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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Aug. 21, 1957)
Order by Telephone Will Transport Screen of City Theater to Residence By WILLIAM EWALD United Press Correspondent New York HP The number to call in Bartlesville, Okla., is 5616. A simple order on the tele phone will transport the screen of the downtown lyric theater into any citizen's living room. Bartlesville, a prosperious town in the heart of the Osgae Hills, is the center of the first big fling into pay-in-the-parlor TV. Subscribers will be able to view a number of uninterrupted movies on their TV sets for S9.50 a month starting in early aut umn.. They'll be brought in by shielded cable, an avenue over which the Federal Communica tions commission has no control. ' Bartlesville is not the scene of a test. It is the scene of a full fledged business venture. There have been at least two large tests with pay TV one in Palm Springs, Calif., with wire and the other in Chicago by air. Three Movies A Day Zenith ran the Chicago test in 1951. It installed decoders in 300 sample homes for nothing and gave subscribers the chance to watch 90 movies over 90 days at $1 per movie. The movies were shown three times a day. There were good movies, med ium movies and some dogs. Tribune Six Paaes MEDFORD, OREGON, WEDNESDAY, AUGUST 21, 1957 2nd Section The average family spent S3.72 a week on its TV movies. Fami lies watched movies about three times as often as they usually I did in the theater. The exper iment proved so successful that early in the game outside fam ilies tried to cheat by listening to the unscrambled sound alone. They gave up when Zenith be gan scrambling the audio, too. Paramount ran the Palm Springs test in 1953 in 300 pick ed homes. It was conducted via open wire, a cheap highway for TV programs, but a fairly .inef ficient one. Open wire goofs when it runs into obstacles. And it sometimes radiates its signal to such an extent that a program can be picked up free. What Test Showed Nevertheless, Lou Novins, vice-president of Paramount's telemeter firm points out that valuable conclusions were drawn from the test: The greatest market for pay Are you on Barker's old-customer list? Did you get it? TV shows in the low income group. People will pay ' to watch any kind of uninterrupted movie even if it's a dog. In Bartlesville, 38 miles of wire are being strung right now on telephone poles by a firm called Vumore Inc. Vumore is a subsidiary of Video Independent Theaters, a chain that operates some 150 movie houses in the Southwest. Bartlesville, headquarters of Phillips Oil, was chosen because Video Independent owns all four theaters in the town two con ventional, two drive-ins. Its cit izens get good TV reception and all three networks two from nearby Tulsa and one from Muskogee, Okla. It's a jumping town. Back in 1950, its population was 19,228. Nod, its estimated more the 30, 000 citizens live in Bartlesville. Its medium income back in 1950 was S3.573, exceptionally high for the state. The educational level is high and unemployment is low. How Wires Will Work The 38 miles of cable that Vumore is laying will cost about $104,000. Vumore will sell the ! cable to Southwestern Bell, i which, in turn will rent it back j to Vumore for 53,297 a month, j As a studio for beaming its j movies, Vumore will us the re j modeled Lyric Theater1 (seating ! capacity: 700). The Lyric has been converted at a cost of $35, 000. There are 8,000 TV homes in Bartlesville and Vumore hopes to sell to 4,000 of them. Ac tually, the project can operate with 1,500-2,000 customers. Originally, Vumore planned to give its customers 13 telemovies a month for $9.50. It has now upped the number of films to 30. It won't charge anything for installation. Some of the movies will be shown currently with the other conventional house in town, some before and some after. Video Independent has per- Barton Candidate For House Speaker Salem W Rep. Clarence Barton, Coquille Democrat, will be a candidate for speaker of the House in the 1959 Legisla ture, according to a Salem legis lator. Rep. Guy Jonas, Salem Dem ocrat, said that while Barton had made no official announce ment of his campaign, all signs indicated he would enter the race. Other prospective contenders are Robert Duncan, Medford Democrat, Keith Skelton, Eu gene Democrat, and George An nala, Hood River Democrat. Barton, 46, was' chairman of the House taxation committee in the 1957 legislative session. Applications for Dams Sent to State Board Salem (IPL Gov. Robert D. Holmes Tuesday ;,r4commended that all applications for dams on the middle Snake river be re ferred by the State Hydroelec tric commission to the State Water Resources board for study. Idaho Power company's appli cation for license to construct three dams on the middle Snake is currently pending before the Water Resources board, but con struction is proceeding under a federal permit. mits from 35 other cities in the Southwest, including Tulsa, Ok lahoma City and Lubbock, Tex., according to C. O. Fulpham, vice president of the theater chain. He sees pay TV a-coming, but he doesn't think it means an end to the conventional movie house. "We'll