Medford mail tribune. (Medford, Or.) 1909-1989, August 24, 1962, Image 3

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Medford mail tribune., August 24, 1962, Image 3

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Newspaper Page Text1 ml THE SEAT BELT STORY On the drive home from my first automobile accident (luckily a minor one) a few weeks ago, I stopped at the neighborhood garage and ord ered a set of two front-seat bells installed immediately. For even before I heard the doctor who patched me up say that "belts would have saved one-third of those brought into this hospital with fatal auto injuries" 1 knew 1 wouldn't have been hurt ns much as I was had a belt been holding me firmly in the seat behind the wheel. Now, having bought my handsome red belts to match the red upholstery of my white convertible, of course and having dis covered not only how much safer I feel but also how much the belts remind me to drive carefully I have been look ing into The Seat Bell Story. It's a surprisingly big bus iness slory with many unex pected aspects. Here goes. It is big business. The est imate of the Auto Industries Highway Safety Committee is that, in 1961 alone, seat belt production totaled 4.5 million units. With manufacturers charging $3 to $5 a bell, this suggests the industry last year grossed between $13.5 and $22.5 million. And with the price to consumers ranging from $6 to $10 a belt installed, this means we might have spent up to $45 million for bells In the 12 months. We didn't spend nearly as much, though, for installations are still well below production. But installation of seat belts is rapidly gaining mo mentum and this will con tinue. An active campaign to educate us on their use Is being jointly pushed by -the auto industry, the American Medical Assn., the National Safely Council, the U.S. Public Health Serv ice and, most importantly, the General Federation of Women's Clubs via its "Wo men's Crusade tor Seat Belts." The Advertising Council is backing installations with public service advertising messages. The decision by U.S. automakers to pre-punch front seal anchorage holes in nil 1962 models has been a major spur. The American Safety Equipment Co., which makes the Hickok brand seat belt for all Dodge cars, re ports it produced 80,000 belts in December last year against only 9,000 in January of Astoria Regatta Queen Selected Astoria IUP1I Tall, slender Susan Hendrickson is reigning over the Astoria Regatta. The graduate of Astoria High School was chosen here Thursday night. Her father owns the new marine basin at Warrenton. The regatta runs through Sunday. It includes marine events, parades, and a salmon bake. Milwaukie Voters Approve Annexation Milwaukie -IUPH- Milwaukie voters decided unanimously Thursday to annex two large tracts of land to the city. The vote was 42-0. The city has 4,947 registered voters. An estimated 1,500 people live within the boundaries of the newly-annexed areas. SHIP IT LflSME to or from Oakland, San Fran ciico, Los Angeles and other California points. Call Jack Fitzgerald 773-7761 PEES : CUP THIS VALUABLE COUPON J This Coupon Entitles You to One I Regular 1.25 ; Kodacoldr Enlargement for ONLY with tich toll ol Kodicoloi htm dc.eloped and primed. IBnn coupon.! Enlncoement tun t made trom n Kodicoloi negative you choose. (Not ilidei.i Oiler tpire Auauil 2S, 1962. ; FAST FILM SERVICE I Central s Main at Central SiH Your Money's Worth 6 SYLVIA PORTER ' Copyright, Hall Syndicate, Inc. 1961. Dodge alone says its dealers are ordering bells now at a rate 25 times that of a year ago. It's conceivable that in coming years, we'll be spending $100 million an nually for belts. It's big bus iness indeed. Meanwhile, problems of consumer protection already have arisen, for there are 85 to 100 seal bell brands on the market now and by no means do all meet the Society of Automotive Engineers' min imum safety standards for strength, color fastness, etc. To avoid buying a poor qual ity, "unsafe" product, buy only belts which carry the SAE's mark. The hottest slory in seat bells right now is the con troversy over voluntary or compulsory installation, and on this very day, Friday, Aug. 24, a special Highway Safety Forum is being held in Man hattan under the sponsorship of Dodge and Amvets (the vet erans' organization) to dig in to the question. The trend to ward compulsory installation is growing. Wisconsin law al ready requires front seat belts on all 1962 cars. This year four more slates passed laws lj require the belts: Mississippi and Virginia on 1963 models; Rhode Island on 1964 models: New York on 1965 models. But the auto in dustry and many safety ex perls believe