Medford mail tribune., October 21, 1959, Image 4

'A
9
e
MAIL TRIBUNE, Medford. Or.
Wednesday, Oct. 21, 1959
MEDFORDtlTRIBUKE
""Xiffryon m Southern Orcaoa
D.1. TV- RAatl TiHhnn.
Published Dil except Saturday by
33 North Mi St Ph SP 8-6141
ROfctSI W RITKL Editor
SERB GREY Advertising Manager
c.E-1 -Ai.1) LAiHAM Businesa MJT
inn. vy vujje.n jk.
Managing ftotor
FARL H ADAMS. City Editor
HARRY CHIPMAR Tele Editor
RICHARD JKWETT Sporta Editor
OLIVE STARlTiER Women s Ed i tea
VLE ERiCKSOW Circulation Msg
An independent Newspaper
(Entered a semnd class matter
-Med for Orfton under Act of
" March 3 1897
SUBSCRIPTION RATES
fir M a . In Advance Codv 10c
e. i . ... a a
ail; and bunday S mos 8 01
iail9 an Sunday 3 moa 4.23
landay Only On rear (420
v carner-rin Advance Medtora
Ashland. Central Point. Eaela
faint Jacksonville. Gold Hill
Phoenix Shady Cove Rogue Riv-
Talent and on motor routca
7 and Sunday 1 year $18 00
y anrt Sumlay l mo 1J50
rfer and Dealers co or lOe
Ail rerms casr in Advance
4WtcUri Paper of City of Medford
yflelal Papet ot Jackson County
united Pres Internationa
Pun Leased Wire
"JBEMBER OF AUDIT BUREAU-
OF CIRCULATION
flWvertising Repr
nresantatlve:
jay co.. mc Of-
dim in New York. Chleaao. De
eroit
-oit San rranriseo Los Anffeles
attle. Portland St. Louis, At-
ita. vaneewver B.C. -
2 NEWSPAPER
PUBLISHERS
''ASSOCIATION
RATIONAL EDITOBfAl
A I r .
tfiighl 'o Time
Jriford sndt Jackson County
History from the files of The
foil Tribune 10, 20. SO, 40
J SO years ago.
ft SfcARS AGO
tl, 1949 (Friday)
ftW Rogue Valley Irrigation
iauon plans its annual
9 4 tal of $850 has been do
faVtof o far for purchase of
ft InreVMercy Flights air am-
M fit, 1119 (Saturday)
4i lackeon county boys en-
gkal the regular quarterly
jBwjfalfo CCC duty.
Vaa Arthur Perry's "Ye
SmuAtje Pot" column: . "The
chueks geese are heading
Maui, beating the Car-
fcoy to it this year.
AGO
Oaf. ft, Uli (Moaday)
A fourth carload of Bosc
pBoteis wady f or sale on the
JSrfroA Market.
!"! season ended at
OaMiovs test evening, and the
OjtJiul ar sympathizing
&&3k aha disgruntled.
9VSSAGO '
jMb tl. 1919 (Tuesday)
SRttian summer weather con
9bu?b over southern Oregon.
Housewives are told to eat
Vim instead of porkloins to
fcrfeat the H.C. of L. '
Vt YEARS AGO
. tl, KOI (Thursday)
eU.S. court meets here
the first time in history,
wee the rooms , of the
vrnrnercial club.
Will operators promise they
tfjll greet completion of the
J on S railroad with increas
4k reduction.
Cffcd's Your I.Q.?
r fen correct It superior;
or aiyht is excellent; five w
J good.
f . What is a dryad?
Did Robert Fulton's
aBmboat, Clermont, have
(stpeliers, side paddles or a
pjile wheel at the stern?
t. Does Greenland lie east
I est of Iceland?
. Which contains the law
eat Voses - the Talmud or the
h? .. .
i. When a Navy vessel is
jpA up in reserve, is it said
fc in "deep freeze," "can
m," or "in moth balls"? v.;'
. Name the Old Testament
cJaarccter who used as a weap
on Hit jawbone of an ass.
t. Vbo was known as "The
Il Man of Baseball"?
