Medford mail tribune., May 13, 1960, Image 15

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Bowling Alleys
Now Use Carpets
If you've gone bowline late-
ly-and 25 million Americans
have been this past year-you
may have noticed the wide
use of carpeting in the bowl
ing emporiums.
The zooming popularity of
uoKting tiial has jiiaut ii the
nation's number one partici
pant sport has created a revo
lution in the design and build
ing of the alleys. Bowling has
become a family affair and a
billion dollar industry with
air conditioned, scientifically
lighted and extensively car
peted bowling centers.
Other Reasons
The use of carpet, however,
has been stimulated by other
reasons in addition to their
rich appearance and comfort.
The booming roar that thun
ders through the alleys when
32 bowling lanes are operat
ing full blast would be ear
splitting if steps weren't
taken to deaden some of this
noise.
. Acoustical studies have
proven that carpet can cut
noise in a space by more than
half. Its soft, porous fibers
swallow the air-borne rever
berations that would other
wise bounce back unchecked
with full energy.
Quieter and Cheaps
The architectural design di
rector for one of the largest
firms manufacturing auiu
matic pinsetters and other
bowling equipment reported
that bowling alley proprietors
find their establishments are
quieter and cheaper to main
tain with carpet.
This firm recommends car
pet for thew reasons, and also
because carpeting eliminates
the need for waxed floors.
Some waxes carried on to the
bowling lanes can damage the
surface of these special
woods. Also the abrasives
used in some hard floorings
can be carried on the soles of
bowling shoes and damage the
approaches to the lanes.
Carpet manufacturers today
offer a wide variety of color
ful designs specially created
for bowling alleys. Probably,
the most popular are patterns
depicting bowling balls and
pins.
Churches Become
Key Carpet Users
The sweeping building
boom of the past decade has
not been limited to construc
tion of new homes, schools, of
fice buildings, shopping cen
ters and factories. The vital
religious needs of the nation's
eveMxpanding population is
also being served by an un
precedented boom In the
building of churches also.
One of the most important
considerations given today to
church or synagogue design
is how Interiors can provide
comfort as well as spiritual
beauty to the congregations.
For example, "what type of
floor covering will be used?"
is one question given careful
thought by all persons respon
sible for designing and build
ing new churches.
Key Carpet User
It is noteworthy that many
clergy and lay officials today
favor carpet in their churches
and temples, as borne out by
the fact that houses of wor-
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BUSINESS SUIT - A sophis
ticated look marks wash and
wear business suits for
Spring. Slate brown fabric is
a blend of Dacron and
"Orion." It shows the drape
and appearance of conven
tional tropical suitings. Suit
by Deansgate.
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NEW GLASS - "Stretch" a
short wall with the magic of
this new architectural glass.
A laminated safety glass with
a permanently-bonded design,
it foils limited floor plans and
permits more flexible furni
ture arrangements. Here such
an extension adds space for
the piano; blends with furni
ture finishes and room decor.
"Sphere" design "Glas-Wich"
By Dearborn Glass Co.
ship have become key users of
carpet in recent years.
There are many reasons for
this preference. The soft,
warm beauty of carpet re
moves the cold austerity of
hard, bare floors. Also, it pro
vides the background that
brings all the furnishings and
elements of a building inter
ior into a harmorious unity.
Stills Echoes
But beyond its important
decorative function, carpet of
fers numerous practical bene
fits that are important to
church administrators. A car
peted church is a quieter
church. Carpet stills the, an
noying echoes of sound which
bounce off hard bare floors
and walls. The noise of foot
steps on stairs, the dropping
of coins and other sounds that
can disturb the service.
Carpet on the floor is an im
portant safety factor. Its non
skid surface provides traction
for feet that might slip on
glossy, smooth floors, and its
soft pile will prevent serious
injury if falls should occur.
Cuts Heat Lou
An effective insulator, car
pet minimizes heat loss
through floors, helping the
heating system to work more
efficiently, and eliminating
the unpleasant feeling of a
cold surface underfoot.
Under heavy conditions of
soil and congestion, studies
have established that the aver
age cost of maintaining 1,000
square feet of carpeted floors
for one year was $189 versus
$383 for the same area of non-
carpeted floors. In other
words - 50.7 per cent cheaper.
Though carpet is soft and
yielding to the touch, it is a
rugged flooring material. In
some installations, carpeting
in a foyer has been known to
outwear the steel tread on the
doorsills.
For all of these reasons car.
pet is considered the ideal
floor covering for heavy traf
fic areas of the church, such
as the aisles, sanctuary and
chancel. But its use is not con
fined to the main auditorium.
A growing number of church
es are utilizing the benefits
of carpet in such areas as, the
pastor's study, the nursery,
school rooms, the sacristy and
stairways. j
Seaming Technique
Advancement Made
Concurrent with the de
velopments In carpet manu
facture and tackiest Installa
tion methods, there have also
been considerable advances
made in seaming techniques
in recent years. Often only an
expert carpet man can detect
where carpet sections have
been joined, and many times
even hg cannot locets it with
out close scrutiny of the pile.
Many new carpet styles
popular today lend them
selves beautifully to "hidden"
seam. High-pile and solid-colored,
random - pile textures
without definite pattern are
examples. But even some pat
terned carpets, utilizing
stripes and other motifs, have
been created so that the de
sign on one carpet section will
match that of another making
the seam almost "invisible."
