American Family Said Discovered
By National Advertising Field
New York IP Advertise- a family back-yard barbecue, eat-
ments. like suburbs streets and j ing cereal from family-size pack
schools, are setting crowded. ages, taking pictures, talking on
The beautiful woman is still the telephone, or looking at stock
there, of course. Onlv she's not quotations.
alone. She's a mother now and
she's accompanied by her hus
band and the kids.
In short, Madison Avenue has
discovered the American family.
Family In Action
Ads in newspapers, magazines,
and on television, now tend to
portray family groups in action,
be it getting the family car fill
ed with gasoline at the neigh
borhood station, sipping soda
from family-size bottles during
More cigarette ads feature the
"young marrieds." So do beer
ads. A fishing tackle firm hopes
to encourage more family fish
ing trips by turning out pastel
colored rods and reels for the
girls.
Liquor Ad Cancelled
So widespread has the family
appeal become that a liquor cam
paign recently broke the ground
rules by showing a female in an
ad. Even though she wasn't
Nasser Being Urged
To Get Tough With
Egyptian Communists
Cairo TP President Gamal splits between the government
Abdel Nasser's top aides are
urging him to get tough with
Egyptian Communists', diplomat
ic sources said today.
They said Interior Minister
Zaccariah Monhieddin and other
officials are getting anxious
about renewed rumblings among
Egypt's outlawed Communists,
particularly in trade unions.
These officials are said to be
pressing Nasser to take stronger
measures than are involved in
the trial opening Saturday for
18 persons identified as minor
league Communists.
Reds Rumored Splitting
Reports circulating in Cairo
say Egypt's clandestine Reds,
who previously were splintered
into many groups, now have con
solidated into two factions one
espousing Soviet- style Com
munism and the other embracing
the Yugoslav style.
The number of party members
in Egypt is not known.
The latest issue of the Com
munist underground newspaper
Al Intisar Victory indicated the
Reds would try to use the trial
to stir up sympathy and support
ers for their cause.
It said the trial was "only a
means of dissipating the national
struggle and attempting to pre
occupy nationalists with a strug
gle among themselves instead of
facing imperialism."
It said anti-Communists acts
by the government only created
COLLECTORS TOO EAGER
Fremont, Ohio OP) Fremont's
trash collectors make a clean
sweep of things, Mr. and Mrs.
Robert Binkley discovered. A
basket of groceries, clothing and
a purse the Binkleys left out
near their car for a moment
were thrown on the trash truck
when they returned. All was re
covered except the groceries,
and the city agreed to pay for
them.
SEEDY STUNT
Beverly Hills, Calif. HP Po
lice think one thief is strictly
for the birds. The thief Thurs
day stole a truck loaded with
birdseed.
Dead Line on Classified Ads: 5:30
p.m. for following day. except 10
am. for Monday; for Sunday, noon
Saturday.
iPif !;
!' set
L U
VIVACIOUS Twenty-one-year-old
Annie Gorasinni
(Miss Italy) strikes a pert
pose as she arrives in Lon
don for the Miss World
beauty contest.
and the people
Newspaper Urges Defense
The Communist organ urged
the trial defendants to "make
the court the pulpit for their de
fense of Communism and the
position of national Commun
ists." It also pressed for a campaign
to eliminate "reactionary laws."
"In brief, we should divert
what is aimed at serving a blow
against Communism into a gain
for the Communist case," Al In
tisar said.
The newspaper was careful
not to attack Nasser or leading
government personalities direct
ly, but it did blast Mohammed
Nassich, editor of the independ
ent newspaper Al Ahram and a
close friend of the president.
drinking the rum or touching a
glass, her mere presence caused
and uproar and the ad was can
celed. Advertising men boil down the
reasons for the family approach
as follows: prosperity and leisure
time.
Women do about three-fourths
of the family spending, so broad
appeals aimed at women and the
thing uppermost in their minds,
family, are profitable. The five
day week, the move to suburban
living, informality, and televi
sion all tend to make the home
more of a focal point for adver
tising appeals.
Prosperity Creats Markets
Prosperity, besides altering
older advertising approaches, al
so has created new markets for
such things as small boats, swim
ming pools, station wagons and
picnic items.
The trend is more than a pass
ing phenomenon, for the number
of families living in the United
States is increasing. Last year,
there were nearly 43-million. By
l9o7, this figure will pass 54-mil-lion.
The reaching-out or family
business also involves transporta
tion. Important railroads, air
lines and bus companies have in
troduced family rates in recent
years, along with major hotels.
Take Vacation Together
In religion, churches are urg
ing families not to split up at
summertime by sending the
children off to camp. Take sum
mer camp vacations together,
they suggest. Sunday schools are
inaugurating family courses.
