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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Feb. 23, 1961)
8 I .THURSDAY, FEBRUARY 23. 1961 MEDFORD MAIL TRIBUNE, MEDFORD, ORE. MOBUTU B abmi umicuit lo aisunguisn irom me sat- during rccont exercises in tne Dusn outside Jbeopoiavuie, roundings, fully camouflaged paratroopers of Gen. Joseph Mobutu's Congolese army cross a river In a rubber raft . . '. (UPI Telephoto) Faith in Value of Wheat Germ Successful for Grocery Clerk Carrollton, Mich. TOPI) Pa tience and perseverance In the face of adversity spelled suc cess for Charles H. Krefsch mer Jr. ' That and the ability to rec ognize the value of what oth ers discarded have made him president today of a successful business - the . Kretschmer Wheat Germ Corp. Wheat germ is the tiny heart of the wheat and con tains a major part of its nu tritional value. But until as recently as 1936 it had been ; discarded as useless material by flour mills, which removed it In order to produce flour that could be stored without risk of spoilage. As a grocery clerk In his father's store In Saginaw, Mich., Kretschmer noticed a number of packages of wheat germ which had been Import ted from England. Vitally in terested in the relationship between good food and good health, Kretschmer realized wheat germ's value as a nu tritional food. .;. So In 1936, with his father, Charles H. Kretschmer Sr., he embarked on a program lo fflpke wheat germ readily available in this country, F?w Repeal Sales . 8, h w s CHAS. KRETSCHMER JR. Confidence Pays Off "Even father, who was try ing to convince everybody how good it was, had to admit after eating It a couple of weeks that It just wasn't tasty In its raw form," Kretschmer recalled. Then Kretschmer discover ed wheat germ gained a good flavor when toasted in an oven. His mother's stove in the rear of the grocery store became a part of the Krqtsch mer "factory" - and business boomed, Soon tho toasting Tho Kretschmers reasoned! process had lo be done in the that it was easy to obtain the ' ovens of a local bakery. raw wheat germ since they . Then reverses set In because were located near so many) storage of the perishable large flour mills. At first they wheat germ In grocery store nierely packaged and sold It rooms proved difficult. Orders in its raw form. Some of their .customers were persuaded to try one package, but much to the disappointment of father and son, few returned for more. dropped and losses and debts began to pile up. At this junc ture, in 1940, Kretschmer's falhor, feeling the venture was a failure, decided to aban don it completely. But not the younger Kret schmer. "I knew a good product," he said. "The problem was how to present It." Taking over the insolvent business, with about $75 cash, Kretschmer patiently worked to overcome the obstacles that had spelled failure earlier. Then came what Kretsch mer called the turning point the discovery that vacuum packing could preserve wheat germ's freshness and prevent spoilage. . "From that day on," he said, "we began to make steady progress." In 1944, Kretschmer moved his business from Saginaw to Carrollton, where 11 additions to the plant have quadrupled its size, i What does Kretschmer think of the chances of success In starting your own business today? . Hard Work Necessary "I would certainly encour age anyone to go into business for himself," he said. "There is no greater or more exciting challenge. But he should be ready to work harder than he's ever worked at anything else before for anyone else. A man in business for himself must drive himself relentless ly if he Is to succeed." Kretschmer said he believed oneof the strongest assets a man starting out In business could have was enthusiasm. "I feel that It Is vital to have a sincere personal enthusiasm for whatever your product is and the ability to convey Tepovac Attends OSC Short Course Corvallis - R. J. Tepovac of Medford completed a spec ial sewage works operators short school this week at Ore gon State college. Seventy-two sewage works operators from cities and util ity companies in Oregon were enrolled for advanced train ing in the seventh annual school. Purposes of the school are to promote efficient and eco nomical operation of sewage works systems and to reduce hazards to public health in the disposal of sewage and indus trial wastes. Sponsors of the three -day training program are the Ore gon State college department of civil engineering, Oregon state sanitary authority, and league of Oregon cities. In struction covers advanced fundamentals of sewage treat ment, laboratory tests neces sary to control the sewage- treatment processes, and plant operation and maintenance. Austin, Tex. OJPD Sheriff T. O. Lang said he thought the county jail should have a full- time chaplain, but he caution ed that the chaplain shouldn't be on the Sheriffs Depart ment payroll because the prisoners wouldn't trust him, that enthusiasm