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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Aug. 8, 1962)
2 B WEDNESDAY. AUGUST 8. 19o TheyH Do It Every UEK1I3V.0L' RO-WOW ABOUT VOU AND ME KNOCK ING OFF fOH A r-cw DAVS-DOA LITTLt FISHING UP AT MV PLACE OH THE LAKE? Shopping Enterprise "These things Just don't happen overnight." Mark Goldy, Mcdford real estate developer, said Monday that shopping centers ". . . are the result of much planning." Goldy discussed the develop ment and future of the Mcd ford Shopping center at a luncheon meeting of the Med ford Chamber of Commerce Roundtable. The speaker reviewed the origin of the center, discussed present construction plans, ex plained the financing of the center and noted Its conlnbu tlon to Mcdford. Goldy ad dressed approximately 60 per sons, which is considered to be one of the best-attended Roundtable meetings. First Steps The first steps in the de velopmont of the shopping center, located at Jackson at. and Biddle rd., were taken in 1947, according to Goldy. A Seattle Investment firm con tacted the speaker at that time and asked him to acquire property for them. Several acres of land between South Riverside and South Central aves. were acquired , and cleared. This was expected to be the first home of Scars Roebuck and company with in two or three years. Scars was confronted, how ever, with rapid expansion of their other stores, which post poned construction and devel opment of new branch stores, Goldy explained. Then In 1032-53, Scars realized that the Mcdford area was growing faster than they had antici ML 7A MV PLACE Oh t- CHItl gush- I GOES UPTHERE- V THE LAKE? JWANI."-ER- I f SOMEONE TO COOK tB JJ.V I AMD DO THE DISHES ! j-Ei 4g r Booklet Explains Federal Reserve's Role in Economy New York ItlPP Money, money, money. There are few Individuals who ever think that they have enough of It. But there's an even bigger problem always with the population as a whole: When docs the coun try itself have enough, not enough, or too much money to keep the economy in a healthy state? The Federal Reserve Bank of New York has issued a new booklet explaining the role that the Federal Reserve Sys tems plays in the United States in the task entrusted to l(: Keeping the money healthy. It also explains In some detail how the Federal Reserve goes about it, in lis dealings through the com mercial banks of the nation and their credit facilities. Designed For Schools Designed specifically f o r leacherj in secondary schools. It also could be of Interest to any post-school citizen who wants a fuller understanding of the Federal Reserve System and what it means lo him and to the economy in which he lives. The system, in attaining ihe goals of high hut sustained economic growth, reasonably full employment and stable prices, helps "by adding money lo the spending stream when the economy is slug gish, and by restraining the growth of the money supply when exuberant money spend ing threatens to push no prices." But how does the Federal Reserve keep Its finsers on the economic pulse? How does It determine when to pump in and when to pump out? Reqular Meetings Held Every three weeks, the presidents of the 12 reserve banks meet with the board of governors in Washington at a meeting of the open market committee. There, it is explained, they consider "not only the best economic intelligence that re search stalls ran provide but also expert opinion from all Time FISUING.MV FEDORA.' 5 RlGDOMl WANTS A K LITTLE MANUAL LA80I3 DONE-LIKE BUILDING A Vy New DOCK1 K. X TMEOL'BOV LIKES Center Is Sizeable Developer pated. The firm then saw tli need for a store here, but felt more land would be needed to meet tne needs of the grow ing community. Economically Unfeasible Goldy was authorized to se cure options on land south of the original site, but the lo cal developer found It eco nomically unfeasible" to pur chase the land due to Increas ed costs in the downtown area. This factor eventually kept the Mcdford Shopping center outside of the "so-call ed up-lown area," Goldy re vealed. The snupplng center devel opment was spearheaded by two "anchor stores" Scars and Safeway Stores Inc. Each store had enough "drawing power" by Itself to form the nucleus of the center, The next problem, as Gol dy saw it, was finding a lo cation for the center other than in the immediate down town area. Some 30 acres be tween Mcdford and Central Point were at first optioned for the center, but it was later decided that it was too isolated. Finally, about 2R acres east of Bear creek facing Jackson st. were acquired for the center. It was considered still close enough to the down town area so it wouldn't "split up the town. ' Nationwide Negotiations Goldy emphasized that the amount of work and nation wide negotiating that was In volved in planning the cen ter. major sections of the coun try." And Ihese Items nf "eco nomic intelligence:" The governors, and Ihe 12 reserve banks, have research staffs keeping a conslnnt eye on indicators which help them see t h e balance between spending and production. To determine income, these staffs watch how many people are working, how long they work each