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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (April 25, 1957)
70TTR MEDFORD (OREGOrT) MAIL TRIBUNE Thursday, April 25, 1857 California Fashions Show Trend Toward Fluffy, Fancy Complete Femininity A look into the spring fash ions, from the gunny state of California, shows a definite trend toward the fluffy, fancy, end complete femininity in the styles. That "lady-like look" has taken on a greater importance this year, with the leading Cali fornia designers and stylists de termined to keep this theme in everything from swimsuits to the evening wear classics. 1 , JK? C-- . ?H t 14. S '".' : FOR MORNINGS For lovely spring mornings, full - skirted, wrap-around breakfast coat con trasts two colors in the same print. By Robert Rosenfeld in "Everglaze." California's flair for light, gay colors and rich fabrics is very much in evidence in all the fash ions previewed. To be revealed as a true lady on the beach. California favors the empire line in swimsuits. Lush pastel shades and skirts of ruffles, pleats and chiffon drap ing will grace the figures of the bathing beauties. Californians fancy navy blue denims of short shorts, pedal pushers with the new hi-rise waists, bloomer type playsuits, and the playsuit with the "little boy" legs. The new draw string blouse and the bare midriff jack ets, along with the slim-jims, capri and deck pants, are all part of the western outlook. Sportswear Drasse Sportswear dresses are all more feminine and lovely than they have been in many a day, delicate in both color and cut in the Empire, Edwardian and the draped shape. Skirts are about an inch long er with the cape contour strong ly influencing jackets and suit coats. In fact, the cape is the thing' this spring, even in sports wear. With the longer hemline, comes lower neck line and very elegant drapes both side and back in the after-five dresses. flannel Tweed Big Two for Separate Shirts There are more variations in the slims this year. . . including back wrap high rise waistlines, scissors pleat and panels. Flan nel and tweed are the big two for separate skirts. Dyed to match flannel skirts and sweaters are "musts" for every wardrobe. Skirt news includes silk prints, Ivy League stripes in cotton with more varied styling . . . such as suspender details, frilly types, and English cuffs. Evening finery shows an exten sive use of romantic organdy, chiffon and nylon. Coats, Suits The full cut bat-wing sleeve in a fashion first in California, in suits and the double breasted cape coat. In the cape corner are the suits and coats with cape collars, cape jackets and cape accents. Silky chiffons, nylons, org andy, and soft lace. Cottons in pretty floral patterns embossed with rhinestones, Irish Linen, silk shantung, and silks of all kinds step into the spotlight! Pale spring-like colors, the perennial favorite; white, bril liant reds and blues and navy are '57 features for fashion-conscious California. CASHMERE Classics for a timeless and very, up-to-date look are cashmere imported car digan, silk, shirt, wool flannel skirt. All by Bernhard Altmann. Windswept Back Is Popular Hem The girls who marry this spring can look as ethereal as angels in airy gowns with full skirts, short sleeves and many pretty trims and back details. The windswept back look and the domed silhouette with back and side fullness are the most popular. While the empire line is still a favorite, many of the new gowns feature peaked or basque bodices with gently rounded V-lines. Back interest details include intricate cuts of material that unfold like huge petals, cartridge-pleated back folds, perky butterfly bows, trailing panels, ruffles, drapery and sashes. Adding to the airy look are a wide range of lightweight, frag ile fabrics such as filmy organ dies, chiffon, lace, silk bomba zine and taffeta. One of the newest is a sheer tulle com pletely reembroidered to resem ble an allover lace. Reminiscent of the romantic Old South are gowns . of org andie and eyelet batiste with delicate floral embroidery. Scat tered lace appliques and set-in bands of chiffon or satin are other favored trims. Necklines are softer and more flattering with wide, shallow cuts replacing the high, cover-ed-up types. A very romantic look is achieved through such fashions as gowns with wide tiers, pleat ed satin midrifts, floral sprays, delicate beading and shirred or smocked chiffon empire bodices. Dramatic Spotlight to Wardrobe Are Pins Dramatic spotlight to your spring wardrobe will