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WEDNESDAY, .JANUARY 11, 1961
MEDFORD MAIL TRIBUNE. MEDFORD, ORE.
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CORNCLL CAPA
Neutrons generated by tins "positive ion accelerator" help Shell scientists make fast chemical analyses for their continuous study of engine behavior and top performance.
BUWE
i- n
Shell discloses the nine ingredients in
today's Super Shell and the remarkable things
they do to give your car top performance
Super Shell gasoline, with nine ingredients, is now, in Medford. Today's formula contains
cresyl-diphenyl-phosphate a new, improved version of TCP. Read how this patented additive
increases mileage, releases power, and Helps your car give top performance
Today, every Shell dealer In this area
has remarkable Super Shell in his '
' pumps.
A notice on each Super Shell pump prom
: Iscs that this gasoline will give your car top
performance. Shell's scientists want you to
' know why they can make this promise.
Ingredient 1 is TCP for power,
mileage and longer plug-life
Super Shell now contains an even hcltcr
version of this famous additive. Its chemical
name it crcsyl-diphcnylphosphate.
TCP addith-e can give your car up to
15 per cent more power; up In 17 extra
miles per taukful; and can make plugs
' ' . last tip to twice us long.
New TCP docs this hy neutralizing certain
harmful effects of combustion deposits. It is
- icicntilically formulated to keep them from
glowing when hot a major cause of power
' loss. Also to keep them from diverting your
spark a major cause of "missing."
Ingredient 2 is "cat-cracked"
gasoline for power with' a purr
This is petroleum that has actually ernefced
Under 900-degree heat and catalytic action.
Its heavier molecules have hcen shattered
into livelier, lighter ones.
The result is a super-octane ingredient
that makes vour engine purr with power the
moment you put your foot down.
note: "Cat-cracking" refers to the use of a
catalyst the mysterious substance that can
alter molecules without changing itself.
Ingredient 3 is Alkylate, noted
for knock control in hot engines
Jimmy Dooliltlc helped pioneer this out
standing high-octane ingredient for Shell
aviation fuel.
Alkylate the ingredient that took the
dream of 100 octane gasoline out of the lab
and put it into the skies is now in Super
Shell. It controls knocking in hot engines
at high speeds belter than anything else vet
available.
note: The engine in your car may frequent
ly turn even faster than the engines of a
DC-7 at cruising speed. Think of litis next
time you arc passing on the highway.
Ingredient 4 is anti-knock mix
for extra resistance to knocks
You might think that two high-octane ingre
dients arc enough lor knock-free perform
ance. Hut Shell's scientists have cars like
musicians.
7 iev insist on adding a special anti
knock mix. A mix, so effective, one. tea
spoon per gallon can boost anti-knock
rating by five points.
This mix has the tricky job of rcgufymg
combustion so that Super Shell gives each
piston a firm, even push rather than a
sharp blow which would cause a knock.
Ingredient 5 is Butane for
quick starts on cold mornings
Butane is so eager to get going that Shell
keeps it under pressure 400 feet below
-,. ' J? J" 7 .IaT I " 1
Thtt Shell sclrnlisK arc Mii.kiiu. m "rn,.,,K ,i r,,i.,r. " 11,;. r,,..; 1...1... t:i..-it .1......,, ,,,1... .1,.. ... .r. ,1.,
hm coiitprcsiion ratio of 11 to l-highrr tlun the Iui;lirst comprrssion to ilif nccils ol ilie on- lolcst cam. Now, improved IC'P in UkIjv
tngint now in commrtcial pioduction. Smh urolul analysis ol fuima Shell is just one example.
.ittnnrd
5 Super
ground to stop it from vaporizing by itself.
Think what this extra volatility means in
cold weather. Your engine fires in seconds.
There is less strain on your battery. And
none on your patience.
note: Super Shell is primed with Butane
all year round. In winter, Shell scientists
simply increase the quick-start dose.
Ingredient 6 is Pcntane mix
for fast warm-ups on cold days
Pcntancs arc made by tearing gasoline apart,
much as you split kindling to start a log fire.
In this case, the "logs" are petroleum's
heavier hydrocarbons. A special process
transforms their molecules from slow
burning "logs" into the quicker-firing
"kindling."
net result: Past warm-up and top per
formance in a hurry.
Ingredient 7 is an "anti-icer"
to check cold-wcalher stalling
Super Shell's formula is adjusted as often as
eight times a vcar to beat the weather. For
example, whenever the temperature is likely
to be less than forty-five degrees, a carbu
retor anti-icer is added.
Why add anti-icer at forty-five, degrees?
Because, even then, frost can lorm in your
carburetor just as it docs in your refrigerator.
It can choke your engine dead.
Ingredient 8 is gum preventive
to keep carburetors clean inside
Even the purest gasoline can form gum when
stored. This can clog carburetors and foul
automatic chokes. Fuit, with Super Shell,
vou needn't worry. A special gum preven
tive docs the trick.
It acts lito? a policeman controlling a mob.
Regulates unstable elements to help keep
them from clotting. I lencc no gum problem.
TraJtmtrk for SSfU l (Aiqua (clln addlttv.
i. G
Ingredient 9 is Platformate
for extra energy, more mileage
It takes eight million dollars' worth of plat
inum catalyst for Shell to produce Platfor
mate. But fortunately for you and for us,
this precious stuff can be used over and over
again.
The platinum re-forming process, which
gives Platformate its odd name, converts
petroleum into super-energy components
such as benzene, xylene and toluene.
These three alone release 11 per cent
more energy per gallon than the finest
100-octane gasoline.
But make no mistake. This is not untamed
energy. Far from it. The super-energy of
Platformate is harnessed by the eight other
ingredients in Super Shell, where it behaves
so well you scarcely know it's there. That
is until you note your extra mileage. After
that, there is no doubt.
Test Super Shell for yourself
Try Super Shell next time you fill up. You'll
soon feci and hear a difference in the way
your engine runs.
T hat difference is top performance.
WW
A BULLETIN FROM SHELL RESEARCH
where 1,997 cientitii are working
to make yiffir car go better and better.
OiBcMflt fonulntnt TCP ! ""r br U.S. Pttfnt SI ttstf
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