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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (April 25, 1957)
Travel Wear, Gear Take Heights of Fashion This Year Both travel wear and travel gear take to the heights of fash Ion this season, with the femi nine traveler finding that her luggage as well as her apparel is "light in weight, light in looks." Fashions that are light in color go along with the spring prefer ence for pastels, and are newly practical for travel because of the ever-increasing number of easy-care cottons, synthetics and blends. Lightweight fabrics find their place in travel wear, too, for this is a season when silkr, silk look materials and tissue-weight woolens have great popularity. Packable Knits Packable knits, separates, suits and ensembles all are im portant in the travel picture. As for luggage, designers in this field have thought in terms of light - looking, streamlined bags for travelers. Corners have been rounded off and heavy re inforcements replaced by newer body materials. For a well-coordinated look, luggage coverings are in keep ing with current fashions and colors. , The garment carrier, long a favorite for lightweight and easy packability, shows many new features. For example, carriers are now equipped with stand-up frames which prevent the bag from slumping over when it stands alone. And the frames usually fold down to small size for storing. Matching Cos Matching cases without the fold-down feature are often con structed so that each successive size fits inside its larger com panion, to save storage space. In addition, outside accessory pockets eliminate fumbling through the entire bag to find a wanted blouse or a pair of shoes. Fabrics for garment carriers run a full range, including those which match automobile up holstery coverings. Hardside luggage is establish ing itself as a fashion accessory. An almost unlimited selection of colors Is now possible in leather, plastic or treated materials which can take a travel beating and show no scars. Luggage of every type, from train case through trunk size, has been designed for lighter weight, in many materials. HAVE DAINTY LOOK Fabrics for maternity wear re delicate yet rich. FEAR Good for 3 BIG DAYS, Today! A motor oil with a built-in thermostat! Adjusts automatically to It's actually 3 grades of Motor Oil in One FREE BALLOONS for the KIDDIES! DESIGNED FOR COMFORT Sport jacket in ultra-lightweight British worsted, design ed for comfort in the warmest weather, features an authentic Scottish district check. By Glen Craigie. Mother, Daughter Fashions Enjoy Welcome Ovation "Like mother, like daughter," fashions are enjoying a welcomed ovation this season as more and more manufacturers have seen fit to meet the demands for this popular fad. The double-exposure styles for Mom and her little one are be coming more diversified and now come in dressy, casual and swimsuit fashions. In the past, the mother-daughter duos were minimized be cause designers failed in th.eir eforts to duplicate styles suit able to both adult and immature figures. Flatter Both This spring, they've caught the knack imaginatively and happi ly in fashions that flatter both Mother and her offspring. For the beach beauties, a cute duet is the swimsuit with the pleated or ruffled skirt. One manufacturer has turned out a number of styles in dressy summer cottons . . . complete with lacy ruffled trims. Still another line employs silks and sheers to bring mother and daughter closer together. Most family duets come in sizes from 8 to 18, for Mother 3 to 6X or 7, for the little lady. all engine temperatures No mttr whN yea ffvs, M matter wkM the season, your engine needs 8 different grades of motor oil every day. That's beotuee normal engine temperatures very by more than 100 degrees, and you need a different grade of oil for each temperature range. But now in a single motor oil, Shell X-100 Pre mium, you get the benefit of all 8 grades. Moreover, alkaline X-100 Premium neutral izes acid action. ..prolongs the life of your engine. And it has special properties which keep valve lifters from sticking. SAE A" W starts, ,y" that ghttt fuH 5Ag for short-trip driving, It't lilt o f)fii md"jm gradt ofl. H euti friction drag .J W ; a half-worm engine. for highway driving, rft ffte a naovjr "30W grodo oil. . .prohKft a hot engine. .1 Continental Style Hat Is Still Favorite in Spring The well-dressed man is al- trend toward 'round the clock ways interested in selecting the proper headware to accompany his new spring wardrobe and round out his appearance. With