, t. .Would a slide rule most
lily be used by a plumber,
a carpenter, or a civil engi-
. Who was the fleet-footed
gt of the Greeks who wore
wlnfed sandals? .
la. Who bears the nickname
"Sfchnozzola"?
Answers: 1. Wood nymph.
2. Side paddla wheels. 3.
Vfst. 4. The Torah. 5. In
mothballs. 6. Samson. 7. Lou
Gehrig. 8. Civil engineer 9.
Mercury. 10. Jimmy Durante.
IKE GETS AWARD
Washington -TOT-- Presi
dent Eisenhower has received
an illuminated scroll for his
1959 role as a ."statesman
and a humanitarian" from
the American Institute of
Consulting Engineers. It was
awarded Tuesday for the
President's "outstanding ser
vice in support of freedom,
honor and peace."
aw, V
Matter of Opinion
On election night, the office-seeker watches
the tidal wave of returns wash in and then, in his
finest or darkest hour, pronounces that familiar
dictum: "The people have spoken." '
But have they really? Do our free elections
really represent the most accurate measure of
what we so freely call the "will of the people"?
Of course they do, you say.
Authorities in the field of opinion research
are inclined to disagree. A public opinion poll
conducted by properly scientific methods, they
assert, can indicate this will more accurately
than practically any election. .
THE scientific approach to public opinion was
ably discussed before the Jackson County
Chamber of Commerce roundtable last week by
Dr. Kenneth Baker, research director of KBES
TV here.
Baker stated that the opinions of a scientif
ically selected, sufficiently large and properly
approached "sample" group can yield an ac
curate picture of the total opinion in a city, a
county, a state or a nation.
But, you say, look
election. JjOok at the recent .British general elec
A Ti t At .1
uons. LiOok now oiten
-
"11RONG tin what? In
the people, or just
tion results;
The opinion research
matter how accurate the
sider other factors in
Baker noted that the famous George Gallup
for example, keeps a weather map close at hand
Bad weather can keep
voting booths. So can
ments, unexpected engagements and, regrettably
indifference.
On the other hand,
rally those supporting
date into voting en masse
of probability.
IT CAN be argued that those who fail to vote are
in effect expressinsr their will neeativelv. This
holds true for those who abstain deliberately and,
possibly, for the indifferent. It fails to allow for
those who are kept from
their will, because of bad weather for instance.
Such other factors in
evidence for the view
entific and less accurate
If we accept this view, does it mean that in
the interests of greater
dicate our freedom to vote and rely on public
opinion polls to decide public issues and contests
for public office
MO. Because even though accuracy is an unques-
tionable. virtue in itself, we recognize a high
er value in electionsour freedom to participate
in them, making up our minds as individuals and
marking our ballots m secret.
We recognize too that
racy is our participation
ocratic processes. There
ous reasons.
The existence nevertheless of a method that
at least in theory can represent the will of the
people more accurately than our present system
poses a significant challenge.
Our only response, perhaps, is full participa
tion, takmg whatever pains are required to as
sure that the results of each election express our
particular will and the general will as accurately,
and positively, as possible. Thus when the returns
have flooded in and the
the proper time that "the
we at home, individually, can at least say to our
selves, "We have spoken." E.W.
What is a Beatnik? ;
At last we know exactly what a beatnik is.
Pressed for a definition by American College
Dictionary, author-spokesman for the beat gen
eration Jack Kerouac responded thus:
Members of the generation that came of age after
World War II-Korean War who join in the relaxation
of social and sexual tensions and espouse anti-regimentation,
mystic disaffiliation and material-simplicity
values, supposedly as a result of "cold war" disUlusion
ment. Now we can understand why there aren't
many beatniks. It isn't much fun being eternally
against things. According to their definition, they
aren't FOR anything.
They are against the social and sexual con
ventions of society. They don't recognize the
rules hy which men work together towards com
mon goals. They ignore religion. They refuse to
put values on wealth in any form.
THERE is probably a little beatnik in each of
" us. Do men wear neckties because they want
to or because society dictates? Women certainly
wouldn't have worn sack dresses out of prefer
ence. We all agree the value of material things
is too high, especially when we buy shoes for our
teen-agers. But the -driving forces of most of
our lives are FOR something, good or bad or
both. It may be money, power, honor or just hap
piness. And it may not be for ourselves, but for
our families or our community.
