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g MAIL TRIIUNI, Madford, Or.
Friday, Nov. 13, 1S9
ADVERTISEMENT
ADVERTISEMENT
FECIAL EDITION!
SIXTH and GRAPE rT77n
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Weather
Sun, rain, mow or sleet,
be sure to visit the Pontiac
Calvacade and see the fab
ulous new 1960 Pontiacs.
JV
DEAN G TAYLOR PONTIAC CO. APPOINTED
DEALER FOn ALL-NEW GMC TRUCK LINE
BOB TAYLOR
. Owner and Manager,
Dean ft Taylor Pontiac Co.
All America
Is Talking
About GMG's
Hew Y-6!
Business Week .
"A new line of gasoline en
gines for trucks, expected ' to
run up to 200,000 miles be
tween overhauls, " double the
performance of present gaso
line engines s being unveil
ed by GMC Truck and Coach
Division."
Fleet Owner . .
"New V-6 engine: Peak
torque at low speed ..." '
Chicago Daily News .
"Hail new . truck engine
three to four times more dur
able than existing engines . . ."
New York Times .
"GMC races forward in
truck engine design . . ."
DEAN fir TAYLOR PONTIAC CO. DISPLAYS
COMPLETE LINE OF NEW GMC TRUCKS
WITH NEW STYLING AND ENGINEERING!
Ais 1 ' I If-- -
; Equally at home in the farm yard or the city park
J ing lot is this new 1960 GMC pickup that blends
t passenger car styling with truck utility. Its many
advanced features include America's first V-6
; engine, torsion bar front and coil spring rear sus
pensions, and a welded X-frame much stronger
DEAN & TAYLOR COY SHOWROOMS ARE OPEN FOR YOU
n
.ledford Agency Now Equipped to Offer
Vehicle for Entire Gar and Truck Market
By BOB TAYLOR
.
Our introduction of the GMC line complete a cycle in the automotive
field, whereby we can now offer a commercial. Import, and passenger
car to cover every market. Our facilities are being expanded to handle
the additional service ind parts we know will follow the GMC trucks.
As you can see from the display on this page, we will have many new
line this year, particularly of interest is the Carvelle Sport Coupe built
by Renault which wiirbe on display in December.
'- ' ' , ' ' . '
Renault will also have, a front engine, front wheel drive delivery. With
a flat rear deck, available next spring. We will have available a simi
lar type truck in the GMC line for delivery purposes in the early spring.
We are leased to note that Pontiac ended up in 3rd place in tales
nationally for the '59 model run, and the I960 Is so far exceeding
the '59 record. This means money in the pocket to Pontiac owners,
due to the fact that popularity of a model establishes its used car
value. I look forward to the Chevrolet Corvair recently introduced to
lead re a benefit to all. owners of passenger cars. With an established
opinion already received through its introduction that the public needl
and wants a compact car, I feel we will see the GM division aid you
medium priced car buyers with better values for your money in the
future. I look for Pontiac to have a compact car similar to the Corvair
in engineering design next year. Having sold Renault for the last 3
years with rear' engine motors, I'm sold on rear motors, and I don't
believe competitors would be carrying on so if they had had time to
revamp their models to the new concept of transportation GM hat
developed. Any way you look at it
in engineering and benefits.
The V-.& motors available in the GMC truck line has the industry
keenly aware that GMC didn't just change their model, because another
year elapsed. They have the biggest news in 20 years of trucking,
and we're darn glad we have the line to sell and service for you.
La Rue Morris
Joins Staff at
Oean & Taylor
LaRue is certainly well qualified
to represent our GMC line, having
been in the tales field for over
10 years in Modford. Most of
those years were spent with the
GMC dealers in this area. Prior to
coming to Medford he was a
Diesel Engine and Locomotive in
structor for the service depart
ment of General Motors. This past
summer he operated a small "City"
of hit own making on hit ranch
"Hidden Valley" just a few miles
north of Central Point. I guess he
didn't find enough gold because
we were able to . entice him to
come down out of the hills and
sel Ithe . new V6. We are certain
LaRue can give you the technical
advice so necessary when buying
a track to handle a work load for
you.
