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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (May 1, 1958)
Lumber Industry Plans IxpgnJifyp T Ppmfe Wood By A. ROBERT SMITH Mail Tribune CorrespssSexS Washington The lumber Industry, at he urging ol tha National Lumber Manufactur ers association," is planning to million $ e 1 lars for ss-hat it hopes iU be e sfeeS-ia- ! The in3u- try ia sieving f ahead r i ? ft plans a $ 1,2 0 ,908 campaign, t promote wider use if srao and wood products. A Baltimore are:Hk45i A. RobL Smito agency ha.- drawn up the pro motion campaign plans. It is fisrsiffneS to combat inroads into lumr traditional mar sta by a growing number of eomtitiv products plas tics?, msttalj, concrete, brici, asbestos nd others. hs rilftr in constpucftion matcFial hld by lumber has f believe, hav taten lumber' ftgsn staadily declining, whil tha ns? c the above prod ucts htm bea rising. NLMA StSME8 sho'sr that house builfe ia 1830 required about 1,&!M) board et of lumber, but th am ort of house built in 1933 required only feoa?d feet, go industry leader believe r&sSsi firon in housing construction has bean a bis factor in the decline of lum ber usage the last few years, another factor i the continu ing decline in the require ments for lumber in house that are built. Lest Mark-els Competitive matsriIe, tftay lost markets. Amonf fhem steel dbora and structural work, plastic floor coverings, asbestos siding, aaphwlt roof ing and composition vail panels. This is not to mention the practice, mogt annoying to lumber industry oficialsp, of synthetic materials being: fiec- orated to look like wood These competing products hffve been heavily promoted, often by large industrial con cern uch as steel and alum inum companies, chemical and plastic makers. These product have been advertised in newspapers, magazines1 and on television at cost of many millions. The lumber, industry are aluminum wisdom frames, ehasn'fe put on a concerted pro motion campaign since 1932. The progr(am of promotion has been approved by the West Coast Lumbermen's Associa tion and the Southern Pine Association, a well as by the directors of the Western Pine Association. The regional associations have done promotion of their own species of wood, such as Douglas fir, Southern pine, and the proposed new cam paign will supplement these efforts by promoting wood as such as opposed to other building materials. Ia Trade Journals About 40 per cent of the program would be devoted tb advertising in trade' journals in the building fields and con sumer publications. Other ma jor items would include in formation on wood technolo gy and cost for architects, builders, engineers, and fi nancial interests and expan sion of field staffs to win greater acceptance of wood by building code and insur ance officials.. Some think the program might help solve a long standing grievance between lumber manufacturers and re tailers. The lumbermen com plain that retail lumber yards are stocking an increasing amount of competitive mater ials and don't promote lumber sufficiently. Retailers reply that the manufacturers don't give them much help in mer chandising wood. The coming months are ex pected to see an increase in housing construction as the effects of the recently-enacted housing bill are felt. More mortgage money is expected to be available under the more liberal government allowances. America's Commercial Barge line is the world's larg est inland barge line. System extends from the Great Lakes to Mexico and has a fleet of 51 towboats and 570 barges with more than 3,000 work ers.. Annual volume of busi ness in excess of $50,000,000. No spot in Nova Scotia is more than 60 miles from the Atlantic ocean. MEDF0RDrBraTBIBUNE 2nd SECTION 2l