Until the beatniks decide what they stand
for, they will never be numbered amoncr minoritv
groups, such as the greenbackers, populists and
advocates of the single
the destiny of America.
Salem.
at the 1948 presidentia
tne pons are wrong!
. ... . . ;
expressing the will o
in predicting the elec
. . .
expert knows that .no
poll itself , he must con
making predictions.
many people from the
illness, work require
"pressure groups" whicl
one viewpoint or candi
can also upset the laws
the polling place against
any case are strong
that elections are unsci
than they might be.
accuracy we should ab
".
the essence of democ
individually in the dem
are other, equally obvi
- '
office - seeker remarks at
people have spoken,"
tax, who tried to shape
Oregon Statesman,
Dennis the Menace
rtoyVCQME m'KB HAVM' QlHNBR VVfTH PBOPLB
WHO U0NT KFUAJ&AT
-1
As Senate,
Clash, Something Has To Give
By FRANK ELEAZER
Washington -flJPD- There
may be a number of institu
tions more bound by tradition
5 than the U.S
j. Senate, where
the members
are still pre
sumed to dip
snuff. One
can think; of
is the U.S. Su
preme Court,
where a - cir
cumspect law-
Frank Eieazar yer wouia oe
highly embarrassed to sneeze
Senators tend to be lawyers
of course: But all concerned
think it's just as well they
practically never pushed their
right to turn up in court across
the street and actually argue a
case. '
The other day, one did. :
And though the formal dis
cussion that day was all about
tidelands, and who owns the
oil underneath, the whispered
conversation was about what
happened when the hresist
able force finally met up with
the immovable body. ' ;
Cherish Free Speech
Next to keeping fresh snuff
in the boxes, free speech Js the
Senate's most cherished tradi
tion. Once on his feet and talk
ing, a senator can't be stopped
till he drops. Court tradition
makes no provision for snuff.
And except for the justice's
questions, it runs sharply to
heeping things short.
Court convenes at noon,
quits at 2, reconvenes at 2:30,
and two hours later is through
for the day. The lawyer is
lucky who gets 30 minutes to
talk. He stands at a lectern on
which is printed a warning to
start winding up when a white
light shows under his nose.
When a red light comes on
five minutes later, the lawyer
is told, he has just concluded
his statement.
There is nothing in the rec
ord to show that Sen. Spessard
L. Holland (D-Fla.) is any
windier than the average of
his Senate colleagues. It can be
if 1
Khrushchev Sounds
Impressed
Cars, Production
By PHIL NEWSOM
UPI Foreign Editor
Soviet Premier Nikita Khru
shchev has solved the U.S.
city dweller's automobile
parking prob
lem. The trick
is to produce
fewer cars.
In the ap
proximate one
m o n th since
4 his denarture
from U. S.
shores, the So
SJ viet premier
ewsom . nas naa time
to ruminate on the American
way of life and to pass judg
ment upon it. This he haa done
in a series of whistle-stop re
marks made while en route
home from Peiping via Sibe
ria. .
The conclusion must be
that, despite his determination
not- to be, Khrushchev was
impressed by the United
States. It comes out in a nega
tive way.
Owns 'Lousy' Car
In Vladivostok, Siberia,
Khrushchev said that under
the "capitalistc" system, peo
ple argue, "this is a lousy car
but at least it is my own."
It is not our aim to com
pete with Americans in the
production of vast numbers
of cars," he said, announcing
instead a plan for taxi oools
'where people will obtain
cars when needed." "
"Why should one rack one's
brains over where to put the
car, why be bothered with
it?" he demanded. ,
S3
Phil N
Court Traditions
said at least that he doesn't
speak often. He appeared in
court to lay claim for Florida
to more of the tidelands than
the government wants to turn
loose.
Holland Suggests Delay
The court kindly gave him
an hour. .
