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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (July 21, 1960)
MEDFORD MAIL, TRIBUNE, MEDFORD, ORE. THURSDAY, JULY 21, I860 Company Produces 'Tender Aged' Beef Elmer Walia By ELMER C. WALZER UPI Financial Editor Now York - IUPD - There's nothing more luscious looking than n broiled wild buffalo steak - but it takes the stamina and teeth of a full grown tiger to chaw it up. Perhaps w c'v lost some of the vigor of our forebears who seemed to get along all right with buffalo meat and with freshly killed beef, also a tough morsel. Today Americans want their beef tender, their beer cold and their coffee hot. . Producing tender beef has lieen a costly operation. It lias involved hanging the meat in a refrigerated roomVor two or three weeks. In that time there has been strinkage, end trimming has been neces sary. These are costly and ere added to the warehouse space taken up as well as handling of the meat to make It fit for consumption. Tinder Method Now Swift and Co. an nounces a new method of ten derizing beef that cuts the operation to two days with out shrinkage or trimming. This process produces what Swift calls "tender aged" beef. It involves first chilling the meat and then steadily raising the temperature to around room heat under con trolled humidity, and re-chill-Ing. This, says Swift, brings into play natural enzymes in the meat. These enzymes function best at higher temperatures. They tenderize the meat and leave in the natural juices, part of which are lost in old aging process. A little more than a month ago, Daitch Crystal Dairies, Inc., operators of Daitch Shop well Supermarkets, entered into an exclusive agreement for the sale of Swift "tender aged" beef in the New York metropolitan area where it operates 93 supermarkets. The company reports in creasing demand for the new processed Swift beef. "Even at this early date," says Herbert B. Daitch, chair man, "results of the Swift Daitch Shopwell exclusive pact are exceeding our expectations. Sain Incrsu "This is but one of the ways j we are working with the pro- i duccrs of quality goods to j shorten our supply lines, j Everyone gains from a tight operation - the producer, the j seller, and the shopper." He said the Daitch Shopwell supermarkets are enjoying a sales increase of better than 12 per cent so far this year. "Our expansion program," he says, "has added five super markets this year and it is being accelerated. "We will add another five stores - principally in the New York East Side area be fore the year end." Swift and Co. has installed a special "tender aged beef operation in Cleveland and Columbus, Ohio, to supply the Daitch chain. The latter recently acquired a new meat warehousing fa cility in Flushing, Long Is land, for receiving and dis tributing meat to its stores. The individual stores cut the meat to suit the requirements of their customers. In addition to the ware housing operation, the firm is using the new structure for a classroom to train their meat managers and other personnel in the techniques of meat handling. The company also has con solidated its grocery, produce and general merchandise fa cilities into a newly acquired warehouse near the center of its operations as a further step in shortening supply lines. Safe Bicycle Riding Habits Can Save Lives Corvallis - Parents who teach their youngsters safe bicycling riding habits can help save lives this summer, and as an extra bonus, con tribute to safe automobile drivers in the years ahead. Mrs. Roberta Frasier, Ore gon State college extension family life specialist, report ed that an estimated 500 chil dren are killed in bike acci dents each year with summer listed as the most dangerous season. Four out of five vic tims are under 16 years of age and violating rules of the road. Turning, riding the center of the road and refusal For Half Sizes Cool, quick, EASY -SEW Mouses proportioned to fit, ntyled to flatter you who wear half sizes. Whip up a ward robe of all three. Printed