SUNDAY. SEPTEMBER IS, 1962
S A .
MEDFORD MAIL TBIBUNE. MEDFORD. OREGON
VK.
Edited by Tht Mall Tribunt Advertising Department
NEWSPAPERS TAKE LION'S SHARE OF AO EXPENDITURES. Final figur.. for 19SI
(hew a slight drop in total advertising axptndilurts off 0.7 irom 1960 to $11,845,000.
000. according to a study praparad for Printars' Ink by McCann-Erickson. Inc. Last yaar
30.6 of all advartising monay was invastad In nawspapars. Magaiines accounted for 7.8
TV received 13.6) radio accounted for $.9; regional farm publications, 0.3; direct trail,
15.8; business papers. 4.9: outdoor. 1.5; miscellaneous, 19.6. Based primarily on first
quarter data, total ad volume in 1962 is expected to pass the 12 billion mark for the t'rst
lime. Total volume is estimated at $12.3 billion, up 4.4 over 1961. Total investments by
national advertisers is expected to reach S7.5 billion, up 3 over 1961; local advertising vol
ume is expected to reach S4.8 billion, for a gain of 6.
APPAREL SALES UP IN FIRST HALF,
upstairs store, chalked up a gain of 5 in tot
compared with the same 1961 period; while b
ing to the Federal Reserve Board. Sales of wo
for the first half of this year, indicates the
first six months accounted for 44.8 of the y
43.8 of the department store women's wear
Women's and children's wear departments.
al dollar volume in the first six months of 1962
asement department sales were up 2, accord
men's specialty stores registered a 4.3 gain
U.S. Department of Commerce. Last year the
ear's total volume done by specialty stores and
business, reports Women s Wear Daily.
X
L.
"THEY WENT THAT-A-WAY" plstol.tottin' shopkeeper Joe Muterie tells Wells Fargo
stage coach driver Ceorge McUne on Medford streets recently when Montgomery Ward's 90th
Anniversary celebration got underway. Shown above are Caroline Russell, one of Ward's
lovely "Indian" girls In the drivers seat, attractive Kitty Taylor, who left Ward's store to
pose as a paying passenger, and Kermon Kennedy on the stagecoach top
Montgomery Ward's store took on a gala dress for the anniversary party. Leaving the
store at 117 South Central, the stagecoach headed along Medford streets with Ward Manager
Joe Malcrie riding shotgun. Ray Baker, mana gcr of J. C. Penney Company, and Joe Sanford,
assistant manager of Sears were "kidnapped" and given complimentary rides in the Wells
Fargo-Monlgomery Ward stage.
Ward's unique observance of the company's 90th birthday attracted widespread atten
tion throughout southern Oregon and will be featured in a future issue of the firm's maga
tine. r FRED JEDDELOH. Gold Hill manufacturer and busi
nessman was recently appointed to the position of associate
director-advisor with Stockman's Life Insurance Company of
America.
A large ad in the Mail Tribune Sunday, September 9
announced the sale of common capital stock in the company
to Oregon residents only. The insurance firm is a new Oregon
legal reserve life insurance company based in Portland. One
million shares of stock are being offered to Oregon residents.'
The ad explained that this move is made to reverse a
trend, to stop sending the bulk of Oregon's Insurance pre
mium dollars out of the state for investment elsewhere. More
about the company can be obtained by sending for a free
prospectus of company plans, goals and people at Box D-2337,
Medford Mail Tribune, Medford, Oregon.
Jeddeloh is a partner in Jeddeloh Brothers Lumber com
pany at Gold Hill and will make recommendations at board
meetings on matters of policy as they pertain to the Grants
Pass, Medford and Ashland areas.
THE RICHFIELD OIL CORP. has come up with an
original and very convincing test car to illustrate the carbu
retor cleaning qualities of its premium gasoline, Boron with
MP'A.
So sure Is Richfield of the Boron cleaning qualities, the
oil firm guarantees this improved product will keep a carbu-
fntnf lilnnn n 1) i,.l, f intrl ...ill nn ...t. t- n l.,ll
FRED JEDDELOH in ortcr t0 permit service station operators and motor
ists to witness Improved Richlield's Boron at work, a fleet of 1!)62 six-cylinder, Chevrolet
Kel-Air station wagons have been equipped with specially built dual Plexiglass carburetors.