week and what they are paid. They examine the income of farmers, small business men and corporations. The Department of Commerce gives monthly estimates nf personal income from all sources. Sales figures toll how income is translated into sales. GNP Watched Closely Every three months Ihe De partment of Commerce esti mates the value of the total national output gross na tional product - hut because these (isures are subject lo a necessary delay, the hoard has developed a monthly In dex, the industrial production index, ll is available within about two weeks alter the end of each month. In that Index are figures on the output of factories, min-s, gas and electric utilities. A id In between times, Ihe econn mists examine figures on elec tric nower production, auto mobile, steel and paperboard output. The staffs watch retail sales surl manufacturing to determine whether nuintifm lured goods is piling up on shelves, or moving. With these and other fig. ures. It hm goes to work on lis regular task of determining what to rlu about the amount of bank credit in Ihe economv. ENLISTS Kent Mathewson. son nf the Rev. and Mrs. K L. Mathewson. recently enlisted in the U.S. Navy and is in San Diego. Calif., where he is undergoing an rich! weeks training period. He left here July 31. By Jimmy Hatlo TUEV BETTER WATCU OUT-WITU BOTH OP EM GONE BUSINESS IS LIABLE TO PICK UP I Looking ask amce AT TUE GIFT-HORSE INVITATION FROM EL ROSSO .... HATLO MAT 70 . " DonS COLSOlJ. II (Af A isinFeumvoooAve., VjJ ((5i m cnn t nam & Notes It was three years ago, on Aug. 23, 1959, that Scars and Safeway opened in the new shopping center. These were able to attract other firms and later, in the fall of 1959, several other stores opened, including Payless Drugs, La Pointe's Ladies store, Gallen kamp's Shoe store and Co lumbian Optical company. This completed the center un til one and a half years later. One year ago, on July 31, 1961, J. J, Newberry compa ny opened their second store in Mcdford at the shop ping center. As Goldy looks back, it was "one of the most pleasant experiences" to work with tile Newberry people. There was less difficulty in negotiating with them than other firms, although he en joyed fine cooperation with each of the businesses, he noted. Naw Group of Buildings The local developer report ed that a new group of build ings is now being built eas.l of the Sears store. The area is approximately 150 by 215 feci, and will include about 32,000 square feet of floor space for six new firms. Gol dy said two stores were to open "in Ihe next few days" - Drew's Manstore and Boys' Wear of Klamath Falls and Weisficld's Inc. of Mcdford. Two other stores are ex pected to be opened this fall t the MSC Leed s Shoe store, a nationwide firm sell ing Edison shoes, and Lcr ner's Ladles Ready-To-Wcar shop, a large chain of stores. Work Is expected to start on these buildings shortly. Second Building Leases have not been signed for Ihe remainder of the space, the speaker announced. In addition, to the rear of Scars a long, narrow build ing is now being construct ed. Possible occupants of the area will be an appliance and marine store, as well as a laundry and dry cleaning es lablishmcnt. There are no "definite plans" for the re- I maiuing land cast and west of Newberry's, despite rumors that Meier and Frank of Port land might have a store here, I Goldy emphasized. ' The Mcdford Shopping Cen- ! ter, according to the devel oper, encompasses a total of I 28. OK acres. There are about 250,000 square feet of ground area, not counting the new j buildings being built now. ' About $50.0011 Is paid in an nual taxes, he noted. Goldy pointed out that there are I about 300 persons employed in the center, many of whom were hired from the local labor .supply. The payroll re portedly is about $!' mil i I lion annually. Goldy termed the MSC a j "sleablc enterprise.'1 I The speaker said the ccn- ; ter attracts many people from out of town, including a con- ; sidcrahle number from north- i ern California, the Oregon coast, and cities north and east of Mcdford. He happily said there were no "unsuc cessful tenants'' in the area, 'fortunately." Molt Activt He said that Saleway and . Payless stores were the "most active" of those in the shopping center In discussing financing of the MSC Goldy explained that the Equitable Lite Insur a n c e company contributed greatly. The firm reportedly has financed several shopping ; centers, especially in the ; Tortland area. Nevertheless, the developer continued, much of the financing hinscd on "key stoics with high cred. it ratings nun whose names mean something " Goldy referred to a SI.75B. 000 mortgage for the center ! that is extended over 21-22 years. "There aie no quick I profits" in a shopping center, according to the speaker ' A shopping center doesn't ! spell success." Radiation Report Given At London Research Meeting Portland - Speaking at the second International Congress of Radiation Research in Lon don this week, Dr. Makoto Sato of the University of Ore gon medical school reported on studies of the effects of ra diation on nerve cells of the central nervous system. The research was directed by