Lumber Industry Plans IxpgnJifyp T Ppmfe Wood
By A. ROBERT SMITH
Mail Tribune CorrespssSexS
Washington The lumber
Industry, at he urging ol tha
National Lumber Manufactur
ers association," is planning to
million $ e 1
lars for ss-hat
it hopes iU
be e sfeeS-ia-
! The in3u-
try ia sieving
f ahead r i ? ft
plans a
$ 1,2 0 ,908
campaign, t
promote wider use if srao
and wood products.
A Baltimore are:Hk45i
A. RobL Smito
agency ha.- drawn up the pro
motion campaign plans. It is
fisrsiffneS to combat inroads
into lumr traditional mar
sta by a growing number of
eomtitiv products plas
tics?, msttalj, concrete, brici,
asbestos nd others.
hs rilftr in constpucftion
matcFial hld by lumber has f believe, hav taten lumber'
ftgsn staadily declining, whil
tha ns? c the above prod
ucts htm bea rising. NLMA
StSME8 sho'sr that house
builfe ia 1830 required about
1,&!M) board et of lumber,
but th am ort of house
built in 1933 required only
feoa?d feet,
go industry leader believe
r&sSsi firon in housing
construction has bean a bis
factor in the decline of lum
ber usage the last few years,
another factor i the continu
ing decline in the require
ments for lumber in house
that are built.
Lest Mark-els
Competitive matsriIe, tftay
lost markets. Amonf fhem
steel dbora and structural
work, plastic floor coverings,
asbestos siding, aaphwlt roof
ing and composition vail
panels.
This is not to mention the
practice, mogt annoying to
lumber industry oficialsp, of
synthetic materials being: fiec-
orated to look like wood
These competing products
hffve been heavily promoted,
often by large industrial con
cern uch as steel and alum
inum companies, chemical
and plastic makers. These
product have been advertised
in newspapers, magazines1 and
on television at cost of many
millions. The lumber, industry
are aluminum wisdom frames, ehasn'fe put on a concerted pro
motion campaign since 1932.
The progr(am of promotion
has been approved by the West
Coast Lumbermen's Associa
tion and the Southern Pine
Association, a well as by the
directors of the Western Pine
Association.
The regional associations
have done promotion of their
own species of wood, such as
Douglas fir, Southern pine,
and the proposed new cam
paign will supplement these
efforts by promoting wood as
such as opposed to other
building materials.
Ia Trade Journals
About 40 per cent of the
program would be devoted tb
advertising in trade' journals
in the building fields and con
sumer publications. Other ma
jor items would include in
formation on wood technolo
gy and cost for architects,
builders, engineers, and fi
nancial interests and expan
sion of field staffs to win
greater acceptance of wood
by building code and insur
ance officials..
Some think the program
might help solve a long
standing grievance between
lumber manufacturers and re
tailers. The lumbermen com
plain that retail lumber yards
are stocking an increasing
amount of competitive mater
ials and don't promote lumber
sufficiently. Retailers reply
that the manufacturers don't
give them much help in mer
chandising wood.
The coming months are ex
pected to see an increase in
housing construction as the
effects of the recently-enacted
housing bill are felt. More
mortgage money is expected
to be available under the more
liberal government allowances.
America's Commercial
Barge line is the world's larg
est inland barge line. System
extends from the Great Lakes
to Mexico and has a fleet of
51 towboats and 570 barges
with more than 3,000 work
ers.. Annual volume of busi
ness in excess of $50,000,000.
No spot in Nova Scotia is
more than 60 miles from the
Atlantic ocean.
MEDF0RDrBraTBIBUNE
2nd SECTION
2l
AEPFGBD, OBEGON, TtfUISDAY, MAT 1, IMS
Pages 1-12
World War, Cold War, Bmhs
Said Forerunners of mm
m
Editor's Bete: fl bis is iio tost ef
three articles en Atearics's "Mnat
Generation." Jodi?'s JPiieks
and Why?
By FEED DANZIQ
United Press CerresangesS
Sfev Yor W Slor fen3
why did the "Seal Scs&
tion" get tliat ray?
Most writers s?h Msre ug
into the 6ubjei sgFsa i
took a worM -a?, fehe Kc&&&&
conflict, the cold israF,
geii bombs, missives
draft.
The combinatipa
difficult for young kis& o
plan ahead and many of
these fellows, ranging kt ags
from 18 to mid-SOa, fieveleg
ed a deepljfelt glosna-an&-doom
attitude eboiafc ovs
world. As they adt u the
score, they are on tfie ehoi?t
end. While they rebel, tliey're
not part of a revolution. They
are not out to change tha
world as much as they're out
to pull away from it, fiien
gage, so they may nuraua tha
values that strips sm as
being permanent and lionset,
say the authorities.
