improved.
A now option is an adjustable
steering wheel which may be
tilled in one of seven posi
tions. Buyers also may choose
a combination AM-FM radio.
An engineering innova
tion Is a transistorised igni
tion system. It has no break
er points or condenser.
Pontiac says its edvantages
Include improved perform
ance, quicker starting and
hotter spark at the plug.
The system will be available
on all premium-fuel engine
packages.
Pontiac's basic engine is a
389-cubic-lnch unit. Horse
power, with standard trans
mission, is 215 for Catallnas
and Star Chiefs, 235 for Bon
nevilles and 303 for the Grand
Prix. Various other transmis
sion and carburetor comblnn
tlons boost horsepower to 313.
Also available is a 421-cubic-inch
engine with horse
power ratings of 353 and 370.
Pontiacs come in Hiree sizes.
The Calalina and Grand Prix
are built on a 120-Inch wheel
base and are 21 1.9 inches long.
Star Chiefs and Bonncvllles
have a 123-inch whcelbase and
are 218 9 inches from bumper
to bumper. Station vagon di
mensions are: Whcelbase, 113
inches; overall length, 2128
inches.
Ponliac offers 14 standard
sized models. The lineup, un
changed from '62, is as fol
lows: Calaline Four door
sedsn, two-door sedan, four
door hardtop, two door
hardtop, convertible, four
door two-cest wagon snd
four-door Ihrae-seat wegon.
Star Chief Four door
sedan and four-door hardtop.
Bonneville Four - door
hardtop, two -door hardtop,
convertible and four-door two
seal wagon.
Grand Prix Two-donr
hardtop (bucket seats).
USED CARS
PONTIACS DOWN
61 PONTIAC Tempest $600
Station Wagon, Slick
61 PONTIAC Convertible 900
61 PONTIAC Ha.d Top 800
4 Door
61 PONTIAC Hard Top Cpe . . 900
61 PONTIAC Station Waaon... 950
60 PONTIAC Bonneville 750
4 Door
60 PONTIAC Bonneville Cpe . 750
59 PONTIAC Convertible 650
59 PONTIAC Station Wagon . . 650
58 PONTIAC 4 Dr. Star Chief .. 400
57 PONTIAC Star Chief 4 Dr.. . 330
56 PONTIAC 4 Dr. -3 of these.. 200
55 PONTIAC 4 Dr. Star Chief.. 200
CHEVROLETS
61 CHEVROLET 2 Dr. 6 Cyl 600
60 CHEVROLET Impala 600
4 Door Hard Top
59 CHEVROLET Station Wgn. . . 500
59 CHEVROLET 4 Dr. Sedan... 450
58 CHEVROLET Sta.Wgn 390
56 CHEVROLET 14 ton 200
54 CHEVROLET Suburban 100
FORDS & MERCURY
60 COMET4Dr.Sedan....:.... 550
60 COMET Station Wagon 600
57 FORD 2 Dr. Stick,... ....... 275
57 FORD 4 Dr. Automatic...... 260
56 MERCURY 4 Dr. Hardtop.... 200
57 FORD RANCHERO 400
55 FORD 4Dr.V8.......... 150
Ovardrjva t
56 FORD 2 Dr 200
57 FORD Tilt Cab 2 Ton 700
FOREIGN IMPORTS
57 TR CONVERTIBLE '. 400
61 CARAVELLE Convertible ... 500
60 VOLVO
59 VOLVO
57 VOLVO
Dr
Dr
Dr
60 RENAULT Dauphine..
58 RENAULT Dauph'ne .
58 VAUXHALL 4 Dr
400
300
200
250
200
200
61 GORDINI 4Speed ; 400
OTHER MAKES
60 PLYMOUTH Sta.Wgn..:... 600
59 CHRYSLER 4 Dr. Windsor 450
60 VALIANT 4 Dr 450
57 BUICK 4 Dr. Special 330
Hjrd Top
56 BUICK 4 Dr. Hard Top...'. 265
Specijl
55 OLDSMOBILE 4 Dr 200
Hard Top
55 BUICK Super Hard Top 200
TRUCKS AND PICKUPS
62 GMC 2 Ton
57 FORD 2 Ton Like new....
56 CHEVROLET Pickup........
53 CHEVROLET Vi Ton 6 . . .
4 Spate-
Ton
Ton Flat Bed
55 GMC
55 GMC
With Brownit
55 GMC 9
Pass Crummie
On Approved Credit
1500
700
200
. 150
200
450
, 180