Sportswear for Spring, Summer
Are Invitation to Relaxation
Men'i sportswear for spring
and summer 1960 fairly shout
an invitation to carefree fun
and relaxation - because they
are styled with an abundance
of exciting, care-free features.
The new sports shirts, jack
ets, slacks, sweaters, walking
shorts and outerwear present
an eye-compelling array of
colors, bold patterns and de
signs with a new lift.
Designed for our new lei
sure age - these new wear
ables help to make leisure
something worth having and
enjoying, according to the
American Institute of Men's
and Boys' Wear.
New Outerwear
Take the new outerwear -with
zipper front jackets or
button fronts now in strong
revival. Fashioned for com
fort and pure enjoyment of
wear, they boast new Conti
nental styling that make a
man feel flattered just to
wear them.
. At the country club or in a
sports car, the man of action
will also like their light
weight, their snug feel, their
free swing - all available
through the magic of new
blends in fabrics and clever
tailoring.
Smart Sweaters
Sweaters move front and
center in the season's fashion
parade. More popular than
ever, they are presented in
shell stitch types no heavier
than a mild breeze - or in the
more familiar cable stitch
types.
This season you'll find
cardigans galore, knitted
vests, pullovers and sweuter
coats that double as jackets.
Look for them in the widest
range of colors ever - pale
tones and brilliant ones,
whites, blues, olive shades and
gold.
Sports Coat News
Sports jackets follow the
new trend to boldness - in
colors and patterns. Under the
twin influences of Continen
tal and Ivy tailoring, they're
trim and slimming in cut. As
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for weight, they range from
substantial tweeds and flan
nels to mid-weights to light-as-a-feather
models that defy
you to feel the heat.
Many of these light weight
models can be tossed into a
wushing machine, hung to
drip and dry, and within an
hour or two be ready to put
on again without pressing.
Incidentally, one of the
smartest of the season's sports
jackets is the India Madras -colorful
in a handwoven fab
ric that presents distinction as
its hallmark.
Top Notes
Sport shitrs, more than Bny
, other item perhaps, make the
season s invitation to fun and
relaxation really mean some
thing. Keyed to the smartness of
Continental or Ivy motifs,
they cover a dazzling range of
colors, designs and style fea
tures. Ivy button-down collars
or curved collars a la Con
tinental - solid tones without
fuss or designs that lift up
oriental themes or novelties
based on Americana - full
sleeve types or half-sleeve or
sleeveless. They're all there,
plus.
Knitted Shirts
The smart shopper will also
take note of the new Spring
knitted shirts in pure cottons
or blends of cotton and test
tube fabrics, with vented
sleeves and sleeve tabs, or
plain.
The Increasing popularity
of knitted shirts - for the
yachtsman, tennis player or
golfer - has led to an amazing
variety of models. Some have
convertible collars, others
boast V-necks, boat necks and
crew necks. The weaves range
from plain to the fanciest -and
so do the colors.
Sports Slacks
Slacks keep. pace with the
rest of the new sports en
semble for 1060. They're more
colorful than before, some are
fancier. Bolder patterns are
evident in others; new clever
tailoring smartens others.
No longer do plain - toned
slacks necessarily go with
solid colored blazers or sports
shirts. Now there are checks,
plaids and striped slacks with
which to team them - and in
perfect taste, too. Stronger
coloring is the feature in
slacks for the 1060 season.
Such new tailoring ad
vances as new waistbands and
self-support devices, as well
as handsome pocket treat
ments, are built into the 1980
slacks - and into the new
walk shorts, too.
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TOP CHOICE This smart woll Continental Is in a bold
black and white plaid. The jacket is shaped, nipped at the
waist. Rounded notched lapels are new treatment. Two front
buttons on jacket match two buttons on sleeves. (More men
are wearing their Continental trousers cuffless). Her red and
white checked wool suit Is double-breasted in styling and so
very new looking, too! Her suit by Women's Haberdashers;
His suit by Petrocelli Clother. Photo: Wool Bureau.
10
MAIL TRIBUNE, Medford, Or.
Wednesday, Apr. 20, 1940
Squaw styles have returned , the skirt In three tiers Ruth-
Ensemble in Spotlight
In New Spring Fashion
to fashion in shorter skirts for
square dancing. The favored
material is still sheer or heavy
permanently crinkled cotton;
nrnH tn nrh other with hunHa
of piping, ribbon or narrow
trimming hiding the scam
joining.
Light, Airy Look
Coming Into Boys'
ear This Spring
Wherever you look this
spring, the spotlight focuses
on the ensemble.
And, there are dozens and
dozens of variations of ensenv
bles. No matter how the units
go together, they add up to a
sum total of smart, good looks
and versatility!
Foremost are the sheath
dresses that are topped with
Chanel-type jackets, or cut
away bolero tops, or novelty
sweaters or the three-quarter
length walking coat or a full
length one.
Other ensemble notes are
achieved in trios of cropped
tops with blouse and skirt;
matchmating vests and skirts
with harmonizing blouses and
sleevless tunics with their
own skirts that show off full
blown long sleeves in happy
harmony.