Carpets are currently join
ed by hand and machine sew
ing or by special tape that
are anchored to the carpet
backing by adhesives. Carpet
layers employing these tech
niques are expert craftsmen.
They are best qualified to ad
vise homemakeri on where
to place the seam and what
seaming methods should be
used. Their advice is invalu
able for obtaining a beautiful
ly finished carpet installation
at the lowest possible cost.
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mL-m llin I i ilBWi I I illsWill..lesesl.llliri
Carpets Leaders This Year
In Home Fashion Fields
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POPULAR Split-level rooms, popular in floral used in one room, a complementary
many homes today, call for special consider- abstract texture in the area just beyond,
ation in carpeting. One answer this year The same idea of "room-to-room" carpets
is found in related patterns to "mix and can be used in other adjoining areas in the
matrh" in the related areas, such as this home.
Leaders, not followers
that's the role of carpets thisl
year, in the field of home'
fashions.
A far cry from muted colors
and standard patterns are the
niuiiy style being aliovtii fr
19fil). Designs, created both by
texture and by actual pattern,
cover a wide style range.
Colors cover the rainbow -and
fur carpets as we've
known them previously - are
unexpected.
The new styles create a
focal point of interest in home
furnishings and provide a
firm basis for anyone who is
planning home decoration, re
modeling or building a home.
Carpets and rugs offer some
"built-in decorating advice"
as far as color for I960 is
concerned. This is especially
true of color combinations,
which carpet designers have
used to great advantage.
Whether combining two
"shock" colors, blending sev
eral tones of the same color,
or unifying several comple
mentary colors in one design,
the stylists have set the pace
in room decor.
Tilth Wall"
Tlicit la iolly a new way
to live with color on the floor
because of these designs. Sub
tlety is the first impression
with these new carpets and
rugs, even when two or more
unrelated colors are used to
gether. This is obviously a
necessary consideration since
the floor is a "fifth wall" in
terms of space covered. De
spite the subtle approach
there's no monotony. Any one
of the carpet colors can be
emphasized elsewhere in the
room - and the scheme can
be changed accordingly over
a period of time.
Texture Important
Texture is as important as
color in 1960 soft floor cover
ings styles. Krom classic cut
pile, to rugged loops with a
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Friday, My 13, 10 I J
handcrafted type of texture,
the new carpets are designed
to add interest to the fabrics,
furniture finishes and wall
surfaces of a room.
Looped pile has gained in
pcp.:.ar"y - both in "Ihrunii
al" versions with a tweedy
look in coloring, and in more
precise patterns which may
be geometric or softly curved
in design.
Both textures and rotors
are planned for practicality,
too. Carpet is still important
as a flooring material, while
gaining in style leadership.
Thus; shoppers this year
will still look for the new col
ors and textures which are
best in providing a floor that
is easy to clean; for pile sur
faces which provide the most
comfort and warmth under
foot. Regardless of style, these
are the added bonuses of car
pets and rugs, along with
more quiet and more safety in
the home.
ME
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MATERNITY COAT - This
pretty maternity coat can top
all of your new Spring out
fits. It is designed in Stehll
pure silk linen fabric, and
styled with a cardigan neck
line. 14 sleeves and "fake"
pockets with flaps. By Mrs.
I C'.ee.
$'395
J)
SQ. YD.
Blends of yarn ends by Famous Na
tional Advertised Brand. Colors, Beige,
Brown and Tan.
$95
I? SQ. YD.
All Wool Tangle Tweed by Suwonee
Carpet Mills. Your choice of colors of
Nutria Tweed or Beige Tweed.
$95
SQ. YD.
Summer Skys All Wool Tweed from '
D. M. & E. Walters. 9 colors to choose.
i '
SQ. YD.
CfOC
SQ. YD.
$095
1
SQ. YD.
$095
SQ. YD.
$11
O95
SQ. YD.
$
M5
SQ. YD.
All Wool by Lees Carpet Co. High
Low Loop Embossed Pile. Random pile
heights. Does not show foot prints.
All Wool 7Vi row velvet by Famous
National Manufacturers. This carpet is
most popular of the new textures and
is designed for informal modern or
traditional furnishings.
Famous National brand. A six row
Axminster Weave. A blend of wool,
rayon and nylon. Resists crushing,
sheds soil. More face yarn for longer
weir.
All Wool by Lees Carpet Co. Special
Wilton Weave puts more face yarns
on the surface than conventional Wil
ton weaves. Select Wools doesn't
.show foot prints. Practical, easy to
vacuum.
All Wool by famous national adver
tised brand. The wool pile is looped
in variety of heights producing a prac
tical carpet pattern at an amazingly
moderate price.
All Wool by Archibald Holmes Carpet
Co. Selected wool high low pile em
bossed group, creating a pleasant
variation of light and shadow. Will
not show foot prints.
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Westore's Contacted 36 Carpet Mills and
Received Over 500 Carpet Samples in Which
to Choose The Carpet They Were Going to Use
For 1960 to Bring You The Best Quality and
Prices Available!
HERE ARE THE RESULTS:
Our Carpet Committee Feel That
These Are the BEST Values On the
Market Today! 1
VrNo Carrying Charges or Interest
We carry our own contracts. There is no extra charge added to your payments.
At Weeks Orr you pay ONLY for the merchandise.
.WMEIKS c& (OMR
Southern Oregon's Oldest and Largest Furniture Store
114 West Main Street Phone SP 2-9351
OPEN EVERY
MONDAY
Until 9 p.m.
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