Image provided by: University of Oregon Libraries; Eugene, OR
About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Oct. 3, 1962)
S A WEDNESDAY, OCTOBER 3, 1362 MEDFOBD MAIL TRIBUNE. MEDFORD. OREGON 'W ' L u n II r1: SOUTH PACIFIC ggk SSgsgz-iii HWY "99" Jt Kfii It am lie utI THE CUSTOM BUILT 1963 GRAND PRIX, (lie most distinctive series ever produced by Pontiac, rcprescnls an idyllic combination of sports car appeal and superior performance. The styling theme of simplicity is predom inant In the sweeping grille, with vertically arranged head lamps flanked by Impressive parking -and turn signal lamps; crisply sculptured side panels and a concave rear window an industry first. These features arc accented by the clean-flowing lines of the rear styling that enhances the lower, wider, longer look. Pontiac tions with division between -j ro ' but tile lines are more grace- The '63 Pontiac will prob- ,, an(i ()wrr dowI1 The Lc. ably bs the boil-looking ot lh MHI1s models retain the good GM big car.. The grille Is not , iooking squarish lail lights. Kieatly changed - still has the j Thi, , o( the best-looking I wo horizontal sections with a 0, CM., .g3 compactI, 'i ,rlc division between that ) ' arc also big mechanical chaiiR fnrwarri. But the dual head- cs in (m, works Al) rnrc nrw lights are now placed verti-; independent rri)r Sl,pciisimi rally, one above the other. js rllmol.P( .Tempest has been Looks very impressive from i uslnR thc UBsic CorvBu. rcr the fronl. From the side the cn(, as you know - and belt line rises slightly from ,,cv ve i1Hfi .. ()f lrm,i,ie tlic fninl and from the rear, , ...ilh .., hlI.i..r i, ,,llr n( n,- ! big Four and V-8. For they Why Pioneer? . . . It Can Pay Off "Pioneering is worthwhile," according to Scmon E. Knud' sen, general manager of Chev rnlet, who should know, since he has headed both Chevrolet reaching a high point at the nuarlrr panel of the roof sec tion. There is a small fin at this point. Thru there Is a.low ridge that runs straight down the side ot the body from front to rear. Tail lights are high and narrow, and slant In ward at the top. Thc Grand Prix line Is said to be jazzed up even more, with more fancy equipment and interior appointments. This has been a real bread-and-butter cur for Pontiac. Biggest news in the mechanical department for Pontiac is that they may offer the Dunhip Bendix disc brakes as optional equipment on front wheels. This is the same basic disc brake ricsiun being used by 1 lie Studehnker Av nuti. Pontiac engineers have been experimenting extensive ly with it, and it could appear nn the '6:is Enginr and trans mission options will remain rnelly much as now. Pontiac has experimented with bored and stroked blocks near 500 ruble inches, but it is doubtful If something like this will be available off the assembly line before next Miring (in view of the recent NASCAR limit of new-fangled 42R cubic inches). sots have will have their own new de sign, similar in basic layout but much beefier Tins will al so pave thc way for hotter performance options in the engine room. One of these is said to he a 3;ttl cublc inch cast-iron V-8. based on thc big Pontiac engine. But it will have new bloc k and head cast ings that feature this new "thinwall" iron casting lech niciiie - so the engine will weigh nearly 100 pounds less. The Buick aluminum VR op tion Is to be dropped. Some i rumors sny the equipment op- tions on the ItHti cubic-iiich V-8 will give horsepower ratings over 300 - and that the 'ti:i Tempest may approiich Super' Stock performance! There will also be a new four-speed tians- i mission with closer ratios. I This is going lo he a leirilic automobile ; Motor Trend Pre-Announcenient Review Sept 62 Pontiac Shooting For 550,000 Sales Detroit Everything's peachy at Pontiac. Dealers are making money, and so is the factory. Inven tories ot '82s are slender, and an adequate supply of '63s is promised by introduction day, Oct. 4. And the division is shooting for 550,000 sales next year, which would be an all time record. General Manager E. M. Es tes and General Sales Mana ger Frank V. Bridge talked of these and other matters last week at the national press preview of Pontiac's new models. Estcs said Pontiac will sell about 525,000 cars during the 1DB2 calendar year, good for 8 per cent of the domestic market. He's looking for 8', j per cent next year, and he sees no slowdown In industry sales. This led lo soma fast fig u .'