Industry is in the picture too,
with a recently-launched "Fun
with Pop" program, aimed at
building a happier family life by
getting fathers to spend more
time with their children.
Is That So?
The way fish reproduce! There
are males who build bubble
nests. There are males and fe
males who carry and hatch eggs
in their mouths. Others, when
danger threatens, let the young
sters take refuge in their big
mouths. There are small fish
who incubate eggs in special
abdominal breeding pouches
just like the kangaroo.
Care to meet them?
The male of the fresh-water
sunfish, including the black bass,
does all the hard work. With
his tail fin, he' flips aside the
lake or river bottom until he
uncovers stone, or roots or any
other object to which the fe
male's eggs can cling. After the
female deposits her eggs, he
promptly shoos her off and then
stands guard over the eggs.
The male sea-horse is literally
a traveling incubator. He has
an abdominal pouch in which
the female deposits 200-plus
eggs. Eggs laid, the little carpet
bagger seals the entrance with
a sticky secretion. When young
are due, he twists his tail
around some support, swings
back and forth with convulsive
movements, forces the pouch op
en, and finally ends his "preg
nancy" by expelling the tiny
young.
Quite a number fish are
mouth breeders. One, a so-called
convoy fish, gathers the fer
tilized eggs and carries them in
her mouth until the young
hatch, a 2-week period during
which she eats nothing. After
hatching the brood is convoyed
by the parents the female us
ually in the middle of the school
and whenever danger threat
ens she opens her mouth and the
young rush in for protection.
Role Reversed
In some sea catfish, the role
is reversed. The male carries the
eggs in his mouth, thus protect
ing them not only from outside
enemies but also from the moth
er. In the gaff-topsail catfish,
the mouth-breeding may take
almost 3 months during which
he abstains from food. Then
when the young leave the
"nest," the male leads the brood
about and guards it jealously,
until the young are pretty well
able to fend for themselves.
More unusual than these is
the reproduction of the south
ern California grunion. In moon
light, during midsummer, on
nights of highest tides, these
silversides swim up on the beach
with the, surge of a high wave.
For a few seconds, as the water
recedes, these 6-inch fish can be
seen clear of the water, some
standing on their buried tails
with most of their body ex
posed. At this time, while the
By EUGENE BURNS
Ranger-Naturalist
eggs are laid slightly below the
surface of the sand. The next
wave carries the parent grun
ions out into the sea while the
eggs lie buried in the sand,
deeper with each succeeding
wave.
Under the sand blanket, often
over 6 inches deep, the grunion
eggs are both protected from
hot sunshine and hidden from
enemies. Two weeks later, the
next high tide loosens the sand
and the young burst forth every
where like popping corn, and on
the following waves are carried
out into the sea to assume, in
time, the role of a perfectly
timed parent.
(Copyright 1957, Eugene Burns)
(Released by
McClure Newspaper Syndicate)
Free: By special arrangement
with the editors of the Encyclo
pedia Americana, my panel of
judges will award each week
to the reader who sends me the
best true-life nature adventure,
the best nature observation, or
the best question on nature and
wildlife, a complete 30-volume
set of this world-famous refer
ence work in a handsome Seal
craft binding. Each week new
submissions will be considered.
Sorry, I simply can't answer
your many friendly letters.
Please address your letter to:
Is That So! co Medford Mail
Tribune, Box 575, Sausalito,
Calif.
Kohler Co. Guilty
Of Unfair Practices
Washington (IP A National
Labor Relations board examiner
has found the strike-bound Koh
ler company, of Kohler, Wis.,
guilty of unfair labor practices.
He said nearly all persons on
strike at the company should be
given their jobs back when the
walkout ends.
The trial examiner, George A.
Downing, said he could not de
termine at this time the number
of workers involved in the long
strike would would be affected
by his ruling.
Downing based his decision
Thursday on finding that the
company prolonged the strike
by unfair labor practices in -violation
of the Taft-Hartley act.
The strike was called April 5,
1954, by Local 833 of the United
Auto Workers, AFL-CIO.
SCHOOL FOUNDER DIES
Great Neck, N.Y. (IP David
F. Kemp, 88, founder and head
of the U.S. School of Music, the
first music correspondence
school in the country, died Wed-
male stands by to fertilize, the nesday after a long illness.
Religious Emphasis Week
Banned at Washington
Seattle (IP The University
of Washington's annual Relig
ious Emphasis Week has been
banned, Dean of Students Don
ald K. Anderson said Wednes
day. However, he said religious
groups on campus may continue
to observe the week as an off
campus activity.