The coat-dress ensemble is
important for Spring, too.
Most often with a gay print
dress, it is topped by a slim
column of a coat matched to
perfection by its dress-lining!
Suits Ensemble
"There's a dividend of a
blouse, and a bonus of a love
ly coat or jacket matched to
the blouse ... in newest
Spring costume suits.
The tailored look in suits
takes an extra elegance with
a gay west to match or con
trast. Thanks to the fact that
more and more women are go
ing places, ensembles take
honors with the travel-minded
with a heavy emphasis on
the "peel off" costume.
Many of these come In
three parts (1) the sheath
dress (2) a matching or con
trasting overblouse and (3) a
jecket top . . . solo as a dress,
in smare duets or all together
in a trio of harmony, en
sembles such as these are wel
come addition to any ward
robe. In the sportswear picture
there is absolutely no limit to
the ensemble theme as pants
of all lengths, skirts, jackets,
sweaters, vests, cropped tops,
blouses, tunics to name but
a few add up over and over
again in two-part , . , three
part, and even four-part go-togethers.
Purse Accessories
Have Wide Range
Since fashion and good
grooming naturally belong to
gether, smart women make
certain that what's inside the
new spring handbag is as pre
sentable as the bag itself.
New purse accessories range
from multi-pocketed French
purses to cigarette cases with
their own lighters attached by
jeweler's chain.
These handy bits of femi
nine glamour are available in
a large variety of leathers,
fabrics and colors to coordi
nate with a favorite bag. Many
are washable, and all are a
far cry from the standard
billfold-with-coin purse de
signs of years ago.
We want to take this means of expressing
our thanks to the many residents and boat
ing enthusiasts in Southern Oregon and
Northern California who make our Grand
Opening a large success. It is a pleasure to
know that the people of this area are inter
ested in new and exciting things in the
boating world. We will continue to do our
best to bring to our customers the very latest
in boating and the finest in service.
ROGUE MARINE
"Next to Rogue Valley State Bank"
Mel Johnson, Manager
1119 Court
SP 3-4128
Something extra-special Is
happening to boys' wear and
that is - a light, airy look to
fabric and color.
The trend to lightweight
suitings continues to grow,
and now the boys too, come
into this new and lighter era.
They will reap the benefits of
more and more 5-to-9-ounce
weight suitings. Some sports
coats are mere featherweights
in just 3'i-ounce fabrics.
Color is an exciting plus.
Green is the big choice and
leader of Spring! It is an olive
green that is tops, but an olive
tone with more life and
sparkle than in previous
years.
Colors Combined
It is handsomely combined
with blue and black; with bur
gundy and gold. Soft colors
COOL-Washable Cone "Play
time" denim is used for thin
2-picce ensemble. Skinny
striped deck pants are lopped
by a bold striped jaunty
Jacket that boasts the con
tinental look. By REVERE
with a burnished cast and
white are very new, too.
Boys will be boys in a gay
array of patterns of every var
iety. Checks of all types -from
miniatures to bold; glen
plaids, houndstooths, hopsack
ing and neat cord stripes are
also good.1
Madras in sport coats and
active sportswear Is a must
for every fashion - conscious
lad! Since the "real McCoy"
from India may be in short
supply due to the big rush in
all types of apparel, Ameri
can manufacturers are offer
ing more and more "home- j
grown madras to the fashion
worldi
Some of the more interest
ing fashions to be found
around town for the young
men on the town include
smart hopsacking suits, often
with crest emblem on breast
pocket and with a vest for
contrast. .
Muted checks, madras strip
ing and madras checks as well
as batiks - make the sports
coat picture a most colorful
one for the lads.
The Continental look,
though modified like Dad's
and big brotlier's, is popular
with the American youth -especially
now since its less
cutaway in front, less nipped
in at the waist and generally
more relaxed looking.
Ivy still rates high with the
young set! There's a neat most
grown-up look to Ivy in
shadow stripes, poplin and a
host of worsteds, hopsacking,
man made fibers and the
many wonderful blends.
In the Easter Parade and
long after, the boys will play
second fiddle to none as they
step out smartly in some of
the lightest, brightest and
fashion-right clothes everl
r.
BANDED CLOSE-A top sil
houette in millinery for spring
is the halo breton, which is
banded close to the head, has
a brim swinging up from
front. Hat here in antique
burnt straw. By Emme.
SPRING TULIP DISPLAY
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Thursday, Friday
and Saturday
A BIG FIESTA
WEEK END IN
MEDFORD!
Time for the
PEAR BLOSSOM
FESTIVAL
Medford stores and shops will feature PEAR
BLOSSOM SPECIALS for three big days, and
on Saturday you'll want to see the colorful
PEAR BLOSSOM PARADE on Main Street in
Medford starting 2:30 p.m. The whole week
end will be a truly FESTIVE TIME In this land
of the Pear Blossom t.
s
WCm S 217 E. Main Medford, Oregon
1948 N. Pacific Hwy. Medford