AEPFGBD, OBEGON, TtfUISDAY, MAT 1, IMS Pages 1-12 World War, Cold War, Bmhs Said Forerunners of mm m Editor's Bete: fl bis is iio tost ef three articles en Atearics's "Mnat Generation." Jodi?'s JPiieks and Why? By FEED DANZIQ United Press CerresangesS Sfev Yor W Slor fen3 why did the "Seal Scs& tion" get tliat ray? Most writers s?h Msre ug into the 6ubjei sgFsa i took a worM -a?, fehe Kc&&&& conflict, the cold israF, geii bombs, missives draft. The combinatipa difficult for young kis& o plan ahead and many of these fellows, ranging kt ags from 18 to mid-SOa, fieveleg ed a deepljfelt glosna-an&-doom attitude eboiafc ovs world. As they adt u the score, they are on tfie ehoi?t end. While they rebel, tliey're not part of a revolution. They are not out to change tha world as much as they're out to pull away from it, fiien gage, so they may nuraua tha values that strips sm as being permanent and lionset, say the authorities. Occasionally, the "Beat" boys and girls get carried away with their search for "Kicks," or new emotional delights, and they get into sensational scrapes involving narcotics, sex parties, steal ing cars, riding the rails, big amy, or just plain bedeviling f of "squares" (those Avho are '. not "Beat," not one of the f "h pster" set). jj Draw Headlines While these aspects of ; being Beat occasionally draw the headlines, it's not the way ' it goes for the great majority ! of this social minority. !' One analyst of this contro- J versial rebellion is the con- ' troversial author, Henry Mil ler, who wrote in "The Ever green Review No. 2": "These young men have discovered . . . that the American way of life is an illusory kind of existence, that the price de manded for the security and abundance it pretends to offer Is too great. A fiery critic of the "Beat Generation," or "hipster," is Kenneth Rexroth, 53-year-old "dean of the Frisco poets." "This- Eoafc thing, hich is a publicity gimmick in the hand dS afi&sa Avenue, will die aray lifce Davy CroskeV mya Ssgroth. "It was 3icurtuis "Sot Serouac to ti in T?iii it," fta added, refeerring t Jac Kerouac, the 3S-year-olfl wonder boy who lifted tiha "Beat Genera tion" out c& the miner liter ary leagua pith his novel, "On ThelRoad." Reads To Jazaa Currently appearing in a New Yor& bistro where he reads poetry- to the accom paniment of a jazz quintet, Rexrotn saya visiting colleges around the mation convinced him that mo3? youngsters re sent bitterly bsiag linged to the "Beat." Th origin ed higstfirism is interesting. Herbert Gold, writing in e recent LcuS ad? "PlaybDy" magsissiae, a i & hipsterism earns in fcft? World War II, s'h'Ki ome Negroes tried to initiate ",whit diffidence, or cooJnts, o bEatness" and Artitf away from their Bible sfeouting, jssz-oriented roots. "2ta. "Shei? white friends $oo& up ha . fashion, com plisfiiiss the jofce by parody ing a popody of themselves," eiii Go?d. Sltefl W&je Segr Auths? Norman Mailer ("faksd nd the Dead," "Er Park"), writisg last ummr in the magazine, "Bi&ent," called the hipster a-"wite Negro" -and said, "tne Sohemian and the ju venile delinquent came face-to-fece with the Negro and the hipster was a fact in Am erican life.' John Cleellon Holmes, who pinned the "Beat" label on this "generation" five years ago, explained it: "Beat means, not d much weari ness, as rawness of the nerves; not so much being 'filled up to here' as being emptied out. It describes a state of mind from which all unessentials have been stripped." But not all writers are buy ing the hipster's creed. Author-critic Edmund Fuller, in his forthcoming book, "Main in Modern Fiction," chal lenges the Beat Generation's despair at the monotony" of the future. "Monotony, when man stands at the threshold of space?" asks Fuller. He tells