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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Sept. 16, 1962)
SUNDAY. SEPTEMBER IS, 1962 S A . MEDFORD MAIL TBIBUNE. MEDFORD. OREGON VK. Edited by Tht Mall Tribunt Advertising Department NEWSPAPERS TAKE LION'S SHARE OF AO EXPENDITURES. Final figur.. for 19SI (hew a slight drop in total advertising axptndilurts off 0.7 irom 1960 to $11,845,000. 000. according to a study praparad for Printars' Ink by McCann-Erickson. Inc. Last yaar 30.6 of all advartising monay was invastad In nawspapars. Magaiines accounted for 7.8 TV received 13.6) radio accounted for $.9; regional farm publications, 0.3; direct trail, 15.8; business papers. 4.9: outdoor. 1.5; miscellaneous, 19.6. Based primarily on first quarter data, total ad volume in 1962 is expected to pass the 12 billion mark for the t'rst lime. Total volume is estimated at $12.3 billion, up 4.4 over 1961. Total investments by national advertisers is expected to reach S7.5 billion, up 3 over 1961; local advertising vol ume is expected to reach S4.8 billion, for a gain of 6. APPAREL SALES UP IN FIRST HALF, upstairs store, chalked up a gain of 5 in tot compared with the same 1961 period; while b ing to the Federal Reserve Board. Sales of wo for the first half of this year, indicates the first six months accounted for 44.8 of the y 43.8 of the department store women's wear Women's and children's wear departments. al dollar volume in the first six months of 1962 asement department sales were up 2, accord men's specialty stores registered a 4.3 gain U.S. Department of Commerce. Last year the ear's total volume done by specialty stores and business, reports Women s Wear Daily. X L. "THEY WENT THAT-A-WAY" plstol.tottin' shopkeeper Joe Muterie tells Wells Fargo stage coach driver Ceorge McUne on Medford streets recently when Montgomery Ward's 90th Anniversary celebration got underway. Shown above are Caroline Russell, one of Ward's lovely "Indian" girls In the drivers seat, attractive Kitty Taylor, who left Ward's store to pose as a paying passenger, and Kermon Kennedy on the stagecoach top Montgomery Ward's store took on a gala dress for the anniversary party. Leaving the store at 117 South Central, the stagecoach headed along Medford streets with Ward Manager Joe Malcrie riding shotgun. Ray Baker, mana gcr of J. C. Penney Company, and Joe Sanford, assistant manager of Sears were "kidnapped" and given complimentary rides in the Wells Fargo-Monlgomery Ward stage. Ward's unique observance of the company's 90th birthday attracted widespread atten tion throughout southern Oregon and will be featured in a future issue of the firm's maga tine. r FRED JEDDELOH. Gold Hill manufacturer and busi nessman was recently appointed to the position of associate director-advisor with Stockman's Life Insurance Company of America. A large ad in the Mail Tribune Sunday, September 9 announced the sale of common capital stock in the company to Oregon residents only. The insurance firm is a new Oregon legal reserve life insurance company based in Portland. One million shares of stock are being offered to Oregon residents.' The ad explained that this move is made to reverse a trend, to stop sending the bulk of Oregon's Insurance pre mium dollars out of the state for investment elsewhere. More about the company can be obtained by sending for a free prospectus of company plans, goals and people at Box D-2337, Medford Mail Tribune, Medford, Oregon. Jeddeloh is a partner in Jeddeloh Brothers Lumber com pany at Gold Hill and will make recommendations at board meetings on matters of policy as they pertain to the Grants Pass, Medford and Ashland areas. THE RICHFIELD OIL CORP. has come up with an original and very convincing test car to illustrate the carbu retor cleaning qualities of its premium gasoline, Boron with MP'A. So sure Is Richfield of the Boron cleaning qualities, the oil firm guarantees this improved product will keep a carbu- fntnf lilnnn n 1) i,.l, f intrl ...ill nn ...t. t- n l.,ll FRED JEDDELOH in ortcr t0 permit service station operators and motor ists to witness Improved Richlield's Boron at work, a fleet of 1!)62 six-cylinder, Chevrolet Kel-Air station wagons have been equipped with specially built dual Plexiglass carburetors. Training Representative, for a scries of demonstrations at Rogue Valley service stations. The carburetor fed with Boron is clean and clear, while the carburetor fed with an un named competitive major premium brand of gasoline containing neither Boron or MPA multipurpose additive No. 2 manufactured by the Ethyl Corp. has dirty deposits on glass. Each test unit is equipped with two gasolllne tanks, two fuel lines, two fuel pumps and two