continue to have movie houses," says Fulgham, "as long as boys and girls want to hold hands." if wssissssisssi snufSMsi i TEAMSTER vice president 1 ll III V V SH jfflll III 04 IS il UK ' . kfSW ' -nlO" - -m., Portland Couple Get Deer at Sea; Bring !t to Land Astoria 'IT! The George McClures of Portland bagged a deer six miles at sea last week end, but threw it back. Here is how the McClures say it happened: They were fishing from a 21-foot cabin cruiser with a friend at the mouth of the Columbia river when they spotted a spike buck deer swimming. The animal appeared near exhaus tion so they hauled it into the boat, and it collapsed. They headed for shore, and en route the buck gratefully licked McClure's hand. When they came as close to shore as possible, they invited the beast to go ashore. It refused. They heaved it in, gently, they said, and the buck reach ed the beach, and disappeared into the woods. - COURT RECORDS DISTRICT COURT Elizabeth Margaret Peterson. ure to yield right of way, $15. Earl Roland bteonenson. tor operat ing motor vehicle while driver's li cense suspended, $100. bail forfeited. Caroline nmmaiine wertz, xauure 10 yield right of way, $15. Andrew Martin ueicorte. xauure 10 stop at stop sign, $10. ttdwin Kanaai J.oean. vioiauon oa- sic rule. $15. George Ivan Hall, no operator s li cense. $10. Archie Hillev Santmver. failure to operate on right side of highway, $15. George Glen Lane Jr., passing with out sufficient clearance, $15. Frank Albert Woods, failure to yield right of way, $15. is.ennem t, jvicjeisn, xauure to siop at stop sign, $10. George Carrol Linker, inadequate muffler, $15. - Clarence Huntley Redmond, permit ting unlicensed person to operate motor venicie, sis. Von Melvm Chestnut, no operator s license, $6. Marian Lucille CrumD. failure to yield right ol way to oncoming traf fic. $15. Frank Xynn Peterson, failure to stop at stop sign. $10. j iseuian at iatnan, laiiure to stop at rea item, $iu. Loren B. Carter, no tail lights, $6. It may be smart to wait for the year-end deal. ..but if you're paying for a 1957 car. be sure you get 1957 style and engineering. Check our'Forward-Looking'deal on the Mighty Chrysler. You can own it for hundreds of dollars less than you may think!. ..Get our deal on the- LOOK AHEAD - BUY AHEAD - OWN MORE OF THE FUTURE RIGHT NOW. ' - I A kiVj.,..4., fiirrCfo UUjaiiuefii,' " ' " "Imu" 1 m i HERE'S WHAT WE MEAN BY OUR "FORWARD-LOOKING" DEAL! NOT old-fashioned coil springs . . . but Torsion-Aire Suspension . . . the smoothest ride on earth I NOT yesterday'i square, stodgy look . . . but the freshest and most successful styling of the times! NOT obsolrle gear levers ... but wonderful netc Pushbutton driving (on the safe left side)! NOT conventional brakes that grip and ttear unevenly ... but Chrysler's sure, safe Total Contact Brakes! PLUS the biggest value in the 3000 price rangel HAM UN MOTOR COMPANY Eighth and Front Streets Medford WALT'S LITHIA MOTORS 56-60 North Main Street - Ashland "Sc CLIMAX on CES Thursday night- brought to you by your Chnyler and Imperial dealer." L CIRCUIT COURT Delbert Farrer vs. Ardis Farrer, di vorce decree. Josie A. Graham vs. Robert W. Gra ham, divorce decree. Louise Roeenbalm vs. William E. Rosen balm Jr., divorce decree. Patricia Jane Gundlach vs. Jack Byron Gundlach, divorce decree. Delia Irene Thompson vs. Kenneth Oliver Thompson, divorce decree. Grace Dinsmore vs. Ralph O. Dins more, divorce complaint. Donna Teal vs. Richard Leon Teal, divorce decree. Henry Peck vs. Thelma Hope Peck, divorce complaint. Iris L. Pierce vs. Harold Thomas Pierce, divorce complaint. MARRIAGE LICENSE APPLICATIONS Robert William Hays, 1471 Kings highway, Medford. and Kristin Anne Rinehart, Nyssa, Ore. Raymond Eugene Miller, 662 B St., Ashland, and Lela Mae Fitzgerald, 738 West Main st., Ashland. Delvin Dale Lunsford. box 406, Tal ent, and Ethel May Culver, box 323, Talent. James Newcomb Clark, route 2. box 400. Medford, and Irma June Bostock, route 2. box 402V, Medford. John Raymond, North Hollvwood, Calif., and Margo Francis Elfervig, Ingle wood, Calif. MUNICIPAL Roberta Lee Hutchison, failure to yield right of way, S10. Carl A. Morgan, violation of basic rule, S10. Paul P. May, disobeyed traffic sig nal. $5. Donald Robert Axel, lane usage, $5. Wallace Edgar Haskins, improper left turn, S5. Albert Math Zenzel. lane usage, $5. June Geraldine Gibson, disobeyed stop sign. 55. imiora Loren scneei. disobeyed stop sign. So. fcrnest Herman Klenner, violation of basic rule, $10. Alan Kent Balland, disobeyed traf fic signal, $10. Robert Cain Denn, violation of bas ic rule, S10. Dave William Regan, detective muf fler. $10. Louis Paul Kurz, allowed unlicens ed driver to operate vehicle. $10. Robert Louts Kurz. violation of basic rule, $10; no operators permit, $10. John Wesley Keith, improper pass ing and lane usage. $5. 1 Robert Lee Rose, disobeyed stop sign. $5. Charles Troy Pooie. failure to main tain proper lookout. $10. Edgar foil up tunnmgnam, viola tion of basic rule, S10. Thomas Michael Bryan, ooeratine vehicle without licensed driver, $10. Robert Jean Watkins. driving witn revoked driver's license, $10. 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