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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Dec. 15, 1960)
MEDrORD MAIL TRIBUNE. MEDFORD, ORE. THURSDAY. DECEMBER 15, I960 i .j n i i i 1 Two Big Firms Merge To Meet Convenience Foods Challenge By HENRY J. BECHTOLD UPI Financial Editor New York (UPD They lay you can't teach an old dof new tricks. But two of the oldest companies in food distribu tion and froz en food pro cess i n f are out to prove this saying wrong. Seaman Bcntjr BtchteM Brothers, New York food distributor, and Seabrook Farms, one of the largest integrated fresh food freezing operations in the country, succumbed to the modern merger trend late this year to meet the challenge of a dramatic revolution in eat ing .habits - convenience foods. Actually, Seeman Brothers acquired control of Seabrook common stock in May, 1959 as the first step in the new management headed by presi dent John Fowler Jr. Dramatie Increase Fowler said sales of the two firms already have shown a dramatic Increase. Com bined sales in the nine months ending Nov. 30 ran above $93 million, and earnings should hit approximately $1 million. An even bigger rate of in crease is expected this quar ter. While the food business as a whole will increase this de cade, the real expansion-prone segment is the processing and market ing of convenience foods. ' Fowler said there are no signs of this trend leveling off since the penetration of the potential market has not been very deep. Recent surveys show that many families now are using two to four prepared or semi prepared products as base in gredients for their meals. Esti mates are for convenience foods to grow at twice the pace expected for the food in dustry as a whole in the next 10 years.; Number of Factors Behind this rapidly grow ing demand are a number of social and economic factors. The rising income of the aver age family and the tgditional business, social and commun ity activities of the housewife have made convenience foods highly desirable. Fowler noted that intensi fied interests in nutrition and increased sophistication in the variety of menus required also are significant factors. Seeman and Seabrook rep resent over 150 years of busi ness in the food business. In 1886, Seeman Brothers en gaged in the warehousing, distributing and marketing of foods and other grocery items, mainly in the New York area. Two years ago, new man i cement took over Seeman, which until then had been familv run. Today, exclusive of food chains, the company accounts for approximately 15 per cent of all the wholesale grocery business in the area The Seabrook name has been associated with the grow ing of quality fresh products since 1880. It also has been a pioneer in the quick-freezing ol foods since 1932. Its main farm and packing plant in southern New Jersey takes in 50,000 acres of land, and has a processing capacity of more than one million pounds daily. Besides the natural distribu tor-processor relationship be tween the two firms, the mer ger also offers many other ad vantages. It puts the combined operation in an excellent posi tion both capital and credit wise, according to Fowler. And not only does it simpli fy the capital structure of the two firms, but makes sub stantial economies possible In distribution, w a r e h o using, billing and many other areas. If ! i" i,- 8 f v. -i f , , ' t I ',il9ti,f 1, V ! '( if , m L b,." ' i J , i-1 hi 1 s v TV PERSONALITY Joanne Jordan, above, is one of tele vision's best known faces but few people would know her name even though she appears on TV screens more often than most stars. Miss Jordan is a pitchgirl who has sold more than 50 nroducts in appearances on TV commercials. tufi leiepnoio; Pretty Girl Likes Job of Selling on Television Shows Klamath District Court Judge Dies Klamath Falls-fflPD-District Court Judge Dayton E. Van Vactor, 85, died Wednesday at Hillside Hospital here. He had been active until two weeks ago, when he was hospitalized suddenly with leukemia. Van Vactor was first elec ted district judge in 1B49. Prior to that he was district attorney of Klamath county. He is survived by his wid ow, Mary. The independent state of Iceland in the Norm Atlantic covers 40,000 square miles Wnllvwnnit -flIPD One of tel- vlctnn's hpst-known faces be longs to a pretty girl whose name is unfamiliar to mil lions of viewers-ye 'she- is seen more often tnan most top video stars. She is Joanne Jordan, a S200,000-a-year pitchgirl. ' In the past aozen years Joanne has sold more than 50 different nroducts ranffinff from cosmetics to cigarettes and canned tuna. With a face like her's, she could sell razor blades to Castro. ' Female hucksters art be Mmind mnre nnnular ' now that the word is out how much monev thev make Many dramatic actresses are invading the field, but witn out much success, and Joanne has the answer. r.nn..rciU Difficult "F.atahlished nerformers find it difficult to give com mercials," she said, "lney are so accustomed to playing a role they can't relax ana jusi "Some others have a hard time forgetting who they are and try to sell memsejves in .Uail rit th nrnriuct ' . "For years people in show business looked down on those of us in the commercial busi ness. Now we are getting more respect and recognition. The pert brunette has over come the "social barriers of being a TV saleswoman and appeared in 12 movies and some 200 TV shows, but com mercials are her first love. Women Better Salesmen Some nroducts are better sold by women than men," she said. "A man can't give as good a commercial for lip stick or girdles as a woman. And I'd hate to see a woman aivine a Pitch for cigars." 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