Holland was called to the
lectern at 4:20 p.m. He looked
at the clock and suggested
.that the court might want to
wait till tomorrow to hear
him, so he wouldn't have to
quit just as he got into his
case. -
Justice Hugo L. Black, who
was presiding, said the sena
tor better take his 10 minutes
now. Holland did, and hinted
m closing that maybe the
court wanted today to sit late,
and let him continue. Black
said " firmly the court would
hear him further tomorrow.
' Tomorrow came and, with
50 minutes to go, the senator
spoke regretfully of his limit
ed time. He said apologetically
he would have to forego some
details. What with the justices'
questions, he was just hitting
his oratorical stride when the
white light showed on the lec
tern, all too soon switching to
red.
I see," the senator said, in
an. .understatement that was,
up to then, the day's record,
that I have very little time
left."
Black, in the interest . of
comity between the coordinate
branches, of government, deft
ly replied: "If your time is up,
you go right ahead."
Some lawyers present view
ed this as a cue to wind up in
a sentence Or two. "Well, I'll
make it as short as I can," was
the perfectly natural way the
senator viewed it.
Stirs Court Spectators
The clerk, in accordance
with Black's invitation, turn
ed off the red light.
"I shall not belabor the
point"- . ... the senator was
saying a few. minutes later
when the signals again turned
to red
by U.S.
The American motorist,
with multiple curses, may at
times agree with Khrushchev's
thesis.- Meanwhile, he prob
ably will continue to own his
own "lousy car.
Among his other remarks,
Khrushchev also has referred
to American skyscrapers and
food production.
As to skyscrapers, he sees
ho need for them in Siberia
a conclusion that does not
seem particularly shocking.
As to food, he had this to
say - at Novosibirsk:
Five U.S. Rations
"Who said a Soviet man
must eat half of what an
American eats? I believe that
if necessary and unless the
stomach revolts, we can well
produce five American ra
tions for every man."
This was for the future. For
the present, Khrushchev
found something to criticize
in his Own state stores which
handle Soviet food distribu
tion. He suspected that food
stores along his route had
been especially supplied for
his benefit, a situation which
he believes should be cor
rected. Further evidence of the ef
fect the U.S. standard of liv
ing had on Khrushchev, may
be ' seen in the recently
stepped up tendency, of So
viet propaganda organs to
criticize the efforts of Soviet
planners to increase the out
put of goods designed to make
life easier for the Soviet con
sumer.
Newspaperman Writes on Newspapermen;
Called Self-Critical and Struggling
I J " I . wmm
itQiior s note: Today is
the last day of National
Newspaper Week. It may
be fitting to say one more
word about newspapers,
what they do, how they do
it, and what they want to
do as a sort of finale for the
observance. The following
paragraphs are from an
article written by Jenkin
Lloyd Jones of the Tulsa
Tribune, and printed in Pub
lishers' Auxiliary.)
Few people know that the
newspaper business is one of
the most self-critical of all.
Editors (at least the good ones)
are great hair-shirt-wearers
and hand-wringers. While they
may attempt to pose before the
general public as infallible
they show little smugness
when they get together. Con
ventions of the American So
ciety of Newspaper Editors,
the Associated Press Manag
ing Editors of the National
Conference of Editorial Writ
ers resemble groups of flagel-
"I will have to proceed
more rapidly than I had ex
pected," the senator said.
"I'm afraid, senator," said
Black finally, easily topping
Holland's earlier record for
understatement, "that your
time is about up."
"May I trespass only in this
regard," Holland went on, as
lawyers, justices, clerks and
the more privileged spectators
stirred, "if the court will in
dulge me. One more statement
and I am through."
He made it and quit, 13 min
utes late.
You could tell the court
must have been shaken. Any
way, it awarded an extra 13
minutes to the government,
which in its wildest dreams
wouldn't have asked it.
So the irresistable tide of
senatorial oratory had collid
ed with the immutable limita
tions of the high court. As I al
ways figured it would, some
thing gave.
Soviets Have Long Record of
Embassy-Based Spy Activity
By LYLE C. WILSON
; . Washingtpn-(UPD-The Krem
lin claims a U.S. diplomat in
Moscow was caught paying a
bundle of ru
of
bles to a Rus
s i a n citizen
hired to spy
for the West.
