S A
WEDNESDAY, OCTOBER 3, 1362
MEDFOBD MAIL TRIBUNE. MEDFORD. OREGON
'W ' L u n II
r1: SOUTH PACIFIC
ggk SSgsgz-iii HWY "99"
Jt Kfii It am lie utI
THE CUSTOM BUILT 1963 GRAND PRIX,
(lie most distinctive series ever produced by
Pontiac, rcprescnls an idyllic combination of
sports car appeal and superior performance.
The styling theme of simplicity is predom
inant In the sweeping grille, with vertically
arranged head lamps flanked by Impressive
parking -and turn signal lamps; crisply
sculptured side panels and a concave rear
window an industry first. These features
arc accented by the clean-flowing lines of
the rear styling that enhances the lower,
wider, longer look.
Pontiac tions with division between -j
ro ' but tile lines are more grace-
The '63 Pontiac will prob- ,, an(i ()wrr dowI1 The Lc.
ably bs the boil-looking ot lh MHI1s models retain the good
GM big car.. The grille Is not , iooking squarish lail lights.
Kieatly changed - still has the j Thi, , o( the best-looking
I wo horizontal sections with a 0, CM., .g3 compactI, 'i ,rlc
division between that ) ' arc also big mechanical chaiiR
fnrwarri. But the dual head- cs in (m, works Al) rnrc nrw
lights are now placed verti-; independent rri)r Sl,pciisimi
rally, one above the other. js rllmol.P( .Tempest has been
Looks very impressive from i uslnR thc UBsic CorvBu. rcr
the fronl. From the side the cn(, as you know - and
belt line rises slightly from ,,cv ve i1Hfi .. ()f lrm,i,ie
tlic fninl and from the rear, , ...ilh .., hlI.i..r i, ,,llr n( n,-
! big Four and V-8. For they
Why Pioneer?
. . . It Can Pay Off
"Pioneering is worthwhile,"
according to Scmon E. Knud'
sen, general manager of Chev
rnlet, who should know, since
he has headed both Chevrolet
reaching a high point at the
nuarlrr panel of the roof sec
tion. There is a small fin at
this point. Thru there Is a.low
ridge that runs straight down
the side ot the body from
front to rear. Tail lights are
high and narrow, and slant In
ward at the top. Thc Grand
Prix line Is said to be jazzed
up even more, with more
fancy equipment and interior
appointments. This has been a
real bread-and-butter cur for
Pontiac. Biggest news in the
mechanical department for
Pontiac is that they may offer
the Dunhip Bendix disc brakes
as optional equipment on
front wheels. This is the same
basic disc brake ricsiun being
used by 1 lie Studehnker Av
nuti. Pontiac engineers have
been experimenting extensive
ly with it, and it could appear
nn the '6:is Enginr and trans
mission options will remain
rnelly much as now. Pontiac
has experimented with bored
and stroked blocks near 500
ruble inches, but it is doubtful
If something like this will be
available off the assembly line
before next Miring (in view of
the recent NASCAR limit of new-fangled
42R cubic inches). sots have
will have their own new de
sign, similar in basic layout
but much beefier Tins will al
so pave thc way for hotter
performance options in the
engine room. One of these is
said to he a 3;ttl cublc inch
cast-iron V-8. based on thc big
Pontiac engine. But it will
have new bloc k and head cast
ings that feature this new
"thinwall" iron casting lech
niciiie - so the engine will
weigh nearly 100 pounds less.
The Buick aluminum VR op
tion Is to be dropped. Some
i rumors sny the equipment op-
tions on the ItHti cubic-iiich V-8
will give horsepower ratings
over 300 - and that the 'ti:i
Tempest may approiich Super'
Stock performance! There will
also be a new four-speed tians-
i mission with closer ratios.
I This is going lo he a leirilic
automobile
; Motor Trend
Pre-Announcenient
Review Sept 62
Pontiac Shooting
For 550,000 Sales
Detroit Everything's
peachy at Pontiac.
