Image provided by: University of Oregon Libraries; Eugene, OR
About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Oct. 11, 1957)
American Family Said Discovered By National Advertising Field New York IP Advertise- a family back-yard barbecue, eat- ments. like suburbs streets and j ing cereal from family-size pack schools, are setting crowded. ages, taking pictures, talking on The beautiful woman is still the telephone, or looking at stock there, of course. Onlv she's not quotations. alone. She's a mother now and she's accompanied by her hus band and the kids. In short, Madison Avenue has discovered the American family. Family In Action Ads in newspapers, magazines, and on television, now tend to portray family groups in action, be it getting the family car fill ed with gasoline at the neigh borhood station, sipping soda from family-size bottles during More cigarette ads feature the "young marrieds." So do beer ads. A fishing tackle firm hopes to encourage more family fish ing trips by turning out pastel colored rods and reels for the girls. Liquor Ad Cancelled So widespread has the family appeal become that a liquor cam paign recently broke the ground rules by showing a female in an ad. Even though she wasn't Nasser Being Urged To Get Tough With Egyptian Communists Cairo TP President Gamal splits between the government Abdel Nasser's top aides are urging him to get tough with Egyptian Communists', diplomat ic sources said today. They said Interior Minister Zaccariah Monhieddin and other officials are getting anxious about renewed rumblings among Egypt's outlawed Communists, particularly in trade unions. These officials are said to be pressing Nasser to take stronger measures than are involved in the trial opening Saturday for 18 persons identified as minor league Communists. Reds Rumored Splitting Reports circulating in Cairo say Egypt's clandestine Reds, who previously were splintered into many groups, now have con solidated into two factions one espousing Soviet- style Com munism and the other embracing the Yugoslav style. The number of party members in Egypt is not known. The latest issue of the Com munist underground newspaper Al Intisar Victory indicated the Reds would try to use the trial to stir up sympathy and support ers for their cause. It said the trial was "only a means of dissipating the national struggle and attempting to pre occupy nationalists with a strug gle among themselves instead of facing imperialism." It said anti-Communists acts by the government only created COLLECTORS TOO EAGER Fremont, Ohio OP) Fremont's trash collectors make a clean sweep of things, Mr. and Mrs. Robert Binkley discovered. A basket of groceries, clothing and a purse the Binkleys left out near their car for a moment were thrown on the trash truck when they returned. All was re covered except the groceries, and the city agreed to pay for them. SEEDY STUNT Beverly Hills, Calif. HP Po lice think one thief is strictly for the birds. The thief Thurs day stole a truck loaded with birdseed. Dead Line on Classified Ads: 5:30 p.m. for following day. except 10 am. for Monday; for Sunday, noon Saturday. iPif !; !' set L U VIVACIOUS Twenty-one-year-old Annie Gorasinni (Miss Italy) strikes a pert pose as she arrives in Lon don for the Miss World beauty contest. and the people Newspaper Urges Defense The Communist organ urged the trial defendants to "make the court the pulpit for their de fense of Communism and the position of national Commun ists." It also pressed for a campaign to eliminate "reactionary laws." "In brief, we should divert what is aimed at serving a blow against Communism into a gain for the Communist case," Al In tisar said. The newspaper was careful not to attack Nasser or leading government personalities direct ly, but it did blast Mohammed Nassich, editor of the independ ent newspaper Al Ahram and a close friend of the president. drinking the rum or touching a glass, her mere presence caused and uproar and the ad was can celed. Advertising men boil down the reasons for the family approach as follows: prosperity and leisure time. Women do about three-fourths of the family spending, so broad appeals aimed at women and the thing uppermost in their minds, family, are profitable. The five day week, the move to suburban living, informality, and televi sion all tend to make the home more of a focal point for adver tising appeals. Prosperity Creats Markets Prosperity, besides altering older advertising approaches, al so has created new markets for such things as small boats, swim ming pools, station wagons and picnic items. The trend is more than a pass ing phenomenon, for the number of families living in the United States is increasing. Last