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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Nov. 13, 1959)
-t- g MAIL TRIIUNI, Madford, Or. Friday, Nov. 13, 1S9 ADVERTISEMENT ADVERTISEMENT FECIAL EDITION! SIXTH and GRAPE rT77n ' v ' 'v ' " ' v Weather Sun, rain, mow or sleet, be sure to visit the Pontiac Calvacade and see the fab ulous new 1960 Pontiacs. JV DEAN G TAYLOR PONTIAC CO. APPOINTED DEALER FOn ALL-NEW GMC TRUCK LINE BOB TAYLOR . Owner and Manager, Dean ft Taylor Pontiac Co. All America Is Talking About GMG's Hew Y-6! Business Week . "A new line of gasoline en gines for trucks, expected ' to run up to 200,000 miles be tween overhauls, " double the performance of present gaso line engines s being unveil ed by GMC Truck and Coach Division." Fleet Owner . . "New V-6 engine: Peak torque at low speed ..." ' Chicago Daily News . "Hail new . truck engine three to four times more dur able than existing engines . . ." New York Times . "GMC races forward in truck engine design . . ." DEAN fir TAYLOR PONTIAC CO. DISPLAYS COMPLETE LINE OF NEW GMC TRUCKS WITH NEW STYLING AND ENGINEERING! Ais 1 ' I If-- - ; Equally at home in the farm yard or the city park J ing lot is this new 1960 GMC pickup that blends t passenger car styling with truck utility. Its many advanced features include America's first V-6 ; engine, torsion bar front and coil spring rear sus pensions, and a welded X-frame much stronger DEAN & TAYLOR COY SHOWROOMS ARE OPEN FOR YOU n .ledford Agency Now Equipped to Offer Vehicle for Entire Gar and Truck Market By BOB TAYLOR . Our introduction of the GMC line complete a cycle in the automotive field, whereby we can now offer a commercial. Import, and passenger car to cover every market. Our facilities are being expanded to handle the additional service ind parts we know will follow the GMC trucks. As you can see from the display on this page, we will have many new line this year, particularly of interest is the Carvelle Sport Coupe built by Renault which wiirbe on display in December. '- ' ' , ' ' . ' Renault will also have, a front engine, front wheel drive delivery. With a flat rear deck, available next spring. We will have available a simi lar type truck in the GMC line for delivery purposes in the early spring. We are leased to note that Pontiac ended up in 3rd place in tales nationally for the '59 model run, and the I960 Is so far exceeding the '59 record. This means money in the pocket to Pontiac owners, due to the fact that popularity of a model establishes its used car value. I look forward to the Chevrolet Corvair recently introduced to lead re a benefit to all. owners of passenger cars. With an established opinion already received through its introduction that the public needl and wants a compact car, I feel we will see the GM division aid you medium priced car buyers with better values for your money in the future. I look for Pontiac to have a compact car similar to the Corvair in engineering design next year. Having sold Renault for the last 3 years with rear' engine motors, I'm sold on rear motors, and I don't believe competitors would be carrying on so if they had had time to revamp their models to the new concept of transportation GM hat developed. Any way you look at it in engineering and benefits. The V-.& motors available in the GMC truck line has the industry keenly aware that GMC didn't just change their model, because another year elapsed. They have the biggest news in 20 years of trucking, and we're darn glad we have the line to sell and service for you. La Rue Morris Joins Staff at Oean & Taylor LaRue is certainly well qualified to represent our GMC line, having been in the tales field for over 10 years in Modford. Most of those years were spent with the GMC dealers in this area. Prior to coming to Medford he was a Diesel Engine and Locomotive in structor for the service depart ment of General Motors. This past summer he operated a small "City" of hit own making on hit ranch "Hidden Valley" just a few miles north of Central Point. I guess he didn't find enough gold because we were able to . entice him to come down out of the hills and sel Ithe . new V6. We are certain LaRue can give you the technical advice so necessary when buying a track to handle a work load for you. p ; : DM ; ft TMW ipottMi . W . I- -- - , ' .. ... . - fa iv, 1960 brings you many, new trends LA RUE MORRIS Trucking Specialist Joins GMC Organization at Dean & Taylor 1- (ft than existing designs. GMC Truck offers a com plete line of 