Image provided by: University of Oregon Libraries; Eugene, OR
About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (April 20, 1960)
Sportswear for Spring, Summer Are Invitation to Relaxation Men'i sportswear for spring and summer 1960 fairly shout an invitation to carefree fun and relaxation - because they are styled with an abundance of exciting, care-free features. The new sports shirts, jack ets, slacks, sweaters, walking shorts and outerwear present an eye-compelling array of colors, bold patterns and de signs with a new lift. Designed for our new lei sure age - these new wear ables help to make leisure something worth having and enjoying, according to the American Institute of Men's and Boys' Wear. New Outerwear Take the new outerwear -with zipper front jackets or button fronts now in strong revival. Fashioned for com fort and pure enjoyment of wear, they boast new Conti nental styling that make a man feel flattered just to wear them. . At the country club or in a sports car, the man of action will also like their light weight, their snug feel, their free swing - all available through the magic of new blends in fabrics and clever tailoring. Smart Sweaters Sweaters move front and center in the season's fashion parade. More popular than ever, they are presented in shell stitch types no heavier than a mild breeze - or in the more familiar cable stitch types. This season you'll find cardigans galore, knitted vests, pullovers and sweuter coats that double as jackets. Look for them in the widest range of colors ever - pale tones and brilliant ones, whites, blues, olive shades and gold. Sports Coat News Sports jackets follow the new trend to boldness - in colors and patterns. Under the twin influences of Continen tal and Ivy tailoring, they're trim and slimming in cut. As PEAR BLOSSOM SPECIAL $00 OFF Each Gallon of All OUTSIDE PAINT In Stock-Offer Good Thro Sat. Frake & Smith for weight, they range from substantial tweeds and flan nels to mid-weights to light-as-a-feather models that defy you to feel the heat. Many of these light weight models can be tossed into a wushing machine, hung to drip and dry, and within an hour or two be ready to put on again without pressing. Incidentally, one of the smartest of the season's sports jackets is the India Madras -colorful in a handwoven fab ric that presents distinction as its hallmark. Top Notes Sport shitrs, more than Bny , other item perhaps, make the season s invitation to fun and relaxation really mean some thing. Keyed to the smartness of Continental or Ivy motifs, they cover a dazzling range of colors, designs and style fea tures. Ivy button-down collars or curved collars a la Con tinental - solid tones without fuss or designs that lift up oriental themes or novelties based on Americana - full sleeve types or half-sleeve or sleeveless. They're all there, plus. Knitted Shirts The smart shopper will also take note of the new Spring knitted shirts in pure cottons or blends of cotton and test tube fabrics, with vented sleeves and sleeve tabs, or plain. The Increasing popularity of knitted shirts - for the yachtsman, tennis player or golfer - has led to an amazing variety of models. Some have convertible collars, others boast V-necks, boat necks and crew necks. The weaves range from plain to the fanciest -and so do the colors. Sports Slacks Slacks keep. pace with the rest of the new sports en semble for 1060. They're more colorful than before, some are fancier. Bolder patterns are evident in others; new clever tailoring smartens others. No longer do plain - toned slacks necessarily go with solid colored blazers or sports shirts. Now there are checks, plaids and striped slacks with which to team them - and in perfect taste, too. Stronger coloring is the feature in slacks for the 1060 season. Such new tailoring ad vances as new waistbands and self-support devices, as well as handsome pocket treat ments, are built into the 1980 slacks - and into the new walk shorts, too. 14 lM'?i PEAR BLOSSOM it. w 11 "I Always wanted to take home r and try a tape recorder? 5WFREE HOME TRIAL! TAPE RECORDERS Specially Priced CONCERTO $129.95 (Stereo Optional) Cemplerelr equipped, lull-fiiturtd tip recorder at a budget price TRIUMPH Specially tS)0 QC (Stereo f AT7i7kl Priced Optional) Simplified puih-bufton controls feather-lite Ifvifig-room styling speaker performance -1 speeds electronic record level Indicator 'monitor switch eicluiive automatic braking automatic shut-off dual Input and output jacks automatic program locator 1 Take one home today FREE! 9 BOOKS GIFTS RECORDS TOP CHOICE This smart woll Continental Is in a bold black and white plaid. The jacket is shaped, nipped at the waist. Rounded notched lapels are new treatment. Two front buttons on jacket match two buttons on sleeves. (More men are wearing their Continental trousers cuffless). Her red and white checked wool suit Is double-breasted in styling and so very new looking, too! Her suit by Women's Haberdashers; His suit by Petrocelli Clother. Photo: Wool Bureau. 