70TTR MEDFORD (OREGOrT) MAIL TRIBUNE
Thursday, April 25, 1857
California Fashions Show Trend Toward
Fluffy, Fancy Complete Femininity
A look into the spring fash
ions, from the gunny state of
California, shows a definite
trend toward the fluffy, fancy,
end complete femininity in the
styles.
That "lady-like look" has
taken on a greater importance
this year, with the leading Cali
fornia designers and stylists de
termined to keep this theme in
everything from swimsuits to
the evening wear classics.
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FOR MORNINGS For lovely
spring mornings, full - skirted,
wrap-around breakfast coat con
trasts two colors in the same
print. By Robert Rosenfeld in
"Everglaze."
California's flair for light, gay
colors and rich fabrics is very
much in evidence in all the fash
ions previewed.
To be revealed as a true lady
on the beach. California favors
the empire line in swimsuits.
Lush pastel shades and skirts of
ruffles, pleats and chiffon drap
ing will grace the figures of the
bathing beauties.
Californians fancy navy blue
denims of short shorts, pedal
pushers with the new hi-rise
waists, bloomer type playsuits,
and the playsuit with the "little
boy" legs. The new draw string
blouse and the bare midriff jack
ets, along with the slim-jims,
capri and deck pants, are all
part of the western outlook.
Sportswear Drasse
Sportswear dresses are all
more feminine and lovely than
they have been in many a day,
delicate in both color and cut
in the Empire, Edwardian and
the draped shape.
Skirts are about an inch long
er with the cape contour strong
ly influencing jackets and suit
coats. In fact, the cape is the
thing' this spring, even in sports
wear. With the longer hemline,
comes lower neck line and very
elegant drapes both side and
back in the after-five dresses.
flannel Tweed Big
Two for Separate Shirts
There are more variations in
the slims this year. . . including
back wrap high rise waistlines,
scissors pleat and panels. Flan
nel and tweed are the big two
for separate skirts.
Dyed to match flannel skirts
and sweaters are "musts" for
every wardrobe.
Skirt news includes silk prints,
Ivy League stripes in cotton with
more varied styling . . . such as
suspender details, frilly types,
and English cuffs.
Evening finery shows an exten
sive use of romantic organdy,
chiffon and nylon.
Coats, Suits
The full cut bat-wing sleeve
in a fashion first in California,
in suits and the double breasted
cape coat. In the cape corner are
the suits and coats with cape
collars, cape jackets and cape
accents.
Silky chiffons, nylons, org
andy, and soft lace. Cottons in
pretty floral patterns embossed
with rhinestones, Irish Linen,
silk shantung, and silks of all
kinds step into the spotlight!
Pale spring-like colors, the
perennial favorite; white, bril
liant reds and blues and navy
are '57 features for fashion-conscious
California.
CASHMERE Classics for a
timeless and very, up-to-date
look are cashmere imported car
digan, silk, shirt, wool flannel
skirt. All by Bernhard Altmann.
Windswept Back Is
Popular Hem
The girls who marry this
spring can look as ethereal as
angels in airy gowns with full
skirts, short sleeves and many
pretty trims and back details.
The windswept back look and
the domed silhouette with back
and side fullness are the most
popular. While the empire line
is still a favorite, many of the
new gowns feature peaked or
basque bodices with gently
rounded V-lines.
Back interest details include
intricate cuts of material that
unfold like huge petals, cartridge-pleated
back folds, perky
butterfly bows, trailing panels,
ruffles, drapery and sashes.
Adding to the airy look are a
wide range of lightweight, frag
ile fabrics such as filmy organ
dies, chiffon, lace, silk bomba
zine and taffeta. One of the
newest is a sheer tulle com
pletely reembroidered to resem
ble an allover lace.
Reminiscent of the romantic
Old South are gowns . of org
andie and eyelet batiste with
delicate floral embroidery. Scat
tered lace appliques and set-in
bands of chiffon or satin are
other favored trims.
Necklines are softer and more
flattering with wide, shallow
cuts replacing the high, cover-ed-up
types.
A very romantic look is
achieved through such fashions
as gowns with wide tiers, pleat
ed satin midrifts, floral sprays,
delicate beading and shirred or
smocked chiffon empire bodices.
Dramatic Spotlight to
Wardrobe Are Pins
Dramatic spotlight to your
spring wardrobe will be spark
ling jeweled pins in a brand new
place.
Let them headlight the soft,
high drape and lustrous mater
ials of your new hat accent the
cowled neckline of your wool
sheath, or strike a brilliant note
on your wide collar.
TILTED BRIM There's new in the tall crown and dashing
tilted brim of this big and beautiful spring bonnet. It's fash
ionably romantic and feminine in beige straw, with a side
cluster of yellow silk violets. By Adolfo of. Emme.