almost any style of the new topcoasts and suits, Mr. America is safe in choosing the classic snap-brim Belmont dent, or single crease model. The flat-top or Continental, as it is popularly known, is still a leading favorite in spring head gear. This popular hat features the ribbon detail in back and is avail able in a variety of shapes and trims. Mixturts of Fur The male's tactile sense, his re actions, primarily, to the touch of his headgear has resulted in some very interesting experi ments with mixtures of fur and methods of finishings. As a result, the leading hat designers have come out with some pretty smooth finishes. A typical telescope model of the Spring lines comes in an olive velvet finish with a lus trous band woven in hounds tooth effect and cross-bowed in the back. The tear-shaped level top style with a black scratch finish flecked with grey and har monizing black and white cotton band is also a big star of the hat stage. Tyrolean Numben Tyrolean numbers, one of a lustre finish with a plaid wool hand, or a smooth, mixtured green felt with plaited band of blue and grey, will hold much appeal to the "sporty" fellow." Most of the hats this spring, are designed for casual wear, but are in keeping with the growing SPACED STRIPES Widely spaced horizontal stripes lend distinction and dash to this cool cotton sport shirt for spring which features a V-neck and softly rolled collar. By Van Heu sen. new She X-WO Motor powv fart. SHELL: I0 BLOSSOM casualness. One thing all hats will have in common, they'll "i e e 1" as good as they look. v Men's Slacks for Spring Are Light; Color Hues Theme Spring will bid a fond fare well to the heavy-weight in the slack family and to the long popular charcoal tones. This year's slacks are as light as a feather and are well suited to blend with interesting sport shirts and coat combinations. More patterns and lighter col or hues are the theme for the well-attired male, with an over all tapering and slimming of measurements. Even a slight shortening of the trouser length can be detected. Pencil Strips Slacks will be seen in thin and pencil stripes, checks and plaids in a wide variety of waistband styles. Still popular is the English model with double front pleats, no belt and a continuous waist band that include side button tabs. An American adaptation of that model has similar pleats and proportions, but a rubber ized inner waistband. Hollywood's c o n t ribution to the slack-set brings out the high rise, with pleat stitches running to the top of the waist, and the slacks have a more generous cut. For the males who have ac cepted the comparatively new fad of walking shorts,- they're here this spring in full color. Light as a feather in suited, tropicals and flannel, greater ac ceptance indicates that men of all ages will continue to cham pion the cause of walking shorts for spring and summer. CAPS GOING STRONG Caps continue to show an up surge in sales. Smartly styled in worsteds, flannels and tweeds, they reflect the Ivy influence with back buckles, belted with leather or matching material. Wide and narrow stripes and solid colors predominate. SCIENCE SCORES AGAIN Scientists have now developed processes which permit woolen sweaters and sport shirts to be washed with a minimum of mat ting or shrinking. Just be sure to read washing directions care fully and never use boiling wa ter. April 26-27-28 o) n r 6)IUJ AT THESE PRICES! Per Quart Per Cass 24 Qts. Reg. Sale Reg. r Sale 65c 40c Premium. 10-30 15.60 9.29 lav 4.31 50c N 35e X-l 00 ...................... 1 2.00 7.49 Sav 4.II 45e 30e Golden Shell 10.80 6.69 Save 4.11 Silver Shell 2 Gallon Can $1.59 Your Container 75c Per Gal. SHELL SERVICE South Riverside at Stewart CONVENTIONAL Getting down to business in the more conventional manner is this gen tleman in his white dress shirt, with tie in a neat under-knot de sign. By Van Heusen. Comfort Featured In Spring Shirts Clothing manufacturers have gone to great lengths to outfit the "shirt sleeves crowd" prop erly, both for leisure hours and business wear. Comfort is the big feature in shirts designed for "just plain loafing," in colors and combina tions that are all new! Action-free knits, cottons and miracle blends' in sports shirts will rank high with fashion conscious men this spring. Color schemes in the sport shirt department will be vivid, but certainly not gaudy. Pat terns, though they be interest ing, will be less bold and splashy than in past seasons. In -dress shirts, Ivy styling has made button-downs more im portant, with shorter collars coming more "to the