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1960 brings you many, new trends
LA RUE MORRIS
Trucking Specialist Joins GMC
Organization at Dean & Taylor
1- (ft
than existing designs. GMC Truck offers a com
plete line of 1960 models, ranging from pic' '
panels, small stake trucks and Suburban s
wagons up through medium and heavy - -straight
trucks and highway tractors.
Monagban Discloses Details of "Operation High Gear"
With Showing of I960 GMC Engineering Achievements
Development of a highly ad
vanced family of V-6 gasoline truck
engines whose durability promises
to be as much as three to four
times greater than existing designs
was announced by Philip J. Mon
aghan, vice president, of General
Motors and general manager of
GMC Truck and Coach Division.
These new engines the first of
their kind ever developed include
a 12-cylinder power plant having
the same 60-degree "V" 'design
mat is common to the entire group.
Menaghan taid prolonged dy
namometer tests indicate the en
gines have durability factors and
advanced ttructural features
making them far superior to ex
. ittirtg designs.
' - f With proper application and
maintenance procedures," Mon
aghan said, "these engines have
a potential of between 100,000
' and 200,000 miles of continuout
operation without major over
haul. 1. "Actual performance f i g u r e t
gained from operating the engines
in current-model GMC trucks sup
port dynamometer findings and in
dicate that this development is the
first major advancement in truck
engine design in over 20 years."
Monaghan emphasized that the en
gines are an integral part of the
GMC. truck engineering develop
ment program known as "Operation
High Gear."
In addition to setting new dura
bility standards, the V-6s hold
great promise of increased earnings
for trugk operators by providing a
new level of truck performance,
giving better fuel economy, holding
maintenance costs to a minimum,
providing easier access to engine
components, and reducing parts
stocks through a high degree of
parts interchangeability. ..
An extremely significant char
acteristic of the new engines is
that they develop maximum
torque or load-moving power at
moderate engine speeds, ' In
creasing fuel economy and re
ducing engine wear while pro
ducing more usable power.
For example, a 401 -cubic-inch
displacement V-6 has been found
to achieve maximum torque at
around 1400 revolutions per min
ute compared with 2500 for tvoical
rV-8 engines.
Besides the 40 1 , the enqine fam
ily includes a 305 and a 351 -cubic-inch
displacement V-6 and the
702-cubic-inch V-12 that is gen
erally referred to as the "Twin
Six." ;
With tremendous torque at
low engine speeds, the Twin-Six
operates at less than full power.
This not only lengthent engine
GMG Blankets
Field Vith 61
New Trucks
The new GMC line blankets
trucking industry needs from half
ton pickups on up to highway rigt
with 120,000-pound grots weight
ratings, and represents a clean de
parture from traditional truck de
sign. ,
Common to all GMCs are a
ruggedness and high-torque pull
ing ability never before achieved
in trucking.
An extremely important econ
omic factor is that all gasoline
V-6 and Twin Six engines have
many parts in -common, enabling
truck operators and dealers to re
duce capital outlays for replace
ment engine parts stocks.
Powering the 61 basic new
GMC models ara seven engines:
three gasoline and one diesol V-6,
a gasoline Twin Six, and one gaso
line and one diesel straight 6.
taiemees "The
-Tirp(e M
life and lowers full consumption
but also provides the reserve
power needed for large highway
tractor - trailer combinations to
take uphill grades at good speeds
with a minimum of downshifting.
PHILIP J. MONAGHAN
General Manager of GMC Truck
and Coach Division
'Passenger car operators as well
as truck drivers would benefit from
the highway tractor's ability to take
hills in stride for the vehicle would
tend to travel at normal road s'peeds
without delaying traffic.
Advanced design features give
tho new engines a degree of
efficiency never before attained
in a truck engine.
The engines are of an "over
square" design, meaning the bore
dimension of each is greater than
its stroke. This holds internal fric
tion and heat losses to a minimum,
greatly extending engine life.
Designed to run on regular
grades of gasoline, the engines
have exceedingly high combustion
efficiency for economical operation.
Fully-machined combustion
chambers increase turbulence of
the fuel-air charge and assure rapid
burning of the charge during the
start of the power stroke. They also
provide freer breathing, closer reg
ulation of the compression ratio
and smoother operation.