year, there were nearly 43-million. By l9o7, this figure will pass 54-mil-lion. The reaching-out or family business also involves transporta tion. Important railroads, air lines and bus companies have in troduced family rates in recent years, along with major hotels. Take Vacation Together In religion, churches are urg ing families not to split up at summertime by sending the children off to camp. Take sum mer camp vacations together, they suggest. Sunday schools are inaugurating family courses. Industry is in the picture too, with a recently-launched "Fun with Pop" program, aimed at building a happier family life by getting fathers to spend more time with their children. Is That So? The way fish reproduce! There are males who build bubble nests. There are males and fe males who carry and hatch eggs in their mouths. Others, when danger threatens, let the young sters take refuge in their big mouths. There are small fish who incubate eggs in special abdominal breeding pouches just like the kangaroo. Care to meet them? The male of the fresh-water sunfish, including the black bass, does all the hard work. With his tail fin, he' flips aside the lake or river bottom until he uncovers stone, or roots or any other object to which the fe male's eggs can cling. After the female deposits her eggs, he promptly shoos her off and then stands guard over the eggs. The male sea-horse is literally a traveling incubator. He has an abdominal pouch in which the female deposits 200-plus eggs. Eggs laid, the little carpet bagger seals the entrance with a sticky secretion. When young are due, he twists his tail around some support, swings back and forth with convulsive movements, forces the pouch op en, and finally ends his "preg nancy" by expelling the tiny young. Quite a number fish are mouth breeders. One, a so-called convoy fish, gathers the fer tilized eggs and carries them in her mouth until the young hatch, a 2-week period during which she eats nothing. After hatching the brood is convoyed by the parents the female us ually in the middle of the school and whenever danger threat ens she opens her mouth and the young rush in for protection. Role Reversed In some sea catfish, the role is reversed. The male carries the eggs in his mouth, thus protect ing them not only from outside enemies but also from the moth er. In the gaff-topsail catfish, the mouth-breeding may take almost 3 months during which he abstains from food. Then when the young leave the "nest," the male leads the brood about and guards it jealously, until the young are pretty well able to fend for themselves. More unusual than these is the reproduction of the south ern California grunion. In moon light, during midsummer, on nights of highest tides, these silversides swim up on the beach with the, surge of a high wave. For a few seconds, as the water recedes, these 6-inch fish can be seen clear of the water, some standing on their buried tails with most of their body ex posed. At this time, while the By EUGENE BURNS Ranger-Naturalist eggs are laid slightly below the surface of the sand. The next wave carries the parent grun ions out into the sea while the eggs lie buried in the sand, deeper with each succeeding wave. Under the sand blanket, often over 6 inches deep, the grunion eggs are both protected from hot sunshine and hidden from enemies. Two weeks later, the next high tide loosens the sand and the young burst forth every where like popping corn, and on the following waves are carried out into the sea to assume, in time, the role of a perfectly timed parent. (Copyright 1957, Eugene Burns) (Released by McClure Newspaper Syndicate) Free: By special arrangement with the editors of the Encyclo pedia Americana, my panel of judges will award each week to the reader who sends me the best true-life nature adventure, the best nature observation, or the best question on nature and wildlife, a complete 30-volume set of this world-famous refer ence work in a handsome Seal craft binding. Each week new submissions will be considered. Sorry, I simply can't answer your many friendly letters. Please address your letter to: Is That So! co Medford Mail Tribune, Box 575, Sausalito, Calif. Kohler Co. Guilty Of Unfair Practices Washington (IP A National Labor Relations board examiner has found the strike-bound Koh ler company, of Kohler, Wis., guilty of unfair labor practices. He said nearly all persons on strike at the company should be given their jobs back when the walkout ends. The trial examiner, George A. Downing, said he could not de termine at this time the number of workers involved in the long strike would would be affected by his ruling. Downing based his decision Thursday on finding that the company prolonged