glass carburetors. These two complete fuel systems feed a common manifold to run the stock Chevrolet engine. LAfiL t --,. THE TEA THAT NAMED ITSELF. The big swing these days is to a very special tea with orange and spice. You sip and discover these ingredients have been skillfully blended for a bright new taste in tea, the recipe for which actually dates back several centuries. But only for the past ten years has it been "pre-packaged" by a well-known manufacturer. Here's the story on "Constant Comment." the tea that literally named itsell. The lady responsible for its subtle blend was a "tea-taster" at heart. She felt something was missing from tea . something which it discovered would make tea an even more popular bever age. Ruth Campbell Bigelow, right, re called that in early American days, the special treat in the teacup was a slice of orange and carefully selected spices. These were added AFTER the tea was brewed, but fortunately in those days there were servants at hand to attend to such niceties. However, Mrs. Bigelow wanted a convenience package for the modern homemaker, with the delicious orange and spice flavors already "packaged in". She went to work in her kitchen, adding a bit of orange dashes of spices brew ing tea. tasting, testing, again and again. In her search for the perfect blend, she served the ta to her family, friends even idle passers-by then asked for a name to give this un usual new tea; and as the experiments grew, so did the list of narres. However, on the great day of the unveiling, the lea which has since become famous all over the United States had to be served "nameless" to a large social gathering. But imag inel the constant comment it created actually suggested its name . . . "Constant Com ment" Tea. ka i.cs in ranch property. Both have been i Barker are the brokers and the agency is Richard McGuire, owner and operator of McGuire's Home Furnishings proudly announced the opening of his new parking lot facilities last week. The new off-street parking lot will handle over 20 cars and is located adjacent to the store on the north side. "We're delighted to offer this service for our friends and custom ers," McGuire said. McGuire's Home Furnishings is located on Bartlett Street next to the Greyhound depot. The shop handles fine furnishings and decorating services. Norm and Lois Kubli have joined the Rice & Bark er Real Estate firm according to Ann Rice and Ellen Barker, brokers. ' The agency moved to their present location at 707 So. Riverside in January of this year. Nellie Dyke joined them at this location and later Evelyn Prugh. Mrs. Prugh and her husband moved here from Coos Bay where she was active in real estate work and a past superviscr for the Northwest district of Toast mistresses. The Kubli's bring the present staff . to 7 people. Norm has grown up in the Applegate Valley and spccial- n real estate for some time. Ann Rice and Ellen a member of Multiple Listing Service. lip " '"' ' ' 11,1 i?3' The Family Council Rdllor'i note: The Pimlly Council consists of a Judgr, a phvclilalrM, three clergymen, three edltori and a women's editor, l:ach arUcle It a summary of a family disacreement presented to the Council. The Council deals with problems, major and minor, encountered bv guidance counselors and social workers. Edited by by Mrs. Alma Denny. (Copyright by General Features Corp.) Ken W. - I'd get them out of bed if they skipped their home duties. Bess W. - The help they give me isn't worth the nag ging I must do. Ken W. - When I get home late and find Bess all tucker ed out from doing chores the kids were supposed to do, I'm ready to wake them up and find out what gives. They slip up to their rooms and, before Bess has checked up on them, it's 10 o'clock and they're in dreamland. Meanwhile, the garbage hasn't been put out, the wash hasn't been taken off the line, and the supper dishes are still soaking. Bess must carry on and, of course, I pitch in too. We have four youngsters, two boys, 14 and 8, and two girls 1 1 and 9. We assigned them each a few reasonable duties as their part of the housekeeping job. When I'm around, I take no excuses for ducking work. But their moth er considers it a Big Deal whenever they come through as they're supposed to. And they know it. Bess W. - Sometimes I don't know whose character is being developed by our household chore system - mine or the children's. It takes a lot of restraint on my part not to dust where Susie's supposed to and not to wash the bowl for Joining's cat. And then, to check up on who's done what each day requires a staff of inspectors. Maybe we need a new system where they check up on each other, instead of walling for me to raise year-old, for example, might