Dealers are making money,
and so is the factory. Inven
tories ot '82s are slender, and
an adequate supply of '63s is
promised by introduction day,
Oct. 4. And the division is
shooting for 550,000 sales next
year, which would be an all
time record.
General Manager E. M. Es
tes and General Sales Mana
ger Frank V. Bridge talked
of these and other matters
last week at the national press
preview of Pontiac's new models.
Estcs said Pontiac will sell
about 525,000 cars during the
1DB2 calendar year, good for
8 per cent of the domestic
market. He's looking for 8', j
per cent next year, and he
sees no slowdown In industry
sales.
This led lo soma fast fig
u .'.ng by the educated guesi-
ert in th audience before
Estes acknowledge that
550.000 would be a good
estimate of Pontiac's goal
for 1963.
That woul be an alltime
and Pontiac in recent years nigh lor pont. . The current
mark is 530,007 registrations
in 1953.
Estes said that Pontiac deal
ers are in their best profit po
sition in years and that many
of them are practically out of
'62 models.
Bridge enlarged on that a
bil. He said that introduction
day will find only 14.000 car
ryovers, Including demonstra
tors, in thc hands of Pontiac's
3,510 dealers. This is 2.7 per
cent of '62-model production,
and Bridge noted that a carry
over of 3 per cent or less Is
considered excellent.
On the oilier hand, Estcs
and Bridge said that dealers
will have a good assortment
when they have come up with
the hulk of the new engineer-!
ing features on United Stales
automobiles.
Among recent firsts on
these cars have been the
flexible driveshaft. inde
pendent rear suspension,
aluminum rear engine,
transaxle, tingle-leaf tp'ing,
turbocharging and fuel in
jection. Of course, several of the
Chevrolet innovations were
initiated by Knudsen's prede
cessor, the daring Ed Cole,
who now heads GM's car and
truck divisions.
"Sure, pioneering pays off,"
Knudsen said. "Everyone
, wants to he associated with a
l,:,iH,- AH,ittr!W. en, ,.n.
,seivalive people arc afraid of;1" "'""'is -or uiiciuiir ohv.
new features, hut I II get them Bridge estimated thai the na
the next tunc if the feature ij.tmnwide stock will be about
successful. The fact that Chev- 28,000 units,
rolet and Pontiac have done I Atieising 1963 for the In-
wen lecriiuy is an inoicauon J,,,ir , . whnl. F.i..
Auto Business-
By GORDON McCAFFERY I
Staff Correspondent 1
Toronto Auto retailing
is a "wonderful" business, or
a "cruel grind," depending on
who is talking here.
Taking the view that it is
less than wonderful is Alex
Hosie, who has sold out his
North-Clair Pontiac-B u i e k
dealership, one of the city's
largest volume outlets
which moved more than
1,000 units last model year.
John Roe, a Chrysler-Dodcc-Valiant
dealer who is taking
over Hosie's facilities on St.
Clair Ave. West, said he thinks
auto retailing is a fine busi
ness and added:
"I have a five-year-old boy.
If he decides when he leaves
school to come into the busi
ness, that will be dandy with
me."
Hosie said he wouldn't wish
the car business on any mem
ber of his family. He closed
up his Pontiac dealership after I
seven years of operation and ,
went on the first vacation he
has had since it opened.
Hosie said he was "sick and
tired" of the auto business and
sold his property, a two-story
showroom and repair and
body shop, parking space and
outdoor display space, to
I Chrysler Corp. of Canada.
! Roe, who operated Car-
way Chrysler-Dodge a block
away, moved into the redec
orated North-Clair facility
this month. He will continue
to hold hit Chrysler Corp.
franchise.
Hosie said he had nn plans
for business after his vacation.
"I never had time to develop
any outside interests or take
up a hobby," he said.
Hosie worked the General
Motors truck factory sales
branch for a number of years
Great or a Grind?
I ing the retail end of the busi-
ness. disagreed.
