Order by Telephone Will Transport
Screen of City Theater to Residence
By WILLIAM EWALD
United Press Correspondent
New York HP The number
to call in Bartlesville, Okla., is
5616.
A simple order on the tele
phone will transport the screen
of the downtown lyric theater
into any citizen's living room.
Bartlesville, a prosperious
town in the heart of the Osgae
Hills, is the center of the first
big fling into pay-in-the-parlor
TV. Subscribers will be able to
view a number of uninterrupted
movies on their TV sets for S9.50
a month starting in early aut
umn.. They'll be brought in by
shielded cable, an avenue over
which the Federal Communica
tions commission has no control.
' Bartlesville is not the scene of
a test. It is the scene of a full
fledged business venture.
There have been at least two
large tests with pay TV one in
Palm Springs, Calif., with wire
and the other in Chicago by air.
Three Movies A Day
Zenith ran the Chicago test in
1951. It installed decoders in
300 sample homes for nothing
and gave subscribers the chance
to watch 90 movies over 90 days
at $1 per movie. The movies
were shown three times a day.
There were good movies, med
ium movies and some dogs.
Tribune
Six Paaes MEDFORD, OREGON, WEDNESDAY, AUGUST 21, 1957 2nd Section
The average family spent S3.72
a week on its TV movies. Fami
lies watched movies about three
times as often as they usually
I did in the theater. The exper
iment proved so successful that
early in the game outside fam
ilies tried to cheat by listening
to the unscrambled sound alone.
They gave up when Zenith be
gan scrambling the audio, too.
Paramount ran the Palm
Springs test in 1953 in 300 pick
ed homes. It was conducted via
open wire, a cheap highway for
TV programs, but a fairly .inef
ficient one. Open wire goofs
when it runs into obstacles. And
it sometimes radiates its signal
to such an extent that a program
can be picked up free.
What Test Showed
Nevertheless, Lou Novins,
vice-president of Paramount's
telemeter firm points out that
valuable conclusions were drawn
from the test:
The greatest market for pay
Are you on
Barker's
old-customer
list?
Did you
get it?
TV shows in the low income
group.
People will pay ' to watch
any kind of uninterrupted movie
even if it's a dog.
In Bartlesville, 38 miles of
wire are being strung right now
on telephone poles by a firm
called Vumore Inc. Vumore is a
subsidiary of Video Independent
Theaters, a chain that operates
some 150 movie houses in the
Southwest.
Bartlesville, headquarters of
Phillips Oil, was chosen because
Video Independent owns all four
theaters in the town two con
ventional, two drive-ins. Its cit
izens get good TV reception and
all three networks two from
nearby Tulsa and one from
Muskogee, Okla.
It's a jumping town. Back in
1950, its population was 19,228.
Nod, its estimated more the 30,
000 citizens live in Bartlesville.
Its medium income back in 1950
was S3.573, exceptionally high
for the state. The educational
level is high and unemployment
is low.
How Wires Will Work
The 38 miles of cable that
Vumore is laying will cost about
$104,000. Vumore will sell the
! cable to Southwestern Bell,
i which, in turn will rent it back
j to Vumore for 53,297 a month,
j As a studio for beaming its
j movies, Vumore will us the re
j modeled Lyric Theater1 (seating
! capacity: 700). The Lyric has
been converted at a cost of $35,
000. There are 8,000 TV homes in
Bartlesville and Vumore hopes
to sell to 4,000 of them. Ac
tually, the project can operate
with 1,500-2,000 customers.
Originally, Vumore planned to
give its customers 13 telemovies
a month for $9.50. It has now
upped the number of films to
30. It won't charge anything for
installation. Some of the movies
will be shown currently with
the other conventional house in
town, some before and some
after.
Video Independent has per-
Barton Candidate
For House Speaker
Salem W Rep. Clarence
Barton, Coquille Democrat, will
be a candidate for speaker of
the House in the 1959 Legisla
ture, according to a Salem legis
lator. Rep. Guy Jonas, Salem Dem
ocrat, said that while Barton
had made no official announce
ment of his campaign, all signs
indicated he would enter the
race.
Other prospective contenders
are Robert Duncan, Medford
Democrat, Keith Skelton, Eu
gene Democrat, and George An
nala, Hood River Democrat.
Barton, 46, was' chairman of
the House taxation committee in
the 1957 legislative session.
Applications for Dams
Sent to State Board
Salem (IPL Gov. Robert D.
Holmes Tuesday ;,r4commended
that all applications for dams on
the middle Snake river be re
ferred by the State Hydroelec
tric commission to the State
Water Resources board for
study.
Idaho Power company's appli
cation for license to construct
three dams on the middle Snake
is currently pending before the
Water Resources board, but con
struction is proceeding under a
federal permit.
mits from 35 other cities in the
Southwest, including Tulsa, Ok
lahoma City and Lubbock, Tex.,
according to C. O. Fulpham, vice
president of the theater chain.
He sees pay TV a-coming, but
he doesn't think it means an
end to the conventional movie
house.
"We'll continue to have movie
houses," says Fulgham, "as long
as boys and girls want to hold
hands."
if wssissssisssi snufSMsi i
TEAMSTER vice president 1 ll III V V
SH jfflll III 04
IS il UK ' . kfSW ' -nlO" - -m.,
Portland Couple
Get Deer at Sea;
Bring !t to Land
Astoria 'IT! The George
McClures of Portland bagged
a deer six miles at sea last
week end, but threw it back.