like to switch from Folding The Laundry to Sewing On Buttons. The big boy could swap Sweeping Off The Front Steps with the little guy, for Changing The Guppics' Wa ter. Then each should have one duly, or be invited to include one, which involves working alongside a parent. Nothing makes a kid feel so "tall" as to be the other member of the team making the cake, or fix ing the car, or taking down the screens. Working in that context has rich emotional "fringe benefits" all round. And finally, each should have one small assignment for which he is solely responsible, with no ifs, ands or buts. Knowing, for example, that no one else will water this patch of garden, and if he doesn't - the plants will die, provides a wonderful discip line of its own. The sad results of shirking, not Dad, will wake him up. Under some such program as this, the two purposes of work obligations may be ful filled - developing a feeling of family responsibility in the children, and producing some real, not Just "token," help for hard-working parents. Bias-Tape Pair Suit or Separates 9358 2-10 Slw "V.f' TV Genealogical Group Being Organized An organizational meeting of the Oregon Gcnalogical so ciety will be held Saturday, Sept. 22, at 2:30 p.m. at the Eugene Water and Electric Board building, 500 East Fourth st. At two recent planning meetings a group of research ers pointed out the need for NY. Print palinly NAME, ADDRESS with SIZE and STYLE NUMBER. FIRST TIME EVER! Clam orous movie star's wardrobe plus 110 exciting styles to sew in our new Fall-Winter Pat tern Catalog. Send 35c. the establishment of a genea- logical library in this part of Oregon. The group plans to provide such a center and give . assistance to anyone interest-. ed in family history and re . search. Persons may obtain details by writing the society at Box 1214, Eugene. The average newborn lob ster in its natural habitat has one chance in a million of reaching maturity. Those1 raised in a hatchery are pro tected during infancy and. their odds are lowered to one in 100. ItViitvn What a clever detail the jacket buttons to the pleated I skirt. This 3-piece outfit is designed for a little girl with , lots of places to go. Printed Pattern 9358: Chil- ! dren's Sizes 2, 4, 6, 8, 10. Size 6 jacket, skirt yards 54- inch; blouse yard 35-inch. THIRTY-FIVE CENTS in coins for this pattern add 10 cents for each pattern for j first-class mail. Send to Mari an Martin, Medford Mail Tribune, Pattern Dept., 232 West 18th St., New York 11, I RABBI REELECTED New York - ll'PII - Dr. Julius Mark, senior rabbi of Temple Emanu el in New York City, has been reelected president of the Synagogue Council of America, the national coor dinating agency for the con servative, orthodox and re form rabbinic and consrrca- rumpus when they cheat. But I ,,onal organizations that would UP GOES AUGUST FURNITURE SALES and clearance sales at department and furnitti figures in a majority of large cities, reports vcyed, most appeared to have had their best month, though upholstered goods moved best were tops for some reporting stores. In a mini from bedding; while dining room furniture fnr in New York ranged from 5 to lO'.i above the also pulled strongly In San Francisco, with re to lSrr above 19U1. Cleveland merchants rep last year. Steady interest has been noted in t titles as "mid year sales for the home" and '' gust furniture clearances in I.oj Angeles was ally are running ahead of figures fnr compar Volume from the traditional August furniture i re stores across the county topped last year s i Home I urnisliinKS Dailv. Of the stores sur- business from bedroom furniture during the for a number of merchants, Convertible sofas ' brr of instances, the stores indicated best sales ed well for only a limited numbed. Sales gains same period last year. August furniture sales taileis rriHiiting the month's figures from 1(1 ort furniture sales even to slightly ahead of he heavy advertised salrs, which have such midsummer sales." Customer response to An good. Department and furniture stores cener- alile evnls of last vear. THORNTON ON TOUR Salem - '!'P1 - Ally. Gen. Robeit Y. Thornton, Demo cratic gubernatorial nominee, is on a six day campaign swing through Eastern Oregon. DRIVER FAILURES Chicago- In about 35 prr cent of the collisions of trains and motor vrhicles. grade crossing studies show that the motor xrhlrlcs ran Inlo the sides of trains in motion. I CAPITOL SITE Washington-The US. na tinnal Capitol building is In rated on a hillside in Wash ington, DC. that na known in pioneer times as Dudding ton s pasture. turn them into squealers, and that's not good either. j I'm glad when they turn in i a lick and a promise just to show they get