Medford mail tribune., May 03, 1962, Image 23

THURSDAY, MAY 3. 1962
MEDFORD MAIL TRIBUNE. MEDFORD, JBREGON
01862, Bureau of Advertising, ANPA
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99 Million Consumers Read a
Daily Newspaper Each Weekday
These readers make up the largest audience available to any adver.tisef in any
medium. A recent study of this national newspaper audience shows that it .
includesoSO per 6ent of all men and women over 21... and 72 per cent of all teen-
aSers ge 15 and over. This huge and consistent
i readership can be depended upon by advertisers
because the daily newspaper is a habit with most
people . . . a established part of their everyday lives. For the
national adverser, this amouuts to almost the tdtal market fw
product. Foithe local advertiser, this massive readership sym-
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-siry (If) I7PS T!r& nm I'Onrh nt hie rnl lrnl noii'cn.inoi' inr o mnct Q t 1A
hlMlieS R'erV dav. Xo n"!Atir uhnf thp nrnrlnrt nr cprvi'pp an nrlvprti'cor vanfc in eoll
) o more peopliPcan read about it in the pages of the dailvDnewspaper.
0 "The m.y Newspaper And lti(Beading Tublic," Audits and Survey Co., Inc. oQ
IVinted In the interest of more efloctive advertising hy
Medford Mail Tnbunt
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