voluntary per suasion campaign will be far more effective, for a person who voluntarily installs a belt is much more likely to use it than one who gets the belt with the car. Studies show that only 5 pe cent of belts in cars automatically equip ped with them are fastened. There's no doubt that belts reduce injuries; the AMA estimates 10,000 killed on highways in 1960 would have lived if they had been wearing bells. Dr. James L. Malfetli, head of Columbia University's Saf ety Research Project, who will moderate the Dodge Amvels forum, adds that, "While the prime purpose k to prevent injuries when crashes do occur, also im portant is the fact that a fastened seat bell instills caution in the driver," And now that I have be come a dedicated belt fasten er, here's my contribution to the campaign aimed at bach elors particularly. For you know what I've found out, men? A seat belt is a subtle way you can measure one proportion of your female companion. In the past few weeks of fastening the belt next to the driver, I've learned that L's hips are two inches broader than mine, G's are an inch smaller and. wow, is B bigger below than I thought. Small Worlds Around Us By Lynn W. Watkins (Reenter i Tribune Syndicate, 13611 Day of the Hunter Is Nearly Over What was so poetically re ferred to as the "hunter's moon" by the early American Indians, comes every fall along with the haze over the lake: the rising mists along the river or the "tang of au tumn" in the air, which begins to carry just a hint of chill. The "white man, like his red brother, feels the call of the outdoors very strongly at this time of the year. . .the desire to be afield. The spirit of the chase burns brightly in the hearts and eyes of many of our people. Their pulse rate quickens at the promise of days abroad with a gun and a Green Stamps 772-9431 30 Drug I MEDFORD MAIL Painting of Wimer By LAURAINE LAWS Rogue River Shoppers in the Rogue River area are be ing given a special showing of an oil painting at Gail s store at Rogue River junction on old Highway 99. -It is a painting of the historical Wimer covered bridge, done by Elizabeth Sheffield. There are three stores own ed by members of the Gail family. Norman Gail's at Gold Hill, Robert Gail's at Rogue River and their father Charles Gail who has for many years ; nwnpH and nnerated the Wittl- : er Market at the old covered j bridge seven miles up Evans Creek. I The bridge is a tourist at traction and in the past was1 often photographed and paint ed from the south bank of ; the creek. Now willow trees! growing on the gravel bar j have cut off the view. Artists ; from Medford and Gold Hill ! gave up painting there rather than tresspass on private j property. Learning of the ! problem, both business firms on the north bank offered the use of their lawns to valley artists. Purchased by Son The painting on exhibit was done in Gail's yard, and was purchased by his son Bob, who expressed a desire for a rustic frame. In appreciation ol the courtesy extended the art group, Mrs. Sheffield made a special frame of hand split cedar shakes. Shakes of very straight grain and over two feet in length were required. At that time 'her brother, living near Humboldt bay, was making shingles for a new roof so she rushed down there to persuade him to split some long straight shakes. On arrival she learned several bundles of three foot shakes had been stored in a neigh bor's barn years ago, and be cause there were not enough to cover a whole cabin, no one wanted them. The neigh bor became interested in her project and gave her the straightest bundle of the lot. Then her sister-in-law made a special trip to bring Ihem to Rogue River. Mitering corners of split shakes is a difficult job but the Rohl brothers near Cen tral Point, who recently open ed a new shop and are making bee hives, agreed to do the mill work, but said, "You can join and glue the corners and brush on a finish, other artists do. When you join the corners you may have to twist them a little bit to get a fit. , the shakes are not quite straight." "Making the frame was as interesting as painting the canvas", said Mrs. Sheffield. "I'd chosen split cedar for tex ture and color to match the bridge. Probably Ihe bridge was originally roofed with hand split shakes. It's said to have been built in 1892. "I gol the idea from a car penter a few years back. His barn was roofed with long shakes weathered to a beau tiful grey shade. He was in terested In making unusual things and thought of a shake frame, they were long enough, wide enough and looked lo be dog. The hunting dog still whines and wags his tail in happy an ticipation. At the same time, his master's trigger