the strike by unfair labor practices in -violation of the Taft-Hartley act. The strike was called April 5, 1954, by Local 833 of the United Auto Workers, AFL-CIO. SCHOOL FOUNDER DIES Great Neck, N.Y. (IP David F. Kemp, 88, founder and head of the U.S. School of Music, the first music correspondence school in the country, died Wed- male stands by to fertilize, the nesday after a long illness. Religious Emphasis Week Banned at Washington Seattle (IP The University of Washington's annual Relig ious Emphasis Week has been banned, Dean of Students Don ald K. Anderson said Wednes day. However, he said religious groups on campus may continue to observe the week as an off campus activity. LEGAL NOTICES No. 9823 NOTICE IN THE .CIRCUIT COURT OF THE STATE OF OREGON FOR THE COUNTY OF JACKSON PROBATE DEPARTMENT In the Matter of the Estate of ANNE K. PURUCKER. Deceased Notice is hereby given that the Final Account of Blanche D. Lyman as Executrix of the above-named estate has been filed herein and that 1:30 a'clock p.m. on November 12. 1957. at the Courthouse in Medford, Oregon, has been appointed for hear ing objections to such Final Account and settlement thereof. Dated and first published October 11, 1957. Blanche D. Lyman. Executrix Van Dyke, Dellenback & McGoodwin Attorneys for Executrix NOTICE Of BOND SALE Notice is hereby given that sealed bids will be received by the under signed until the hour of 8 o'clock p.m., on the 17th day of October, 1957 at the office of the Superintendent of Schools of said school district in the high school building in the City of Eagle Point, Oregon and immediate ly thereafter will be publicly opened bv the district school board of School District No. 9 of Jackson County, Oregon, for the purchase at not less than par and accrued interest of an issue of bonds of said school district in the amount of S120.000.00. Said bonds to be dated October 1, 1957 and to mature serially in numerical order as follows: 88,000.00 on the 1st day of October, 1959 and $8,000.00 on the 1st day of October of each vear thereafter to and including the vear 1973. Said bonds to be in the denomination of $1,000.00 each, to bear interest at the rate or rates of not to exceed five per cent per an num as shall be specified by the suc cessful bidder: interest payable semi ful bidder; interest payable semi annually. Both the principal of, and interest upon, the bonds will be paid at the office of the County Treasurer of Jackson County, Oregon. The bonds of the above issue that mature on and. after October 1, 1965 will be redeemable at the option of the school disrict at par and accrued interest upon October 1. 1964 and upon any interest date thereafter in numerical order or in the entire amount of the issue outstanding at call date. Said bonds were duly authorized at an election held within said district on the 25th day of September. 1957. Each bid must be unconditional, must be accompanied by a certified check or cashier's check and payable to the district, of or upon a bank doing business in the State of Oregon, in the sum of $2,400.00. No interest will be allowed on the deposit with the bid but the check of the success ful bidder will be retained as part payment of the bonds or to secure the school district against any loss re sulting from failure of the bidder to comply with terms of his bid. The successful bidder will be furnished with the written opinion of Winfree. McCulloch, Shuler & Sayre. attorneys at law at Portland, Oregon, to the effect that the bonds constitute the vaild and legally bind ing obligations of the said school district. The bonds will be sold to the highest bidder but the district school board reserves the right to reject any or all bids. Unless all bids are rejected the bonds will be awarded to the bidder complying with the terms of the Notice of Sale and sub mitting the bid which, after computa tion on the basis that none of the bonds will be called for redemption prior to the final maturity dates thereof, provides the lowest cost to the school district. Bervl Hickson Clerk. School District No. 9 of Jackson County, Oregon Address: Eagle Point, Oregon Friday. October II. 1957 MEDFORD (OREGON) MAIL TRIBUNE FIVE NOTICE OF SALE No. 9778 IN THE CIRCUIT COURT OF THE STATE OF OREGON, FOR JACK SON COUNTY IN PROBATE In the Matter of the Estate of MAMIE WOLF, Deceased. NOTICE IS HEREBY GIVEN that pursuant to an order made and entered in the above entitled Court and matter, the undersigned Admin istrator, on the 30th day of October, 1957, at the hour ot 2:00 P.M. of said day, at the office of Kelly & Kelly, 20 Goldy Building, Medford, Oregon, shall proceed to sell, at private sale, to the highest and best bidder, for cash, or cash