Dr. George Austin, head of the division of neurosurgery and conducted by Dr. Sato, re search associate in the divi sion and Dr. Walter R. Stahl of the school's radiology de partment. Although there have been earlier studies done on effects of radiation on the central nervous system, the Univer sity of Oregon medical school investigators' study is one of few to have been done at the synaptic level the synapae being the junction point on the nervous system where nerve impulses pass from one cell to another. Radiation Subjection In this study, single nerve cells in the spinal cord of a laboratory animal were sub jected to varying doses of ra diation for periods of one min ute. Immediately following the administration of the ra diation the excitability of the cell was measured and record ed. It was found that even a small dose of radiation (200 roentgens) Increased the ex citability of the nerve cell considerably. This was true also of doses up to 40,000 roentgens. Doses larger than this caused the cell lo become depressed. In this particular study only the immediate ef fects of radiation were con sidered. Basic research in effects of radiation, such as this study, is being conducted under sup port of the U.S. Atomic En ergy commission in an effort to gain a better understand ing of how radiation affects the body functions of mam mals. Following the London con gress, Dr. Sato will attend the International Physiologi cal meeting in Leiden, The Netherlands, and will visit physiological laboratories and medical centers in that coun try as well as France, Eng land, Germany, Italy and Sweden. 10 Per Cent Excise Tax Ordered for Nevada Keno Games Rcno-lUPIl-lt has come up double zero for Nevada's gam bling industry which has been told that it must pay 10 per cent excise tax on all money bet on keno games. Keno reportedly accounts for $25 million profit annual ly, or about 9 per cent of the industry's total gross. The bombshell was dropped when the Internal Revenue Service said that keno as play ed in Nevada actually Is a numbers game and therefore qualifies under the wagering tax law of 1051. On Gross Rectipli j The lax would be levied on i gross rccipls and in addition, anc1 Rl,p Walter S. Baring, operators would have to pay a !nder attack for allegedly be S50 head lax on keno writers jn(! asict,p al tne switch when and runners. District IRS Di- lne cw lns edict was an rcctor Dalmon Davis says it pounced, have interrupted would yield about Sfi million lncjr campaigning in order to annually, mee with Internal Revenue Davis said Ihe Nevada service officials, brand of keno differs widely j Bible says he will seek fed from church or charity bingo irrai legislation exempting which qualify for excise tax samcs from the wager- exemption. ; , tax j (,P irs docs not Nevada keno. he said, is modifv it, position, essentially a lottery or num- j bers game since the player i buys a ticket on a specific number (or numbers) and docs not have to be present while Ihe game is being played. He ! can pick up weeks later. his winnings ! GET A S HANDY HUNDRED $ on signature only Lejnl lo $ i soo Homi Owntd I Optrlltd "MONEY FROM CRATER FINANCE is like MONEY FROM HOME" CRATER FINANCE 1 35 PINE "iL 664-1273 K V2 '5 J:t DELIVERS GIFT Lovely Debbie Bryant, "Miss Teen of 1962," acts as emissary for Paul Mitchum, mayor of Kansas City, Kan., as she delivers a Kansas City sirloin steak as greeting to Los Angeles Mayor Samuel Yorty. Debbie, a 16-year-old high school senior from Overland Park, Kan., is in Los Angeles to receive the contest award. (UPI) Steel - Nerved Man on Tobacco Wagon Finds Self Drawn Into Heroic Camaraderie By DICK WEST Washington -rtlPIl- A man who is lion-h carted, stcel ncrved and 1 r o n-w i 1 1 e d enough to quit smoking finds himself drawn into heroic camar adie with oth er lion-hearted - steel nerved, iron willed men who h a, v e given up to west bacco. We rejoice with each oilier in our triumphs and encourage one another in our tribulations. But mostly we talk about how lion-hearted, steel-nerved and iron-willed we are. Those of us who are en dowed with these attributes naturally feel superior to our spineless, craven brothers who remain slaves to nico tine. But at the same time we piiy them. Effective dale of the ruling has not been announced. The gambling industry has answered the ruling in sur prise and anger. One proprie tor said that "unless the rul ing is reversed, it means the end of keno in Nevada." Could Modify Odds But Davis said that if keno prfjts rcauy become crippled by Ihe tax, operators can cither raise the price of keno or modify the odds to restore some of the profit. In four days, the issue has become the key one in the Nevada political races. Incumbent Sen. Alan Bible The original pledge of al legiance to Ihe flag was writ ten by Francis Bellamy and used at the dedication of Ihe C h i c a g o World's Fair I Grounds, Oct. 12. 