LEGAL NOTICES
No. 9823
NOTICE
IN THE .CIRCUIT COURT OF THE
STATE OF OREGON FOR THE
COUNTY OF JACKSON
PROBATE DEPARTMENT
In the Matter of the Estate
of
ANNE K. PURUCKER. Deceased
Notice is hereby given that the
Final Account of Blanche D. Lyman
as Executrix of the above-named
estate has been filed herein and that
1:30 a'clock p.m. on November 12.
1957. at the Courthouse in Medford,
Oregon, has been appointed for hear
ing objections to such Final Account
and settlement thereof.
Dated and first published October
11, 1957.
Blanche D. Lyman. Executrix
Van Dyke, Dellenback & McGoodwin
Attorneys for Executrix
NOTICE Of BOND SALE
Notice is hereby given that sealed
bids will be received by the under
signed until the hour of 8 o'clock
p.m., on the 17th day of October, 1957
at the office of the Superintendent
of Schools of said school district in
the high school building in the City
of Eagle Point, Oregon and immediate
ly thereafter will be publicly opened
bv the district school board of School
District No. 9 of Jackson County,
Oregon, for the purchase at not less
than par and accrued interest of an
issue of bonds of said school district
in the amount of S120.000.00. Said
bonds to be dated October 1, 1957
and to mature serially in numerical
order as follows: 88,000.00 on the
1st day of October, 1959 and $8,000.00
on the 1st day of October of each
vear thereafter to and including the
vear 1973. Said bonds to be in the
denomination of $1,000.00 each, to
bear interest at the rate or rates
of not to exceed five per cent per an
num as shall be specified by the suc
cessful bidder: interest payable semi
ful bidder; interest payable semi
annually. Both the principal of, and
interest upon, the bonds will be paid
at the office of the County Treasurer
of Jackson County, Oregon.
The bonds of the above issue that
mature on and. after October 1, 1965
will be redeemable at the option of
the school disrict at par and accrued
interest upon October 1. 1964 and
upon any interest date thereafter in
numerical order or in the entire
amount of the issue outstanding at
call date.
Said bonds were duly authorized at
an election held within said district
on the 25th day of September. 1957.
Each bid must be unconditional,
must be accompanied by a certified
check or cashier's check and payable
to the district, of or upon a bank
doing business in the State of Oregon,
in the sum of $2,400.00. No interest
will be allowed on the deposit with
the bid but the check of the success
ful bidder will be retained as part
payment of the bonds or to secure
the school district against any loss re
sulting from failure of the bidder to
comply with terms of his bid.
The successful bidder will be
furnished with the written opinion
of Winfree. McCulloch, Shuler &
Sayre. attorneys at law at Portland,
Oregon, to the effect that the bonds
constitute the vaild and legally bind
ing obligations of the said school
district.
The bonds will be sold to the
highest bidder but the district school
board reserves the right to reject
any or all bids. Unless all bids are
rejected the bonds will be awarded
to the bidder complying with the
terms of the Notice of Sale and sub
mitting the bid which, after computa
tion on the basis that none of the
bonds will be called for redemption
prior to the final maturity dates
thereof, provides the lowest cost to
the school district.
Bervl Hickson
Clerk. School District No. 9
of Jackson County, Oregon
Address: Eagle Point, Oregon
Friday. October II. 1957
MEDFORD (OREGON) MAIL TRIBUNE FIVE
NOTICE OF SALE
No. 9778
IN THE CIRCUIT COURT OF THE
STATE OF OREGON, FOR JACK
SON COUNTY
IN PROBATE
In the Matter of the Estate of
MAMIE WOLF, Deceased.
NOTICE IS HEREBY GIVEN that
pursuant to an order made and
entered in the above entitled Court
and matter, the undersigned Admin
istrator, on the 30th day of October,
1957, at the hour ot 2:00 P.M. of said
day, at the office of Kelly & Kelly,
20 Goldy Building, Medford, Oregon,
shall proceed to sell, at private sale,
to the highest and best bidder, for
cash, or cash and credit, the following
described real property, being and
situate in Jackson County, Oregon, to
wit: The East Half of that certain
cract or parcel of land described
in that certain deed appearing of
record in Volume 161. Page 503.
of Deed Records of Jackson
County. Oregon, to which deed
and record reference is hereby
made: said East Half of the said
described property, however, to
extend up to and include an un
divided one-half interest in the
dividing wall as now constructed
in the building on said premises,
dividing said building approxi
mately midway between the out
side easterly and westerly side
walls of said building. Subject to
all the conditions and reservations
set forth in the deed so recorded
in Volume, 161 Page 503, Jackson
County, Oregon. Deed- Records, as
aforesaid, together with a perpet
ual easement or right of way of
ingress and egress to and through
the basement under the westerly
half of the premises herein de
scribed, to the basement under
the easterlv half thereof.
CHARLES H. DELSMAN
Administrator
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