Citizens of
the. West can
only hope that
the Russian
citizen was a
good spy if
A.1 J. .
tyle C Wilson me story oe
true, at all and , that the
bundle of rubles bought a
bundle of useful information
Good spies are hard to come
by
The practice of directing
espionage activity out ot an
embassy should not be shock
ing to the Russian Commun
ists. It may be shocking to
U.S. citizens. U.S. citizens are
notoriously naive about such
as that. As a group or indi
vidually, . U.S. citizens who
read about the U.S. diplomat
in Moscow probably were not
conditioned by knowledge to
accept the news as not aU
bad.
No Communist Invention
Directing espionage from
the shelter of an embassy is
something at which the Rus
sian Communists are very
handy, although they did not
invent it. They consistently
have offended in this respect
in the Western capitals. More
over, the record is public and
will prove that to be true.
There are two blockbusters
in the public record of the
Kremlin's embassy spies. The
first was published in 1948,
a report by a Canadian royal
commission set up to inves
tigate some cops and robbers
goings-on when" a code clerk
in the Soviet Embassy in Ot
tawa went over the fence to
freedom.
This clerk was Igor Gou-
zenko, who delivered himself,
his family and a satchel full
Of papers to the Canadian
government. He delivered
them after a strong arm squad
from the Soviet Embassy had
failed to break down . his
apartment door and drag all
concerned back to the embas
sy compund. The papers and
Gouzenko's own story illumin
ated the manner in which the
Soviets use their embassies as
bases for espionage.
At last reports, Gouzenko
and his family were living
comfortably and happily in
Canada. Under an assumed
name, of course.
Gouzenko's story was re
markably supported by an
Australian royal commission
which reported in 1955. This
report was a 483-page book
of restrained and documented
lames, whipping each other
with thorns.
The trouble with the news
paper business is that you are
perpetually being drowned in
a sea of choice. There is only
one way to make nails, four
or five ways to bake a loaf of
bread, and maybe 100 ways to
stitch up a shirt. But there
are a few hundred million
ways to edit a 50-page news
paper. Selection of wire copy, de
cision on what local stories
to cover, method of writing
and editing local news, de
cision on position play and
headlines, selection and sizing
of photographs - all these re
present an infinite number of
multiple choices that face all
sub-editors, copy readers and
reporters at each sunrise.
Within the space of a few
hours from 100,000 to 150,000
words of text must be shifted
with, the proper headlines,
turned into type, proofread,
tucked into page forms next
to the appropriate cuts and
cutlines and hurried to the
presses.
The editorial writer is a
miserable character. If he is
conscientious he tries to be
come an expert about every
important issue and current
happening at home, in the
state, the nation and abroad.
Obviously, only a man too
smart to be an editorial writer
could achieve as much as one
one hundreth of this goal, but
the wretch struggles. His desk
gradually disappears beneath
a mountain of marked ex
changes, wire stories, maga
zines, propaganda handouts
and press releases. Several
times a day he sticks a tin cup
into this roaring Niagara of
facts, half-facts and misinfor
mation and comes up with an
editorial that he hopes is
reasonable.
Snorting Responses
These . efforts commonly
evoke snorting responses from
readers who don't have any
facts at all, but who are sure
the editorial, writer is a fool,
and (more rarely) from per
sons who happen to be experts !
in the field touched on and
can prove that the editorial
writer is an idiot.
In the process of writing
revelations of spying by Rus
sian diplomatic, officers. The
Australian co m m i s sioners
named 14 Soviet embassy dip
lomats who were known to
have engaged in espionage in
the 11 years, 1943-54, and
three newsmen accredited to
Australia as representatives
of the Russian News Agency,
Tass. -
Another Switch
The commission was set up
in May, 1954, after the Com
munist chief of espionage in
Australia switched sides, as
Gouzenko previously had
done in Canada. The master
spy in Australia was Vladi
mir M. Fetrov.a member of
the Soviet diplomatic mission
to Australia.