1892 mm 1 Pi MEDFORD MAIL TRIBUNE. MEDFORD, OREGON t I We would like to help them, if only they would listen to us. They, however, look the other way when they see us coming, or leave the room, or make little transparent excuses to avoid our company. In the six weeks that I have been courageously ab staining from cigars, cig arettes and pipes, I esti mate that I have given 47 unsolicited lectures on this subject to my friends and colleagues. The only friend andor col league with whom I now have any sort of rapport is one who began courageously abstaining about the same lime that I did. The others jusi don't seem lo care. Electrician Killed On Bonneville Job Portland - IUPII - Wayne M. Eshclman, 34, Warren dale, Ore., was electrocuted Tues day afternoon when he came in contact with a transformer terminal at the Army Corps of Engineers Bonneville hous ing project. Eshclman had been employ ed by the Corps as an elec trician for two years. Walter Mackie. project en gineer at Bonneville dam, said Eshclman was working on re location of service power lines the housing project area He was alone at the time nf the accident, Mackie said. He is survived by his widow and four children. rs Hj. jiumum Here's Why: I 2 3 4 5 TTw Guaranteed Warranty, unlike most men handle warranties, not only guarantees ou W'r. discount on all parts, but alo guarantees ou Hft discount on ALL LA ROU for nnn-tollision repairs . . . and is god for O.Nfc fULL YEAR without an mileage limitation. The (uarantectt Warranty is not limited to the dealer where sou hus- your used tar. Your GW ( erhntrate will he honored hv more than S.OOO framhised new tar dealers throughout the l".S. and Canada. The Guaranteed Wjrrantv, unlike other warranties, includes mot maintenance item mh as (ires, muf flers, batteries, brake adjustments and linings, lights spark plug, tune ups, wheel balanung, front-end alignment, etc. ITie Guaranteed Warranty is your assurance of qual itv ser ice hv factory-trained mechanics s uh factors' parts, because only franchised new car dealer can qualify as members of the GW Plan. The Guaranteed Wjrrantv azures sou of a TKl'K thjeount be a u -.e sou do not show ihe official GW Certificate L MIL A1UR the repair work is done. Buy A GW Uied Car From Your New Cor Dealer Who Duployi This Emblem And Ask For The FREE CW Rich Appointed To University Position Eugene-A. McKay Rich of Idaho has been appointed re search associate in charge of the Portland branch office of the bureau of municipal re search and service. Univer sity of Oregon. His appointment was an nounced by Herman Kehrli, bureau director. The Portland office specializes in studies re lated to metropolitan area problems and administrative problems of the city of Port land. Rich has been attending the University of Idaho for the past two years working to ward a doctorate in political science. He received his bach elor of science and master of science degrees from Utah State university and was a high school teacher in Utah and Idaho. While in Idaho, Rich was active in professional and gov ernmental affairs. He served one term in the House of Rep resentatives in the Idaho leg islature, was a member of the city council of Montpelier, Idaho, and was active in the Idaho Education association. He served in the U.S. Armv Air force in 1944-45, and spent one year In Italy. The strangest upshot of the entire experience, however, has been a letter I received from a reader who claimed lo have been off the weed for something over seven weeks. It was, of all things, writ ten by a girl. I had lo laugh it was so ridiculous. Whoever heard of a lion-hearted, steel-nerved, iron-willed girl? This girl was idling me now quuiing smoKing naa played hob with her social life. She now only makes dates to go. to the movies, which sort of limits her ap peal. .The reason is that smok ing is forbidden in the the ater. She couldn't smoke there before she quit smok ing; therefore, it's the only place she doesn't miss it now that she has. This girl also passed along a tip she said I might have overlooked. "I have found it helps if I leave off certain foods and beverages that had previous ly induced a desire lo smoke," she wrote. "I have stopped drinking coffee, tea, milk, water, cokes and cocktails. I have stopped eating meal, bread, vegeta bles, poultry, fish, eggs, salad and desserts. I'm living on lemonade and yogurt." This girl certainly sounds like an authentic ex-smoker, all right, but 1 simply can't believe a member of the weaker sex could endure the travails I have conquered these past six weeks I'll bet anything she still sneaks a few puffs on ihe sly. Certificate J - s.w'-: :-- M MONTGOMERY WARD 1 Riverside fj Lii 4-SQUARI QUARANTII I ft "V)'''t ) - ,v..',;.-Ja I r Sc-; "iV. t -, I RIVERSIDE I SAFETY NYLON : Proven "Best by Test" GUARANTEED 21 MONTHS Exhaustive tests by independent firms proved the Safety Nylon first in its class for tread wear and performance of 5 mojor tire brands. 4-ply Nylon cord, deep traction-tread. Tube-type JSize Jblockwallj Q.40-15; 12.88 6.40-15 I 14.88 6-7CM5 ; 1 3.88 ";6.70O5, ASO-U "15788 , J 5.88 7.10-1 j, 8T0Q7l4:T7788 7.60--1 5 j 1 8 . 8 8 J 7,60-15 2078 8 " 8.00-151 21788 i 8.00T5 23788 'Alt pocti pliii ixciii 3 mart fer NO MONEY DOWNI GUARAKITFF M Hfyict giraronl.a let Iht ipe 'td Km,, p.wol.d on ft, viJ. Admit,!! !,, , pritf lfor. trorf.. h ,.hi. 2-YR. 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