Image provided by: University of Oregon Libraries; Eugene, OR
About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (July 30, 1962)
MEDFORD MAIL TH1BUNE, MEDFORD, OHEGOM 01962. Bureau o Advrtiin, ANPA r 4 J 4Y 7x J. . ft A ft".' , J 1 ft ""WW , if gam ;., rsry , "fir 7 vV , f7' fmmM S.ll.M.I " XT 'V; C P """" Prinltd in lha intrrrst of mnrt rftr-iJi ti!-i l j Wedfo'H Moil TnbumJ ion Consumers Read a Daily Newspaper Each Weekday Those readers make up (he largest audience available to any advertiser in any medium. A recent study of this national newspaper audience shows that it includes SO per cent of all men and women over 21... and 72 per cent of all teen agers, age 15 and over. This huge and consistent readership can he depended upon by advertisers because the daily newspaper is a habit with most I.,,, -lT"""- fffvr peopie...an estaonsnea part ot their everyday lives, tot the """''J JT'if' national advertiser, this amounts to almost the total maiket for iui MiMuiu im me ivn.di cin fi ux i , nils uuisMe iivuu'iMup sym bolizes the local reach of his own local newspaper into almost 9 out of 10 homes every day. No matter what the product or service an advertiser wants to sell, more people can read about it in the pages of the darty newspaper. "Ths Daily Newspaper And Iu FMiitif Tublie," Audita and Surveyi Co., Ir.
