8 I
.THURSDAY, FEBRUARY 23. 1961
MEDFORD MAIL TRIBUNE, MEDFORD, ORE.
MOBUTU B abmi umicuit lo aisunguisn irom me sat- during rccont exercises in tne Dusn outside Jbeopoiavuie,
roundings, fully camouflaged paratroopers of Gen. Joseph
Mobutu's Congolese army cross a river In a rubber raft . . '. (UPI Telephoto)
Faith in Value of Wheat Germ
Successful for Grocery Clerk
Carrollton, Mich. TOPI) Pa
tience and perseverance In the
face of adversity spelled suc
cess for Charles H. Krefsch
mer Jr. '
That and the ability to rec
ognize the value of what oth
ers discarded have made him
president today of a successful
business - the . Kretschmer
Wheat Germ Corp.
Wheat germ is the tiny
heart of the wheat and con
tains a major part of its nu
tritional value. But until as
recently as 1936 it had been ;
discarded as useless material
by flour mills, which removed
it In order to produce flour
that could be stored without
risk of spoilage.
As a grocery clerk In his
father's store In Saginaw,
Mich., Kretschmer noticed a
number of packages of wheat
germ which had been Import
ted from England. Vitally in
terested in the relationship
between good food and good
health, Kretschmer realized
wheat germ's value as a nu
tritional food.
.;. So In 1936, with his father,
Charles H. Kretschmer Sr., he
embarked on a program lo
fflpke wheat germ readily
available in this country,
F?w Repeal Sales
.
8, h
w s
CHAS. KRETSCHMER JR.
Confidence Pays Off
"Even father, who was try
ing to convince everybody
how good it was, had to admit
after eating It a couple of
weeks that It just wasn't tasty
In its raw form," Kretschmer
recalled.
Then Kretschmer discover
ed wheat germ gained a good
flavor when toasted in an
oven. His mother's stove in
the rear of the grocery store
became a part of the Krqtsch
mer "factory" - and business
boomed, Soon tho toasting
Tho Kretschmers reasoned! process had lo be done in the
that it was easy to obtain the ' ovens of a local bakery.
raw wheat germ since they . Then reverses set In because
were located near so many) storage of the perishable
large flour mills. At first they wheat germ In grocery store
nierely packaged and sold It rooms proved difficult. Orders
in its raw form. Some of their
.customers were persuaded to
try one package, but much to
the disappointment of father
and son, few returned for
more.
dropped and losses and debts
began to pile up. At this junc
ture, in 1940, Kretschmer's
falhor, feeling the venture
was a failure, decided to aban
don it completely.
But not the younger Kret
schmer.
"I knew a good product,"
he said. "The problem was
how to present It."
Taking over the insolvent
business, with about $75 cash,
Kretschmer patiently worked
to overcome the obstacles that
had spelled failure earlier.
Then came what Kretsch
mer called the turning point
the discovery that vacuum
packing could preserve wheat
germ's freshness and prevent
spoilage. .
"From that day on," he
said, "we began to make
steady progress."
In 1944, Kretschmer moved
his business from Saginaw to
Carrollton, where 11 additions
to the plant have quadrupled
its size, i
What does Kretschmer
think of the chances of success
In starting your own business
today? .
Hard Work Necessary
"I would certainly encour
age anyone to go into business
for himself," he said. "There
is no greater or more exciting
challenge. But he should be
ready to work harder than
he's ever worked at anything
else before for anyone else. A
man in business for himself
must drive himself relentless
ly if he Is to succeed."
Kretschmer said he believed
oneof the strongest assets a
man starting out In business
could have was enthusiasm.
"I feel that It Is vital to have
a sincere personal enthusiasm
for whatever your product is
and the ability to convey
Tepovac Attends
OSC Short Course
Corvallis - R. J. Tepovac
of Medford completed a spec
ial sewage works operators
short school this week at Ore
gon State college.
Seventy-two sewage works
operators from cities and util
ity companies in Oregon were
enrolled for advanced train
ing in the seventh annual
school.
Purposes of the school are
to promote efficient and eco
nomical operation of sewage
works systems and to reduce
hazards to public health in the
disposal of sewage and indus
trial wastes.
Sponsors of the three -day
training program are the Ore
gon State college department
of civil engineering, Oregon
state sanitary authority, and
league of Oregon cities. In
struction covers advanced
fundamentals of sewage treat
ment, laboratory tests neces
sary to control the sewage-
treatment processes, and plant
operation and maintenance.