.ng by the educated guesi- ert in th audience before Estes acknowledge that 550.000 would be a good estimate of Pontiac's goal for 1963. That woul be an alltime and Pontiac in recent years nigh lor pont. . The current mark is 530,007 registrations in 1953. Estes said that Pontiac deal ers are in their best profit po sition in years and that many of them are practically out of '62 models. Bridge enlarged on that a bil. He said that introduction day will find only 14.000 car ryovers, Including demonstra tors, in thc hands of Pontiac's 3,510 dealers. This is 2.7 per cent of '62-model production, and Bridge noted that a carry over of 3 per cent or less Is considered excellent. On the oilier hand, Estcs and Bridge said that dealers will have a good assortment when they have come up with the hulk of the new engineer-! ing features on United Stales automobiles. Among recent firsts on these cars have been the flexible driveshaft. inde pendent rear suspension, aluminum rear engine, transaxle, tingle-leaf tp'ing, turbocharging and fuel in jection. Of course, several of the Chevrolet innovations were initiated by Knudsen's prede cessor, the daring Ed Cole, who now heads GM's car and truck divisions. "Sure, pioneering pays off," Knudsen said. "Everyone , wants to he associated with a l,:,iH,- AH,ittr!W. en, ,.n. ,seivalive people arc afraid of;1" "'""'is -or uiiciuiir ohv. new features, hut I II get them Bridge estimated thai the na the next tunc if the feature ij.tmnwide stock will be about successful. The fact that Chev- 28,000 units, rolet and Pontiac have done I Atieising 1963 for the In- wen lecriiuy is an inoicauon J,,,ir , . whnl. F.i.. Auto Business- By GORDON McCAFFERY I Staff Correspondent 1 Toronto Auto retailing is a "wonderful" business, or a "cruel grind," depending on who is talking here. Taking the view that it is less than wonderful is Alex Hosie, who has sold out his North-Clair Pontiac-B u i e k dealership, one of the city's largest volume outlets which moved more than 1,000 units last model year. John Roe, a Chrysler-Dodcc-Valiant dealer who is taking over Hosie's facilities on St. Clair Ave. West, said he thinks auto retailing is a fine busi ness and added: "I have a five-year-old boy. If he decides when he leaves school to come into the busi ness, that will be dandy with me." Hosie said he wouldn't wish the car business on any mem ber of his family. He closed up his Pontiac dealership after I seven years of operation and , went on the first vacation he has had since it opened. Hosie said he was "sick and tired" of the auto business and sold his property, a two-story showroom and repair and body shop, parking space and outdoor display space, to I Chrysler Corp. of Canada. ! Roe, who operated Car- way Chrysler-Dodge a block away, moved into the redec orated North-Clair facility this month. He will continue to hold hit Chrysler Corp. franchise. Hosie said he had nn plans for business after his vacation. "I never had time to develop any outside interests or take up a hobby," he said. Hosie worked the General Motors truck factory sales branch for a number of years Great or a Grind? I ing the retail end of the busi- ness. disagreed. He taid he thought Hosie break-even point of 1.000 units was high. "We'll do it (stay in business) with less than 500. 1 think we may be a little more expense-conscious." Roe left CM '.n 1 fl.'i-l to Join Parkwond Motors (Chev-rolet-Oldsmobile - Cadillac) as aassistant sales manager. He later moved to Islington Chrysler-Plymouth. Last year, he opened his own Carway Chrysler-Dodge. Roe was enthusiastic about Chrysler's outlook for the coming model y e a r - one which he expects to be most challenging and exciting. Grant G. Brown. Weston fOnt.) Pontiac dealer who bought Hosie's slock of 70 new cars, commented: "If he was tired of the huslle and bustle, he was smart lo sell out." EDITORIAL By Bob Taylor Car Care For Yomen We are pleased to be able to have a Grand Open ing along with the showing of all our '63 models of Pontiacs, GMC, Toyatta, and Renaults. There are several things I would like to explain to you, the public, that ordinarily I don't have the' chance to catch your attention and talk about. Our move south of Medford perhaps raises 1he biggesl question as to what will there be in it for you the cutsomer, and what changes it will offer to the car industry locally. In brief it will offer you the First Drive In Used Car Lot by a New Car Dealer, whereby you can actually drive in between the rows of new and used cards on display without getting out of your car. If you decide to get out and buy you will be present ed with modern offices including "Music to Deal by" which we feel puts both the cutsomer and salesman at better east with one another. We have added several new faces in our Service Department, including two new Service Managers for the Trucks and Car departments shown elsewhere on these pages. Along the service line we cannot help plug some of the new equipment you may see on display when you visit us. Of particular interest is a New machine to most people in Medford that can literally see through your motor and diagnose most mechanical problems without disassembly. If you could think of us the next time you need a luneup, and spend the time to watch this machine, you'd see we are really out of the horse and buggy days and have gone all out for Electronics and Television vision on your motor. We felt this new equipment was as necessary as