1
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THE SEAT BELT STORY
On the drive home from my
first automobile accident
(luckily a minor one) a few
weeks ago, I stopped at the
neighborhood garage and ord
ered a set of two front-seat
bells installed immediately.
For even before I heard
the doctor who patched me up
say that "belts would have
saved one-third of those
brought into this hospital with
fatal auto injuries" 1 knew
1 wouldn't have been hurt ns
much as I was had a belt been
holding me firmly in the seat
behind the wheel.
Now, having bought my
handsome red belts to
match the red upholstery of
my white convertible, of
course and having dis
covered not only how much
safer I feel but also how much
the belts remind me to drive
carefully I have been look
ing into The Seat Bell Story.
It's a surprisingly big bus
iness slory with many unex
pected aspects. Here goes.
It is big business. The est
imate of the Auto Industries
Highway Safety Committee is
that, in 1961 alone, seat belt
production totaled 4.5 million
units. With manufacturers
charging $3 to $5 a bell, this
suggests the industry last year
grossed between $13.5 and
$22.5 million. And with the
price to consumers ranging
from $6 to $10 a belt installed,
this means we might have
spent up to $45 million for
bells In the 12 months. We
didn't spend nearly as much,
though, for installations are
still well below production.
But installation of seat
belts is rapidly gaining mo
mentum and this will con
tinue. An active campaign
to educate us on their use
Is being jointly pushed by -the
auto industry, the
American Medical Assn.,
the National Safely Council,
the U.S. Public Health Serv
ice and, most importantly,
the General Federation of
Women's Clubs via its "Wo
men's Crusade tor Seat
Belts."
The Advertising Council is
backing installations with
public service advertising
messages. The decision by
U.S. automakers to pre-punch
front seal anchorage holes in
nil 1962 models has been a
major spur. The American
Safety Equipment Co., which
makes the Hickok brand seat
belt for all Dodge cars, re
ports it produced 80,000 belts
in December last year against
only 9,000 in January of
Astoria Regatta
Queen Selected
Astoria IUP1I Tall, slender
Susan Hendrickson is reigning
over the Astoria Regatta.
The graduate of Astoria
High School was chosen here
Thursday night. Her father
owns the new marine basin at
Warrenton.
The regatta runs through
Sunday. It includes marine
events, parades, and a salmon
bake.
Milwaukie Voters
Approve Annexation
Milwaukie -IUPH- Milwaukie
voters decided unanimously
Thursday to annex two large
tracts of land to the city.
The vote was 42-0. The city
has 4,947 registered voters.
An estimated 1,500 people
live within the boundaries of
the newly-annexed areas.
SHIP IT LflSME
to or from Oakland, San Fran
ciico, Los Angeles and other
California points.
Call
Jack
Fitzgerald
773-7761 PEES
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J This Coupon Entitles You to One
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; FAST FILM SERVICE
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Your Money's
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6 SYLVIA PORTER
' Copyright, Hall Syndicate, Inc.
1961. Dodge alone says its
dealers are ordering bells
now at a rate 25 times that
of a year ago. It's conceivable
that in coming years, we'll be
spending $100 million an
nually for belts. It's big bus
iness indeed.
Meanwhile, problems of
consumer protection already
have arisen, for there are 85
to 100 seal bell brands on the
market now and by no means
do all meet the Society of
Automotive Engineers' min
imum safety standards for
strength, color fastness, etc.
To avoid buying a poor qual
ity, "unsafe" product, buy
only belts which carry the
SAE's mark.
The hottest slory in seat
bells right now is the con
troversy over voluntary or
compulsory installation, and
on this very day, Friday, Aug.
24, a special Highway Safety
Forum is being held in Man
hattan under the sponsorship
of Dodge and Amvets (the vet
erans' organization) to dig in
to the question. The trend to
ward compulsory installation
is growing. Wisconsin law al
ready requires front seat
belts on all 1962 cars. This
year four more slates passed
laws lj require the belts:
Mississippi and Virginia on
1963 models; Rhode Island on
1964 models: New York on
1965 models. But the auto in
dustry and many safety ex
perls believe voluntary per
suasion campaign will be far
more effective, for a person
who voluntarily installs a belt
is much more likely to use it
than one who gets the belt
with the car. Studies show
that only 5 pe cent of belts
in cars automatically equip
ped with them are fastened.
There's no doubt that
belts reduce injuries; the
AMA estimates 10,000
killed on highways in 1960
would have lived if they
had been wearing bells. Dr.
James L. Malfetli, head of
Columbia University's Saf
ety Research Project, who
will moderate the Dodge
Amvels forum, adds that,
"While the prime purpose
k to prevent injuries when
crashes do occur, also im
portant is the fact that a
fastened seat bell instills
caution in the driver,"
And now that I have be
come a dedicated belt fasten
er, here's my contribution to
the campaign aimed at bach
elors particularly. For you
know what I've found out,
men? A seat belt is a subtle
way you can measure one
proportion of your female
companion. In the past few
weeks of fastening the belt
next to the driver, I've
learned that L's hips are two
inches broader than mine, G's
are an inch smaller and. wow,
is B bigger below than I
thought.
Small
Worlds
Around
Us
By
Lynn W.