Austin, Tex. OJPD Sheriff
T. O. Lang said he thought the
county jail should have a full-
time chaplain, but he caution
ed that the chaplain shouldn't
be on the Sheriffs Depart
ment payroll because the
prisoners wouldn't trust him,
that enthusiasm to others," he
said.
Married and the father of
four daughters ranging in age
from IS to 21, the 50-year-old
Kretschmer maintains h i s
home in nearby Saginaw
where he is active in a number
of civic groups. A sailing en
thusiast, he owns a 20-foot
boat which he sail on Saginaw
Bay.
p!
Til1: - , :
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IF
tri f
- i
I im
life
French Activity
Tipped Off Atom
Work in Israel
Beersheba, Israel (UPD Sev
eral years ago a group of
Frenchmen attracted attention
here by moving; into a block
of modern apartment houses
and driving off to the east In
a procession every morning
and returning at night.
It was not long before the
citizens of this desert city
knew that the presence of the
.French was connected with
the building of Israel's second
atomic reactor. The world
learned about It only recent
ly. But virtually all of the
residents of Beersheba knew
about the construction a year
ago, and many of them even
before that.
If the presence of the
Frenchmen left any doubt in
me minas oi tne local resi
dents about what was going
on in a bare spot of the desert
to the east, the barbed wire
fence surrounding the con
struction there dispelled any
question. Guards on foot kept
all strangers away. Signs said
"Private road-no entry." v
About a year ago a delivery
truck drove up to the Arava
Cafe on the main street of the
town. The man beside the
driver jumped out of the car
and entered the cafe to ask:
"How do I get to the atomic
reactor from here."
. This was one example of
how the secret leaked.
The Frenchmen had their
own church school. Outside
their cafe the sign "Le Coin
de la Prix ' replaced the He
brew one which had read
"Pinnat Ha-Shalom" before
the French took it over. Both
signs meant Peaceful Corner."
Each afternoon at 5 o'clock
on their way home from work
the French would sip apertifs
there. On Saturdays they
would play a French game
with an iron ball. Their topic
of conversation always was
Algeria. They were paid in
foreign currency. Their stand
ard of living was considered
high by Israeli standards.
Stories circulating here that
U2 planes flew over this area
to take photographs were con
sidered exaggerations.
For everywhere in town-at
private parties, in bars, in
cafes-people talked about the
atomic reactor. Everyone
knew the names of the direc
tor of the installation, the se
curity chief and the Israeli en
gineers who studied In France
and had returned. No one had
any trouble finding the Beer
sheba office of the reactor.
Even the Russians knew
about it. When a Beersheba
physician applied for a visa to
attend a conference in Mos
cow six months ago, he was
asked by a Soviet embassy
official in Tel Aviv, "Do you
still have so many French ex
perts running around there?"
According to Highly placed
quarters, the United States
was disturbed because it was
not informed.
This American reaction to
Isreal's construction of a sec
ond atomic reactor with a ca
pacity of 24,000 thermal watts
was seen as proof that It was
wise of Israel not to consult
the United States in the mat
ter, according to a high
source. The United States may
have taken steps to prevent it
had she known about it ear
lier, this source said.
Israel wanted to be as In
dependent as possible in the
field of atomic research.
The U. S. had helped Israel
.mild a small experimental re
actor just as she assisted other
countries in atomic projects.
Now at rock-bottom prices! Quality wallpapers! Many
plastic-coaled, pre-trimmcil, easy to apply I Must clear
to make room for now merchandise. While they last! Bar
gains galore! Don't wait! Como early for best selretior
of patterns and quantities.
CLOSE-OUT PRICES START
AS LOW AS
0)C (OHOK
TO
a single roll
FULLER
PAINT &
GLASS STORES
Oregon Mileage
Death Rate Down
Salem - Nearly eight bil
lion miles were traveled on
Oregon streets and highways
last year, the Department of
Motor Vehicles reported to
day. While travel increased ap
oroximately 1.3 per cent for
the year, the mileage death
rate - number of people killed
in each 100 million miles
driven - dropped from 6.2 in
1959 to 5.8 last year.
Annual mileage in Oregon,
, the department said, has in
creased nearly two billion
miles in the last 10 years and
is expected to hit more than
13 billion miles by 1975.
Although the death rate for
1960 represents an improve
ment from the previous year,
Oregon's death rate still is
above the national average of
5.3.
Nationally, traffic claimed
38.200 lives last year. Street
and highway travel was a
record 715 billion miles.
Fourth and Front Streets
SPring 3-1052
50 YEARS OLD
The U.S. bureau of mines is
50 years old this year.
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