Training Representative, for a scries of demonstrations at Rogue Valley service stations.
The carburetor fed with Boron is clean and clear, while the carburetor fed with an un
named competitive major premium brand of gasoline containing neither Boron or MPA
multipurpose additive No. 2 manufactured by the Ethyl Corp. has dirty deposits on glass.
Each test unit is equipped with two gasolllne tanks, two fuel lines, two fuel pumps and
two glass carburetors. These two complete fuel systems feed a common manifold to run the
stock Chevrolet engine.
LAfiL
t --,.
THE TEA THAT NAMED ITSELF.
The big swing these days is to a very
special tea with orange and spice. You
sip and discover these ingredients have
been skillfully blended for a bright new
taste in tea, the recipe for which actually
dates back several centuries. But only for
the past ten years has it been "pre-packaged"
by a well-known manufacturer.
Here's the story on "Constant Comment."
the tea that literally named itsell.
The lady responsible for its subtle
blend was a "tea-taster" at heart. She felt
something was missing from tea .
something which it discovered would
make tea an even more popular bever
age. Ruth Campbell Bigelow, right, re
called that in early American days, the
special treat in the teacup was a slice of
orange and carefully selected spices.
These were added AFTER the tea was
brewed, but fortunately in those days
there were servants at hand to attend to
such niceties. However, Mrs. Bigelow
wanted a convenience package for the modern homemaker, with the delicious orange and
spice flavors already "packaged in".
She went to work in her kitchen, adding a bit of orange dashes of spices brew
ing tea. tasting, testing, again and again. In her search for the perfect blend, she served the
ta to her family, friends even idle passers-by then asked for a name to give this un
usual new tea; and as the experiments grew, so did the list of narres.
However, on the great day of the unveiling, the lea which has since become famous all
over the United States had to be served "nameless" to a large social gathering. But imag
inel the constant comment it created actually suggested its name . . . "Constant Com
ment" Tea.
ka
i.cs in ranch property. Both have been i
Barker are the brokers and the agency is
Richard McGuire, owner
and operator of McGuire's
Home Furnishings proudly
announced the opening of his
new parking lot facilities last
week.
The new off-street parking
lot will handle over 20 cars
and is located adjacent to the
store on the north side. "We're
delighted to offer this service
for our friends and custom
ers," McGuire said. McGuire's
Home Furnishings is located
on Bartlett Street next to the
Greyhound depot. The shop
handles fine furnishings and
decorating services.
Norm and Lois Kubli
have joined the Rice & Bark
er Real Estate firm according
to Ann Rice and Ellen Barker,
brokers.
' The agency moved to
their present location at 707
So. Riverside in January of
this year. Nellie Dyke joined
them at this location and later
Evelyn Prugh. Mrs. Prugh
and her husband moved here
from Coos Bay where she was
active in real estate work and
a past superviscr for the
Northwest district of Toast
mistresses. The Kubli's bring the
present staff . to 7 people.
Norm has grown up in the
Applegate Valley and spccial-
n real estate for some time. Ann Rice and Ellen
a member of Multiple Listing Service.
lip
" '"' ' ' 11,1 i?3'
The Family Council
Rdllor'i note: The Pimlly Council consists of a Judgr, a
phvclilalrM, three clergymen, three edltori and a women's editor,
l:ach arUcle It a summary of a family disacreement presented to the
Council. The Council deals with problems, major and minor,
encountered bv guidance counselors and social workers. Edited by
by Mrs. Alma Denny. (Copyright by General Features Corp.)
Ken W. - I'd get them out
of bed if they skipped their
home duties.
Bess W. - The help they
give me isn't worth the nag
ging I must do.
Ken W. - When I get home
late and find Bess all tucker
ed out from doing chores the
kids were supposed to do, I'm
ready to wake them up and
find out what gives. They slip
up to their rooms and, before
Bess has checked up on them,
it's 10 o'clock and they're in
dreamland. Meanwhile, the
garbage hasn't been put out,
the wash hasn't been taken
off the line, and the supper
dishes are still soaking. Bess
must carry on and, of course,
I pitch in too.