finger itches when the hunter's moon shines brightly in the autumn sky. The hunting dog does not know, bul his days of wide ranging are about over. There is little available space left. Today, a hunting dog can barely "hit hig stride" before he rams his sensitive nose slap-dab into somebody's front or back porch. Trailing game through back yards and sub divisions couldn't be very ex citing, even to the most en thusiastic dog or ardent hu man hunter. I ll's rather startling lo learn i il is almost impossible now, in the majority of stales, to fire a j gun in any direction without hitting a house, a business es- j tablishmenl or a building i There is hardly a place where somebody does not I i v e. Wherever you go, whichever way you look, there is a sub division, a hot dog stand, or ; an oil station. Cities and the (owns have busted out at the scams; they ' have overrun the wild places. Swamps and ponds have been : filled in; brushy areas have been cleared. Trees have been cut down; . fence rows, where once a host of wild game found shelter, : I I j have been cleaned up. Civil- ization has exploded, and the ! pieces have flown in every di j rection. Even if the game is still ! present, cover and feed are ; gone. There are among us many wishful thinking indi ! vidua!? who maintain that the 1 hunting areas are still present, i and that game still can be ' found. Every month, however, 'these areas shrink a little ' more. The condition is unique; ! we can't bring ourselves lo ; realize how limited the wild places have become, i Whether we like it or not, the time of the hunter is near ! ly over1. Tomorrow's children will have lost what was sup '. posed lo be their rightful her iitage. The hunter's moon is I waning In Ihe autumnal sky. r. TfUEUNE. MLDFORD. OREGON airly straight. But the first ones he mitered didn't fit, so he pried off a few more shakes, straighter looking IrJ r-m he pried off a few more 1 I TSSL ' .Julias' 1 J&rrW ", : . rt-wr- vV'ei'.-.' 'fii General Electric Portable Automatic MOBILE-MAID DISHWASHER Flushaway Drain Eliminates Hand Rinsing Detergent Dispenser Vinyl Cushioned Interior No Plumbing Costs Easy-Rolling Casters Holds NEMA Place Settings for 12 SPECIAL PRICE Slereo-TV Combination Brand new shipment o beautiful stereo-TV units. Quality craftsmanship at its finest. 3K117WS-23" TV-AM and FM Radio, plus Stereo with 4-speed now only $408.88. 3K325-Slereo-AM-FM Radio and 23" black and white TV all in one; play one or all three at same time. Reg. $529.95 - Red Tag price $448.88. 3K326-AM-FM Radio-Stereo and TV. The finest in cabinet ityle-the bejt in radio-TV and ilereo. Regular $749.95; now only $546.88. MANY MORE PRICED TO OPEN FRIDAY NIGHT Till 9 P.M. i Bridge On ones, and a little thinner so I they could be twisted a bit. ed the cost of the frame,'' re Three days later he ended up ports Mrs. Sheffield, with one beautiful picture "lie wouldn't answer but BIG SAVINGS NOW! 5!3 uu DISHWASHER-Two Only 1' '. Model 202-"Brand New" ammmmmm 1 Power Shower-Reg. $199.95 NOW ' - 'A .' " i I . changer. Reg ITEMS SELL! and rfej m m w a yn Display at frame and no barn roof. I ask- COMPACT DESIGN - BUT IT'S A 10 CU. FT. G-E REFRIGERATOR Looks me dfcivmg! Advanced designing means this Dial-Detost G-E will hold more food than older models that are tar bigger! You save tloor space in your kitchen and money when you buy yet enjoy the pleasure and convenience of a feature-packed quality refrigerator! Still get a big trade-in, too! HAPCO'S LOW PRICE $198.88 If your trade K averaqe, then subtract $ 60.00 You Pay 15Q88 Only IJU Terms To Suit You Easily Arranged Happy Hapco invites you to shop now at your nearest Hapco Store for savings galore. Prices have been reduced on all items. Save more by buying now. Look for the Red Tags for the current lowest price. REFRIGERATOR Pink, TA342W Refrigerator-Freezer Combination, 11 Vi Cu. 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FRIDAY. AUGUST artists want one made, say it just can't be done.' So I've been wailing for a chance lo try it ever since." !27888 I (less Hapco Trade) Jb. Ify s48888 ;' (Less Hapco Trade) l vi Mm DTAf! 1 pAj nothing "just as good as" General Electric or as good as your dependable dealer. 24, 1962 NATION'S APPETITE Minneapolis Americans each year eat 570 million pounds of macaroni, spaghetti and vermicelli; 200 million pounds of egg noodles; about 10. 'J million pounds of plain noodles. HHiIIUl.l.l,..iiJ. j BUYS W8 (Lest Hapco Trade) (Leu Hapco Trade) NOW (Less Hapco Trade) 15888 (Less Hapco Trade) iff -H'Ti !i 11 it i VI tin W G-E 23-Inch Console TV Model M734W Long-Legged Console Cabinet Truly Fine Furniture Styling ilMVhriMMhlr at!