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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (June 19, 1960)
SUNDAY. JUNE 19, 1960 Line Drawn Between Services Donated to TV By DICK WEST Washington - (UPD - As I understand it, the House Com merce Committee thinks it's I r ''1 okay loi a t e 1 e v i s i on cowboy to ride a gift horse on his program. But if he takes home the manure to fertilize h i s garden, that garden, that might be "payola." The committee has attempt ed to draw the line between ' what is and what isn't payola in a report on a bill it ap proved this week to tighten the Federal Communications Act. One purpose of the legisla tion is to make clear what sorts of donated products and services a broadcaster must identify on the air as being gratuities. I am not certain that I fol low the committee's thinking but I have drawn up some examples to illustrate what I think it had in mind. Hope for Plug Let us suppose that the script for a TV mystery show, "The Hour of Harm," calls for the maid to find a body in the refrigerator. The pro ducer of the program then ar ranges for the Frostbite Re frigerator Co., to provide the icebox. Frostbite, of course, is hop ing to get a plug on the pro gram in exchange for this service. Unless this is handled right, the producer will have to announce to the audience that Frostbite donated the re frigerator. For instance, there natural ly will be a close-up shot when the maid finds the body. No announcement need be made if the refrigerator brand name can be seen by the viewers. But if the maid should ex claim "look how rnmy this Frostbite refrigerator is! It holds a 190-pound corpse!" -then the audience must be in formed of the backstage ar rangement. Maid Reports Discovery In the next scene, the maid rushes into the drawing room to report the discovery to her employer, an elderly English man who likes to take a short nap before dinner. The committee bill would permit her to say "I beg your pardon, Sir Sidney, I hate to bother you but there's a body in the refrigerator." However, a payola an nouncement would be neces sary if she said "I beg your pardon, Sir Sidney, I hate to bother you but there's a body in your new Frostbite refrig erator." At this point, I wish to make an announcement of my own. "Frostbite" is a name I made up and does not, as far as I know, represent a real brand name. The last time that I men tioned a refrigerator by name I got involved in a payola case myself. The company that makes it gave me an ice cube . CP Jaycee To Go To Convention Central Point - Ernie Ken nedy, representing the Central Point Junior Chamber of Commerce, will represent Oregon at the National Jaycee convention June 20 in St. Louis. Central Point is one of 3, 850 cities in the U.S. which have local jaycee organiza tions with a total individual membership of some 200,000. At the convention, delegates will elect a national vice pres ident from Oregon. Through out Jaycee history there have been only two other occasions where Oregon has had the vice president. Seeking the vice presiden tial spot is O. W. (Cork) Cor bett of Burns, Ore., immedi ate past Oregon Jaycee presi dent. Kennedy will join about 70 other Jaycees from the state at the convention. The meet ing marks the 40th anniver sary of the Jaycee movement which was founded in St. Louis. The state delegates will march as 12th best in the U.S. Jaycee Parade of States in St. Louis, according to the Ore gon State Junior Chamber of Commerce. MAGICIAN DIES Chicago - ttiPIt - Harlan E. Tarbell, 70, a magician who once was hailed as "the man who has had the greatest in fluence on ir""1'- modern times," died Thursday. New York -fllPD- Mr. Sarah H. Silver, 83, iiiour comedian Phil Silvers, died Thursday. She is survived by four other sons and two daughters. m O Sears Storewide SUMMER SALE Shop Monday, Friday NIGHTS till 9 . mm Reg. I 5.00 f Down .n (overall dloaonojl ished cobme. 2M ,,. in. v. 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