He taid he thought Hosie
break-even point of 1.000
units was high. "We'll do it
(stay in business) with less
than 500. 1 think we may be
a little more expense-conscious."
Roe left CM '.n 1 fl.'i-l to
Join Parkwond Motors (Chev-rolet-Oldsmobile
- Cadillac) as
aassistant sales manager. He
later moved to Islington
Chrysler-Plymouth. Last year,
he opened his own Carway
Chrysler-Dodge.
Roe was enthusiastic about
Chrysler's outlook for the
coming model y e a r - one
which he expects to be most
challenging and exciting.
Grant G. Brown. Weston
fOnt.) Pontiac dealer who
bought Hosie's slock of 70
new cars, commented: "If he
was tired of the huslle and
bustle, he was smart lo sell
out."
EDITORIAL
By Bob Taylor
Car Care
For Yomen
We are pleased to be able to have a Grand Open
ing along with the showing of all our '63 models
of Pontiacs, GMC, Toyatta, and Renaults.
There are several things I would like to explain
to you, the public, that ordinarily I don't have the'
chance to catch your attention and talk about. Our
move south of Medford perhaps raises 1he biggesl
question as to what will there be in it for you the
cutsomer, and what changes it will offer to the car
industry locally.
In brief it will offer you the First Drive In Used
Car Lot by a New Car Dealer, whereby you can
actually drive in between the rows of new and used
cards on display without getting out of your car.
If you decide to get out and buy you will be present
ed with modern offices including "Music to Deal by"
which we feel puts both the cutsomer and salesman
at better east with one another.
We have added several new faces in our Service
Department, including two new Service Managers
for the Trucks and Car departments shown elsewhere
on these pages. Along the service line we cannot
help plug some of the new equipment you may see
on display when you visit us. Of particular interest
is a New machine to most people in Medford that
can literally see through your motor and diagnose
most mechanical problems without disassembly. If you
could think of us the next time you need a luneup,
and spend the time to watch this machine, you'd
see we are really out of the horse and buggy days
and have gone all out for Electronics and Television
vision on your motor. We felt this new equipment
was as necessary as the buildings so that you, ths
customer, would get better service at our new place.
This has added quite a few more school hours for
the mechanics available to service you.
Our lot will eventually be landscaped with trees
and parks to take away the commercial appearance
of an auto dealership, and let you know you're really
at the farm so to speak. We expect to finish this next
summer, but for now you will be able to see the
beginnings around the showroom. Crater Green
House has really been busy this past week getting
ready for our opening.
I can't help but remark about the article on this
page about "College Salesman", since we have
Los Angeles - Car mainte
nance is not a topic one would
expect to hear discussed at
women's club mcclinss. But
Georac J. Nulil. president of
Staley Defines
Healers' Role in
Free Enterprise
Service to Owner
Is Called More
Vital Than Profit
Milwaukee-Role of Ihe au
tomobile dealer in maintain
ing the American free-enterprise
system was defined here
by K. E. Staley, General Mo
tors Corp. vice president.
I believe that service lo
owners in its broadest tense
goes even deeper than the
problem of doing a profit
able business," Staley told
the Wisconsin Automotive
Trades Assn. convention,
"It goet to the very heart
of the American way of
life, the preservation of the
economic system as we
know it today.
"It is up to us in business
and industry big and small
we as manufacturers, you
as independent businessmen
,-- to build buyer confidence ! ar0UD 0f what I consider the BEST SALESMEN in
io Se'uf W d and I Oregon. To be a top salesman you must work hard,
"I believe that we can dn : be considerate, have product knowledge and under
'it by the simple expedient of i stand people. Our sales people have attended manv
Downtown Ford Sales here, ' Proving that under the Amen-. hours of schooling on the new products and are
... . r-an cvthmi tlio i nnl iri- ra. I '
lias made Ihn subject popular
among women's groups in ihc
area.