Occasionally, the "Beat"
boys and girls get carried
away with their search for
"Kicks," or new emotional
delights, and they get into
sensational scrapes involving
narcotics, sex parties, steal
ing cars, riding the rails, big
amy, or just plain bedeviling f
of "squares" (those Avho are '.
not "Beat," not one of the f
"h pster" set). jj
Draw Headlines
While these aspects of ;
being Beat occasionally draw
the headlines, it's not the way '
it goes for the great majority !
of this social minority. !'
One analyst of this contro- J
versial rebellion is the con- '
troversial author, Henry Mil
ler, who wrote in "The Ever
green Review No. 2": "These
young men have discovered
. . . that the American way of
life is an illusory kind of
existence, that the price de
manded for the security and
abundance it pretends to offer
Is too great.
A fiery critic of the "Beat
Generation," or "hipster," is
Kenneth Rexroth, 53-year-old
"dean of the Frisco poets."
"This- Eoafc thing, hich is
a publicity gimmick in the
hand dS afi&sa Avenue,
will die aray lifce Davy
CroskeV mya Ssgroth. "It
was 3icurtuis "Sot Serouac
to ti in T?iii it," fta added,
refeerring t Jac Kerouac,
the 3S-year-olfl wonder boy
who lifted tiha "Beat Genera
tion" out c& the miner liter
ary leagua pith his novel,
"On ThelRoad."
Reads To Jazaa
Currently appearing in a
New Yor& bistro where he
reads poetry- to the accom
paniment of a jazz quintet,
Rexrotn saya visiting colleges
around the mation convinced
him that mo3? youngsters re
sent bitterly bsiag linged to
the "Beat."
Th origin ed higstfirism is
interesting.
Herbert Gold, writing in e
recent LcuS ad? "PlaybDy"
magsissiae, a i & hipsterism
earns in fcft? World War II,
s'h'Ki ome Negroes tried to
initiate ",whit diffidence, or
cooJnts, o bEatness" and
Artitf away from their Bible
sfeouting, jssz-oriented roots.
"2ta. "Shei? white friends
$oo& up ha . fashion, com
plisfiiiss the jofce by parody
ing a popody of themselves,"
eiii Go?d.
Sltefl W&je Segr
Auths? Norman Mailer
("faksd nd the Dead,"
"Er Park"), writisg last
ummr in the magazine,
"Bi&ent," called the hipster
a-"wite Negro" -and said,
"tne Sohemian and the ju
venile delinquent came face-to-fece
with the Negro and
the hipster was a fact in Am
erican life.'
John Cleellon Holmes, who
pinned the "Beat" label on
this "generation" five years
ago, explained it: "Beat
means, not d much weari
ness, as rawness of the nerves;
not so much being 'filled up
to here' as being emptied out.
It describes a state of mind
from which all unessentials
have been stripped."
But not all writers are buy
ing the hipster's creed. Author-critic
Edmund Fuller, in
his forthcoming book, "Main
in Modern Fiction," chal
lenges the Beat Generation's
despair at the monotony" of
the future.
"Monotony, when man
stands at the threshold of
space?" asks Fuller. He tells
the hipsters, in effect: It's
not life that's boring, it's you
who are boreSl."
Josdb ie& Names
Salem Attorney Jason Lee
has announced the names of
seven Jackson county resi
dents to serve on the state
wide committea to support his
candidacy for associate jus
tice of the Oregon Supreme
court, position N,o. 7.
They are William Frohn
mayer, Mrs. Scott Hamilton,
Cecil M. Norris, Clarence H.
Rulmond, Mrs. Larry Shee
han, Donna V. Straus and
Raymond S. Zapell. j
There are about 30 differ
ent species of poplar trees,
including eight types native
to Canada.
TOB
ANMOORg
worn
1217 SW &orrisoB St.
POBTLAWB, OSHGOM
All transjeer gsests. AB I&seb wbe
come, retorg. Bates oar feigb, cot
fotf. Pree garage, TV's aed radios.
Bepatjfiog for cleanliest.
