MEDFORD MAIL, TRIBUNE, MEDFORD, ORE.
THURSDAY, JULY 21, I860
Company Produces
'Tender Aged' Beef
Elmer Walia
By ELMER C. WALZER
UPI Financial Editor
Now York - IUPD - There's
nothing more luscious looking
than n broiled wild buffalo
steak - but it
takes the
stamina and
teeth of a full
grown tiger to
chaw it up.
Perhaps
w c'v lost
some of the
vigor of our
forebears who
seemed to get
along all right with buffalo
meat and with freshly killed
beef, also a tough morsel.
Today Americans want
their beef tender, their beer
cold and their coffee hot. .
Producing tender beef has
lieen a costly operation. It
lias involved hanging the meat
in a refrigerated roomVor
two or three weeks. In that
time there has been strinkage,
end trimming has been neces
sary. These are costly and
ere added to the warehouse
space taken up as well as
handling of the meat to make
It fit for consumption.
Tinder Method
Now Swift and Co. an
nounces a new method of ten
derizing beef that cuts the
operation to two days with
out shrinkage or trimming.
This process produces what
Swift calls "tender aged"
beef. It involves first chilling
the meat and then steadily
raising the temperature to
around room heat under con
trolled humidity, and re-chill-Ing.
This, says Swift, brings into
play natural enzymes in the
meat. These enzymes function
best at higher temperatures.
They tenderize the meat and
leave in the natural juices,
part of which are lost in old
aging process.
A little more than a month
ago, Daitch Crystal Dairies,
Inc., operators of Daitch Shop
well Supermarkets, entered
into an exclusive agreement
for the sale of Swift "tender
aged" beef in the New York
metropolitan area where it
operates 93 supermarkets.
The company reports in
creasing demand for the new
processed Swift beef.
"Even at this early date,"
says Herbert B. Daitch, chair
man, "results of the Swift
Daitch Shopwell exclusive
pact are exceeding our expectations.
Sain Incrsu
"This is but one of the ways j
we are working with the pro- i
duccrs of quality goods to j
shorten our supply lines, j
Everyone gains from a tight
operation - the producer, the j
seller, and the shopper."
He said the Daitch Shopwell
supermarkets are enjoying a
sales increase of better than
12 per cent so far this year.
"Our expansion program,"
he says, "has added five super
markets this year and it is
being accelerated.
"We will add another five
stores - principally in the
New York East Side area be
fore the year end."
Swift and Co. has installed
a special "tender aged beef
operation in Cleveland and
Columbus, Ohio, to supply the
Daitch chain.
The latter recently acquired
a new meat warehousing fa
cility in Flushing, Long Is
land, for receiving and dis
tributing meat to its stores.
The individual stores cut the
meat to suit the requirements
of their customers.
In addition to the ware
housing operation, the firm is
using the new structure for a
classroom to train their meat
managers and other personnel
in the techniques of meat
handling.
The company also has con
solidated its grocery, produce
and general merchandise fa
cilities into a newly acquired
warehouse near the center of
its operations as a further step
in shortening supply lines.
Safe Bicycle Riding
Habits Can Save Lives
Corvallis - Parents who
teach their youngsters safe
bicycling riding habits can
help save lives this summer,
and as an extra bonus, con
tribute to safe automobile
drivers in the years ahead.
Mrs. Roberta Frasier, Ore
gon State college extension
family life specialist, report
ed that an estimated 500 chil
dren are killed in bike acci
dents each year with summer
listed as the most dangerous
season. Four out of five vic
tims are under 16 years of
age and violating rules of the
road. Turning, riding the
center of the road and refusal
For Half Sizes
Cool, quick, EASY -SEW
Mouses proportioned to fit,
ntyled to flatter you who wear
half sizes. Whip up a ward
robe of all three.
Printed Pattern 0281: Half
Sizes 14'.!, 16V&, 1814, 20'4,
22 'i, 24 V4. Size 16V4 lop
style 1 yards 35-Inch; mid
dle 1"A; lower 1 yards,
Send FIFTY CENTS (coins)
for this pattern - add 10 cents
for each pattern for first-class
mailing. Send to Marian Mar
tin, Medford Mail Tribune,
Pattern Dept., 232 West 18th
St., New York 11, N.Y, Print
plainly NAME, ADDRESS
with SIZE and STYLE NUM
BER, JUST OUTI Big, new 1960
Spring and Summer Pattern
Catalog in vivid, full-color.