the general idea that they must help, li s sim pler to finish up myself than to nag. The Council; Here are a pair of stout-hearted parents, following what the book says about teaching children to share family responsibilities, but forgetting thai "(he book" hands out ideas in the abstract and that it's up to each family to work out a how-to that works! Hess is right. The W.'s need a new system. Handing out assignments and allotting duties is only a drop in the scrub bucket. It's the follow up that starts the elbow grease flowing. Perhaps confusions is basic to the children's attitude. Dad considers their house chores a no-nonsense must, while Mom is wish-washy - mostly wishy. So the first step would be lo draw up a new list of routine responsibilities, reduced to a minimum, but easily chock able (b., Bess). Then the youngsters could expect some consistency in enforcement of the house rules. Next, since all (our children tan presumably read and write, how about giving them an element of choice, so that they can "sign up'' for a type of work they prefer And. should they resret their choice or weary of il, the record-book may be re-opened each month for some rotation. The 11- CONSUMPTION RATE Washington A 1.000 horse power airplane engine will consume about 100 gallons of high test gasoline per hour when it is operated at full throttle. ' Add a sunny, sparking ac cent to a child's room with bias-binding pictures. Enjoy making these pic tures now have ready as gifts. Use bias-binding scraps. Pattern 7356: transfer of two llxl4-inch pictures. THIRTY- FIVE CENTS (coins) for this pattern add 10 cents for each pattern for lst-class mailing. Send -to Alice Brooks, care of Med ford Mail Tribune. Needle craft Dept., P. O. Box 163, Old Chelsea Station, New York 11, N Y. Print plainly NAME, ADDRESS, PAT TERN NUMBER. 1963 s Biggest Needlccraft Show stars smocked accesso ries it's our new Needle craft Catalog! Plus over 200 fresh-lo-you designs to knit, crochet, sew. weave, embroi der, quilt. Plus free pattern. Send 25c now! 24 HOURS 1025 So. Riverside 772-8529 Plenty Of j NOW OPEN! j j Sip N Snack i C (formerly Top Notch) m Next to Cratcrian Theatre 1 i BREAKFAST I I LUNCH I .1 FOUNTAIN TREATS I Stan &. Tommy Smith m NEW OWNERS C OPEN f 7:00 A.M.-5:30 P.M. The Broadway Theater League of Medford e Broadway Plays with Broadway Casts Presents for the 62-63 ' Season 'a. "MARY, MARY" ' "CARNIVAL" "THE TENTH MAN" "SHOT IN THE DARK" Season Membership Tickets On Sale in lobby of Holly Theater Sept. 17 thru 24, daily from 9 to 4 Phone 773-1902 JCF JACKSON COUNTY FEDERAL SAVINGS & LOAN ASSOCIATION Home Office: 2 East Main, Medford Ashland Office: 337 East Main, Ashland CROWN Any night can be come a special occas ionby coming here for supper. MUSIC TO DINE BY AN ElEGANT SETTING FOR YOUR DINING PLEASURE PRIME RIB $3.50 ROOM Full Courts Dinner Br mm A Chtt Rogers SPECIAL Enjoy Your Fivohtt Br9int MARK ANTONY MOTOR HOTEL ASHLAND. ORE. Phone 482-1721 SHAKEY'S mm PIZZA PARLOR TRY OUR FAMOUS PIZZA SUPREME MADE WITH 7 KINDS OF CHEESE, BAKED IN 750 OVENS FRIENDLY FAMILY ATMOSPHERE lar.je or Small Parties ALWAYS WELCOME OPEN NOON DAILY (Thursday thru Sunday) OPEN AT 4:00 P.M. (Monday thru Wednesday) ORDERS TO GO 773-7721 SCTWEEN RIVERSIDE AND CENTRAL ON EAST JACKSON 215 E. JACKSON MEDFORD Over $1 MILLION Cost! " CONSTRUCTION EQUIP. ttL"p- NEW 1958 to 1961 VOLUNTARY SALE BY ORDER OF OWNERS CONTINENTAL CONSTRUCTION CO. SALE AT THEIR YARD CORVALLIS, OREGON THURS., SEPT. 27AM (7) CAT. TRACTORS 35A ft 6A. ISA & 4A Seri (3) CAT. MOTOR PATROLS Mod 14 (N.wSfDt '60) 12.212 (2) CAT. 463 CARRYALLS (New 1958 snd 1960) CAT. 977 TRAXCAVATOR 2H yd.. (Ne Nov. 1960) (4) Euclid Motor Scrapers Mod S 18. GMC 61 10 Engines Allis Chalmers HD21 (4) Euclid End Dumps Model 80FD. Cummins tnfines I CRAWLER CRANES LORAIN 1-50K CRAWLER Diesel engine (New 1957) LINK BELT LS-90 BAT CITY V, 10, ,N. i,.;;,. HANSON Model 31 CRAWLER D'esei ie.me NORTHWEST 800 ,th Murphy ME 6 Diesel Engine. thetr TVi t imiM it ftfrM T'itsf Visuvr. B C y'4 f 2 -anti to Mtsl at Ccmll'ti SEND FOR FREE ILLUSTRATE LORAIN TRUCK CRANE 3 tale. Model 414 TRUCKS AND TRAILERS 1961 KENWORTH 3 Axle TRUCK TRACTOR 1959 FRUEHAUF 10 BED (10) MISC. VAN TRAILERS AND L0 BEDS (15) MISC. TRUCKS C46 lo '61 Models): Flat Beds, Pickups, Short Loggers, Jeeps, Scouts. HOUSE TRAILER (1952 Model) OTHER EQUIPMENT Air Compresses, Welders. Field Lubs Trucks, Wiler Trucks snd Tniiers, I R Mod 450: Air Tree Drill (New 1961): Light Plants, Cjrco lojjini Arch. Pumps, Ciirk 6.000' Forklift, Steim Ceintr, Shop Equipment, ttc ' D DESCRIPTIVE BROCHURE MILTON J. WERSHOW CO., Auctioneers ?:!u,i-.it i ui'wtt .rim.j is cs tint iHifinHH c. ai e, ri,i. rs'iimi 1. emu