point." Now seen in the newest shirts of several name brands, is the permanently sewn-in collar stay. The collar stays in place thanks to a flexible plastic and heat resistant rubber, certified wash able by the American Institute of Laundering. As for the shirt materials, they are soft to the point of hav ing that "handkerchief feel" in open weave mesh, batiste, cotton and lawn and "dip-dry" dacrons Wives and mothers will wel come these new lines of fabrics that permit easy washing, and almost no ironing! COMPACT NEWS Unusual design for compacts and cigarette cases features free hanging stones that look light and airy and tinkle delicately in motion. . ThnridtT. April IS, IS37 Tapered Toes Basic In Style Thinking j For Women's Shoes "To the tip of her toes" will take on an interesting and more important meaning in shoe fash ions as milady's "ten tiny toes" receive tender treatment this spring from leading shoe de signers! Basic to all the style think ing for '57 is the increasing trend toward tapered toes. Spring brings this well-favored design into the medium and lower price range. Medium heels, too, are in creasingly important on spring shoes and are available in all price ranges. As a matter of fact, this heel has become a style "must" in every style-wise ward robe. : New Collection Whatever the pattern material and detailing, the new collection of shoe designs will be widely acclaimed for their simplicity and elegance. . High-riding vamps with deli cate trims, are destined to be popular with ladies of fashion, as are the open back mules, T straps and the perennially-popular pump styles. As for the T-strap this theme shows up in every type of shoe, from low-heel suit sandal to high-heel dressy shoe. And, there is the cross-strap, resembling the tango pump of World War I era. This spring again will see the triumphant return of the classic "spectator" for daytime wear. Some of these shoes bear dramat ic new touches to make them "strictly 1957." In leather surfaces, patent leather is destined to sparkle through spring and summer. Smooth leathers and suedes, in combinations or solo grained surfaces and textures. . . luxuri ous fabrics and exciting pattern are all due to step forth smartly on the spring scene. . Along with black patent lea ther, the fashion-wise lady will be wearing shoes in lavender, beige, gray, blue and a pale gray and patent combination. White, constrasting with black will also be smart for the new spring wardrobe. ' A flambouyant mood asserts itself in footwear for dressier occasions. Here bold colors such as turquoise, yellow and orange step out! Vinyl is still important in gala occasion shoes. . . and, there are notes of glitter and sparkle in "mock" jewels . . . nailhead metals . . jnetallics. . . lustered leathers and fabrics throughout the many shoe moods for spring. I inv I Your best tire buy by far... AT THIS LOW PRICE $195 I I f 670 xM I I f J phn tax aad 3-T Gord Super-Cushion (MORE PEOPLE RIDE ON y MEDFORD (OREGON) MAIL TRIBUNE KINS Aviji SMOOTH LEATHER Toe of white smooth leather makes news in beige suede pump for afternoon. By Marshall, Mea dows & Stewart. Photo by Lea ther Industries. Every woman will love the look and feel of luxury that the wearing of the silk conjures up. For spring into summer, there are silks galore silk linen, chif fon, crepes, silk shirtings and more. Wools are lightened with silk, prints are brightened ' in silk, and the luster of silk en hances the entire fashion pic ture. PEAR BLOSSOM o) OV 229 EAST MAIN STREET fin nn n i Ycm can't beat the low price on these famotji 3-T Triple-Tempered cord tires! There's extra strength in the 3-T Cord body, and the husky rib tread assures longer wear and safer traction. Don't drive another mile on worn, risky tires . .'. trade now for stronger, safer, easier riding Super-Cushions. Ask about the Goodyear Life time Guarantee! - Size 6.00-1 6 ... $1 1 .95 Plus tax aad Size 7.1 0-1 5... 14.40 pp GOODYEAR TIRES THAN ON ANY OTHER KIND FREE BALLOONS for FAVORED FASHION Juniors favor Tyrolean sep arates in coordinated colors. MONEY At Crater Finance you may borrow, for any worthwhile purpose on your FURNITURE - AUTO t SALARY and repay in monthly Install ments. You may choose the terms most suitable to you up to 24 months. Loans may b paid in ad vance or in full at any Him. Crater Finance CORPORATION 135 Pine St. Central Point Phone NO 4-1273 Frank Wilkinson, Mgr. Convenient Parking FRIDAY and SATURDAY LONG SLEEVE sport SHIRTS Stripes, Plaids and Plains Good Selection of Colors REGULAR TO $5.95 MEN'S SHOP MEDFORD the KIDDIES!