After gaining his aud
ience's rapt attention by
telling the women they can
lave enough on car mainten
ance every year to buy that
new dress and hat, he out
lines what should and
should not be done in car
ing for an auto.
"Originally, I wrote down
t lie basis for this speech for
Ln u .vMcm iite supplier re- i , i .. , , . r
spcclsand values the custom-! extremely active in Used Car values. To sell for us
ers' interests and give the you cannot pressure a customer, and you must above
customer satisfaction all the all back vour everv remark with honest action. I feel
pi Mii:?a
mv wife.'' Nutil said "Then it
before buying St. Clair Motors ! occurred to me that many
(Chevrolet) in l!)ss. He women would be interested
that pioneering pays."
In the past, Chrysler Corp.
I hns ruhlly enjoyed a reputa
jtton for engineering leader
! ship. Its executives still claim
j engineering leadership, but
YOUNG LOVE AND BUCK-1 "'cy have little to bac k up tins
ET SEATS What effects do i claim except for (he marvel-
auto bucket
ous alternator (being offered
taid he tees no change in
the level of tales. Obtervert
now (eel that 1963 will
wind up with about 6.8
million regiitration. includ
ing importi.
Thus Estes' guess is some
what lower than those of oth
er General Motors executives,
on old-fashioned j
by every other auto maker who have talked about seven
J courtship'' To find the answer, i
the Kord Motor Co recently
hundred col-
Tempest
ilie OJ icmpesi win im poMcd 5CVC,.B
nave me new laigrru.vi ecu !c!f ,tuicnts. Thev found
pact body shell - and the tyl-; ,hBl a nillJonlv ll( lh'r vM
ing lines will Mow the big . wnm f,.m.d .
I limine iii'auj. in.,, ,,
the ,imc rise of thc belt line
to the rear quarter panel of
the roof, with a small fin at
1hi nmnl The rear deck
..Inn, rfnei n nnile a hit Also ! "going Steady
the Tempest bodv borrows the! mooncn. Perhaps that t why
Indented spear of Ihe 'B2 Pon-; ford's new lf):i compact Kal
tiac bodv and puis II on Ihe I con convertible will he
rear fenrlrr The front grille-; eninpped W illi hem h tvpe
work ha Ihe usual two see-1 seats rather than bucket seats.
j now), but this was introduced million for next year.
bucket seats for ordinary oc
casions. Preference fur bucket
seats dropped sharply, how
ever, among young people
and honey-
back in 10M1
One top Chrysler engin
eer acknowledged that
Chevrolet and Pontiac have
been doing much of the re
cent pioneering, but he taid,
"Pioneering it txpeniive,
particularly if the feature it
a flop , . . and every pioneer
occasionally fails.
If Pontiac is to increase its
sales while the industry total
is holding steady, it means
that the- additional deliveries
must come from conquest
sales.
The division feels well
equipped to battle on lliose
terms Bridge said that about
1 m not sure whether the ' P" cent of the cars traded
pioneering ipirit makes a com
pany succ'esful. or whether
the successful companies have
ninie money to play annind
with new features."
(or Pontiacs and Tempestj
this year have been conquests
lie called it the highest per
rentage in Ihe industry - An
Itcmotiv New, Sept. 17.
switched to Pontiac and
changed the name to North
Clair. j
"I wanted lo prove I could I
build a business of my own."
Starling with '22 employes,
he built Ihe business into one
of the biggest dealerships in
the city, with a staff of 12 this
year His relationship with
Pontiac paralleled the period
during which Pontiac became
the hottest seller in this mar
ket, outselling Chevrolet for
the last two years.
Thit latt year wat the
mott profitable ever (or the
dealership, "Now I've done
what I itarted out to do." he
aid. "I'm telling out."
Like most dealers. Hosie ad
mitted the auto business is
challenging ann exciting. But
be also said it is a "cruel
grind."
"It's not worth what vou
get out of it." he said. "You
can become a millionaire and
die young. What are you
working for? Money."