Softness of Texture,
Line Keynote in Hats
Softness of line and texture
are the keynote of spring '57
hats. Even the most symmetri
cally balanced hats often have
a flattering lift above the brow,
a softly cushioned edge or , an
uprolled brim. The toque shape,
with its prominent, crown, is
prettily rounded, tapered, dim
pled or draped.
The profile, hat, with a dash
ing tilt of crown or a deep side
dip of brim recalls the glamor
ous styles of the 30s.
Look Feminine
Fabrics contribute a feminine
milliner-made look. Chiffon,
georgettes, organdy and "souf
fle straw (a silky sheer, rib
b o n y braid) are intricately
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THRU FRUDAV at
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ELECTRIC
STORE
PARADE
SURPRISE ANNOUNCEMENT
in TOMORROW'S PAPER
of
Never Before Low Prices
plus
Bonus Trades!
PROGRESS
nRCAWncTOrE
Big Screen Console TV
Introducing a Complete
New Line of TV and
Appliances for
TOMORROW
Ready for You TODAY! FANTASTIC LOW PRICE!
AMAZING
TREMENDOUS SAVINGS!
Famous RCA Victor Features!
DCItlOnSiCSf iOllS 0 Bi9-Speaker Balanced Fidelity
Sound
8 to 6 Daily!
The
VERY BEST
at
Budget Terms
O Sharp, "living Image" Picture
O "High-Sharp-and-Easy" Tuning
O RCA SUverama Aluminized
. Picture Tube
Th Eaton. Handsome console cabinet ttyfing.
h ebony, mahogany grained or limed oak
groined finishes. Model 21T735.
Hal Krueger
- and
Al Thompson
SHOP DAILY s
8 to 6 P.M.
I THE EATON WS
MODEL 21T735 flltf'
Pins Trade In . Bfi-'4
Phone
2-2455
We Service
What We
SELL
tucked, pleated, puffed and
draped to make both small and
larger hats look light and love
ly as clouds.
. Fine felts, supple as fabric,
vie with real and artificial silks.
Straws have a spongy softness
and transparency in designs that
interweave flossy souffle with
yarn, ribbon, beads and braids.
Transparent hairbraid com
bined with straw has a frothy
depth, while the basket weave
straws are often latticed with
light. Balibuntals and linen
straws are intricately tucked
and shirred, and even fine-sewn
straw has a delicate three-dimensional
air.
Add to Flattery
Spring flowers of fine silk
and sheers further the light and
feminine look and the complex'
ion-smoothing softness of lacy
veiling often adds the finishing
touch to flattering spring hats
Trimmings are intricate, yet
inconspicuous. Velvet ribbon,
novelty ribbons striped with
straw or satin, tiny tufts of
feathers, touches of embroidery
and jewelled motifs appear in
matching or contrasting hues.
Hat colors are carefully coor
dinated with spring fashions.
PASTEL SUEDE Car coat
shapes up in light weight pastel
suede . leather, with rounded
yoke for dropped shoulder ef
fect. Photo by Leather Industries.
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WASH AND WEAR Shaded
stripes of dark red, gray and
black form the pattern of this
1 lightweight, wash-and-wear jack
et of 65 per cent "Dacron poly
ester fiber blended with cotton.
By Palm Beach.
Daily's U-Drive
Mediord Airport
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WHEN ALL
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PEAR BLOSSOM
SPECIALS
FRIDAY and SATURDAY
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MISSES
DUSTER-COATS
$10
10-18
USUAL 12.98 TO 14.98 QUALITY. YOUR FAVORITE STYLES
IN NAVY, BLACK OR PASTELS. PRETTY PRINT LININGS.
FRIDAY AND SATURDAY ONLY.
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GIRLS'
PLAYSUITS
1.28
3-6X
OUSTAND1NG SPECIAL PURCHASE. REGULAR 1.98 VALUE.
ONE-PIECE BLOOMER STYLE WITH ELASTIC LEG OPENINGS,
SHIRRED ELASTIC WAIST. COLORFUL" COTTON PRINTS
YVYVYVYVYy
MEN'S
SUMMER CAPS
49.
Usual
79c -98e
TOYO FABRIC CAP FROM JAPAN. GLAZED SURFACE FOR
EASY CLEANING. ASSORTED ATTRACTIVE COLORS. AD
MIRAL STYLE.
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Special Purchase
LIGHT FIXTURES
4.88 ,
Usual
.95 to 9.95
FOR LIVING ROOM, DINING ROOM OR BEDROOMS. MOD
ERN 2 AND 3 LIGHT BENT GLASS FIXTURES- YOUR CHOICE
OF SEVERAL STYLES.
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BOYS'
SPORT SHIRTS
$1
8-16 Yrs.
SHORT SLEEVE STYLES- IN WASHABLE COTTONS. WIDE SE
LECTION OF PATTERNS AND COLORS. TAILORED TO WARD'S
EXACT SPECIFICATIONS.
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Free Balloons for the Kiddies AH Day Saturday
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See the PeanBlossom Parade 1 p.m. Saturday