I Ife Men POLAROID WLm
j 5 im ANNIVERSARY SPECIAL J ffflfff fj jtWv
GOcPLETE POLAROID KIT IK6LUDE5: " I
0 RODEL 80A POLAROID HIGHLANDER CAMERA ' rl" ' "V . r-i I
i Mr POLAROID DELUXE COMPARTMENT CASE IT M 4 I Jjf ' Ifell" I 111 tl IllKF I
POLAROID B-C FLASH UN I 'jCTZSE-? B Iff til
t POLAROID BOUNCE FLASH BRACKET 'MmKiS f p f,'
POLAROID ORANGE FILTER POL. - 12!l ) Iff I
8 ROLLS POLAROID POLAPAN 200 LAND 5ILS 'WT'1 i 1 :i -sW SlJVA I H
1 PACKET POLAROID POSTCARDERS Wfa ti A? 1 I '
V ' 8 POLAROID ENLARGEMENTS y. fZk f fi 'I djtt 1
jT 2 POLAROID ffRITE-ltf ALBUMS f: s "'TL Sj&SP I
j j Now you can have the pleasure of seeing your pictures a ! Smm"jj
b ' Kf ' oon you flt rhem. No more waiting days it have them L lmJ!'Z- ?La
jp developed. And anyone can-take bright, clear pictures witb J' ffMJ fp1''
HO MOWBY DOWN - SET TOUFJ OWC3 TBRMS wJlS ESi 3
mLM JU lUrJLrL 5L4 v r J . store hours: I
j 9:30 A.M. to 5:30 PJA.
Bed Bipo "Flavorful Eisrries
ygJ box
TOBflATO
Piald Grovyn Coachalla Vall&y
CARROT
Crisp Delicious
t Cello
Bag Li
6mnD Groan
California 8lic&rc?
a.
Clean Wfe'fta
Reads
head
OPEN TIL f:00 Kttf
1 u u u u u W
9CATSUP
PEARS
0 PEACHES
9 DOG FOOD
onr's 14-cto, B8Slo
Standby 2J4 Cao, Halves, Bartlett's
Meco 808 Cbds, Preestoo&s
Begmore
Tall Can Beg.
2 for 25c
6 Bottles
3 Cans
5 Cans
10 Cans
JI A M Ka,y ElleB'8 rge 2-ez.
r4 ArW W U Apricot Peach Apricot-Pineappb
BEG.
4
391
Ladies! Clean those shelves and reline with
Betty Brite REG.
SHELF PAPED 19s
Pkgs.
IW
EASY-OFF
Oven Cleaner
Large Size
JAR
98
t
anning's COFFEE
lb. M lbs. M
MAYONNAISE
BORDEN'S
Qt-
Hydrox COOKIES
35
Prom
Sunshine
i
PKG.
Whole drawn
FRYERS
For Only
$
79
LARGE MEATY TYPE
A flock of several hundred Valley Raised FRYERS will be
fresh dressed and delivered to us daily this week end.
The size and quality of these chickens make them the
Best Fryer Buy of All! 45c lb. cut up. .No limit-While
Supply Lasts.
it
Lamb Sale"
Shoulder
ROAST lb.
l-eg-o-lamb
ROAST lb.
Shoulder
CHOPS lb.
Shoulder
STEAKS lb.
Large Loin
CHOPS lb.
BreasI-o-Lamb
STEW lb.
BEEF HEARTS,
TONGUES
Presb, -loyjeotod
SLICED BACON
Morrell's
1-tb. Celfo
BOLOGNA
blebergall's Finest
Large, by tb N fl J"
Piece lb.
Sliced lb. 49c
Swift's Lunch Meat
29
Bologna, Pimento,
Olive 6-oz. Pkgs.
YOUNG LEAH BEEF BUYS
Bound Steaks , 79c
Sirloins . lb 69c
Rib Skate ib. 69c
Beef Baas! io 59c
T-Bones lb. 79c
Rump Hoasl ,b. 69c
GROUND BEEF
3 lbs. ...... $1.39
Round .... Jb. 69c
25
SAVE ON OUR HOME FREEZER DEALS!
Cut, Double Wrapped Pick, Them Up Anytime!
69
Freezer
Deal
lb.
5-LB. RIB AND CLUB STEAK
10-LB.' BEEF ROAST AND SWISS 6TEAK
5-LB. GROUND CHUCK
5-LB. RIB STEW
FED BEEF ONLY
Buy One Each, Save
11
Freeezr
Deal
oo
5- LB. T-BONES
6- LB. SIRLOIN STEAK
10-LB. ROUND STEAK & RUMP ROAST
6-LB. GROUND ROUND
lbs.
WIENERS
Q QoaKty
SHRIMP
Frying Size
I
Green
Sfamps
mmm
EW
MARKET
2330 Crater Lake Ave., Ph. SP 2-8188
,Ad prices effectiv Friday, Saturday and Sunday
May 2, 3, 4
NEW STORE
HOURS
Week Days 8:30-9:00
Sundays . 10:00-7:00
We Reserve the Right
to Limit Quantities