2 B
WEDNESDAY. AUGUST 8. 19o
TheyH Do It Every
UEK1I3V.0L'
RO-WOW ABOUT
VOU AND ME KNOCK
ING OFF fOH A r-cw
DAVS-DOA LITTLt
FISHING UP AT
MV PLACE OH
THE LAKE?
Shopping
Enterprise
"These things Just don't
happen overnight."
Mark Goldy, Mcdford real
estate developer, said Monday
that shopping centers ". . . are
the result of much planning."
Goldy discussed the develop
ment and future of the Mcd
ford Shopping center at a
luncheon meeting of the Med
ford Chamber of Commerce
Roundtable.
The speaker reviewed the
origin of the center, discussed
present construction plans, ex
plained the financing of the
center and noted Its conlnbu
tlon to Mcdford. Goldy ad
dressed approximately 60 per
sons, which is considered to
be one of the best-attended
Roundtable meetings.
First Steps
The first steps in the de
velopmont of the shopping
center, located at Jackson at.
and Biddle rd., were taken in
1947, according to Goldy. A
Seattle Investment firm con
tacted the speaker at that time
and asked him to acquire
property for them. Several
acres of land between South
Riverside and South Central
aves. were acquired , and
cleared. This was expected to
be the first home of Scars
Roebuck and company with
in two or three years.
Scars was confronted, how
ever, with rapid expansion of
their other stores, which post
poned construction and devel
opment of new branch stores,
Goldy explained. Then In
1032-53, Scars realized that
the Mcdford area was growing
faster than they had antici
ML
7A
MV PLACE Oh t- CHItl gush- I GOES UPTHERE-
V THE LAKE? JWANI."-ER- I f SOMEONE TO COOK tB
JJ.V I AMD DO THE DISHES ! j-Ei 4g
r
Booklet Explains
Federal Reserve's
Role in Economy
New York ItlPP Money,
money, money.
There are few Individuals
who ever think that they have
enough of It. But there's an
even bigger problem always
with the population as a
whole: When docs the coun
try itself have enough, not
enough, or too much money
to keep the economy in a
healthy state?
The Federal Reserve Bank
of New York has issued a new
booklet explaining the role
that the Federal Reserve Sys
tems plays in the United
States in the task entrusted
to l(: Keeping the money
healthy. It also explains In
some detail how the Federal
Reserve goes about it, in lis
dealings through the com
mercial banks of the nation
and their credit facilities.
Designed For Schools
Designed specifically f o r
leacherj in secondary schools.
It also could be of Interest to
any post-school citizen who
wants a fuller understanding
of the Federal Reserve System
and what it means lo him and
to the economy in which he
lives.
The system, in attaining ihe
goals of high hut sustained
economic growth, reasonably
full employment and stable
prices, helps "by adding
money lo the spending stream
when the economy is slug
gish, and by restraining the
growth of the money supply
when exuberant money spend
ing threatens to push no
prices."
But how does the Federal
Reserve keep Its finsers on
the economic pulse? How
does It determine when to
pump in and when to pump
out?
Reqular Meetings Held
Every three weeks, the
presidents of the 12 reserve
banks meet with the board of
governors in Washington at a
meeting of the open market
committee.
There, it is explained, they
consider "not only the best
economic intelligence that re
search stalls ran provide but
also expert opinion from all
Time
FISUING.MV FEDORA.'
5 RlGDOMl WANTS A
K LITTLE MANUAL LA80I3
DONE-LIKE BUILDING A
Vy New DOCK1
K. X TMEOL'BOV LIKES
Center Is Sizeable
Developer
pated. The firm then saw tli
need for a store here, but felt
more land would be needed
to meet tne needs of the grow
ing community.
Economically Unfeasible
Goldy was authorized to se
cure options on land south of
the original site, but the lo
cal developer found It eco
nomically unfeasible" to pur
chase the land due to Increas
ed costs in the downtown
area. This factor eventually
kept the Mcdford Shopping
center outside of the "so-call
ed up-lown area," Goldy re
vealed.
The snupplng center devel
opment was spearheaded by
two "anchor stores" Scars
and Safeway Stores Inc. Each
store had enough "drawing
power" by Itself to form the
nucleus of the center,
The next problem, as Gol
dy saw it, was finding a lo
cation for the center other
than in the immediate down
town area. Some 30 acres be
tween Mcdford and Central
Point were at first optioned
for the center, but it was
later decided that it was too
isolated.
Finally, about 2R acres east
of Bear creek facing Jackson
st. were acquired for the
center. It was considered still
close enough to the down
town area so it wouldn't "split
up the town. '
Nationwide Negotiations
Goldy emphasized that the
amount of work and nation
wide negotiating that was In
volved in planning the cen
ter.
major sections of the coun
try."