and credit, the following described real property, being and situate in Jackson County, Oregon, to wit: The East Half of that certain cract or parcel of land described in that certain deed appearing of record in Volume 161. Page 503. of Deed Records of Jackson County. Oregon, to which deed and record reference is hereby made: said East Half of the said described property, however, to extend up to and include an un divided one-half interest in the dividing wall as now constructed in the building on said premises, dividing said building approxi mately midway between the out side easterly and westerly side walls of said building. Subject to all the conditions and reservations set forth in the deed so recorded in Volume, 161 Page 503, Jackson County, Oregon. Deed- Records, as aforesaid, together with a perpet ual easement or right of way of ingress and egress to and through the basement under the westerly half of the premises herein de scribed, to the basement under the easterlv half thereof. CHARLES H. DELSMAN Administrator Use Mail Tribune Want Ads SAVE MONEY! DO IT YOURSELF! RESTORE BEAUTY TO YOUR FLOORS WITH A ED SANDER Easy to Operate Clean and Dustless Low Rental Rates W Handle Everything You Need for Floor Refinishing II RENT CLOSE-OUT SCHICK "25" ELECTRIC RAZOR White Red Brown, or Green LIST PRICE $29.50 NOW $12.95 With Trade of Tour Old Electric Shaver $10.95 ELECTRIC HEATER 521.75 ELECTRIC HEATER Thermostatic Control $8.88 $15.98 Regular $1.00 Costume Jewelry 3 for 1. CO LIPSTICK Nationally Advertised At $1.00 Now3for$1.GO $2.25 "SM ARTIE" NAIL CARE SET Now $1.29 $1.65 HUDNUT ESSENCES Your Choice GEMEY RSVP VOGUE Now 69c Invisible Lanolized HAIR NET GLAMOUR MIST PROFESSIONAL 15-oz. Size 98c 25c Rubber Tipped BOBBY PINS 80 PINS O , OQn PER CARD lor HOMOGENIZED 7or a lovelier, dewy-ftesh skin Take a GOOD LOOK al your MEDICINE X CABINET 7 ASPIRIN USP 5 Grain bottles of 100 29c RUBBING ALCOHOL rtat 27o MINERAL OIL .Heavy Pint 33c EPSOM SALTS Pound 15c MILK of MAGNESIA 250 TABLETS 49c CASTOR OIL 4.0Z. 37c CASCARA COMP. S2L .100 35c TINCTURE of IODINE. ,., 19c ANALGESIC BALM 113., 29c SPIRITS of CAMPHOR 2 oz 39c ZINC OXIDE OINTMENT l oz 19c ANTACID POWDER 25c HYGIENIC POWDER 12 oz 89c ...pint 29c .l..pint 69c WITCH HAZEL TR. of GREEN SOAP CAMPHORATED OIL ...... 4 oz. 35c COMP. TR. of BENZOIN 2 oz. 39c THRIFT COLD TABSqSe2ta0bsl9c COUGH SYRUP RSeS:!!...6-o,29c GLYCERIN 4-o, 49c SUPPOSITORiESGlyeerin 25s53C Glisten Tooth Paste Anti-Enzyme Action j 5-oz. Tube.. 19' DENTURE BRUSH Dupont Nylon 23c DENTURE CLEANSER Re 59 VoT 89c SOLUTION 59 2Xle 2 89c with this DOUBLE HAIR-CARE RINSE DANDRUFF AWAY: .XT Rinse pf n' ,1 ! i ism $n ONLY Li RinseAwaq guaranteed dandruff control in just 2 minutes and FREE GlHttOUS. GET-ACQUAIimt suppiy or i I 1rti - ,u,m TIEATMWT : HURRY! Offer Limited Buy yours today! HAIR DRESSING AND CONDITIONER for natural, gleaming healthy hair Repair Summer damaged hair with this double hair-care money-saving special. Your hair takes on new gleam and life when you rinse your dan druff away with Rinse-Away and use lanolin-rich Alberto VO to nourish dry, dull hair and restore its natural lustre. Be amazed and delighted! 79c SHAMPOO wSStH 49c LIQUID LANOLIN 22? 3-oz. 49c 49c SOOTHE SKIN 6 o, Lotion 2 for 59c ELECTRIC BLANKETS by Northern Electric Full Double Bed Size Choice of Colors Two Year Guarantee SINGLE CONTROL $15.95 DUAL CONTROLS... $19.95 ELECTRIC HEATING PAD By Northern Electric GUARANTEED THREE SPEED.. 3 FIXED HEATS CASCO G.E. SPECIAL $4.95 THREE 0 QB SPEED PAD $2.89 g f ' - $4.95? ''i KAZ VAPORIZER $2.89 HOT WATER BOTTLE 2 qh 89c oz. SWEDISH MILK DIET :$1.00 12 oz $4.00 INFRA-RED Heat Lamp 98c Sun Lamp $9.50 ELECTRIC CORN POPPER $2.98 25c NAIL CLIP 19c TRIM or GEM 69c PEDICLIP 49c DR. WEST pB.WHT'S pack 3zm 5-PACK NYLON Tooth Brushes 98c SUPER ANAHIST TABLETS UWlMHIHtm 7 Shortens effects of colds in any stage OOC 98 VACAGEN Oral Cold Vaccine By Sharp & Dohme 20 Tablets $1.35 60 Tablets $3.37 100 Tablets $5.40 FAST ACTING COLDENE LIQUID Cough Medicine Recommended by CI Af Parents Magazine yl.UU Barbasol Presto yther m with MENTHOL or REGULAR COURTLEY Ef LATHER 9Q WUC CREAM Mta Eft BRUSHLESS 4Q WWW CREAM WW AFTER SHAVE LOTION $2.00 bottle ....$1.00 PRESCRIPTION DEPT. A skilled and experienced pharmacist is always in attendance - ready to give your prescription his im--mediate and undivided at- tention. ADD FEDERAL EXCISE TAX ON TAXABLE MERCHANDISE FREE DELIVERY IN MEDFORD J W LseJ U LajubJ UulILu 231 EAST SIXTH ST. SMOKED Ham Hocks 1 9b. MUTTON CHOPS JOWL BACON (mEDPORDS 0&I6WAL PRICE CUTTERS)" j SPECIALISTS IN HOMtWAKtS! 3 West 6th St., Medford 30 PORK SAUSAGE r PRESCRIPTION A SPECIALISTS f N. CENTRAL 1 L DIAL. J SP 3-5371 1
