Image provided by: University of Oregon Libraries; Eugene, OR
About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Jan. 11, 1961)
o O 0 0 0 GO O 0 10 ft WEDNESDAY, .JANUARY 11, 1961 MEDFORD MAIL TRIBUNE. MEDFORD, ORE. -o- 0 O 1 in i ni wm.i ... J -,... - - t ,. nmpmu 1 1 m 4- CORNCLL CAPA Neutrons generated by tins "positive ion accelerator" help Shell scientists make fast chemical analyses for their continuous study of engine behavior and top performance. BUWE i- n Shell discloses the nine ingredients in today's Super Shell and the remarkable things they do to give your car top performance Super Shell gasoline, with nine ingredients, is now, in Medford. Today's formula contains cresyl-diphenyl-phosphate a new, improved version of TCP. Read how this patented additive increases mileage, releases power, and Helps your car give top performance Today, every Shell dealer In this area has remarkable Super Shell in his ' ' pumps. A notice on each Super Shell pump prom : Iscs that this gasoline will give your car top performance. Shell's scientists want you to ' know why they can make this promise. Ingredient 1 is TCP for power, mileage and longer plug-life Super Shell now contains an even hcltcr version of this famous additive. Its chemical name it crcsyl-diphcnylphosphate. TCP addith-e can give your car up to 15 per cent more power; up In 17 extra miles per taukful; and can make plugs ' ' . last tip to twice us long. New TCP docs this hy neutralizing certain harmful effects of combustion deposits. It is - icicntilically formulated to keep them from glowing when hot a major cause of power ' loss. Also to keep them from diverting your spark a major cause of "missing." Ingredient 2 is "cat-cracked" gasoline for power with' a purr This is petroleum that has actually ernefced Under 900-degree heat and catalytic action. Its heavier molecules have hcen shattered into livelier, lighter ones. The result is a super-octane ingredient that makes vour engine purr with power the moment you put your foot down. note: "Cat-cracking" refers to the use of a catalyst the mysterious substance that can alter molecules without changing itself. Ingredient 3 is Alkylate, noted for knock control in hot engines Jimmy Dooliltlc helped pioneer this out standing high-octane ingredient for Shell aviation fuel. Alkylate the ingredient that took the dream of 100 octane gasoline out of the lab and put it into the skies is now in Super Shell. It controls knocking in hot engines at high speeds belter than anything else vet available. note: The engine in your car may frequent ly turn even faster than the engines of a DC-7 at cruising speed. Think of litis next time you arc passing on the highway. Ingredient 4 is anti-knock mix for extra resistance to knocks You might think that two high-octane ingre dients arc enough lor knock-free perform ance. Hut Shell's scientists have cars like musicians. 7 iev insist on adding a special anti knock mix. A mix, so effective, one. tea spoon per gallon can boost anti-knock rating by five points. This mix has the tricky job of rcgufymg combustion so that Super Shell gives each piston a firm, even push rather than a sharp blow which would cause a knock. Ingredient 5 is Butane for quick starts on cold mornings Butane is so eager to get going that Shell keeps it under pressure 400 feet below -,. ' J? J" 7 .IaT I " 1 Thtt Shell sclrnlisK arc Mii.kiiu. m "rn,.,,K ,i r,,i.,r. " 11,;. r,,..; 1...1... t:i..-it .1......,, ,,,1... .1,.. ... .r. ,1., hm coiitprcsiion ratio of 11 to l-highrr tlun the Iui;lirst comprrssion to ilif nccils ol ilie on- lolcst cam. Now, improved IC'P in UkIjv tngint now in commrtcial pioduction. Smh urolul analysis ol fuima Shell is just one example. .ittnnrd 5 Super ground to stop it from vaporizing by itself. Think what this extra volatility means in cold weather. Your engine fires in seconds. There is less strain on your battery. And none on your patience. note: Super Shell is primed with Butane all year round. In winter, Shell scientists simply increase the quick-start dose. Ingredient 6 is Pcntane mix for fast warm-ups on cold days Pcntancs arc made by tearing gasoline apart, much as you split kindling to start a log fire. In this case, the "logs" are petroleum's heavier hydrocarbons. A special process transforms their molecules from slow burning "logs" into the quicker-firing "kindling." net result: Past warm-up and top per formance in a hurry. Ingredient 7 is an "anti-icer" to check cold-wcalher stalling Super Shell's formula is adjusted as often as eight times a vcar to beat the weather. For example, whenever the temperature is likely to be less than forty-five degrees, a carbu retor anti-icer is added. Why add anti-icer at forty-five, degrees? Because, even then, frost can lorm in your carburetor just as it docs in your refrigerator. It can choke your engine dead. Ingredient 8 is gum preventive to keep carburetors clean inside Even the purest gasoline can form gum when stored. This can clog carburetors and foul automatic chokes. Fuit, with Super Shell, vou needn't worry. A special gum preven tive docs the trick. It acts lito? a policeman controlling a mob. Regulates unstable elements to help keep them from clotting. I lencc no gum problem. TraJtmtrk for SSfU l (Aiqua (clln addlttv. i. G Ingredient 9 is Platformate for extra energy, more mileage It takes eight million dollars' worth of plat inum catalyst for Shell to produce Platfor mate. But fortunately for you and for us, this precious stuff can be used over and over again. The platinum re-forming process, which gives Platformate its odd name, converts petroleum into super-energy components such as benzene, xylene and toluene. These three alone release 11 per cent more energy per gallon than the finest 100-octane gasoline. But make no mistake. This is not untamed energy. Far from it. The super-energy of Platformate is harnessed by the eight other ingredients in Super Shell, where it behaves so well you scarcely know it's there. That is until you note your extra mileage. After that, there is no doubt. Test Super Shell for yourself Try Super Shell next time you fill up. You'll soon feci and hear a difference in the way your engine runs. T hat difference is top performance. WW A BULLETIN FROM SHELL RESEARCH where 1,997 cientitii are working to make yiffir car go better and better. OiBcMflt fonulntnt TCP ! ""r br U.S. Pttfnt SI ttstf o O J j 1 0