We have four youngsters,
two boys, 14 and 8, and two
girls 1 1 and 9. We assigned
them each a few reasonable
duties as their part of the
housekeeping job. When I'm
around, I take no excuses for
ducking work. But their moth
er considers it a Big Deal
whenever they come through
as they're supposed to. And
they know it.
Bess W. - Sometimes I don't
know whose character is being
developed by our household
chore system - mine or the
children's. It takes a lot of
restraint on my part not to
dust where Susie's supposed to
and not to wash the bowl for
Joining's cat. And then, to
check up on who's done what
each day requires a staff of
inspectors. Maybe we need a
new system where they check
up on each other, instead of
walling for me to raise
year-old, for example, might
like to switch from Folding
The Laundry to Sewing On
Buttons. The big boy could
swap Sweeping Off The Front
Steps with the little guy, for
Changing The Guppics' Wa
ter. Then each should have one
duly, or be invited to include
one, which involves working
alongside a parent. Nothing
makes a kid feel so "tall" as
to be the other member of the
team making the cake, or fix
ing the car, or taking down
the screens. Working in that
context has rich emotional
"fringe benefits" all round.
And finally, each should
have one small assignment for
which he is solely responsible,
with no ifs, ands or buts.
Knowing, for example, that
no one else will water this
patch of garden, and if he
doesn't - the plants will die,
provides a wonderful discip
line of its own. The sad results
of shirking, not Dad, will
wake him up.
Under some such program
as this, the two purposes of
work obligations may be ful
filled - developing a feeling
of family responsibility in the
children, and producing some
real, not Just "token," help
for hard-working parents.
Bias-Tape Pair
Suit or Separates
9358
2-10
Slw
"V.f' TV
Genealogical Group Being Organized
An organizational meeting
of the Oregon Gcnalogical so
ciety will be held Saturday,
Sept. 22, at 2:30 p.m. at the
Eugene Water and Electric
Board building, 500 East
Fourth st.
At two recent planning
meetings a group of research
ers pointed out the need for
NY. Print palinly NAME,
ADDRESS with SIZE and
STYLE NUMBER.
FIRST TIME EVER! Clam
orous movie star's wardrobe
plus 110 exciting styles to sew
in our new Fall-Winter Pat
tern Catalog. Send 35c.
the establishment of a genea-
logical library in this part
of Oregon. The group plans to
provide such a center and give .
assistance to anyone interest-.
ed in family history and re .
search.
Persons may obtain details
by writing the society at Box
1214, Eugene.
The average newborn lob
ster in its natural habitat has
one chance in a million of
reaching maturity. Those1
raised in a hatchery are pro
tected during infancy and.
their odds are lowered to one
in 100.
ItViitvn
What a clever detail the
jacket buttons to the pleated I
skirt. This 3-piece outfit is
designed for a little girl with ,
lots of places to go.
Printed Pattern 9358: Chil- !
dren's Sizes 2, 4, 6, 8, 10. Size
6 jacket, skirt yards 54-
inch; blouse yard 35-inch.
THIRTY-FIVE CENTS in
coins for this pattern add 10
cents for each pattern for j
first-class mail. Send to Mari
an Martin, Medford Mail
Tribune, Pattern Dept., 232
West 18th St., New York 11, I
RABBI REELECTED
New York - ll'PII - Dr. Julius
Mark, senior rabbi of Temple
Emanu el in New York City,
has been reelected president
of the Synagogue Council of
America, the national coor
dinating agency for the con
servative, orthodox and re
form rabbinic and consrrca-
rumpus when they cheat. But I ,,onal organizations
that would
UP GOES AUGUST FURNITURE SALES
and clearance sales at department and furnitti
figures in a majority of large cities, reports
vcyed, most appeared to have had their best
month, though upholstered goods moved best
were tops for some reporting stores. In a mini
from bedding; while dining room furniture fnr
in New York ranged from 5 to lO'.i above the
also pulled strongly In San Francisco, with re
to lSrr above 19U1. Cleveland merchants rep
last year. Steady interest has been noted in t
titles as "mid year sales for the home" and ''
gust furniture clearances in I.oj Angeles was
ally are running ahead of figures fnr compar
Volume from the traditional August furniture i
re stores across the county topped last year s i
Home I urnisliinKS Dailv. Of the stores sur-
business from bedroom furniture during the
for a number of merchants, Convertible sofas '
brr of instances, the stores indicated best sales
ed well for only a limited numbed. Sales gains
same period last year. August furniture sales
taileis rriHiiting the month's figures from 1(1
ort furniture sales even to slightly ahead of
he heavy advertised salrs, which have such
midsummer sales." Customer response to An
good. Department and furniture stores cener-
alile evnls of last vear.