And Ihese Items nf "eco
nomic intelligence:"
The governors, and Ihe 12
reserve banks, have research
staffs keeping a conslnnt eye
on indicators which help them
see t h e balance between
spending and production. To
determine income, these staffs
watch how many people are
working, how long they work
each week and what they are
paid.
They examine the income
of farmers, small business
men and corporations. The
Department of Commerce
gives monthly estimates nf
personal income from all
sources. Sales figures toll
how income is translated into
sales.
GNP Watched Closely
Every three months Ihe De
partment of Commerce esti
mates the value of the total
national output gross na
tional product - hut because
these (isures are subject lo a
necessary delay, the hoard
has developed a monthly In
dex, the industrial production
index, ll is available within
about two weeks alter the
end of each month.
In that Index are figures on
the output of factories, min-s,
gas and electric utilities. A id
In between times, Ihe econn
mists examine figures on elec
tric nower production, auto
mobile, steel and paperboard
output.
The staffs watch retail
sales surl manufacturing to
determine whether nuintifm
lured goods is piling up on
shelves, or moving.
With these and other fig.
ures. It hm goes to work on
lis regular task of determining
what to rlu about the amount
of bank credit in Ihe economv.
ENLISTS
Kent Mathewson. son nf
the Rev. and Mrs. K L.
Mathewson. recently enlisted
in the U.S. Navy and is in
San Diego. Calif., where he is
undergoing an rich! weeks
training period. He left here
July 31.
By Jimmy Hatlo
TUEV BETTER
WATCU OUT-WITU
BOTH OP EM GONE
BUSINESS IS LIABLE
TO PICK UP
I
Looking ask amce
AT TUE GIFT-HORSE
INVITATION FROM EL
ROSSO ....
HATLO MAT 70 . "
DonS COLSOlJ. II (Af A
isinFeumvoooAve., VjJ ((5i
m cnn t nam &
Notes
It was three years ago, on
Aug. 23, 1959, that Scars and
Safeway opened in the new
shopping center. These were
able to attract other firms
and later, in the fall of 1959,
several other stores opened,
including Payless Drugs, La
Pointe's Ladies store, Gallen
kamp's Shoe store and Co
lumbian Optical company.
This completed the center un
til one and a half years later.
One year ago, on July 31,
1961, J. J, Newberry compa
ny opened their second store
in Mcdford at the shop
ping center. As Goldy looks
back, it was "one of the most
pleasant experiences" to work
with tile Newberry people.
There was less difficulty in
negotiating with them than
other firms, although he en
joyed fine cooperation with
each of the businesses, he
noted.
Naw Group of Buildings
The local developer report
ed that a new group of build
ings is now being built eas.l
of the Sears store. The area
is approximately 150 by 215
feci, and will include about
32,000 square feet of floor
space for six new firms. Gol
dy said two stores were to
open "in Ihe next few days"
- Drew's Manstore and Boys'
Wear of Klamath Falls and
Weisficld's Inc. of Mcdford.
Two other stores are ex
pected to be opened this fall
t the MSC Leed s Shoe
store, a nationwide firm sell
ing Edison shoes, and Lcr
ner's Ladles Ready-To-Wcar
shop, a large chain of stores.
Work Is expected to start on
these buildings shortly.
Second Building
Leases have not been signed
for Ihe remainder of the
space, the speaker announced.
In addition, to the rear of
Scars a long, narrow build
ing is now being construct
ed. Possible occupants of the
area will be an appliance and
marine store, as well as a
laundry and dry cleaning es
lablishmcnt. There are no
"definite plans" for the re-
I maiuing land cast and west
of Newberry's, despite rumors
that Meier and Frank of Port
land might have a store here,
I Goldy emphasized.
' The Mcdford Shopping Cen-
! ter, according to the devel
oper, encompasses a total of
I 28. OK acres. There are about
250,000 square feet of ground
area, not counting the new
j buildings being built now.
' About $50.0011 Is paid in an
nual taxes, he noted. Goldy
pointed out that there are
I about 300 persons employed
in the center, many of whom
were hired from the local
labor .supply. The payroll re
portedly is about $!' mil
i I
lion annually.
Goldy termed the MSC a
j "sleablc enterprise.'1
I The speaker said the ccn-
; ter attracts many people from
out of town, including a con-
; sidcrahle number from north-
i ern California, the Oregon
coast, and cities north and
east of Mcdford. He happily
said there were no "unsuc
cessful tenants'' in the area,
'fortunately."
