Medford mail tribune., June 04, 1957, Image 8

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EIGHT MEDFCRD ICREGO.f1 KAIL TRIBUNE
Tuesday, June 4. 1957
Copyright 1957, Eureau of Advertisinz of the American Newspaper Publishers Association, Inc.
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br Me Summer shopping stampe
June, July and August are busting out all over In sales. Last
rear summer retail sales were $1,400,000,000 more than spring sales.
Summer sales gains in 1S56 over 1955 were 32 greater than gains
for the average quarter for the rest of the year.
Summertime is shopping time because shopping's easier. Days are
longer and the weather is better. Our booming economy has given
more people more money to spend. Last year civilian employment
averaged an unprecedented 65 million and zoomed as high as 66.8
million people at the seasonal peak during the summer months!
Daily newspaper circulation Is highest ever, too now up over
57,000,000. And it remains practically constant throughout the year.
There is no summer replacement for the daily newspaper!
Each' summer more and more advertisers national, regional and
local are rushing their ads into newspapers to take advantage of
the surge in summer buying. Make sure you get your share of summer
sales. Use the daily newspaper this summer all summer long
All business is local. .xtnd so are all newspapers,
i U. Department of Commere
Published in th interest of more effective advertising by the MEDFORD MAIL TRIBUNE
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