1960 models, ranging from pic' ' panels, small stake trucks and Suburban s wagons up through medium and heavy - -straight trucks and highway tractors. Monagban Discloses Details of "Operation High Gear" With Showing of I960 GMC Engineering Achievements Development of a highly ad vanced family of V-6 gasoline truck engines whose durability promises to be as much as three to four times greater than existing designs was announced by Philip J. Mon aghan, vice president, of General Motors and general manager of GMC Truck and Coach Division. These new engines the first of their kind ever developed include a 12-cylinder power plant having the same 60-degree "V" 'design mat is common to the entire group. Menaghan taid prolonged dy namometer tests indicate the en gines have durability factors and advanced ttructural features making them far superior to ex . ittirtg designs. ' - f With proper application and maintenance procedures," Mon aghan said, "these engines have a potential of between 100,000 ' and 200,000 miles of continuout operation without major over haul. 1. "Actual performance f i g u r e t gained from operating the engines in current-model GMC trucks sup port dynamometer findings and in dicate that this development is the first major advancement in truck engine design in over 20 years." Monaghan emphasized that the en gines are an integral part of the GMC. truck engineering develop ment program known as "Operation High Gear." In addition to setting new dura bility standards, the V-6s hold great promise of increased earnings for trugk operators by providing a new level of truck performance, giving better fuel economy, holding maintenance costs to a minimum, providing easier access to engine components, and reducing parts stocks through a high degree of parts interchangeability. .. An extremely significant char acteristic of the new engines is that they develop maximum torque or load-moving power at moderate engine speeds, ' In creasing fuel economy and re ducing engine wear while pro ducing more usable power. For example, a 401 -cubic-inch displacement V-6 has been found to achieve maximum torque at around 1400 revolutions per min ute compared with 2500 for tvoical rV-8 engines. Besides the 40 1 , the enqine fam ily includes a 305 and a 351 -cubic-inch displacement V-6 and the 702-cubic-inch V-12 that is gen erally referred to as the "Twin Six." ; With tremendous torque at low engine speeds, the Twin-Six operates at less than full power. This not only lengthent engine GMG Blankets Field Vith 61 New Trucks The new GMC line blankets trucking industry needs from half ton pickups on up to highway rigt with 120,000-pound grots weight ratings, and represents a clean de parture from traditional truck de sign. , Common to all GMCs are a ruggedness and high-torque pull ing ability never before achieved in trucking. An extremely important econ omic factor is that all gasoline V-6 and Twin Six engines have many parts in -common, enabling truck operators and dealers to re duce capital outlays for replace ment engine parts stocks. Powering the 61 basic new GMC models ara seven engines: three gasoline and one diesol V-6, a gasoline Twin Six, and one gaso line and one diesel straight 6. taiemees "The -Tirp(e M life and lowers full consumption but also provides the reserve power needed for large highway tractor - trailer combinations to take uphill grades at good speeds with a minimum of downshifting. PHILIP J. MONAGHAN General Manager of GMC Truck and Coach Division 'Passenger car operators as well as truck drivers would benefit from the highway tractor's ability to take hills in stride for the vehicle would tend to travel at normal road s'peeds without delaying traffic. Advanced design features give tho new engines a degree of efficiency never before attained in a truck engine. The engines are of an "over square" design, meaning the bore dimension of each is greater than its stroke. This holds internal fric tion and heat losses to a minimum, greatly extending engine life. Designed to run on regular grades of gasoline, the engines have exceedingly high combustion efficiency for economical operation. Fully-machined combustion chambers increase turbulence of the fuel-air charge and assure rapid burning of the charge during the start of the power stroke. They also provide freer breathing, closer reg ulation of the compression ratio and smoother operation. All engine components, such .at 'the block,, head, crankshaft ahdV rods,, were designed for . maximum rigidity and lasting strength, making the engines the most rugged of any now being manufactured. The gasoline V-6s and Twin Six power most models. Their dis placements aro 305, 351. 