MEDFORD MAIL TH1BUNE, MEDFORD, OHEGOM
01962. Bureau o Advrtiin, ANPA
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Prinltd in lha intrrrst of mnrt rftr-iJi ti!-i l j
Wedfo'H Moil TnbumJ
ion Consumers Read a
Daily Newspaper Each Weekday
Those readers make up (he largest audience available to any advertiser in any
medium. A recent study of this national newspaper audience shows that it
includes SO per cent of all men and women over 21... and 72 per cent of all teen
agers, age 15 and over. This huge and consistent
readership can he depended upon by advertisers
because the daily newspaper is a habit with most
I.,,, -lT"""- fffvr peopie...an estaonsnea part ot their everyday lives, tot the
"""''J JT'if' national advertiser, this amounts to almost the total maiket for
iui MiMuiu im me ivn.di cin fi ux i , nils uuisMe iivuu'iMup sym
bolizes the local reach of his own local newspaper into almost 9 out of 10
homes every day. No matter what the product or service an advertiser wants to sell,
more people can read about it in the pages of the darty newspaper.
"Ths Daily Newspaper And Iu FMiitif Tublie," Audita and Surveyi Co., Ir.