Here is how the McClures
say it happened: They were
fishing from a 21-foot cabin
cruiser with a friend at the
mouth of the Columbia river
when they spotted a spike
buck deer swimming. The
animal appeared near exhaus
tion so they hauled it into the
boat, and it collapsed.
They headed for shore, and
en route the buck gratefully
licked McClure's hand. When
they came as close to shore as
possible, they invited the beast
to go ashore. It refused.
They heaved it in, gently,
they said, and the buck reach
ed the beach, and disappeared
into the woods. -
COURT RECORDS
DISTRICT COURT
Elizabeth Margaret Peterson.
ure to yield right of way, $15.
Earl Roland bteonenson. tor operat
ing motor vehicle while driver's li
cense suspended, $100. bail forfeited.
Caroline nmmaiine wertz, xauure 10
yield right of way, $15.
Andrew Martin ueicorte. xauure 10
stop at stop sign, $10.
ttdwin Kanaai J.oean. vioiauon oa-
sic rule. $15.
George Ivan Hall, no operator s li
cense. $10.
Archie Hillev Santmver. failure to
operate on right side of highway, $15.
George Glen Lane Jr., passing with
out sufficient clearance, $15.
Frank Albert Woods, failure to
yield right of way, $15.
is.ennem t, jvicjeisn, xauure to siop
at stop sign, $10.
George Carrol Linker, inadequate
muffler, $15. -
Clarence Huntley Redmond, permit
ting unlicensed person to operate
motor venicie, sis.
Von Melvm Chestnut, no operator s
license, $6.
Marian Lucille CrumD. failure to
yield right ol way to oncoming traf
fic. $15.
Frank Xynn Peterson, failure to
stop at stop sign. $10. j
iseuian at iatnan, laiiure to stop
at rea item, $iu.
Loren B. Carter, no tail lights, $6.
It may be smart to wait for the year-end deal. ..but if you're
paying for a 1957 car. be sure you get 1957 style and
engineering. Check our'Forward-Looking'deal on the Mighty
Chrysler. You can own it for hundreds of dollars less than
you may think!. ..Get our deal on the-
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' -
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NOT old-fashioned coil springs . . . but Torsion-Aire
Suspension . . . the smoothest ride on earth I
NOT yesterday'i square, stodgy look . . . but the
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NOT obsolrle gear levers ... but wonderful
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unevenly ... but Chrysler's sure, safe Total
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PLUS the biggest value in the
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HAM UN MOTOR COMPANY
Eighth and Front Streets Medford
WALT'S LITHIA MOTORS
56-60 North Main Street - Ashland
"Sc CLIMAX on CES Thursday night- brought to you by your Chnyler and Imperial dealer." L
CIRCUIT COURT
Delbert Farrer vs. Ardis Farrer, di
vorce decree.
Josie A. Graham vs. Robert W. Gra
ham, divorce decree.
Louise Roeenbalm vs. William E.
Rosen balm Jr., divorce decree.
Patricia Jane Gundlach vs. Jack
Byron Gundlach, divorce decree.
Delia Irene Thompson vs. Kenneth
Oliver Thompson, divorce decree.
Grace Dinsmore vs. Ralph O. Dins
more, divorce complaint.
Donna Teal vs. Richard Leon Teal,
divorce decree.
Henry Peck vs. Thelma Hope Peck,
divorce complaint.
Iris L. Pierce vs. Harold Thomas
Pierce, divorce complaint.
MARRIAGE LICENSE
APPLICATIONS
Robert William Hays, 1471 Kings
highway, Medford. and Kristin Anne
Rinehart, Nyssa, Ore.
Raymond Eugene Miller, 662 B St.,
Ashland, and Lela Mae Fitzgerald,
738 West Main st., Ashland.
Delvin Dale Lunsford. box 406, Tal
ent, and Ethel May Culver, box 323,
Talent.
James Newcomb Clark, route 2. box
400. Medford, and Irma June Bostock,
route 2. box 402V, Medford.
John Raymond, North Hollvwood,
Calif., and Margo Francis Elfervig,
Ingle wood, Calif.
MUNICIPAL
Roberta Lee Hutchison, failure to
yield right of way, S10.
Carl A. Morgan, violation of basic
rule, S10.
Paul P. May, disobeyed traffic sig
nal. $5.
Donald Robert Axel, lane usage,
$5.
Wallace Edgar Haskins, improper
left turn, S5.
Albert Math Zenzel. lane usage, $5.
June Geraldine Gibson, disobeyed
stop sign. 55.
imiora Loren scneei. disobeyed
stop sign. So.
fcrnest Herman Klenner, violation
of basic rule, $10.
Alan Kent Balland, disobeyed traf
fic signal, $10.
Robert Cain Denn, violation of bas
ic rule, S10.
Dave William Regan, detective muf
fler. $10.
Louis Paul Kurz, allowed unlicens
ed driver to operate vehicle. $10.
Robert Louts Kurz. violation of
basic rule, $10; no operators permit,
$10.
John Wesley Keith, improper pass
ing and lane usage. $5. 1
Robert Lee Rose, disobeyed stop
sign. $5.
Charles Troy Pooie. failure to main
tain proper lookout. $10.
Edgar foil up tunnmgnam, viola
tion of basic rule, S10.
Thomas Michael Bryan, ooeratine
vehicle without licensed driver, $10.
Robert Jean Watkins. driving witn
revoked driver's license, $10.
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