All engine components, such
.at 'the block,, head, crankshaft
ahdV rods,, were designed for .
maximum rigidity and lasting
strength, making the engines the
most rugged of any now being
manufactured.
The gasoline V-6s and Twin Six
power most models. Their dis
placements aro 305, 351. 401 and
702 cubic inches. The 702 Twin
Six hat 275 horsepower -and 630
gross torque, while the others
have horsepower ratings from 150
to 205 and torque output from 260
to 377 foot pounds.
All develop top ,-torquc (load
moving power) . at low engine
tpeeds, increasing fuel economy
and reducing engine wear. They
have the torque needed to dig into
grades, eliminating needless shift
ing, and the horsepower required
to maintain top legal road speeds.
'60 GMC's Offer
New Suspension
Coupled with GMCs advanc
ed engines is an impressive line
up of highly developed suspension
systems that set new standards in
handling ease,, maneuverability
and riding comfort.
Many light, medium and hea
TO SEE, DRIVE
Illustrating their ruggednesj, the
crankshaft Of the 401 V-6 weighs
about 1 1 0 pouhds, almost twice as
much as that of a V-8 engine of
comparable displacement.
Areas of high stress have over
sized sections to assure minimum
flexing and reduce the chance of
damage. Extra generous fillets and
web reinforcements add strength
and reduce wear on moving parts
by holding them rigid in their cor
rect positions.
Extra engine- life it gained
through the use of superior ma
terials, elimination of engine hot
spots, greater rigidity through
out, positive lubrication to all
moving parts and proper cooling.
From two to three times more
coolant is circulated through the
new-engines than in engines of
previous design. Bores are sur
rounded by coolant for their full
height and the coolant circulates at
a rate of from 1 20 to 200 gallons
per minute through the cylinder
head, assuring a life expectancy far
beyond that of present truck en
gine valves and valve seats.
All . engines employ efficient
rotortype oil pumps that supply
14 gallons of oil per minute to
the 6-cylinder units and 1 7 gpm to
the Twin-Six under 60 pounds of
pressure, -compared with 5 to 9
gpm at 30 to 40 pounds on the
usual gear-type pumps. The new
pumps assure positive lubrication
even at idling speeds.
The new engines also were
designed for easy maintenance
and a high degree of parts in
terchangeability. All 6-cylinder
engines have over 70 parts in
common and both 6-cylinder and
Twin-Six units have over 50
parts in common.
This is especially significant t.
truck operators and dealers as it
will tend to decrease the amount
of capital needed to stock replace
ment engine parts. Even low-volume
dealers would be able to have
an adequate parts stock to do an
outstanding service job for GMC
truck owners.
Such components as spark
plugs are easily accessible. Valve
lifters, for example, can be read
ily removed through large access
holes without removing the cyl
inder heads.
This is just another example of
the many benefits the new engines
would offer operators, as their parts
accessibility would1 tend, to hold
maintenance costs to a minimum
and reduce the "downtime" that
constantly plagues truck operations.
vy-duty models have independent
front suspensions with torsion bar
springs. With one end anchored
to the frame and the other sup
ported at the" wheel, - each, bar
twists separately under road
shoaks, soaking up heavy jolts and
high-frequency vibrations. .
At wheel it independently
sprung, the movement of one hat
no effect on the other. Thit vir
tually doet away with the possi
bility of wheel tramp and shimmy,
an important safe-driving factor.
Cight-duty models combine in
depednent front suspension (IFS)
with rear, coil springs. These
springs join a smooth ride with
high load capacity and promise
substantial savings in maintenance
and servicing expenses.
Another version of IFS teams
with GMCs famed air suspension
in companion diesel models DLR
8000 and DFR-8000. Piston-type
air bellows and leveling valves at
each wheel maintain constant
frame height under all loads and
give the cargo a soft ride.
THE COMPLETE NEW LINE OF GMC V-6s
Big i
Prolonged dynamometer tests indicate the 60 degree "V" design gaso
line engines developed by GMC Truck and Coach Division have between
three -and four times the life potential of existing gasoline truck
engines. Mere, Frank E. Hickson Iright), dynamometer engineer, checks
a 351 -cubic-inch V-6 during one of the tests. '
3 A
mmm
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The 60-degree "V" design of GMCs advanced family of V-6 gasoline
truck engines is dramatized in this phantom drawing. With its 60
degree cylinder block, the narrow, compact engine lends itself to a
variety of cab designs and fits between the frame rails without inter
fring' with wheel or steering mechanisms.