Over 100 smart styles . . . all
sizes , . . all occasions. Send
nowl Only 25c,
to yield the right-of-way are
among leading violations.
Often, she noted, parents
buy a youngster a bike, put
him on it, and shout a few
instructions as the child rides
out of earshot. More training
than this is needed, she con
tinued. Bicycles and automobiles
are governed by the same
rules of the highways and re
quire some of the same learn
ed skills. Children can also
learn to appreciate that driv
ing on the streets and high
ways is a privilege and not a
right. Mrs. Frasier suggested
that bicycle riding privileges
be revoked when riders vio
late rules. Here are other sug
gestions she offers.
Organize bicycle rider edu
cation programs in the neigh
borhood or community. Coun
ty extension offices can be
helpful in organizing these
programs and in securing edu
cational films and other ma
terial. ,
Check bicycles regularly to
see that they are in safe me
chanical condition.
Parents who set a good ex
ample in their automobile
driving habits are most effec
tive teachers, she believes. It's
difficult to impress a child
with a respect for the law
when parents try to "get by"
with as many violations as
they can.
Attitudes toward driver re
sponsibility learned as a
young cyclist will carry over
in the future when the young
ster is old enough to drive a
car, Mrs. Frasier said.
Grange
News
Upper Appiegati Grange
Upper Applegate Grange
met July 8 with Master Gail
Buffington presiding. State
Lecturer and Mrs, Croxlon
were guests.
Anna Scott reported on the
state convention in Roscburg
in June.
A farewell gift was pre
sented to Mr. and Mrs. Wil
ford Pearson, who plan to
make their home In Hawaii.
The July 22 meeting will be
open house for the public, at
which time home rule and
zoning will be presented and
explained.
Refreshments of ice cream
and cake were served after
the meeting by Mr, and Mrs.
Clarence Roloff, and Mrs.
Gerald Buck.
RESCUE 1500 AMERICANS
Washington IUPD - The Stale
Department reports that more
than 1,500 Americans have
been rescued from the riot
torn Congo. Another 600
Americans there are account
ed for but most of them plan
lo itay.
Young & Tender
BEEF
HEARTS
Groceteria's Best
GROUND
BEEF 3
PLUS
50 FREE Thrifty Green Stamps!
Borden's Chateau
Pasteurized
CHEESE
2-Pound Loaf
iVT GROCETERIA MEAT
T T Si f I C.O 1S BETTER!
LBS. I I I .! "WWmPTT apC.a-iavw v V r
You must be satisfied! "ei M
(T)(fTlC fir
1
FOR BEEF. ..AT IT'S BEST!
DEPEND ON GROCETERIA
Fresh, delicious "
FRYING
RABBITS IOJqJJ
BLADE AND 7 BONE
U.S.D.A. CHOICE
Tatte-Tempting full-flavored beef with full-bodied flavor and
tenderness!
Boneless Cross Rib
Arm Cuts
.79 b
59 b
If You're Not Shopping at the GROCETERIA You're Paying Too Much!
Fresh . . . small size
SALMON
HALF or
WHOLE
We will gladly
slice or fillet!
Armour Star
Smoked Picnics
4 to 6 lb.
average
We Will Gladly
Slice for youl
Young and Plump
Stewing Hens
Cut-up fr j f fb
33c
1 8T
THRIFTY
Yours Without Asking ... at the Groceteria!
Chef's Frozen
Beef, Chicken,
Turkey or Cheese
Two in a Package
11.J.B. COFFEE . , 59c , , . S1.17
1.1 I R Indant ftnffefi lO.nunrai lai Rnn. 1.70 SI 39
II V M II WWII WW I W W W
TAMALES DEL MONTE PINK SALMON 59c
POTATO CHIPS Laura Scudder Reg. 59c Twin pack bag 49c
UNDERWOOD DEVILED HAM 2r" 2 69c
3 $1
Chef's Frozen
MEAT PIES
REYNOLDS ALUMINUM FOIL ,
M-D TOILET TISSUE
TREND LIQUID DETERGENT
BEEF-CHICKEN-TURKEY w.0R0X
Regular 29c
2-lnchx25-Foot 35c
4 43c
,.. 69c
Vi gallon 39c
oo
at Groceteria!
6th and Grape
SUMMER STORE HOURS:
Open Every Night Until 9:00 P.M.
Seven Day Week