Molt Activt
He said that Saleway and
. Payless stores were the
"most active" of those in the
shopping center
In discussing financing of
the MSC Goldy explained
that the Equitable Lite Insur
a n c e company contributed
greatly. The firm reportedly
has financed several shopping
; centers, especially in the
; Tortland area. Nevertheless,
the developer continued,
much of the financing hinscd
on "key stoics with high cred.
it ratings nun whose names
mean something "
Goldy referred to a SI.75B.
000 mortgage for the center
! that is extended over 21-22
years. "There aie no quick
I profits" in a shopping center,
according to the speaker
' A shopping center doesn't
! spell success."
Radiation Report
Given At London
Research Meeting
Portland - Speaking at the
second International Congress
of Radiation Research in Lon
don this week, Dr. Makoto
Sato of the University of Ore
gon medical school reported
on studies of the effects of ra
diation on nerve cells of the
central nervous system.
The research was directed
by Dr. George Austin, head of
the division of neurosurgery
and conducted by Dr. Sato, re
search associate in the divi
sion and Dr. Walter R. Stahl
of the school's radiology de
partment. Although there have been
earlier studies done on effects
of radiation on the central
nervous system, the Univer
sity of Oregon medical school
investigators' study is one of
few to have been done at the
synaptic level the synapae
being the junction point on
the nervous system where
nerve impulses pass from one
cell to another.
Radiation Subjection
In this study, single nerve
cells in the spinal cord of a
laboratory animal were sub
jected to varying doses of ra
diation for periods of one min
ute. Immediately following
the administration of the ra
diation the excitability of the
cell was measured and record
ed. It was found that even a
small dose of radiation (200
roentgens) Increased the ex
citability of the nerve cell
considerably. This was true
also of doses up to 40,000
roentgens. Doses larger than
this caused the cell lo become
depressed. In this particular
study only the immediate ef
fects of radiation were con
sidered.
Basic research in effects of
radiation, such as this study,
is being conducted under sup
port of the U.S. Atomic En
ergy commission in an effort
to gain a better understand
ing of how radiation affects
the body functions of mam
mals. Following the London con
gress, Dr. Sato will attend
the International Physiologi
cal meeting in Leiden, The
Netherlands, and will visit
physiological laboratories and
medical centers in that coun
try as well as France, Eng
land, Germany, Italy and Sweden.
10 Per Cent Excise
Tax Ordered for
Nevada Keno Games
Rcno-lUPIl-lt has come up
double zero for Nevada's gam
bling industry which has been
told that it must pay 10 per
cent excise tax on all money
bet on keno games.
Keno reportedly accounts
for $25 million profit annual
ly, or about 9 per cent of the
industry's total gross.
The bombshell was dropped
when the Internal Revenue
Service said that keno as play
ed in Nevada actually Is a
numbers game and therefore
qualifies under the wagering
tax law of 1051.
On Gross Rectipli j
The lax would be levied on i
gross rccipls and in addition, anc1 Rl,p Walter S. Baring,
operators would have to pay a !nder attack for allegedly be
S50 head lax on keno writers jn(! asict,p al tne switch when
and runners. District IRS Di- lne cw lns edict was an
rcctor Dalmon Davis says it pounced, have interrupted
would yield about Sfi million lncjr campaigning in order to
annually, mee with Internal Revenue
Davis said Ihe Nevada service officials,
brand of keno differs widely j Bible says he will seek fed
from church or charity bingo irrai legislation exempting
which qualify for excise tax samcs from the wager-
exemption. ; , tax j (,P irs docs not
Nevada keno. he said, is modifv it, position,
essentially a lottery or num- j
bers game since the player i
buys a ticket on a specific
number (or numbers) and docs
not have to be present while
Ihe game is being played. He !
can pick up
weeks later.
his
winnings !
GET A
S HANDY HUNDRED $
on signature only
Lejnl lo $ i soo
Homi Owntd I Optrlltd
"MONEY FROM
CRATER FINANCE
is like
MONEY FROM HOME"
CRATER FINANCE
1 35 PINE "iL 664-1273 K
V2
'5 J:t
DELIVERS GIFT Lovely Debbie Bryant, "Miss Teen of
1962," acts as emissary for Paul Mitchum, mayor of Kansas
City, Kan., as she delivers a Kansas City sirloin steak as
greeting to Los Angeles Mayor Samuel Yorty. Debbie, a
16-year-old high school senior from Overland Park, Kan., is
in Los Angeles to receive the contest award. (UPI)
Steel - Nerved
Man on Tobacco Wagon Finds Self
Drawn Into Heroic Camaraderie
By DICK WEST
Washington -rtlPIl- A man
who is lion-h carted, stcel
ncrved and 1 r o n-w i 1 1 e d
enough to
quit smoking
finds himself
drawn into
heroic camar
adie with oth
er lion-hearted
- steel
nerved, iron
willed men
who h a, v e
given up to
west
bacco. We rejoice with each
oilier in our triumphs and
encourage one another in our
tribulations. But mostly we
talk about how lion-hearted,
steel-nerved and iron-willed
we are.