Petrov produced secret em
bassy papers and was joined
by his wife in switching al
legiance. The commission re
ported." "All Petrov papers are au
thentic documents. From these
Instrument May
Tell Crash Cause
. Arlington, Wash. (UPD Boe
ing Airplane Co. personnel
"Tuesday recovered intact the
flight recorder from the 707-
220 jetliner which crashed
near here Monday night, kill
ing four of eight persons
aboard. : ...
Ed Flattery of the Civil Ae
ronautics Board said the re
corder, if not damaged, would
contribute greatly to deter
mining the cause of the fiery
crash on a sand bar in the
Stilliguamish river near here.
He said it was hoped the
recorder would show- the
plane's heading, its altitude,
strains and stresses up to the
point of impact.
Lausanne, Switzerland -(UPD
- Prof. Andre Bonnard, a
reek literature scholar and
the 1954 winner of the Stalin
Peace Prize, died Sunday, it
was learned today.
OH. MY
ACHING BACK
Now 1 You ean eet th f ut relief you need
from nagging backache, headache and
muscular aches and pains that often cause
restless nights and miserable tired-out
feelings. When these discomforts come on
with overexertion or stress and strain
you want relief want it fast ! Another
disturbance may be mild bladder irritation
Joilowmgwrong food and dnnK oiten seir
ting up a. restless uncomfortable feeling.
Doan's Pills work fast in 3 separate
ways : 1. by speedy pain-relieving action to
ease torment of nagging backache, head
aches, muscular aches and pains. 2. by
soothing effect on bladder irritation. 3. by
mild diuretic action tendinff to Increase
output of the 15 miles of kidney tubes.
injoy a good night s sleep and the
same happy relief millions have for over
60 years. New, large size saves money.
Get Doan's Pills today!
editorials the train of thought
and process of study are con
stantly interrupted, tor ex
ample, since this piece was
put in the typewriter, there
have been (1) a visit by an
engineer who has a solution
for the Eleventh Street bridge
traffic tie-ups, (2) a call from
a lady who wants us . to do
something to stop Khru
shchev's visit, (3) a visit by
a civic club president wonder
ing what can be done to make
foreign students more wel
come in Tulsa. (4) a call from
a mother who wants us to
raise hell with the public
school grading system, and (5)
a visit from a public official
who wants help in interesting
the Governor in a civic proj
ect. No Ivory Tower
The solution is obvious -escape
behind a guarded door.
But the newspaperman who
cuts himself off - from the
opinions and problems of his
readers soon becomes a pun
dit and then a law-giving
Moses. And pretty soon he's
so far up in the , clouds of
Mount Sinai he can't see the
ground and his stuff is no
good to anyone. Editors worry
about these things among
themselves. A newspaper is a
combination of many jobs,
and it can't do any of them
completely.
For example, it's supposed
to be fast. But it isn't any
where near as fast as the ra
dio bulletin, for all that re
quires is the flip of a switch
and the reading of a dispatch.
Yet its report is vastly more
complete. It can be picked up
and read at any time. But in
these respects the news maga
zines are superior, since they
have as much as a whole week
for research and polishing.
The newspaper spends a lot
of money on comics and col
umns and uses much talent in
feature stores. But in the field
of pure entertainment it can't
beat Woodie Woodpecker, Ed
Sullivan or Bngette Bardot.
Encouraged
Still, in spite of vastly Im
proved competition from other
forms of the printed word
and from electronic media,
newspapermen are ecouraged
by what appears to be a grow-
documents alone it plainly ap
pears that for many years the
Sovit Union had been using
its embassy in Canberra as
a cloak under which to con
trol and operate . espionage
organizations in Australia." .
Embassy spying in Australia
ceased soon after when dip
lomatic relations with the So
viet Union were broken off.
The record emphatically dem
onstrates, however, that So
viet embassies then and pre
sumably now were spy cent
ers in all Western capitals
including Washington, D.C.
Bridges Refuses
To Classify Jobs
San Francisco -(UPD- Harry '
Bridges, president of the In
ternational L o n gshoremen's
and Warehousemen's union,
has refused to tell Labor Sec
retary James P. Mitchell whe
ther any ex-Communists or
former criminals hold jobs in
the ILWU.