to others," he said. Married and the father of four daughters ranging in age from IS to 21, the 50-year-old Kretschmer maintains h i s home in nearby Saginaw where he is active in a number of civic groups. A sailing en thusiast, he owns a 20-foot boat which he sail on Saginaw Bay. p! Til1: - , : I'll' .' . " '' : t"li- ...... , V - : !'"". j IF tri f - i I im life French Activity Tipped Off Atom Work in Israel Beersheba, Israel (UPD Sev eral years ago a group of Frenchmen attracted attention here by moving; into a block of modern apartment houses and driving off to the east In a procession every morning and returning at night. It was not long before the citizens of this desert city knew that the presence of the .French was connected with the building of Israel's second atomic reactor. The world learned about It only recent ly. But virtually all of the residents of Beersheba knew about the construction a year ago, and many of them even before that. If the presence of the Frenchmen left any doubt in me minas oi tne local resi dents about what was going on in a bare spot of the desert to the east, the barbed wire fence surrounding the con struction there dispelled any question. Guards on foot kept all strangers away. Signs said "Private road-no entry." v About a year ago a delivery truck drove up to the Arava Cafe on the main street of the town. The man beside the driver jumped out of the car and entered the cafe to ask: "How do I get to the atomic reactor from here." . This was one example of how the secret leaked. The Frenchmen had their own church school. Outside their cafe the sign "Le Coin de la Prix ' replaced the He brew one which had read "Pinnat Ha-Shalom" before the French took it over. Both signs meant Peaceful Corner." Each afternoon at 5 o'clock on their way home from work the French would sip apertifs there. On Saturdays they would play a French game with an iron ball. Their topic of conversation always was Algeria. They were paid in foreign currency. Their stand ard of living was considered high by Israeli standards. Stories circulating here that U2 planes flew over this area to take photographs were con sidered exaggerations. For everywhere in town-at private parties, in bars, in cafes-people talked about the atomic reactor. Everyone knew the names of the direc tor of the installation, the se curity chief and the Israeli en gineers who studied In France and had returned. No one had any trouble finding the Beer sheba office of the reactor. Even the Russians knew about it. When a Beersheba physician applied for a visa to attend a conference in Mos cow six months ago, he was asked by a Soviet embassy official in Tel Aviv, "Do you still have so many French ex perts running around there?" According to Highly placed quarters, the United States was disturbed because it was not informed. This American reaction to Isreal's construction of a sec ond atomic reactor with a ca pacity of 24,000 thermal watts was seen as proof that It was wise of Israel not to consult the United States in the mat ter, according to a high source. The United States may have taken steps to prevent it had she known about it ear lier, this source said. Israel wanted to be as In dependent as possible in the field of atomic research. The U. S. had helped Israel .mild a small experimental re actor just as she assisted other countries in atomic projects. Now at rock-bottom prices! Quality wallpapers! Many plastic-coaled, pre-trimmcil, easy to apply I Must clear to make room for now merchandise. While they last! Bar gains galore! Don't wait! Como early for best selretior of patterns and quantities. CLOSE-OUT PRICES START AS LOW AS 0)C (OHOK TO a single roll FULLER PAINT & GLASS STORES Oregon Mileage Death Rate Down Salem - Nearly eight bil lion miles were traveled on Oregon streets and highways last year, the Department of Motor Vehicles reported to day. While travel increased ap oroximately 1.3 per cent for the year, the mileage death rate - number of people killed in each 100 million miles driven - dropped from 6.2 in 1959 to 5.8 last year. Annual mileage in Oregon, , the department said, has in creased nearly two billion miles in the last 10 years and is expected to hit more than 13 billion miles by 1975. Although the death rate for 1960 represents an improve ment from the previous year, Oregon's death rate still is above the national average of 5.3. Nationally, traffic claimed 38.200 lives last year. Street and highway travel was a record 715 billion miles. Fourth and Front Streets SPring 3-1052 50 YEARS OLD The U.S. bureau of mines is 50 years old this year. Subscribers To report Improper or non delivery of the Stall Tribune in Medford and Ashland, phone SP 2-6H1 before 6:45 p.m. daily and 10:30 a.m. Sunday. If regular delivery arrives shortly after you call, please notify office, thus eliminating special messenger service. 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