the hipsters, in effect: It's not life that's boring, it's you who are boreSl." Josdb ie& Names Salem Attorney Jason Lee has announced the names of seven Jackson county resi dents to serve on the state wide committea to support his candidacy for associate jus tice of the Oregon Supreme court, position N,o. 7. They are William Frohn mayer, Mrs. Scott Hamilton, Cecil M. Norris, Clarence H. Rulmond, Mrs. Larry Shee han, Donna V. Straus and Raymond S. Zapell. j There are about 30 differ ent species of poplar trees, including eight types native to Canada. TOB ANMOORg worn 1217 SW &orrisoB St. POBTLAWB, OSHGOM All transjeer gsests. AB I&seb wbe come, retorg. Bates oar feigb, cot fotf. Pree garage, TV's aed radios. Bepatjfiog for cleanliest. I Ife Men POLAROID WLm j 5 im ANNIVERSARY SPECIAL J ffflfff fj jtWv GOcPLETE POLAROID KIT IK6LUDE5: " I 0 RODEL 80A POLAROID HIGHLANDER CAMERA ' rl" ' "V . r-i I i Mr POLAROID DELUXE COMPARTMENT CASE IT M 4 I Jjf ' Ifell" I 111 tl IllKF I POLAROID B-C FLASH UN I 'jCTZSE-? B Iff til t POLAROID BOUNCE FLASH BRACKET 'MmKiS f p f,' POLAROID ORANGE FILTER POL. - 12!l ) Iff I 8 ROLLS POLAROID POLAPAN 200 LAND 5ILS 'WT'1 i 1 :i -sW SlJVA I H 1 PACKET POLAROID POSTCARDERS Wfa ti A? 1 I ' V ' 8 POLAROID ENLARGEMENTS y. fZk f fi 'I djtt 1 jT 2 POLAROID ffRITE-ltf ALBUMS f: s "'TL Sj&SP I j j Now you can have the pleasure of seeing your pictures a ! Smm"jj b ' Kf ' oon you flt rhem. No more waiting days it have them L lmJ!'Z- ?La jp developed. And anyone can-take bright, clear pictures witb J' ffMJ fp1'' HO MOWBY DOWN - SET TOUFJ OWC3 TBRMS wJlS ESi 3 mLM JU lUrJLrL 5L4 v r J . store hours: I j 9:30 A.M. to 5:30 PJA. Bed Bipo "Flavorful Eisrries ygJ box TOBflATO Piald Grovyn Coachalla Vall&y CARROT Crisp Delicious t Cello Bag Li 6mnD Groan California 8lic&rc? a. Clean Wfe'fta Reads head OPEN TIL f:00 Kttf 1 u u u u u W 9CATSUP PEARS 0 PEACHES 9 DOG FOOD onr's 14-cto, B8Slo Standby 2J4 Cao, Halves, Bartlett's Meco 808 Cbds, Preestoo&s Begmore Tall Can Beg. 2 for 25c 6 Bottles 3 Cans 5 Cans 10 Cans JI A M Ka,y ElleB'8 rge 2-ez. r4 ArW W U Apricot Peach Apricot-Pineappb BEG. 4 391 Ladies! Clean those shelves and reline with Betty Brite REG. SHELF PAPED 19s Pkgs. IW EASY-OFF Oven Cleaner Large Size JAR 98 t anning's COFFEE lb. M lbs. M MAYONNAISE BORDEN'S Qt- Hydrox COOKIES 35 Prom Sunshine i PKG. Whole drawn FRYERS For Only $ 79 LARGE MEATY TYPE A flock of several hundred Valley Raised FRYERS will be fresh dressed and delivered to us daily this week end. The size and quality of these chickens make them the Best Fryer Buy of All! 45c lb. cut up. .No limit-While Supply Lasts. it Lamb Sale" Shoulder ROAST lb. l-eg-o-lamb ROAST lb. Shoulder CHOPS lb. Shoulder STEAKS lb. Large Loin CHOPS lb. BreasI-o-Lamb STEW lb. BEEF HEARTS, TONGUES Presb, -loyjeotod SLICED BACON Morrell's 1-tb. Celfo BOLOGNA blebergall's Finest Large, by tb N fl J" Piece lb. Sliced lb. 49c Swift's Lunch Meat 29 Bologna, Pimento, Olive 6-oz. Pkgs. YOUNG LEAH BEEF BUYS Bound Steaks , 79c Sirloins . lb 69c Rib Skate ib. 69c Beef Baas! io 59c T-Bones lb. 79c Rump Hoasl ,b. 69c GROUND BEEF 3 lbs. ...... $1.39 Round .... Jb. 69c 25 SAVE ON OUR HOME FREEZER DEALS! Cut, Double Wrapped Pick, Them Up Anytime! 69 Freezer Deal lb. 5-LB. RIB AND CLUB STEAK 10-LB.' BEEF ROAST AND SWISS 6TEAK 5-LB. GROUND CHUCK 5-LB. RIB STEW FED BEEF ONLY Buy One Each, Save 11 Freeezr Deal oo 5- LB. T-BONES 6- LB. SIRLOIN STEAK 10-LB. ROUND STEAK & RUMP ROAST 6-LB. GROUND ROUND lbs. WIENERS Q QoaKty SHRIMP Frying Size I Green Sfamps mmm EW MARKET 2330 Crater Lake Ave., Ph. SP 2-8188 ,Ad prices effectiv Friday, Saturday and Sunday May 2, 3, 4 NEW STORE HOURS Week Days 8:30-9:00 Sundays . 10:00-7:00 We Reserve the Right to Limit Quantities