401 and 702 cubic inches. The 702 Twin Six hat 275 horsepower -and 630 gross torque, while the others have horsepower ratings from 150 to 205 and torque output from 260 to 377 foot pounds. All develop top ,-torquc (load moving power) . at low engine tpeeds, increasing fuel economy and reducing engine wear. They have the torque needed to dig into grades, eliminating needless shift ing, and the horsepower required to maintain top legal road speeds. '60 GMC's Offer New Suspension Coupled with GMCs advanc ed engines is an impressive line up of highly developed suspension systems that set new standards in handling ease,, maneuverability and riding comfort. Many light, medium and hea TO SEE, DRIVE Illustrating their ruggednesj, the crankshaft Of the 401 V-6 weighs about 1 1 0 pouhds, almost twice as much as that of a V-8 engine of comparable displacement. Areas of high stress have over sized sections to assure minimum flexing and reduce the chance of damage. Extra generous fillets and web reinforcements add strength and reduce wear on moving parts by holding them rigid in their cor rect positions. Extra engine- life it gained through the use of superior ma terials, elimination of engine hot spots, greater rigidity through out, positive lubrication to all moving parts and proper cooling. From two to three times more coolant is circulated through the new-engines than in engines of previous design. Bores are sur rounded by coolant for their full height and the coolant circulates at a rate of from 1 20 to 200 gallons per minute through the cylinder head, assuring a life expectancy far beyond that of present truck en gine valves and valve seats. All . engines employ efficient rotortype oil pumps that supply 14 gallons of oil per minute to the 6-cylinder units and 1 7 gpm to the Twin-Six under 60 pounds of pressure, -compared with 5 to 9 gpm at 30 to 40 pounds on the usual gear-type pumps. The new pumps assure positive lubrication even at idling speeds. The new engines also were designed for easy maintenance and a high degree of parts in terchangeability. All 6-cylinder engines have over 70 parts in common and both 6-cylinder and Twin-Six units have over 50 parts in common. This is especially significant t. truck operators and dealers as it will tend to decrease the amount of capital needed to stock replace ment engine parts. Even low-volume dealers would be able to have an adequate parts stock to do an outstanding service job for GMC truck owners. Such components as spark plugs are easily accessible. Valve lifters, for example, can be read ily removed through large access holes without removing the cyl inder heads. This is just another example of the many benefits the new engines would offer operators, as their parts accessibility would1 tend, to hold maintenance costs to a minimum and reduce the "downtime" that constantly plagues truck operations. vy-duty models have independent front suspensions with torsion bar springs. With one end anchored to the frame and the other sup ported at the" wheel, - each, bar twists separately under road shoaks, soaking up heavy jolts and high-frequency vibrations. . At wheel it independently sprung, the movement of one hat no effect on the other. Thit vir tually doet away with the possi bility of wheel tramp and shimmy, an important safe-driving factor. Cight-duty models combine in depednent front suspension (IFS) with rear, coil springs. These springs join a smooth ride with high load capacity and promise substantial savings in maintenance and servicing expenses. Another version of IFS teams with GMCs famed air suspension in companion diesel models DLR 8000 and DFR-8000. Piston-type air bellows and leveling valves at each wheel maintain constant frame height under all loads and give the cargo a soft ride. THE COMPLETE NEW LINE OF GMC V-6s Big i Prolonged dynamometer tests indicate the 60 degree "V" design gaso line engines developed by GMC Truck and Coach Division have between three -and four times the life potential of existing gasoline truck engines. Mere, Frank E. Hickson Iright), dynamometer engineer, checks a 351 -cubic-inch V-6 during one of the tests. ' 3 A mmm ?; I I The 60-degree "V" design of GMCs advanced family of V-6 gasoline truck engines is dramatized in this phantom drawing. With its 60 degree cylinder block, the narrow, compact