THORNTON ON TOUR
Salem - '!'P1 - Ally. Gen.
Robeit Y. Thornton, Demo
cratic gubernatorial nominee,
is on a six day campaign
swing through Eastern Oregon.
DRIVER FAILURES
Chicago- In about 35 prr
cent of the collisions of trains
and motor vrhicles. grade
crossing studies show that
the motor xrhlrlcs ran Inlo
the sides of trains in motion.
I
CAPITOL SITE
Washington-The US. na
tinnal Capitol building is In
rated on a hillside in Wash
ington, DC. that na known
in pioneer times as Dudding
ton s pasture.
turn them into
squealers, and that's not good
either. j
I'm glad when they turn in i
a lick and a promise just to
show they get the general idea
that they must help, li s sim
pler to finish up myself than
to nag.
The Council; Here are a
pair of stout-hearted parents,
following what the book says
about teaching children to
share family responsibilities,
but forgetting thai "(he book"
hands out ideas in the abstract
and that it's up to each family
to work out a how-to that
works! Hess is right. The W.'s
need a new system. Handing
out assignments and allotting
duties is only a drop in the
scrub bucket. It's the follow
up that starts the elbow
grease flowing.
Perhaps confusions is basic
to the children's attitude. Dad
considers their house chores a
no-nonsense must, while Mom
is wish-washy - mostly wishy.
So the first step would be lo
draw up a new list of routine
responsibilities, reduced to a
minimum, but easily chock
able (b., Bess). Then the
youngsters could expect some
consistency in enforcement of
the house rules.
Next, since all (our children
tan presumably read and
write, how about giving them
an element of choice, so that
they can "sign up'' for a type
of work they prefer And.
should they resret their choice
or weary of il, the record-book
may be re-opened each month
for some rotation. The 11-
CONSUMPTION RATE
Washington A 1.000 horse
power airplane engine will
consume about 100 gallons of
high test gasoline per hour
when it is operated at full
throttle. '
Add a sunny, sparking ac
cent to a child's room with
bias-binding pictures.
Enjoy making these pic
tures now have ready as
gifts. Use bias-binding scraps.
Pattern 7356: transfer of two
llxl4-inch pictures.
THIRTY- FIVE CENTS
(coins) for this pattern add
10 cents for each pattern for
lst-class mailing. Send -to
Alice Brooks, care of Med
ford Mail Tribune. Needle
craft Dept., P. O. Box 163,
Old Chelsea Station, New
York 11, N Y. Print plainly
NAME, ADDRESS, PAT
TERN NUMBER.
1963 s Biggest Needlccraft
Show stars smocked accesso
ries it's our new Needle
craft Catalog! Plus over 200
fresh-lo-you designs to knit,
crochet, sew. weave, embroi
der, quilt. Plus free pattern.
Send 25c now!
24
HOURS
1025 So. Riverside
772-8529
Plenty Of
j NOW OPEN! j
j Sip N Snack i
C (formerly Top Notch) m
Next to Cratcrian Theatre 1
i BREAKFAST I
I LUNCH I
.1
FOUNTAIN TREATS I
Stan &. Tommy Smith m
NEW OWNERS C
OPEN f
7:00 A.M.-5:30 P.M.