Pattern 0281: Half Sizes 14'.!, 16V&, 1814, 20'4, 22 'i, 24 V4. Size 16V4 lop style 1 yards 35-Inch; mid dle 1"A; lower 1 yards, Send FIFTY CENTS (coins) for this pattern - add 10 cents for each pattern for first-class mailing. Send to Marian Mar tin, Medford Mail Tribune, Pattern Dept., 232 West 18th St., New York 11, N.Y, Print plainly NAME, ADDRESS with SIZE and STYLE NUM BER, JUST OUTI Big, new 1960 Spring and Summer Pattern Catalog in vivid, full-color. Over 100 smart styles . . . all sizes , . . all occasions. Send nowl Only 25c, to yield the right-of-way are among leading violations. Often, she noted, parents buy a youngster a bike, put him on it, and shout a few instructions as the child rides out of earshot. More training than this is needed, she con tinued. Bicycles and automobiles are governed by the same rules of the highways and re quire some of the same learn ed skills. Children can also learn to appreciate that driv ing on the streets and high ways is a privilege and not a right. Mrs. Frasier suggested that bicycle riding privileges be revoked when riders vio late rules. Here are other sug gestions she offers. Organize bicycle rider edu cation programs in the neigh borhood or community. Coun ty extension offices can be helpful in organizing these programs and in securing edu cational films and other ma terial. , Check bicycles regularly to see that they are in safe me chanical condition. Parents who set a good ex ample in their automobile driving habits are most effec tive teachers, she believes. It's difficult to impress a child with a respect for the law when parents try to "get by" with as many violations as they can. Attitudes toward driver re sponsibility learned as a young cyclist will carry over in the future when the young ster is old enough to drive a car, Mrs. Frasier said. Grange News Upper Appiegati Grange Upper Applegate Grange met July 8 with Master Gail Buffington presiding. State Lecturer and Mrs, Croxlon were guests. Anna Scott reported on the state convention in Roscburg in June. A farewell gift was pre sented to Mr. and Mrs. Wil ford Pearson, who plan to make their home In Hawaii. The July 22 meeting will be open house for the public, at which time home rule and zoning will be presented and explained. Refreshments of ice cream and cake were served after the meeting by Mr, and Mrs. Clarence Roloff, and Mrs. Gerald Buck. RESCUE 1500 AMERICANS Washington IUPD - The Stale Department reports that more than 1,500 Americans have been rescued from the riot torn Congo. Another 600 Americans there are account ed for but most of them plan lo itay. Young & Tender BEEF HEARTS Groceteria's Best GROUND BEEF 3 PLUS 50 FREE Thrifty Green Stamps! Borden's Chateau Pasteurized CHEESE 2-Pound Loaf iVT GROCETERIA MEAT T T Si f I C.O 1S BETTER! LBS. I I I .! "WWmPTT apC.a-iavw v V r You must be satisfied! "ei M (T)(fTlC fir 1 FOR BEEF. ..AT IT'S BEST! DEPEND ON GROCETERIA Fresh, delicious " FRYING RABBITS IOJqJJ BLADE AND 7 BONE U.S.D.A. CHOICE Tatte-Tempting full-flavored beef with full-bodied flavor and tenderness! Boneless Cross Rib Arm Cuts .79 b 59 b If You're Not Shopping at the GROCETERIA You're Paying Too Much! Fresh . . . small size SALMON HALF or WHOLE We will gladly slice or fillet! Armour Star Smoked Picnics 4 to 6 lb. average We Will Gladly Slice for youl Young and Plump Stewing Hens Cut-up fr j f fb 33c 1 8T THRIFTY Yours Without Asking ... at the Groceteria! Chef's Frozen Beef, Chicken, Turkey or Cheese Two in a Package 11.J.B. COFFEE . , 59c , , . S1.17 1.1 I R Indant ftnffefi lO.nunrai lai Rnn. 1.70 SI 39 II V M II WWII WW I W W W TAMALES DEL MONTE PINK SALMON 59c POTATO CHIPS Laura Scudder Reg. 59c Twin pack bag 49c UNDERWOOD DEVILED HAM 2r" 2 69c 3 $1 Chef's Frozen MEAT PIES REYNOLDS ALUMINUM FOIL , M-D TOILET TISSUE TREND LIQUID DETERGENT BEEF-CHICKEN-TURKEY w.0R0X Regular 29c 2-lnchx25-Foot 35c 4 43c ,.. 69c Vi gallon 39c oo at Groceteria! 6th and Grape SUMMER STORE HOURS: Open Every Night Until 9:00 P.M. Seven Day Week