Hosie estimated that Tor
onto new-car dealers make a
net profit of about J-3 a sale.
"You have to sell a! least 1.000
cars a yrar in this city to stay
in business."
Ttoe. once a city sales man
ager in Toronto district for
Thev arc. In the past year
Nulil has delivered his speech,
"Proper Car Maintenance
Means More Money for You."
before a score of women's
groups.
Nutil. who holds a masters
way through the process of
buying and owning the prod
uct." Staley spoke after a review
of the Chevrolet owner-relations
program, started in 1959.
He noted that "in war
time thortaget and Ihe boom
of the mid-'SOt, talesman
thip and full consideration
for the customer did not re
ceive all the emphatit they
deserved.'
Speaking of Chevrolet's
owner - relation program.
'Staley said:
"The results have been such
that there can be no possible
question of the continued im
our entire organization warrants your consideration
when you need the next car or service.
This year perhaps more than ever we will be
in what we call the "Cross Sell" market, which means
to you . . . We will sell cars from $1565 (Renualts)
$2,384.00 Pontiacs, to $5,000.00 Grand Prix Pontiacs.
You can see that no one dealership any longer can
boast of having a car only for the Economy minded
or the luxury purchaser. We can cover all car needs,
which is the reason Pontiac has moved so fast in the
market to 3rd place in sales. We hope to continue
the" Pontiac Growth pattern in our new facilities.
We hope to see you sometime during our Grand
Opening, October 3, 1962, through Saturday eve-
degree 'in automotive engin- Peculation and expansion of ning October 6, 1962, as we will be open.evenings.
IVIIIIK IHIUI CMC ClllMlSIl, CI . ,,
Michigan, was an engineer
and designer at Kord Motor ,
Co. before taking a job as a including balancing
salesman at a Los Angeles tires before 5,000
dealership.
Seven years later, he be
came owher of Downtown
Ford. His dealership now has'
an annual volume of more .
than Jifl million.
"It isn't that difficult for
women to understand what
they need to do and what
they thouldn't let anyone
talk them into. I find an
amazing eagerneit and un
derstanding in the question!
I am asked after these meet
ingi." he taid.
Nutil basically suggests
three general rules in his
talk: Choose a reliable me
chanic who is familiar with
the make of car. adhere to fac
tory recommended services
and keep complete records on
lubrication, oil changes, tire
rotation and repairs.
He also warns the women of
General Motors before enter- eight common service gyps,
of new
miles ( 'It
will have to be done again"),
servicing the air cleaner ("just
have your husband knock it
against a wall") and replacing
ball joints and tightening body
bolts ( "both totally unneces
sary"). He also warns against buy
ing useless addit:vcs, buying
spark pl'Jgs loo sion or new
fuel filters until needed and
buying too expensive a grade
of oil.
Nutil tayt i woman (or
man, for that matter! can
tave $428.70 by proper car
maintenance every 50,000
milet. against the cott of re
pairs after tomething hat
broken down.
"That's a hefty saving of
$107 18 for the average
i;.500-mile year.'' Nutil tells
the women, -"and that s
fnous'n to buy a Don l.oper
original."
Free Coffee, Cider and Donuts.
Bob Taylor
The Big Stories
37 Years Ago - 1925
The federal government estimated the cost per mile to
operate a car at seven cents. The computation look in
repairs and depreciation as well as gasoline and tires . . .
A proposed merger of Austin Motor Co. with General
Motors was blocked by prote is of all directors and stock
holders. 25 Years Ago - 1937
Studebaker introduced its 1938 models featuring a
vacuum gear-shifting device with control lever mounted
on the dashboard . . . Ford Motor Co announced a pro
gram for training servicemen in uced-car reconditioning
10 Years Ago - 1952
Uniform announcement dates for new models, coin
ciding with an annual national auto show were advocated
by the New York State Automobile Assn. . . The New
Mexico Dealers Assn. requested that the factories return
to announcing new models in October.