The Broadway Theater League
of Medford
e
Broadway
Plays
with
Broadway
Casts
Presents
for the 62-63 '
Season
'a.
"MARY, MARY"
' "CARNIVAL"
"THE TENTH MAN"
"SHOT IN THE DARK"
Season Membership Tickets On Sale in lobby of
Holly Theater Sept. 17 thru 24, daily from 9 to 4
Phone 773-1902
JCF
JACKSON COUNTY FEDERAL
SAVINGS & LOAN ASSOCIATION
Home Office: 2 East Main, Medford
Ashland Office: 337 East Main, Ashland
CROWN
Any night can be
come a special occas
ionby coming here
for supper.
MUSIC TO DINE BY
AN ElEGANT
SETTING
FOR YOUR DINING PLEASURE
PRIME RIB
$3.50
ROOM
Full Courts
Dinner
Br
mm
A Chtt Rogers
SPECIAL
Enjoy Your
Fivohtt Br9int
MARK ANTONY
MOTOR HOTEL
ASHLAND. ORE.
Phone 482-1721
SHAKEY'S
mm
PIZZA PARLOR
TRY OUR FAMOUS
PIZZA SUPREME
MADE WITH 7 KINDS
OF CHEESE, BAKED
IN 750 OVENS
FRIENDLY FAMILY
ATMOSPHERE
lar.je or Small Parties
ALWAYS WELCOME
OPEN NOON DAILY
(Thursday thru Sunday)
OPEN AT 4:00 P.M.
(Monday thru Wednesday)
ORDERS TO GO
773-7721
SCTWEEN RIVERSIDE AND
CENTRAL ON EAST JACKSON
215 E. JACKSON
MEDFORD
Over $1 MILLION Cost! "
CONSTRUCTION EQUIP.
ttL"p- NEW 1958 to 1961
VOLUNTARY SALE BY ORDER OF OWNERS
CONTINENTAL CONSTRUCTION CO.
SALE AT THEIR YARD
CORVALLIS, OREGON
THURS., SEPT. 27AM
(7) CAT. TRACTORS
35A ft 6A. ISA & 4A Seri
(3) CAT. MOTOR PATROLS
Mod 14 (N.wSfDt '60) 12.212
(2) CAT. 463 CARRYALLS
(New 1958 snd 1960)
CAT. 977 TRAXCAVATOR
2H yd.. (Ne Nov. 1960)
(4) Euclid Motor Scrapers
Mod S 18. GMC 61 10 Engines
Allis Chalmers HD21
(4) Euclid End Dumps
Model 80FD. Cummins tnfines
I
CRAWLER CRANES
LORAIN 1-50K CRAWLER
Diesel engine (New 1957)
LINK BELT LS-90
BAT CITY V, 10, ,N. i,.;;,.
HANSON Model 31 CRAWLER
D'esei ie.me
NORTHWEST 800 ,th Murphy
ME 6 Diesel Engine.
thetr TVi t imiM it ftfrM
T'itsf Visuvr. B C y'4
f 2 -anti to Mtsl at Ccmll'ti
SEND FOR FREE ILLUSTRATE
LORAIN TRUCK CRANE
3 tale. Model 414
TRUCKS AND TRAILERS
1961 KENWORTH 3 Axle TRUCK
TRACTOR
1959 FRUEHAUF 10 BED
(10) MISC. VAN TRAILERS
AND L0 BEDS
(15) MISC. TRUCKS C46 lo '61
Models): Flat Beds, Pickups,
Short Loggers, Jeeps, Scouts.
HOUSE TRAILER (1952 Model)
OTHER EQUIPMENT
Air Compresses, Welders. Field
Lubs Trucks, Wiler Trucks snd
Tniiers, I R Mod 450: Air Tree
Drill (New 1961): Light Plants,
Cjrco lojjini Arch. Pumps,
Ciirk 6.000' Forklift, Steim
Ceintr, Shop Equipment, ttc '
D DESCRIPTIVE BROCHURE
MILTON J. WERSHOW CO., Auctioneers
?:!u,i-.it i ui'wtt .rim.j is cs tint
iHifinHH c. ai e, ri,i. rs'iimi 1. emu