10 MAIL TRIBUNE, Medford, Or. Wednesday, Apr. 20, 1940 Squaw styles have returned , the skirt In three tiers Ruth- Ensemble in Spotlight In New Spring Fashion to fashion in shorter skirts for square dancing. The favored material is still sheer or heavy permanently crinkled cotton; nrnH tn nrh other with hunHa of piping, ribbon or narrow trimming hiding the scam joining. Light, Airy Look Coming Into Boys' ear This Spring Wherever you look this spring, the spotlight focuses on the ensemble. And, there are dozens and dozens of variations of ensenv bles. No matter how the units go together, they add up to a sum total of smart, good looks and versatility! Foremost are the sheath dresses that are topped with Chanel-type jackets, or cut away bolero tops, or novelty sweaters or the three-quarter length walking coat or a full length one. Other ensemble notes are achieved in trios of cropped tops with blouse and skirt; matchmating vests and skirts with harmonizing blouses and sleevless tunics with their own skirts that show off full blown long sleeves in happy harmony. The coat-dress ensemble is important for Spring, too. Most often with a gay print dress, it is topped by a slim column of a coat matched to perfection by its dress-lining! Suits Ensemble "There's a dividend of a blouse, and a bonus of a love ly coat or jacket matched to the blouse ... in newest Spring costume suits. The tailored look in suits takes an extra elegance with a gay west to match or con trast. Thanks to the fact that more and more women are go ing places, ensembles take honors with the travel-minded with a heavy emphasis on the "peel off" costume. Many of these come In three parts (1) the sheath dress (2) a matching or con trasting overblouse and (3) a jecket top . . . solo as a dress, in smare duets or all together in a trio of harmony, en sembles such as these are wel come addition to any ward robe. In the sportswear picture there is absolutely no limit to the ensemble theme as pants of all lengths, skirts, jackets, sweaters, vests, cropped tops, blouses, tunics to name but a few add up over and over again in two-part , . , three part, and even four-part go-togethers. Purse Accessories Have Wide Range Since fashion and good grooming naturally belong to gether, smart women make certain that what's inside the new spring handbag is as pre sentable as the bag itself. New purse accessories range from multi-pocketed French purses to cigarette cases with their own lighters attached by jeweler's chain. These handy bits of femi nine glamour are available in a large variety of leathers, fabrics and colors to coordi nate with a favorite bag. Many are washable, and all are a far cry from the standard billfold-with-coin purse de signs of years ago. We want to take this means of expressing our thanks to the many residents and boat ing enthusiasts in Southern Oregon and Northern California who make our Grand Opening a large success. It is a pleasure to know that the people of this area are inter ested in new and exciting things in the boating world. We will continue to do our best to bring to our customers the very latest in boating and the finest in service. ROGUE MARINE "Next to Rogue Valley State Bank" Mel Johnson, Manager 1119 Court SP 3-4128 Something extra-special Is happening to boys' wear and that is - a light, airy look to fabric and color. The trend to lightweight suitings continues to grow, and now the boys too, come into this new and lighter era. They will reap the benefits of more and more 5-to-9-ounce weight suitings. Some sports coats are mere featherweights in just 3'i-ounce fabrics. Color is an exciting plus. Green is the big choice and leader of Spring! It is an olive green that is tops, but an olive tone with more life and sparkle than in previous years. Colors Combined It is handsomely combined with blue and black; with bur gundy and gold. Soft colors COOL-Washable Cone "Play time" denim is used for thin 2-picce ensemble. Skinny striped deck pants are lopped by a bold striped jaunty Jacket that boasts the con tinental look. By REVERE with a burnished cast and white are very new, too. Boys will be boys in a gay array of patterns of every var iety. Checks of all types -from miniatures to bold; glen plaids, houndstooths, hopsack ing and neat cord stripes are also good.1 Madras in sport coats and active sportswear Is a must for every fashion - conscious lad! Since the "real McCoy" from India may be in short supply due to the big rush in all types of apparel, Ameri can manufacturers are offer ing more and more "home- j grown madras to the fashion worldi Some of the more interest ing fashions to be found around town for the young men on the town include smart hopsacking suits, often with crest emblem on breast pocket and with a vest for contrast. . Muted checks, madras strip ing and madras checks as well as batiks - make the sports coat picture a most colorful one for the lads. The Continental look, though modified like Dad's and big brotlier's, is popular with the American youth -especially now since its less cutaway in front, less nipped in at the waist and generally more relaxed looking. Ivy still rates high with the young set! There's a neat most grown-up look to Ivy in shadow stripes, poplin and a host of worsteds, hopsacking, man made fibers and the many wonderful blends. In the Easter Parade and long after, the boys will play second fiddle to none as they step out smartly in some of the lightest, brightest and fashion-right clothes everl r. BANDED CLOSE-A top sil houette in millinery for spring is the halo breton, which is banded close to the head, has a brim swinging up from front. Hat here in antique burnt straw. By Emme. SPRING TULIP DISPLAY SEE THEM TODAY! Choose Your Fall Bulbs Now From Actual Flower Big Y Feed & Seed Co. The Qy Ali'X thought of fv H f r refreshment .leads to . . . te45 ICE CREAM You'll add to much enjoyment to your leisure with imooth, creamy, delicious FIESTA ICE CREAM . . . Enjoy the very FINEST when you ask for "Jorgensen'i" the AWARD WINNING ICE CREAM of OREGON! And don't forget . . . NUTRI-MIX, that wonderful nutrient, has been added to make FIESTA ICE CREAM more nutritious than ever! Thursday, Friday and Saturday A BIG FIESTA WEEK END IN MEDFORD! Time for the PEAR BLOSSOM FESTIVAL Medford stores and shops will feature PEAR BLOSSOM SPECIALS for three big days, and on Saturday you'll want to see the colorful PEAR BLOSSOM PARADE on Main Street in Medford starting 2:30 p.m. The whole week end will be a truly FESTIVE TIME In this land of the Pear Blossom t. s WCm S 217 E. Main Medford, Oregon 1948 N. Pacific Hwy. Medford
