SUNDAY. JUNE 19, 1960
Line Drawn
Between Services
Donated to TV
By DICK WEST
Washington - (UPD - As I
understand it, the House Com
merce Committee thinks it's
I r ''1 okay loi a
t e 1 e v i s i on
cowboy to
ride a gift
horse on his
program.
But if he
takes home
the manure to
fertilize h i s
garden, that
garden, that
might be "payola."
The committee has attempt
ed to draw the line between
' what is and what isn't payola
in a report on a bill it ap
proved this week to tighten
the Federal Communications
Act.
One purpose of the legisla
tion is to make clear what
sorts of donated products and
services a broadcaster must
identify on the air as being
gratuities.
I am not certain that I fol
low the committee's thinking
but I have drawn up some
examples to illustrate what I
think it had in mind.
Hope for Plug
Let us suppose that the
script for a TV mystery show,
"The Hour of Harm," calls
for the maid to find a body
in the refrigerator. The pro
ducer of the program then ar
ranges for the Frostbite Re
frigerator Co., to provide the
icebox.
Frostbite, of course, is hop
ing to get a plug on the pro
gram in exchange for this
service. Unless this is handled
right, the producer will have
to announce to the audience
that Frostbite donated the re
frigerator. For instance, there natural
ly will be a close-up shot
when the maid finds the body.
No announcement need be
made if the refrigerator brand
name can be seen by the
viewers.
But if the maid should ex
claim "look how rnmy this
Frostbite refrigerator is! It
holds a 190-pound corpse!" -then
the audience must be in
formed of the backstage ar
rangement. Maid Reports Discovery
In the next scene, the maid
rushes into the drawing room
to report the discovery to her
employer, an elderly English
man who likes to take a short
nap before dinner.
The committee bill would
permit her to say "I beg your
pardon, Sir Sidney, I hate to
bother you but there's a body
in the refrigerator."
However, a payola an
nouncement would be neces
sary if she said "I beg your
pardon, Sir Sidney, I hate to
bother you but there's a body
in your new Frostbite refrig
erator." At this point, I wish to make
an announcement of my own.
"Frostbite" is a name I
made up and does not, as far
as I know, represent a real
brand name.
The last time that I men
tioned a refrigerator by name
I got involved in a payola
case myself. The company
that makes it gave me an ice
cube .
CP Jaycee To Go
To Convention
Central Point - Ernie Ken
nedy, representing the Central
Point Junior Chamber of
Commerce, will represent
Oregon at the National Jaycee
convention June 20 in St.
Louis.
Central Point is one of 3,
850 cities in the U.S. which
have local jaycee organiza
tions with a total individual
membership of some 200,000.
At the convention, delegates
will elect a national vice pres
ident from Oregon. Through
out Jaycee history there have
been only two other occasions
where Oregon has had the
vice president.
Seeking the vice presiden
tial spot is O. W. (Cork) Cor
bett of Burns, Ore., immedi
ate past Oregon Jaycee presi
dent. Kennedy will join about 70
other Jaycees from the state
at the convention. The meet
ing marks the 40th anniver
sary of the Jaycee movement
which was founded in St.
Louis.
The state delegates will
march as 12th best in the U.S.
Jaycee Parade of States in St.
Louis, according to the Ore
gon State Junior Chamber of
Commerce.
MAGICIAN DIES
Chicago - ttiPIt - Harlan E.
Tarbell, 70, a magician who
once was hailed as "the man
who has had the greatest in
fluence on ir""1'- modern
times," died Thursday.
New York -fllPD- Mr. Sarah
H. Silver, 83, iiiour
comedian Phil Silvers, died
Thursday. She is survived by
four other sons and two
daughters. m
O
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