Attorneys for the leftwing
labor leader said Tuesday
they wrote Mitchell and told
him they found no section in
the labor law that requires
Bridges to investigate the offi
cers and employees of his un
ion. '
The attorneys questioned
the constitutionality of the sec
tion barring recent Reds and
criminals from holding union
posts.
Secretary Mitchell has ask
ed Bridges and three other la
bor leaders to report on their
compliance with the new la
bor law, which bars persons
who have been communists
during the past five years or
have been convicted of certain
major crimes within the past
five years from holding of
fice in a union. '
PERSONAL
CONDUCT
Lltwilter
Rendering a service of reverence
departed were a loved one of our
"Service measured not by gold,
LITWILLER
Funeral
Home
Mountain View Chapel
Hwy. 66 at Normal
Office 88 N. Main
ASHLAND
We Never Close
than to
ing public acceptance of their
product. Because of the hig
cost or producing a modern
newspaper the number of
daily newspapers in America
has dropped from 2,200 half a
century ago to around 1,750
today. Yet combined circula
tions has risen from 15 mil
lion to 58 million. During a
population increase of about
100 per cent daily newspaper
circulations have gone up
nearly 400 per cent. And this
year there is an all-time high
in newspaper advertising vol
ume. But newspapers have pn.
joyed this acceptance only be
cause they have been willing
toN change as America has
changed. '
For example, gone are the
scurrilous days of the 19th
century journalism in which
editors blistered each other, c
censored out the arguments of
opposition party leaders, and
pumped up circulation by
outrageous hoaxes. Gone is the
old Hearstian formula of the
early 20th century, the gee
whiz journalism filled with
sensation and little else.
Hard" News King
Whatever may be the defi
ciencies of public education in
America the fact remains that
people are more educated than
they ever were before. The
world shrinks 'and there is a
rising tide of concern and
curiosity. So "hard" news is
king. American newspapers
are spending vast sums to im
prove their ability to inform.
In no other country on earth,
with the possible exception of
Switzerland, are news columns
so free of political bias, so full
of facts, and so far removed
from that which is merely
frivolous, trivial or degrad
ing as in America. We're
proud of that.
- But still our work shows
miserable failures. We, too,
are sometimes floored by the
complexity of modern issues.
Sometimes we over-simplify,
but more often we don't sim
plify enough."
Currently, a great "debate
is raging among editors over
whether news should be "in
terpreted." Is it enough to tell
what happened in Laos today
or what the Governor did
without explaining what hap
pened last week or 10 years
ago that makes today's event
significant, and what may
come out of it in the future?
News magazines and commen
tators do this. But how in the
heat of meeting deadlines can
you prevent reporters from
writing disguised editorials
under the impression that they
are merely interpreting? Is
there a way to be fully in
formative without t letting
opinion color news?'
Wrong Pattern
American journalists would
be a happier breed if Holly
wood were right about them.
It might be fun to swagger
around as a conscienceless
boor, trying to make or break
people for the fun of it, throw
ing your weight around, for
kicks, issuing machine-gun
orders in clouds of panatella
smoke, alcohol fumes, Aid,
self - content. But the top
American newspapermen
whom we know don't fit the
pattern.
They are a harassed and in-
trosepctive crowd. They are
struggling with new methods
of printing, long proven but
only now beginning to come
into general use. They are
trying to figure out how to
achieve more accuracy with
more speed, more accuracy
without . . deadly neutralism,
readability without superfici
ality, and completeness with
out pedantry. '
It's an ulcerous, frustrating
job. It can never be done as
well as it ought to be done.
Good newspapermen unani
mously agree they are crazy
to be in the business.
And they are all crazy about
it.
d. FALSE TEETH
Reck, Slide or Slip?
FASTEETH. an Improved powder
be sprinkled on upper or lower plates.
Holds false teeth more firmly In place.
Do not slide, slip or rock. No gummy,
gooey, pasty taste or feeling. FAS-.
TEETH Is alkaline (non-acid) Does
not sour. Checks "plate odor" (den
ture breath) . Get FASTEETH at an
true counter.
Mrs. Litwiller
and dionity as though the
own . . . this is our calling.
but. by the Golden Rule."
'It is better to know us and not need us
need us and not know us."
G :
o
O
t