Those of us who are en
dowed with these attributes
naturally feel superior to our
spineless, craven brothers
who remain slaves to nico
tine. But at the same time
we piiy them.
Effective dale of the ruling
has not been announced.
The gambling industry has
answered the ruling in sur
prise and anger. One proprie
tor said that "unless the rul
ing is reversed, it means the
end of keno in Nevada."
Could Modify Odds
But Davis said that if keno
prfjts rcauy become crippled
by Ihe tax, operators can
cither raise the price of keno
or modify the odds to restore
some of the profit.
In four days, the issue has
become the key one in the
Nevada political races.
Incumbent Sen. Alan Bible
The original pledge of al
legiance to Ihe flag was writ
ten by Francis Bellamy and
used at the dedication of Ihe
C h i c a g o World's Fair
I Grounds, Oct. 12. 1892
mm
1
Pi
MEDFORD MAIL TRIBUNE. MEDFORD, OREGON
t
I
We would like to help
them, if only they would
listen to us. They, however,
look the other way when
they see us coming, or leave
the room, or make little
transparent excuses to avoid
our company.
In the six weeks that I
have been courageously ab
staining from cigars, cig
arettes and pipes, I esti
mate that I have given 47
unsolicited lectures on this
subject to my friends and
colleagues.
The only friend andor col
league with whom I now
have any sort of rapport is
one who began courageously
abstaining about the same
lime that I did. The others
jusi don't seem lo care.
Electrician Killed
On Bonneville Job
Portland - IUPII - Wayne M.
Eshclman, 34, Warren dale,
Ore., was electrocuted Tues
day afternoon when he came
in contact with a transformer
terminal at the Army Corps
of Engineers Bonneville hous
ing project.
Eshclman had been employ
ed by the Corps as an elec
trician for two years.
Walter Mackie. project en
gineer at Bonneville dam, said
Eshclman was working on re
location of service power lines
the housing project area
He was alone at the time nf
the accident, Mackie said. He
is survived by his widow and
four children.
rs Hj. jiumum
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Rich Appointed To
University Position
Eugene-A. McKay Rich of
Idaho has been appointed re
search associate in charge of
the Portland branch office of
the bureau of municipal re
search and service. Univer
sity of Oregon.
His appointment was an
nounced by Herman Kehrli,
bureau director. The Portland
office specializes in studies re
lated to metropolitan area
problems and administrative
problems of the city of Port
land. Rich has been attending the
University of Idaho for the
past two years working to
ward a doctorate in political
science. He received his bach
elor of science and master of
science degrees from Utah
State university and was a
high school teacher in Utah
and Idaho.
While in Idaho, Rich was
active in professional and gov
ernmental affairs. He served
one term in the House of Rep
resentatives in the Idaho leg
islature, was a member of the
city council of Montpelier,
Idaho, and was active in the
Idaho Education association.
He served in the U.S. Armv
Air force in 1944-45, and
spent one year In Italy.
The strangest upshot of the
entire experience, however,
has been a letter I received
from a reader who claimed lo
have been off the weed for
something over seven weeks.
It was, of all things, writ
ten by a girl.
I had lo laugh it was so
ridiculous. Whoever heard of
a lion-hearted, steel-nerved,
iron-willed girl?
This girl was idling me
now quuiing smoKing naa
played hob with her social
life. She now only makes
dates to go. to the movies,
which sort of limits her ap
peal. .The reason is that smok
ing is forbidden in the the
ater. She couldn't smoke
there before she quit smok
ing; therefore, it's the only
place she doesn't miss it
now that she has.
This girl also passed along
a tip she said I might have
overlooked.
"I have found it helps if I
leave off certain foods and
beverages that had previous
ly induced a desire lo
smoke," she wrote.
"I have stopped drinking
coffee, tea, milk, water, cokes
and cocktails. I have stopped
eating meal, bread, vegeta
bles, poultry, fish, eggs, salad
and desserts. I'm living on
lemonade and yogurt."
This girl certainly sounds
like an authentic ex-smoker,
all right, but 1 simply can't
believe a member of the
weaker sex could endure the
travails I have conquered
these past six weeks
I'll bet anything she still
sneaks a few puffs on ihe
sly.
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