the buildings so that you, ths customer, would get better service at our new place. This has added quite a few more school hours for the mechanics available to service you. Our lot will eventually be landscaped with trees and parks to take away the commercial appearance of an auto dealership, and let you know you're really at the farm so to speak. We expect to finish this next summer, but for now you will be able to see the beginnings around the showroom. Crater Green House has really been busy this past week getting ready for our opening. I can't help but remark about the article on this page about "College Salesman", since we have Los Angeles - Car mainte nance is not a topic one would expect to hear discussed at women's club mcclinss. But Georac J. Nulil. president of Staley Defines Healers' Role in Free Enterprise Service to Owner Is Called More Vital Than Profit Milwaukee-Role of Ihe au tomobile dealer in maintain ing the American free-enterprise system was defined here by K. E. Staley, General Mo tors Corp. vice president. I believe that service lo owners in its broadest tense goes even deeper than the problem of doing a profit able business," Staley told the Wisconsin Automotive Trades Assn. convention, "It goet to the very heart of the American way of life, the preservation of the economic system as we know it today. "It is up to us in business and industry big and small we as manufacturers, you as independent businessmen ,-- to build buyer confidence ! ar0UD 0f what I consider the BEST SALESMEN in io Se'uf W d and I Oregon. To be a top salesman you must work hard, "I believe that we can dn : be considerate, have product knowledge and under 'it by the simple expedient of i stand people. Our sales people have attended manv Downtown Ford Sales here, ' Proving that under the Amen-. hours of schooling on the new products and are ... . r-an cvthmi tlio i nnl iri- ra. I ' lias made Ihn subject popular among women's groups in ihc area. After gaining his aud ience's rapt attention by telling the women they can lave enough on car mainten ance every year to buy that new dress and hat, he out lines what should and should not be done in car ing for an auto. "Originally, I wrote down t lie basis for this speech for Ln u .vMcm iite supplier re- i , i .. , , . r spcclsand values the custom-! extremely active in Used Car values. To sell for us ers' interests and give the you cannot pressure a customer, and you must above customer satisfaction all the all back vour everv remark with honest action. I feel pi Mii:?a mv wife.'' Nutil said "Then it before buying St. Clair Motors ! occurred to me that many (Chevrolet) in l!)ss. He women would be interested that pioneering pays." In the past, Chrysler Corp. I hns ruhlly enjoyed a reputa jtton for engineering leader ! ship. Its executives still claim j engineering leadership, but YOUNG LOVE AND BUCK-1 "'cy have little to bac k up tins ET SEATS What effects do i claim except for (he marvel- auto bucket ous alternator (being offered taid he tees no change in the level of tales. Obtervert now (eel that 1963 will wind up with about 6.8 million regiitration. includ ing importi. Thus Estes' guess is some what lower than those of oth er General Motors executives, on old-fashioned j by every other auto maker who have talked about seven J courtship'' To find the answer, i the Kord Motor Co recently hundred col- Tempest ilie OJ icmpesi win im poMcd 5CVC,.B nave me new laigrru.vi ecu !c!f ,tuicnts. Thev found pact body shell - and the tyl-; ,hBl a nillJonlv ll( lh'r vM ing lines will Mow the big . wnm f,.m.d . I limine iii'auj. in.,, ,, the ,imc rise of thc belt line to the rear quarter panel of the roof, with a small fin at 1hi nmnl The rear deck ..Inn, rfnei n nnile a hit Also ! "going Steady the Tempest bodv borrows the! mooncn. Perhaps that t why Indented spear of Ihe 'B2 Pon-; ford's new lf):i compact Kal tiac bodv and puis II on Ihe I con convertible will he rear fenrlrr The front grille-; eninpped W illi hem h tvpe work ha Ihe usual two see-1 seats rather than bucket seats. j now), but this was introduced million for next year. bucket seats for ordinary oc casions. Preference fur bucket seats dropped sharply, how ever, among young people and honey- back in 10M1 One top Chrysler engin eer acknowledged that Chevrolet and Pontiac have been doing much of the re cent pioneering, but he taid, "Pioneering it txpeniive, particularly if the feature it a flop , . . and every pioneer occasionally fails. If Pontiac is to increase its sales while the industry total is holding steady, it means that the- additional deliveries must come from conquest sales. The division feels well equipped to battle on lliose terms Bridge said that about 1 m not sure whether the ' P" cent of the cars traded pioneering ipirit makes a com pany succ'esful. or whether the successful companies have ninie money to play annind with new features." (or Pontiacs and Tempestj this year have been