Bob Van Sickle,
Well-Known Local
Man, Joins Dean &
Taylor Pontiac Co.
Many of you know Bob Van
Sickle through hit past association
with the adjusting firm Van Side
& Groomes, and perhaps many
more know him as a city council
member. We aro pleased that he
has joined our trucking staff re
cently. The trucking business is
new to Bob the tame as it is to
the rest of us. You'll find Bob
enthusiastic and well informed on
the new trucks. Bob is welcomed
at home each evening with rather
a large gathering of children, 7
to be exact, 4 of which are teen
agers. That's probably 7 of the
best reasons why Bob wants to
be tuccessful and why you'll find
him extra helpful in solving your
problems in the trucking field.
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BOB VAN SICKLE
New Member of. Dean & Taylor
Pontiac Co.'s GMC Truck Staff
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Life!
Standarditation Is
Goal of GMC Line
GMC Truck's 1 960 models hve
been developed with such a high
degree of parts interchangeability
that standardization by fleet oper
ators on thit particular make will
achieve enormous savings in opera
tional and maintenance costs, ac
cording to Philip J. Monaghan.
Monaghan said that GMCs four
year product development program
was aimed 'toward the goal of
standardization, wherein one make
of truck will serve multi-truck
owners most economically. I
"For its 1960 program, GMC
engineer made e complete
break from industry patchwork
concepts of the patt and do
signed into it maximum parti
simplification through a high de
gree of parts interchangeabil
ity," Monaghan taid.
"For example, 73 major part
are common to all our new V-6
gasoline engines, and 16 major
parte are tommen to ell V-6 and
Twin-Six engines. Thit reduces
tho need for big cepital outlays
for stocks of parti to cover dif
ferent makes of trucks, an op
portunity that many operator
cannot afford to overlook."
The GMC executive said that
parts stock requirements for a sim
plified 1 960 GMC line would be 25
per cent less than for the present
line, and at least 50 per cent below
the requirements of a truck com
pany owner using a mixsd fleet.
The service benefits of srand
ardixation also ara apparent in
that mechanics will have fewer
vehicle types to master, and lest
maintenance information, like
service bulletins, to study. Fewer
special tools will be necessary in
the fleet operator's shop, and a
tingle Preventive Maintenance
tystem can bo installed to cover
the entire fleet, thus improving
efficiency.
Another benefit from standardi
zation will be less driver training
needed and an increase In driver
efficiency, thus improving vehicle
life and opearting economy, Mon
aghan said.
A big step is being made to
help motor carriers develop maxi
mum profit in the use of their
equipment through establishment
of a Transportation Productivity
Research staff at GMC Truck.
Monaghan revealed. This new staff
will be a top level management ap
proach to improving corporate
profits through greater distribution
efficiency.
Many private carriers have given
truck efficiency far less attention
than its profit potential properly
merits, truck expense being a far
greater factor in total distribution
cost than most poeple realize, he
said. The TPR staff, after painstak
ing analysis of maintenance ex
pense, vehicle selection, dispatch
ing and routing, already has ex
posed potential savings in truck
fleets of millions of dollars.
In one recent survey vehicles
were found obsolete and poorly
adapted to current hauling require
ments. Policies, procedures and
operating practices had gone un
studied and unchanged for more
than 10 years. Cost and operating
records were so inadequate that top
management had practically no
knowledge of the size of their
total truck operation or its relative
efficiency, Monaghan said.
"In this instance, fleet moderni
zation, improved maintenance and
operating procedures will yield sav
ings upwards of 5 million dollars
annually in their wholesale and
retail distribution," Monaghan said.
Monaghan forecast a total of ap
proximately 990,000 domestic re
tail deliveries of new trucks in the
industry this year, and an even
stronger market in 1960 when an
estimated 1,100,000 retail deliv
eries will be made. GMCs domestic
sales this year will amount to about
75000 units, and GMC will be
aiming for a strong increase in its
market penetration in 1960, he
said.
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