Watkins
(Reenter i Tribune Syndicate, 13611
Day of the Hunter
Is Nearly Over
What was so poetically re
ferred to as the "hunter's
moon" by the early American
Indians, comes every fall
along with the haze over the
lake: the rising mists along
the river or the "tang of au
tumn" in the air, which begins
to carry just a hint of chill.
The "white man, like his red
brother, feels the call of the
outdoors very strongly at this
time of the year. . .the desire
to be afield. The spirit of the
chase burns brightly in the
hearts and eyes of many of
our people. Their pulse rate
quickens at the promise of
days abroad with a gun and a
Green Stamps 772-9431
30
Drug I
MEDFORD MAIL
Painting of Wimer
By LAURAINE LAWS
Rogue River Shoppers in
the Rogue River area are be
ing given a special showing
of an oil painting at Gail s
store at Rogue River junction
on old Highway 99. -It is a
painting of the historical
Wimer covered bridge, done
by Elizabeth Sheffield.
There are three stores own
ed by members of the Gail
family. Norman Gail's at Gold
Hill, Robert Gail's at Rogue
River and their father Charles
Gail who has for many years ;
nwnpH and nnerated the Wittl- :
er Market at the old covered j
bridge seven miles up Evans
Creek. I
The bridge is a tourist at
traction and in the past was1
often photographed and paint
ed from the south bank of ;
the creek. Now willow trees!
growing on the gravel bar j
have cut off the view. Artists ;
from Medford and Gold Hill !
gave up painting there rather
than tresspass on private j
property. Learning of the !
problem, both business firms
on the north bank offered the
use of their lawns to valley
artists.
Purchased by Son
The painting on exhibit was
done in Gail's yard, and was
purchased by his son Bob,
who expressed a desire for a
rustic frame. In appreciation
ol the courtesy extended the
art group, Mrs. Sheffield made
a special frame of hand split
cedar shakes. Shakes of very
straight grain and over two
feet in length were required.
At that time 'her brother,
living near Humboldt bay,
was making shingles for a
new roof so she rushed down
there to persuade him to split
some long straight shakes. On
arrival she learned several
bundles of three foot shakes
had been stored in a neigh
bor's barn years ago, and be
cause there were not enough
to cover a whole cabin, no
one wanted them. The neigh
bor became interested in her
project and gave her the
straightest bundle of the lot.
Then her sister-in-law made
a special trip to bring Ihem
to Rogue River.
Mitering corners of split
shakes is a difficult job but
the Rohl brothers near Cen
tral Point, who recently open
ed a new shop and are making
bee hives, agreed to do the
mill work, but said, "You can
join and glue the corners and
brush on a finish, other artists
do. When you join the corners
you may have to twist them
a little bit to get a fit. , the
shakes are not quite straight."
"Making the frame was as
interesting as painting the
canvas", said Mrs. Sheffield.
"I'd chosen split cedar for tex
ture and color to match the
bridge. Probably Ihe bridge
was originally roofed with
hand split shakes. It's said to
have been built in 1892.
"I gol the idea from a car
penter a few years back. His
barn was roofed with long
shakes weathered to a beau
tiful grey shade. He was in
terested In making unusual
things and thought of a shake
frame, they were long enough,
wide enough and looked lo be
dog.
The hunting dog still whines
and wags his tail in happy an
ticipation. At the same time,
his master's trigger finger
itches when the hunter's moon
shines brightly in the autumn
sky. The hunting dog does not
know, bul his days of wide
ranging are about over. There
is little available space left.
Today, a hunting dog can
barely "hit hig stride" before
he rams his sensitive nose
slap-dab into somebody's front
or back porch. Trailing game
through back yards and sub
divisions couldn't be very ex
citing, even to the most en
thusiastic dog or ardent hu
man hunter. I
ll's rather startling lo learn i
il is almost impossible now, in
the majority of stales, to fire a j
gun in any direction without
hitting a house, a business es- j
tablishmenl or a building i
There is hardly a place where
somebody does not I i v e.
Wherever you go, whichever
way you look, there is a sub
division, a hot dog stand, or ;
an oil station.
Cities and the (owns have
busted out at the scams; they '
have overrun the wild places.
Swamps and ponds have been :
filled in; brushy areas have
been cleared.
Trees have been cut down; .
fence rows, where once a host
of wild game found shelter, :
I
I
j have been cleaned up. Civil-
ization has exploded, and the
! pieces have flown in every di
j rection.
Even if the game is still
! present, cover and feed are
; gone. There are among us
many wishful thinking indi
! vidua!? who maintain that the
1 hunting areas are still present,
i and that game still can be
' found. Every month, however,
'these areas shrink a little
' more. The condition is unique;
! we can't bring ourselves lo
; realize how limited the wild
places have become,
i Whether we like it or not,
the time of the hunter is near
! ly over1. Tomorrow's children
will have lost what was sup
'. posed lo be their rightful her
iitage. The hunter's moon is
I waning In Ihe autumnal sky.
r.
TfUEUNE. MLDFORD. OREGON
airly straight. But the first
ones he mitered didn't fit, so
he pried off a few more
shakes, straighter looking
IrJ
r-m
he pried off a few more
1
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Bridge On
ones, and a little thinner so I
they could be twisted a bit. ed the cost of the frame,'' re
Three days later he ended up ports Mrs. Sheffield,
with one beautiful picture "lie wouldn't answer but
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