engine lends itself to a variety of cab designs and fits between the frame rails without inter fring' with wheel or steering mechanisms. Bob Van Sickle, Well-Known Local Man, Joins Dean & Taylor Pontiac Co. Many of you know Bob Van Sickle through hit past association with the adjusting firm Van Side & Groomes, and perhaps many more know him as a city council member. We aro pleased that he has joined our trucking staff re cently. The trucking business is new to Bob the tame as it is to the rest of us. You'll find Bob enthusiastic and well informed on the new trucks. Bob is welcomed at home each evening with rather a large gathering of children, 7 to be exact, 4 of which are teen agers. That's probably 7 of the best reasons why Bob wants to be tuccessful and why you'll find him extra helpful in solving your problems in the trucking field. rui is rak-T8iiiriLflglhi" loDgiuii BOB VAN SICKLE New Member of. Dean & Taylor Pontiac Co.'s GMC Truck Staff ' 'fc f I ; M'fS '" -' ' ' 4 I ! I X y-j1' 41 ; ' w IV hr Life! Standarditation Is Goal of GMC Line GMC Truck's 1 960 models hve been developed with such a high degree of parts interchangeability that standardization by fleet oper ators on thit particular make will achieve enormous savings in opera tional and maintenance costs, ac cording to Philip J. Monaghan. Monaghan said that GMCs four year product development program was aimed 'toward the goal of standardization, wherein one make of truck will serve multi-truck owners most economically. I "For its 1960 program, GMC engineer made e complete break from industry patchwork concepts of the patt and do signed into it maximum parti simplification through a high de gree of parts interchangeabil ity," Monaghan taid. "For example, 73 major part are common to all our new V-6 gasoline engines, and 16 major parte are tommen to ell V-6 and Twin-Six engines. Thit reduces tho need for big cepital outlays for stocks of parti to cover dif ferent makes of trucks, an op portunity that many operator cannot afford to overlook." The GMC executive said that parts stock requirements for a sim plified 1 960 GMC line would be 25 per cent less than for the present line, and at least 50 per cent below the requirements of a truck com pany owner using a mixsd fleet. The service benefits of srand ardixation also ara apparent in that mechanics will have fewer vehicle types to master, and lest maintenance information, like service bulletins, to study. Fewer special tools will be necessary in the fleet operator's shop, and a tingle Preventive Maintenance tystem can bo installed to cover the entire fleet, thus improving efficiency. Another benefit from standardi zation will be less driver training needed and an increase In driver efficiency, thus improving vehicle life and opearting economy, Mon aghan said. A big step is being made to help motor carriers develop maxi mum profit in the use of their equipment through establishment of a Transportation Productivity Research staff at GMC Truck. Monaghan revealed. This new staff will be a top level management ap proach to improving corporate profits through greater distribution efficiency. Many private carriers have given truck efficiency far less attention than its profit potential properly merits, truck expense being a far greater factor in total distribution cost than most poeple realize, he said. The TPR staff, after painstak ing analysis of maintenance ex pense, vehicle selection, dispatch ing and routing, already has ex posed potential savings in truck fleets of millions of dollars. In one recent survey vehicles were found obsolete and poorly adapted to current hauling require ments. Policies, procedures and operating practices had gone un studied and unchanged for more than 10 years. Cost and operating records were so inadequate that top management had practically no knowledge of the size of their total truck operation or its relative efficiency, Monaghan said. "In this instance, fleet moderni zation, improved maintenance and operating procedures will yield sav ings upwards of 5 million dollars annually in their wholesale and retail distribution," Monaghan said. Monaghan forecast a total of ap proximately 990,000 domestic re tail deliveries of new trucks in the industry this year, and an even stronger market in 1960 when an estimated 1,100,000 retail deliv eries will be made. GMCs domestic sales this year will amount to about 75000 units, and GMC will be aiming for a strong increase in its market penetration in 1960, he said. t : 3