conquests lie called it the highest per rentage in Ihe industry - An Itcmotiv New, Sept. 17. switched to Pontiac and changed the name to North Clair. j "I wanted lo prove I could I build a business of my own." Starling with '22 employes, he built Ihe business into one of the biggest dealerships in the city, with a staff of 12 this year His relationship with Pontiac paralleled the period during which Pontiac became the hottest seller in this mar ket, outselling Chevrolet for the last two years. Thit latt year wat the mott profitable ever (or the dealership, "Now I've done what I itarted out to do." he aid. "I'm telling out." Like most dealers. Hosie ad mitted the auto business is challenging ann exciting. But be also said it is a "cruel grind." "It's not worth what vou get out of it." he said. "You can become a millionaire and die young. What are you working for? Money." Hosie estimated that Tor onto new-car dealers make a net profit of about J-3 a sale. "You have to sell a! least 1.000 cars a yrar in this city to stay in business." Ttoe. once a city sales man ager in Toronto district for Thev arc. In the past year Nulil has delivered his speech, "Proper Car Maintenance Means More Money for You." before a score of women's groups. Nutil. who holds a masters way through the process of buying and owning the prod uct." Staley spoke after a review of the Chevrolet owner-relations program, started in 1959. He noted that "in war time thortaget and Ihe boom of the mid-'SOt, talesman thip and full consideration for the customer did not re ceive all the emphatit they deserved.' Speaking of Chevrolet's owner - relation program. 'Staley said: "The results have been such that there can be no possible question of the continued im our entire organization warrants your consideration when you need the next car or service. This year perhaps more than ever we will be in what we call the "Cross Sell" market, which means to you . . . We will sell cars from $1565 (Renualts) $2,384.00 Pontiacs, to $5,000.00 Grand Prix Pontiacs. You can see that no one dealership any longer can boast of having a car only for the Economy minded or the luxury purchaser. We can cover all car needs, which is the reason Pontiac has moved so fast in the market to 3rd place in sales. We hope to continue the" Pontiac Growth pattern in our new facilities. We hope to see you sometime during our Grand Opening, October 3, 1962, through Saturday eve- degree 'in automotive engin- Peculation and expansion of ning October 6, 1962, as we will be open.evenings. IVIIIIK IHIUI CMC ClllMlSIl, CI . ,, Michigan, was an engineer and designer at Kord Motor , Co. before taking a job as a including balancing salesman at a Los Angeles tires before 5,000 dealership. Seven years later, he be came owher of Downtown Ford. His dealership now has' an annual volume of more . than Jifl million. "It isn't that difficult for women to understand what they need to do and what they thouldn't let anyone talk them into. I find an amazing eagerneit and un derstanding in the question! I am asked after these meet ingi." he taid. Nutil basically suggests three general rules in his talk: Choose a reliable me chanic who is familiar with the make of car. adhere to fac tory recommended services and keep complete records on lubrication, oil changes, tire rotation and repairs. He also warns the women of General Motors before enter- eight common service gyps, of new miles ( 'It will have to be done again"), servicing the air cleaner ("just have your husband knock it against a wall") and replacing ball joints and tightening body bolts ( "both totally unneces sary"). He also warns against buy ing useless addit:vcs, buying spark pl'Jgs loo sion or new fuel filters until needed and buying too expensive a grade of oil. Nutil tayt i woman (or man, for that matter! can tave $428.70 by proper car maintenance every 50,000 milet. against the cott of re pairs after tomething hat broken down. "That's a hefty saving of $107 18 for the average i;.500-mile year.'' Nutil tells the women, -"and that s fnous'n to buy a Don l.oper original." Free Coffee, Cider and Donuts. Bob Taylor The Big Stories 37 Years Ago - 1925 The federal government estimated the cost per mile to operate a car at seven cents. The computation look in repairs and depreciation as well as gasoline and tires . . . A proposed merger of Austin Motor Co. with General Motors was blocked by prote is of all directors and stock holders. 25 Years Ago - 1937 Studebaker introduced its 1938 models featuring a vacuum gear-shifting device with control lever mounted on the dashboard . . . Ford Motor Co announced a pro gram for training servicemen in uced-car reconditioning 10 Years Ago - 1952 Uniform announcement dates for new models, coin ciding with an annual national auto show were advocated by the New York State Automobile Assn. . . The New Mexico Dealers Assn. requested that the factories return to announcing new models in October.