be spark ling jeweled pins in a brand new place. Let them headlight the soft, high drape and lustrous mater ials of your new hat accent the cowled neckline of your wool sheath, or strike a brilliant note on your wide collar. TILTED BRIM There's new in the tall crown and dashing tilted brim of this big and beautiful spring bonnet. It's fash ionably romantic and feminine in beige straw, with a side cluster of yellow silk violets. By Adolfo of. Emme. Softness of Texture, Line Keynote in Hats Softness of line and texture are the keynote of spring '57 hats. Even the most symmetri cally balanced hats often have a flattering lift above the brow, a softly cushioned edge or , an uprolled brim. The toque shape, with its prominent, crown, is prettily rounded, tapered, dim pled or draped. The profile, hat, with a dash ing tilt of crown or a deep side dip of brim recalls the glamor ous styles of the 30s. Look Feminine Fabrics contribute a feminine milliner-made look. Chiffon, georgettes, organdy and "souf fle straw (a silky sheer, rib b o n y braid) are intricately tf (5 Tram Atf THRU FRUDAV at v .mm i m ELECTRIC STORE PARADE SURPRISE ANNOUNCEMENT in TOMORROW'S PAPER of Never Before Low Prices plus Bonus Trades! PROGRESS nRCAWncTOrE Big Screen Console TV Introducing a Complete New Line of TV and Appliances for TOMORROW Ready for You TODAY! FANTASTIC LOW PRICE! AMAZING TREMENDOUS SAVINGS! Famous RCA Victor Features! DCItlOnSiCSf iOllS 0 Bi9-Speaker Balanced Fidelity Sound 8 to 6 Daily! The VERY BEST at Budget Terms O Sharp, "living Image" Picture O "High-Sharp-and-Easy" Tuning O RCA SUverama Aluminized . Picture Tube Th Eaton. Handsome console cabinet ttyfing. h ebony, mahogany grained or limed oak groined finishes. Model 21T735. Hal Krueger - and Al Thompson SHOP DAILY s 8 to 6 P.M. I THE EATON WS MODEL 21T735 flltf' Pins Trade In . Bfi-'4 Phone 2-2455 We Service What We SELL tucked, pleated, puffed and draped to make both small and larger hats look light and love ly as clouds. . Fine felts, supple as fabric, vie with real and artificial silks. Straws have a spongy softness and transparency in designs that interweave flossy souffle with yarn, ribbon, beads and braids. Transparent hairbraid com bined with straw has a frothy depth, while the basket weave straws are often latticed with light. Balibuntals and linen straws are intricately tucked and shirred, and even fine-sewn straw has a delicate three-dimensional air. Add to Flattery Spring flowers of fine silk and sheers further the light and feminine look and the complex' ion-smoothing softness of lacy veiling often adds the finishing touch to flattering spring hats Trimmings are intricate, yet inconspicuous. Velvet ribbon, novelty ribbons striped with straw or satin, tiny tufts of feathers, touches of embroidery and jewelled motifs appear in matching or contrasting hues. Hat colors are carefully coor dinated with spring fashions. PASTEL SUEDE Car coat shapes up in light weight pastel suede . leather, with rounded yoke for dropped shoulder ef fect. Photo by Leather Industries. :sMJIll.JIi; r &t ,ts V-is f 1 1 -i. Vl i 1 m I WASH AND WEAR Shaded stripes of dark red, gray and black form the pattern of this 1 lightweight, wash-and-wear jack et of 65 per cent "Dacron poly ester fiber blended with cotton. By Palm Beach. Daily's U-Drive Mediord Airport i. -w ri ti; tfiiE fe Hmtniun onurj ill r i i lit l .. I i m 1 ? and saves imvmhi m pmvmi . .mt km m4 mi Ma & 1m 4c WHEN ALL nuriHri cunoc PEAR BLOSSOM SPECIALS FRIDAY and SATURDAY yick k A A; A k k k k.k Alrkic'k'k'kickick'k'kitki MISSES DUSTER-COATS $10 10-18 USUAL 12.98 TO 14.98 QUALITY. YOUR FAVORITE STYLES IN NAVY, BLACK OR PASTELS. PRETTY PRINT LININGS. FRIDAY AND SATURDAY ONLY. m GIRLS' PLAYSUITS 1.28 3-6X OUSTAND1NG SPECIAL PURCHASE. REGULAR 1.98 VALUE. ONE-PIECE BLOOMER STYLE WITH ELASTIC LEG OPENINGS, SHIRRED ELASTIC WAIST. COLORFUL" COTTON PRINTS YVYVYVYVYy MEN'S SUMMER CAPS 49. Usual 79c -98e TOYO FABRIC CAP FROM JAPAN. GLAZED SURFACE FOR EASY CLEANING. ASSORTED ATTRACTIVE COLORS. AD MIRAL STYLE. yj. : Afcfl Special Purchase LIGHT FIXTURES 4.88 , Usual .95 to 9.95 FOR LIVING ROOM, DINING ROOM OR BEDROOMS. MOD ERN 2 AND 3 LIGHT BENT GLASS FIXTURES- YOUR CHOICE OF SEVERAL STYLES. tkkickkick BOYS' SPORT SHIRTS $1 8-16 Yrs. SHORT SLEEVE STYLES- IN WASHABLE COTTONS. WIDE SE LECTION OF PATTERNS AND COLORS. TAILORED TO WARD'S EXACT SPECIFICATIONS. r,kk"kk'k'kk"ki:kk,k wk kk"kki Free Balloons for the Kiddies AH Day Saturday kkjkk. See the PeanBlossom Parade 1 p.m. Saturday
